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license: ms-pl |
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--- |
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# PhiMarketing: A Marketing Large Language Model |
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PhiMarketing is a 3.8B parameter Domain-Specific Large Language Model (LLM). |
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It was specifically adapted to the marketing domain from [Phi-3-mini-128k-instruct](https://huggingface.co./microsoft/Phi-3-mini-128k-instruct) through continuous pretraining on a meticulously curated and comprehensive marketing corpus of more than 43B tokens. |
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We are releasing this **early checkpoint** of the model to the AI community. |
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### Model Description |
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PhiMarketing is a powerful tool that can aid in generating high-quality marketing content and conducting research in the field of marketing. |
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It's a great resource for anyone looking to stay ahead in the rapidly changing world of marketing. |
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While the model is designed to encode marketing knowledge, this checkpoint is not yet adapted to deliver knowledge appropriately, safely, or within professional actionable constraints. |
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We recommend against deploying PhiMarketing in real-world practice settings. |
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### Model Details |
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- Developed by: [Marketeam](https://www.marketeam.ai/) |
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- Model type: Causal decoder-only transformer language model |
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- Continue-pretrained from model: Phi-3-mini-128k-instruct |
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- Context length: 3K tokens |
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- Input & Output: Text-only |
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- Language: English |
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- Knowledge Cutoff: December 2023 |
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## Uses |
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PhiMarketing has been developed for further research of LLM for marketing applications. |
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The potential use cases for this tool are diverse and varied, ranging from marketing question answering to general marketing information queries, and actions (function-calls) on marketing platforms. |
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PhiMarketing is a Foundation Language Model (FLM) without finetuning or instruction-tuning. |
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We recommend applying SFT or RLHF-tuned for specific downstream tasks. Or rather apply in-context learning with 1000-1500 tokens added to the prompt. |
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## Training Details |
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### Training Data |
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Marketing data from publicly available and **internal** sources such as: |
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- Blogs |
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- Books |
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- Websites |
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- Podcasts |
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- Newsletters |
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- Publications |
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- Social Media |
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- Ad-Campaigns |
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- Landing Pages |
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- Press Releases |
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- Email-Campaigns |
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- Brochures & Flyers |
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- Product Description |
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- Testimonials & Reviews |
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- ... |
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And ±10% of previously seen data to avoid *catastrophic forgetting*. |
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### Training Procedure |
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Our training procedure includes using the AWS SageMaker framework, 4 NVIDIA A100 GPUs, p4de.24xlarge machine. |
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With a total train time of ±250 hours, with a total training cost of ±10K$. |
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This is an **early checkpoint** of the model that we are releasing to the community. |
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#### Training Hyperparameters |
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| Param | Value | |
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|---------------|------------| |
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| bf16 | true | |
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| tf32 | true | |
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| lr | 1e-4 | |
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| optim | adamw | |
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| epochs | 1 | |
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| lr scheduler | constant | |
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| warmup ratio | 0.03 | |
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| max grad norm | 0.3 | |
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| context len | 3072 | |
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## How to use |
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#### Using Transformers pipeline |
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```python |
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import transformers |
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import torch |
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model_id = "marketeam/PhiMarketing" |
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tokenizer_id = "microsoft/Phi-3-mini-128k-instruct" |
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token = "hf-token" |
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pipeline = transformers.pipeline("text-generation", model=model_id, model_kwargs={"torch_dtype": torch.bfloat16}, |
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tokenizer=tokenizer_id, token=token, device_map='auto') |
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pipeline("What are the key components of a digital marketing strategy?") |
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``` |
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#### Using Transformers generate |
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```python |
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from transformers import AutoTokenizer, AutoModelForCausalLM |
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import torch |
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model_id = "marketeam/PhiMarketing" |
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tokenizer_id = "microsoft/Phi-3-mini-128k-instruct" |
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token = "hf_token" |
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device = "cuda" if torch.cuda.is_available() else "cpu" |
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tokenizer = AutoTokenizer.from_pretrained(tokenizer_id, token=token) |
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model = AutoModelForCausalLM.from_pretrained( |
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model_id, torch_dtype=torch.bfloat16, token=token,trust_remote_code=true).to(device) |
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message = "How do I calculate customer lifetime value?" |
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inputs = tokenizer(message, return_tensors="pt").to(device) |
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outputs = model.generate(**inputs) |
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tokenizer.batch_decode(outputs, skip_special_tokens=True) |
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``` |
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## Intended Usage |
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PhiMarketing is now available for further testing and assessment. Potential use cases include, but are not limited to: |
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- Text Generation: This model can produce creative text formats in the marketing domain. |
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- Knowledge Exploration: It can assist marketing researchers by generating valuable marketing information or answering questions about marketing-specific topics. |
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- Natural Language Processing (NLP) Research: This model can form the basis for researchers to experiment with NLP techniques, develop algorithms, and contribute to the advancement of the field. |
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## Contributers |
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[Sahar Millis](https://www.linkedin.com/in/sahar-millis/) [Coby Benveniste](https://www.linkedin.com/in/coby-benveniste/) [Nofar Sachs](https://www.linkedin.com/in/nofar-sachs-2146801b3/) [Eran Mazur](https://www.linkedin.com/in/eranmazur/) |
