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but I abdicated the throne
for one very simple reason.
I wanted to focus on bringing you the tech news.
Still gonna tax you, though.
Mozilla has ignited controversy among Firefox users this week by,
primarily,
being bad at marketing.
See, the company's been trying to build a new framework for online advertising
that depends less on collecting people's personal information.
They acquired Anonym, a company working on just that, in June,
before announcing Privacy Preserving Attribution in August.
PPA supposedly encrypts and aggregates data
about how many users engage with an ad
without collecting any info about those users,
preserving privacy while still letting websites generate revenue.
And I think it sounds good
when you say it like that.
Unfortunately, yesterday,
Mozilla's relatively new CEO
started off her blog post about PPA by saying the company is
going to be more active in digital advertising,
while an official forum post talked about making ads and privacy coexist,
causing concern among the particularly ad-averse
that Mozilla was going through that phase
when you think Don Draper is a good guy in Mad Men.
You don't like the first five seconds of the first episode?
While some Firefox users simply want no ads on the internet, period,
others are trying to explain how PPA could balance privacy and sustainability.
The problem is, this isn't even Mozilla's first marketing blunder for PPA.
Adblock users were already mad about PPA being enabled by default in July's Firefox 128.0 release,
which led EU privacy organization, NOIB,
which stands for NONE OF YOUR BUSINESS,
the spit is silent,
to file a complaint over Firefox's new feature which tracked users.
Side note,
NOIB is no joke.
Another of their complaints just led to a top EU court imposing limits on Meta's data collection.
Do not rub NOIB the wrong way.
But they do appreciate it if you rub them the right way.
They call it NOIBing.
Turns out that early PPA rollout was a limited developer test
and did not collect any user data,
but Mozilla did admit last week
they could have been more open about what they were doing,
only to fumble the ball again this week,
the same week they flagged the uBlock Origin Lite Firefox add-on
as collecting user data and using machine generated code,
causing developer Raymond Hill to pull it from the add-on store
after getting fed up with Mozilla support.
Listen, I want Firefox to be better at marketing
so more people use it,
but right now they're at like 7% market share.
So proportionally, I spent way too much time talking about this.
YouTube has announced a bunch of changes to how shorts work,
starting with how they're not gonna be so short.
You still have to put them on one leg at a time.
Starting October 15th, shorts can be up to three minutes.
Meaning any video with a square aspect ratio or taller
that's less than three minutes
will be seen as a short by YouTube.
The change will only apply to videos uploaded after that date though, so don't worry,
vertical doom scrollers won't suddenly be hit with your experimental artsy student film.
The square is a box that represents society.
And the black and white represents my soul.
In an ode to TikTok's CapCut templates,
YouTube's also adding a remix ability
with the use template button,
which will let you participate in that most storied of human traditions.
Doing it for the meme.
There's also a new trends page for shorts,
and later the shorts feed itself will show previews
of comments before you even click through to the video.
Which comments?
Oh, the worst ones, obviously.
YouTube's obviously hoping the new features will help it compete with TikTok,
and it's already beating it in at least one way,
the new YouTube feature that lets you
temporarily hide shorts from your YouTube home feed altogether.
I wish I could do that on TikTok.
I also wish I wouldn't be spied on by the Chinese government.
Meta has revealed Meta MovieGen,
its own photorealistic video generator
capable of creating 16 second videos with a twist, or else I wouldn't be telling you about it.
Though it's not available to the public,
Meta's demos showcase the ability
to edit existing videos using only text,
as well as impressively realistic simulations of bad, Halloween costumes.
But here's the twist.
With a single photo,
MovieGen can make a video deep fake of anyone DJing an impromptu set next to a cheetah.
Only that scenario.
But is the cheetah dancing?
No.
Is it Chester Cheetah?
Maybe.
I'm out.
I hate that guy.
And even more impressively to me,
it can generate music and audio synced up to the action in the video.
Meta says MovieGen could usher in a new AI-enabled era of content creators.