text
stringlengths 3
159
|
---|
but I abdicated the throne |
for one very simple reason. |
I wanted to focus on bringing you the tech news. |
Still gonna tax you, though. |
Mozilla has ignited controversy among Firefox users this week by, |
primarily, |
being bad at marketing. |
See, the company's been trying to build a new framework for online advertising |
that depends less on collecting people's personal information. |
They acquired Anonym, a company working on just that, in June, |
before announcing Privacy Preserving Attribution in August. |
PPA supposedly encrypts and aggregates data |
about how many users engage with an ad |
without collecting any info about those users, |
preserving privacy while still letting websites generate revenue. |
And I think it sounds good |
when you say it like that. |
Unfortunately, yesterday, |
Mozilla's relatively new CEO |
started off her blog post about PPA by saying the company is |
going to be more active in digital advertising, |
while an official forum post talked about making ads and privacy coexist, |
causing concern among the particularly ad-averse |
that Mozilla was going through that phase |
when you think Don Draper is a good guy in Mad Men. |
You don't like the first five seconds of the first episode? |
While some Firefox users simply want no ads on the internet, period, |
others are trying to explain how PPA could balance privacy and sustainability. |
The problem is, this isn't even Mozilla's first marketing blunder for PPA. |
Adblock users were already mad about PPA being enabled by default in July's Firefox 128.0 release, |
which led EU privacy organization, NOIB, |
which stands for NONE OF YOUR BUSINESS, |
the spit is silent, |
to file a complaint over Firefox's new feature which tracked users. |
Side note, |
NOIB is no joke. |
Another of their complaints just led to a top EU court imposing limits on Meta's data collection. |
Do not rub NOIB the wrong way. |
But they do appreciate it if you rub them the right way. |
They call it NOIBing. |
Turns out that early PPA rollout was a limited developer test |
and did not collect any user data, |
but Mozilla did admit last week |
they could have been more open about what they were doing, |
only to fumble the ball again this week, |
the same week they flagged the uBlock Origin Lite Firefox add-on |
as collecting user data and using machine generated code, |
causing developer Raymond Hill to pull it from the add-on store |
after getting fed up with Mozilla support. |
Listen, I want Firefox to be better at marketing |
so more people use it, |
but right now they're at like 7% market share. |
So proportionally, I spent way too much time talking about this. |
YouTube has announced a bunch of changes to how shorts work, |
starting with how they're not gonna be so short. |
You still have to put them on one leg at a time. |
Starting October 15th, shorts can be up to three minutes. |
Meaning any video with a square aspect ratio or taller |
that's less than three minutes |
will be seen as a short by YouTube. |
The change will only apply to videos uploaded after that date though, so don't worry, |
vertical doom scrollers won't suddenly be hit with your experimental artsy student film. |
The square is a box that represents society. |
And the black and white represents my soul. |
In an ode to TikTok's CapCut templates, |
YouTube's also adding a remix ability |
with the use template button, |
which will let you participate in that most storied of human traditions. |
Doing it for the meme. |
There's also a new trends page for shorts, |
and later the shorts feed itself will show previews |
of comments before you even click through to the video. |
Which comments? |
Oh, the worst ones, obviously. |
YouTube's obviously hoping the new features will help it compete with TikTok, |
and it's already beating it in at least one way, |
the new YouTube feature that lets you |
temporarily hide shorts from your YouTube home feed altogether. |
I wish I could do that on TikTok. |
I also wish I wouldn't be spied on by the Chinese government. |
Meta has revealed Meta MovieGen, |
its own photorealistic video generator |
capable of creating 16 second videos with a twist, or else I wouldn't be telling you about it. |
Though it's not available to the public, |
Meta's demos showcase the ability |
to edit existing videos using only text, |
as well as impressively realistic simulations of bad, Halloween costumes. |
But here's the twist. |
With a single photo, |
MovieGen can make a video deep fake of anyone DJing an impromptu set next to a cheetah. |
Only that scenario. |
But is the cheetah dancing? |
No. |
Is it Chester Cheetah? |
Maybe. |
I'm out. |
I hate that guy. |
And even more impressively to me, |
it can generate music and audio synced up to the action in the video. |
Meta says MovieGen could usher in a new AI-enabled era of content creators. |