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ES2002a | My gosh, you've already produced a PowerPoint presentation.
I think it's already on actually.
Well done.
Try to make this thing work.
I've plugged it in the back.
Okay.
Right.
I know.
Okay.
Well, this is the kickoff meeting for our project.
Um.
And, um... This is just what we're going to be doing over the next 25 minutes.
Um, So first of all, just to kind of make sure that we all know each other. I'm Laura and I'm the project manager.
Do you want to introduce yourself again?
I'm David, and I'm supposed to be an industrial designer.
Okay.
And I'm Andrew, and I'm our marketing.
Yeah.
I'm Craig and I'm user interface.
Great.
Okay.
Thank you.
So we're designing a new remote control.
Oh, I have to record. He's here, actually.
So that's... David, Andrea and Craig, isn't it?
time.
Yes, we designed a new remote control As you can see, it's supposed to be original, trendy, and user-friendly.
Um, So that's kind of our brief.
it was.
And so there are three different stages to the design.
I'm not really sure what you guys have already received.
Um, What did you get?
We just got the project announcement.
Yeah, that's it.
Is that what everybody got? Okay.
Um, So we're going to have individual work and then a meeting about it.
repeat that process three times.
And At this point, we get to try out the whiteboard over there.
Um... So, uh... You get to draw your favorite animal to sum up your favorite characteristics of it.
So who would like to go first?
I will go.
Very good.
All right.
So... one here, right?
Mm-hmm.
All right.
My favorite animal.
A beagle.
Favorite characteristics of it, is that right?
Yeah.
All right.
basically, High priority for any animal for me is that they be willing to take a lot of Physical affection.
from They're family.
And Yeah, they have lots of personality and... be fit and in robust good health.
So this is blue.
Lubigo.
Family's beagle.
Yeah.
Lovely.
My favorite animal would be a monkey.
Ha ha.
And then... in the small cutie and furry, and when Planet of the Apes becomes real, I'm going to be up there with them.
Ha ha ha.
year.
You can take as long over this as you like because we haven't got... an awful lot to discuss oh cool we do we do Don't feel like you're in a rush anyway.
I actually told you a whole lot more about Beagles.
So, well, I'd have to get you up again then.
Let me tell you.
Mm-hmm.
I don't know what mine is. I'm going to have to think on the spot now.
Impressionist.
Is that a whale?
Yeah.
Yeah.
I don't know, it's just the first animal I can think of off the top of my head.
Yes, big reason is because I'm allergic to most animals.
logic to animal for us.
Fish was a natural choice.
Yeah. And I kind of like wheels. You come in and go .
eat everything in sight.
you And they're quite harmless and mild.
All right.
interesting.
I still don't know what I'm going to write about.
Um.
Superb sketch, by the way.
That was a bit big, I think.
I was going to choose a dog as well.
that I'll just draw a different kind of dog.
My favorite animal is my own dog at home.
doesn't really look like him actually.
He looks more like a pig actually.
I see a dog in there.
Do you? Oh, that's very good of you.
Now I see a rooster.
Ha ha ha.
Is it?
M He's a mixture of various things.
And what do I like about him?
That's supposed to suggest that his tail wags. He's very friendly and cheery and always pleased to see you and very kind and affectionate and... Um, and is quite quite wee as well, so you know, It doesn't take up too much space.
Um, and he does a funny thing where he chases his tail.
as well, this is quite amusing.
Is he aware that this is his own tail that he's chasing?
I think it is, he only does it after he's had his dinner.
And he'll just all of a sudden just get up and start chasing his tail.
He's trying to live in it.
Probably when he was little, he got lots of attention for doing it.
So, uh... Yeah, maybe.
has ever been conditioned.
Maybe.
Right, where did you find this? Just down here?
Okay.
Okay, we now need to discuss the project finance.
So according to the brief, we're going to be selling this remote control for 25 euro.
And we're aiming to make 50 million euro.
So we're going to be selling this on an international scale.
And, uh, We don't want it to cost any more than €12.50, so... 50% of the selling price.
Can we just go over that again?
uh, So basically.
Right, yeah.
or cost like production cost is 1250 but selling prices is that wholesale or retail?
all together.
like on the shelf.
I don't know. I imagine... That's a good question.
Our sale, our sale anyway.
I imagine it probably is our sale actually because it's probably up to the... the um retailer to sell it for whatever price they want.
Yeah, okay.
Okay.
And.
But I don't know, do you think the fact that it's going to be sold internationally will have a bearing on how we design it at all.
Yes.
I think it will.
Um, Oh yeah, regions and stuff, yeah.
Well, right away, I'm wondering if there's... like with DVD players, if there are zones.
Um, frequencies or something.
Yeah.
um, as well as characters, different keypad styles and symbols?
Okay.
Yeah.
Well, for a remote control, do you think that'll be... I suppose it depends on how complicated our remote control is.
Um, you know?
make sense from from my point of view.
Yes.
complicated characters like European languages, then you need more buttons.
Yeah.
Yeah.
Yeah.
Okay.
And then.
And then the other thing, international, on the topic of price.
I'm thinking the price might might appeal to a certain market in one region, whereas in another, it'll be different.
just in terms of the wealth of the country?
Just a characteristic of the... just or just like, basic product positioning.
how much money people have to spend on things like I see what you mean. Yeah.
25 euro remote control might be a big hit in London.
might not be such a big hit.
in Greece, who knows?
Something like that.
Marketing?
Good marketing thoughts. Oh gosh, I should be writing all this down.
Um... Yeah.
Right away I'm making some kind of assumptions about what what information we're given here thinking, Okay, trendy probably means something other than just basic.
something other than just standard.
Um, So I'm... wondering right away is selling 25 years is that sort of that is this going to be like the premium product The... Yeah, I'd say so, yeah.
Yeah, yeah, like how much does a remote control cost?
Well, 25 euro, I mean, that's... That's what like.
18 pints or something, isn't it?
Or no, is it as much as that?
16, 17, 18 pints.
Um.
I don't know, I've never bought a remote control, so I don't know.
No.
Hi.
how good a remote controller that would get you.
Um, Yeah, I suppose it has to look kind of cool and gimmicky.
Just get on ahead here.
Okay.
Well, does anybody have anything to add to that?
Um.
to the finance issue at all?
Do we have any other background information on like, how that compares to other Other?
No, actually, that would be useful though, wouldn't it, if you knew, like, what your money would get you.
No.
Yeah, interesting thing about discussing production of remote control for me is that as you point out, I just don't think remote control is being something people... consciously Assess.
in their purchasing habits.
Yeah, yeah.
It's just like... getting shoelaces with shoes or something.
It just comes along.
Five minutes to end of meeting? Oh, okay.
We're a bit behind.
Do you know what I mean?
Yeah.
sort of like how do you, I mean, one way of looking at it would be, well, the people producing television sets maybe they have to buy remote controls.
Or another way is maybe people who have TV sets are really fed up with their remote control.
And they really want.
I'm, when I bought Mo Controls because they got fed up of having four or five different remote controls for each thing in the house.
better one or something.
Right.
Right.
For them it was just How many devices is it control?
Okay.
Right, so in function, one of the priorities might be to... combine as many.
uses.
Right, so do you think that should be like a main design aim of remote control, you know, your satellite and your regular tally and your VCR and everything.
I think so.
Yeah.
Yeah.
Yeah.
Well, like... maybe what we could use as a sort of like an example of a successful other piece of technology is, Palm, Palm pilot.
They're going from being just like little sort of scribble boards cameras, MP3 players, telephones.
everything agenda. So like, I wonder if we might add something new to the, to the remote control market such as the lighting in your house or Um, Yeah.
Yeah.
or even like, you know, notes about what you want to watch, like you might put in there, oh, I want to watch such and such. And that's a good idea.
Yeah.
And Yeah.
to our extra functionalities.
Like, Personally for me at home, I've combined the audio video of my television and my DVD player and my CD player, So they all work actually function together, but I have different remote controls for each of them.
Mm-hmm.
So it's sort of ironic that then they're in there the sound and everything, it's just one system.
but each one's got its own little Yeah.
Okay.
I'm gonna have to wrap up pretty quickly in the next couple of minutes.
I'll just check with nothing else.
Okay. Um... So anything else anybody wants to add about what they don't like about remote controls they've used, what they would really like to be?
part of this new one at all.
keep losing them.
You keep losing them. Okay.
It's a major pain.
I mean, it's usually quite small, or when you want it, to sit behind the counter.
under the table.
Yeah.
get those ones where you can if you like whistle or make a really high-pitched noise they beep I mean is that something we'd want to include do you think?
This is a really good idea.
Yeah.
I remember when the first remote control might my family had was on a cable.
Actually, the cable between it and the TV and big like, buttons that sort of like like on a blender or something.
My goodness.
And, you know, when I think about what they are now, better but actually it's still kind of I don't know.
a massive junky thing on the table. Maybe we could think about how could be more, you know, Streamline.
still feels quite primitive.
Maybe like a touchscreen or something.
See you soon.
Something like that, yeah. Or whatever would be technologically reasonable.
Uh-huh, okay. Well, I guess that's up to our industrial designer.
Because it could be that functionally that doesn't make it any better, but that just the appeal of of not having, you know, these days, things in people's homes are becoming more and more like, you know nicer materials and Might be.
looks better Yeah.
Okay.
Okay.
worth exploring anyway.
Right, well, so just to wrap up, the next meeting is going to be in 30 minutes, so that's about... about 10 to 12 by my watch.
So in between now and then.
Um, as the industrial designer you're gonna be working on?
you know, the actual working design of it, so you know what you're doing there.
for our user interface.
technical functions I guess that's you know like what we've been talking about what it'll actually do Um, um, And.
marketing executive.
you'll be, thinking about what it actually, what requirements it has to, has to fulfil.
and you'll get instructions emailed to you, I guess.
Yeah, so it's the functional design stage is next, I guess.
uh, that's the end of the meeting I got that little message a lot sooner than I thought I would.
Um, Before we wrap up, just to make sure we're all on the same page here, Um, Do we... We were given sort of an example of a coffee.
machine or something, right?
Uh-huh, yeah.
Well... Um, Are we right now on the assumption that our television remote control may have features which go beyond the television?
Or are we keeping sort of like a, a design commitment to television features.
Okay, well, just very quickly, because we're supposed to finish now. I guess that's up to us. I mean, you probably want some kind of unique selling point of it. So... you know, Yeah.
Bye, guys.
Yeah.
Okay.
one factor would be production cost.
Yeah.
because there's a cap there.
Depends on how much you can cram into that price.
Okay.
Okay, well that's the end of the meeting then.
Um.
Right.
Thank you all for coming.
Ha ha ha.
Ha ha ha.
God, I hope that was what they wanted us to do, isn't it?
Great.
Why do you turn this thing off?
and... Oh, there we go.
I think if you can just leave it on maybe and then... um, Oh God, this has turned itself off.
Oh, there it is.
Thank goodness. Okay.
Right. | Speaker D: My gosh, you've already produced a PowerPoint presentation.
Speaker B: I think it's already on actually.
Speaker D: Well done.
Speaker B: Try to make this thing work.
Speaker B: I've plugged it in the back.
Speaker B: Okay.
Speaker B: Right.
Speaker B: I know.
Speaker B: Okay.
Speaker B: Well, this is the kickoff meeting for our project.
Speaker B: Um.
Speaker B: And, um... This is just what we're going to be doing over the next 25 minutes.
Speaker B: Um, So first of all, just to kind of make sure that we all know each other. I'm Laura and I'm the project manager.
Speaker B: Do you want to introduce yourself again?
Speaker A: I'm David, and I'm supposed to be an industrial designer.
Speaker B: Okay.
Speaker D: And I'm Andrew, and I'm our marketing.
Speaker D: Yeah.
Speaker C: I'm Craig and I'm user interface.
Speaker B: Great.
Speaker B: Okay.
Speaker B: Thank you.
Speaker B: So we're designing a new remote control.
Speaker B: Oh, I have to record. He's here, actually.
Speaker B: So that's... David, Andrea and Craig, isn't it?
Speaker B: time.
Speaker B: Yes, we designed a new remote control As you can see, it's supposed to be original, trendy, and user-friendly.
Speaker B: Um, So that's kind of our brief.
Speaker B: it was.
Speaker B: And so there are three different stages to the design.
Speaker B: I'm not really sure what you guys have already received.
Speaker B: Um, What did you get?
Speaker A: We just got the project announcement.
Speaker D: Yeah, that's it.
Speaker B: Is that what everybody got? Okay.
Speaker B: Um, So we're going to have individual work and then a meeting about it.
Speaker B: repeat that process three times.
Speaker B: And At this point, we get to try out the whiteboard over there.
Speaker B: Um... So, uh... You get to draw your favorite animal to sum up your favorite characteristics of it.
Speaker B: So who would like to go first?
Speaker D: I will go.
Speaker B: Very good.
Speaker D: All right.
Speaker D: So... one here, right?
Speaker B: Mm-hmm.
Speaker D: All right.
Speaker D: My favorite animal.
Speaker D: A beagle.
Speaker D: Favorite characteristics of it, is that right?
Speaker B: Yeah.
Speaker D: All right.
Speaker D: basically, High priority for any animal for me is that they be willing to take a lot of Physical affection.
Speaker D: from They're family.
Speaker D: And Yeah, they have lots of personality and... be fit and in robust good health.
Speaker D: So this is blue.
Speaker D: Lubigo.
Speaker D: Family's beagle.
Speaker D: Yeah.
Speaker B: Lovely.
Speaker C: My favorite animal would be a monkey.
Speaker B: Ha ha.
Speaker C: And then... in the small cutie and furry, and when Planet of the Apes becomes real, I'm going to be up there with them.
Speaker D: Ha ha ha.
Speaker A: year.
Speaker B: You can take as long over this as you like because we haven't got... an awful lot to discuss oh cool we do we do Don't feel like you're in a rush anyway.
Speaker D: I actually told you a whole lot more about Beagles.
Speaker B: So, well, I'd have to get you up again then.
Speaker D: Let me tell you.
Speaker D: Mm-hmm.
Speaker B: I don't know what mine is. I'm going to have to think on the spot now.
Speaker D: Impressionist.
Speaker B: Is that a whale?
Speaker A: Yeah.
Speaker B: Yeah.
Speaker A: I don't know, it's just the first animal I can think of off the top of my head.
Speaker A: Yes, big reason is because I'm allergic to most animals.
Speaker A: logic to animal for us.
Speaker A: Fish was a natural choice.
Speaker A: Yeah. And I kind of like wheels. You come in and go .
Speaker A: eat everything in sight.
Speaker A: you And they're quite harmless and mild.
Speaker D: All right.
Speaker A: interesting.
Speaker B: I still don't know what I'm going to write about.
Speaker B: Um.
Speaker D: Superb sketch, by the way.
Speaker A: That was a bit big, I think.
Speaker B: I was going to choose a dog as well.
Speaker B: that I'll just draw a different kind of dog.
Speaker B: My favorite animal is my own dog at home.
Speaker B: doesn't really look like him actually.
Speaker B: He looks more like a pig actually.
Speaker D: I see a dog in there.
Speaker B: Do you? Oh, that's very good of you.
Speaker D: Now I see a rooster.
Speaker C: Ha ha ha.
Speaker D: Is it?
Speaker B: M He's a mixture of various things.
Speaker B: And what do I like about him?
Speaker B: That's supposed to suggest that his tail wags. He's very friendly and cheery and always pleased to see you and very kind and affectionate and... Um, and is quite quite wee as well, so you know, It doesn't take up too much space.
Speaker B: Um, and he does a funny thing where he chases his tail.
Speaker B: as well, this is quite amusing.
Speaker D: Is he aware that this is his own tail that he's chasing?
Speaker B: I think it is, he only does it after he's had his dinner.
Speaker B: And he'll just all of a sudden just get up and start chasing his tail.
Speaker B: He's trying to live in it.
Speaker D: Probably when he was little, he got lots of attention for doing it.
Speaker B: So, uh... Yeah, maybe.
Speaker D: has ever been conditioned.
Speaker B: Maybe.
Speaker B: Right, where did you find this? Just down here?
Speaker B: Okay.
Speaker B: Okay, we now need to discuss the project finance.
Speaker B: So according to the brief, we're going to be selling this remote control for 25 euro.
Speaker B: And we're aiming to make 50 million euro.
Speaker B: So we're going to be selling this on an international scale.
Speaker B: And, uh, We don't want it to cost any more than €12.50, so... 50% of the selling price.
Speaker D: Can we just go over that again?
Speaker D: uh, So basically.
Speaker D: Right, yeah.
Speaker D: or cost like production cost is 1250 but selling prices is that wholesale or retail?
Speaker B: all together.
Speaker D: like on the shelf.
Speaker B: I don't know. I imagine... That's a good question.
Speaker D: Our sale, our sale anyway.
Speaker B: I imagine it probably is our sale actually because it's probably up to the... the um retailer to sell it for whatever price they want.
Speaker D: Yeah, okay.
Speaker D: Okay.
Speaker B: And.
Speaker B: But I don't know, do you think the fact that it's going to be sold internationally will have a bearing on how we design it at all.
Speaker D: Yes.
Speaker B: I think it will.
Speaker B: Um, Oh yeah, regions and stuff, yeah.
Speaker D: Well, right away, I'm wondering if there's... like with DVD players, if there are zones.
Speaker D: Um, frequencies or something.
Speaker B: Yeah.
Speaker D: um, as well as characters, different keypad styles and symbols?
Speaker B: Okay.
Speaker B: Yeah.
Speaker B: Well, for a remote control, do you think that'll be... I suppose it depends on how complicated our remote control is.
Speaker D: Um, you know?
Speaker A: make sense from from my point of view.
Speaker A: Yes.
Speaker A: complicated characters like European languages, then you need more buttons.
Speaker B: Yeah.
Speaker D: Yeah.
Speaker B: Yeah.
Speaker B: Okay.
Speaker D: And then.
Speaker D: And then the other thing, international, on the topic of price.
Speaker D: I'm thinking the price might might appeal to a certain market in one region, whereas in another, it'll be different.
Speaker B: just in terms of the wealth of the country?
Speaker D: Just a characteristic of the... just or just like, basic product positioning.
Speaker B: how much money people have to spend on things like I see what you mean. Yeah.
Speaker D: 25 euro remote control might be a big hit in London.
Speaker D: might not be such a big hit.
Speaker D: in Greece, who knows?
Speaker D: Something like that.
Speaker B: Marketing?
Speaker B: Good marketing thoughts. Oh gosh, I should be writing all this down.
Speaker B: Um... Yeah.
Speaker D: Right away I'm making some kind of assumptions about what what information we're given here thinking, Okay, trendy probably means something other than just basic.
Speaker D: something other than just standard.
Speaker D: Um, So I'm... wondering right away is selling 25 years is that sort of that is this going to be like the premium product The... Yeah, I'd say so, yeah.
Speaker B: Yeah, yeah, like how much does a remote control cost?
Speaker B: Well, 25 euro, I mean, that's... That's what like.
Speaker B: 18 pints or something, isn't it?
Speaker B: Or no, is it as much as that?
Speaker B: 16, 17, 18 pints.
Speaker B: Um.
Speaker B: I don't know, I've never bought a remote control, so I don't know.
Speaker D: No.
Speaker B: Hi.
Speaker B: how good a remote controller that would get you.
Speaker B: Um, Yeah, I suppose it has to look kind of cool and gimmicky.
Speaker B: Just get on ahead here.
Speaker B: Okay.
Speaker B: Well, does anybody have anything to add to that?
Speaker B: Um.
Speaker B: to the finance issue at all?
Speaker D: Do we have any other background information on like, how that compares to other Other?
Speaker B: No, actually, that would be useful though, wouldn't it, if you knew, like, what your money would get you.
Speaker B: No.
Speaker D: Yeah, interesting thing about discussing production of remote control for me is that as you point out, I just don't think remote control is being something people... consciously Assess.
Speaker D: in their purchasing habits.
Speaker B: Yeah, yeah.
Speaker D: It's just like... getting shoelaces with shoes or something.
Speaker D: It just comes along.
Speaker B: Five minutes to end of meeting? Oh, okay.
Speaker B: We're a bit behind.
Speaker D: Do you know what I mean?
Speaker A: Yeah.
Speaker D: sort of like how do you, I mean, one way of looking at it would be, well, the people producing television sets maybe they have to buy remote controls.
Speaker D: Or another way is maybe people who have TV sets are really fed up with their remote control.
Speaker D: And they really want.
Speaker C: I'm, when I bought Mo Controls because they got fed up of having four or five different remote controls for each thing in the house.
Speaker D: better one or something.
Speaker D: Right.
Speaker D: Right.
Speaker C: For them it was just How many devices is it control?
Speaker D: Okay.
Speaker D: Right, so in function, one of the priorities might be to... combine as many.
Speaker D: uses.
Speaker B: Right, so do you think that should be like a main design aim of remote control, you know, your satellite and your regular tally and your VCR and everything.
Speaker D: I think so.
Speaker D: Yeah.
Speaker D: Yeah.
Speaker D: Yeah.
Speaker D: Well, like... maybe what we could use as a sort of like an example of a successful other piece of technology is, Palm, Palm pilot.
Speaker D: They're going from being just like little sort of scribble boards cameras, MP3 players, telephones.
Speaker D: everything agenda. So like, I wonder if we might add something new to the, to the remote control market such as the lighting in your house or Um, Yeah.
Speaker B: Yeah.
Speaker B: or even like, you know, notes about what you want to watch, like you might put in there, oh, I want to watch such and such. And that's a good idea.
Speaker D: Yeah.
Speaker D: And Yeah.
Speaker B: to our extra functionalities.
Speaker D: Like, Personally for me at home, I've combined the audio video of my television and my DVD player and my CD player, So they all work actually function together, but I have different remote controls for each of them.
Speaker B: Mm-hmm.
Speaker D: So it's sort of ironic that then they're in there the sound and everything, it's just one system.
Speaker D: but each one's got its own little Yeah.
Speaker B: Okay.
Speaker B: I'm gonna have to wrap up pretty quickly in the next couple of minutes.
Speaker B: I'll just check with nothing else.
Speaker B: Okay. Um... So anything else anybody wants to add about what they don't like about remote controls they've used, what they would really like to be?
Speaker B: part of this new one at all.
Speaker A: keep losing them.
Speaker B: You keep losing them. Okay.
Speaker A: It's a major pain.
Speaker A: I mean, it's usually quite small, or when you want it, to sit behind the counter.
Speaker A: under the table.
Speaker D: Yeah.
Speaker B: get those ones where you can if you like whistle or make a really high-pitched noise they beep I mean is that something we'd want to include do you think?
Speaker D: This is a really good idea.
Speaker D: Yeah.
Speaker D: I remember when the first remote control might my family had was on a cable.
Speaker D: Actually, the cable between it and the TV and big like, buttons that sort of like like on a blender or something.
Speaker B: My goodness.
Speaker D: And, you know, when I think about what they are now, better but actually it's still kind of I don't know.
Speaker D: a massive junky thing on the table. Maybe we could think about how could be more, you know, Streamline.
Speaker B: still feels quite primitive.
Speaker B: Maybe like a touchscreen or something.
Speaker D: See you soon.
Speaker D: Something like that, yeah. Or whatever would be technologically reasonable.
Speaker B: Uh-huh, okay. Well, I guess that's up to our industrial designer.
Speaker D: Because it could be that functionally that doesn't make it any better, but that just the appeal of of not having, you know, these days, things in people's homes are becoming more and more like, you know nicer materials and Might be.
Speaker B: looks better Yeah.
Speaker B: Okay.
Speaker B: Okay.
Speaker D: worth exploring anyway.
Speaker B: Right, well, so just to wrap up, the next meeting is going to be in 30 minutes, so that's about... about 10 to 12 by my watch.
Speaker B: So in between now and then.
Speaker B: Um, as the industrial designer you're gonna be working on?
Speaker B: you know, the actual working design of it, so you know what you're doing there.
Speaker B: for our user interface.
Speaker B: technical functions I guess that's you know like what we've been talking about what it'll actually do Um, um, And.
Speaker B: marketing executive.
Speaker B: you'll be, thinking about what it actually, what requirements it has to, has to fulfil.
Speaker B: and you'll get instructions emailed to you, I guess.
Speaker B: Yeah, so it's the functional design stage is next, I guess.
Speaker B: uh, that's the end of the meeting I got that little message a lot sooner than I thought I would.
Speaker D: Um, Before we wrap up, just to make sure we're all on the same page here, Um, Do we... We were given sort of an example of a coffee.
Speaker D: machine or something, right?
Speaker B: Uh-huh, yeah.
Speaker D: Well... Um, Are we right now on the assumption that our television remote control may have features which go beyond the television?
Speaker D: Or are we keeping sort of like a, a design commitment to television features.
Speaker B: Okay, well, just very quickly, because we're supposed to finish now. I guess that's up to us. I mean, you probably want some kind of unique selling point of it. So... you know, Yeah.
Speaker D: Bye, guys.
Speaker D: Yeah.
Speaker D: Okay.
Speaker A: one factor would be production cost.
Speaker D: Yeah.
Speaker A: because there's a cap there.
Speaker A: Depends on how much you can cram into that price.
Speaker D: Okay.
Speaker B: Okay, well that's the end of the meeting then.
Speaker B: Um.
Speaker B: Right.
Speaker B: Thank you all for coming.
Speaker B: Ha ha ha.
Speaker B: Ha ha ha.
Speaker B: God, I hope that was what they wanted us to do, isn't it?
Speaker D: Great.
Speaker B: Why do you turn this thing off?
Speaker B: and... Oh, there we go.
Speaker B: I think if you can just leave it on maybe and then... um, Oh God, this has turned itself off.
Speaker B: Oh, there it is.
Speaker B: Thank goodness. Okay.
Speaker B: Right. | The project manager introduced the upcoming project to the team members and then the team members participated in an exercise in which they drew their favorite animal and discussed what they liked about the animal. The project manager talked about the project finances and selling prices. The team then discussed various features to consider in making the remote. The industrial designer will work on the working design of the remote. The user interface designer will work on the technical functions of the remote. The marketing executive will work on what requirements the remote has to fulfill The remote will sell for 25 Euro. The remote will be sold on an international scale. The production costs cannot exceed 12.50 Euro. Whether the remote will be used exclusively for televisions. |
ES2002b | Oh, yes, I forgot about that.
Okay.
that alright now?
Okay.
That's cool. Someone turned these on.
for.
Sorry.
Did someone turn these on for us? Great.
everybody all set to start the meeting okay we've got half an hour for this one um to uh discuss the functional design.
Let me in.
All ready to go? Okay.
um So hopefully if I've been working away, and I've put the minutes of the last meeting in the project folder.
Um, So I guess just to recap, on what we did last time.
Um, have got to know each other a little bit and got familiar with all the equipment and started to discuss a bit about the project, cost-wise, how much how much money we had to spend.
I just want to tell you that we have three new requirements.
which is the first one.
is that the company's decided that tally tax is outdated because of how popular the internet is, nobody uses teletext very much anymore. So we don't really need to consider that in the functionality of the remote control. They've also suggested that we um, We only use the remote control to control the television, not the VCR, DVD or anything else. I think the worry is that If the project becomes too complex, then it'll affect how long it takes us to get it into into production the time to market.
that we Which is the clunky one, the one on the left or on the right?
So we're just going to keep it simple and it'll just control the TV. And the other thing was that the company want the corporate color and slogan to be implemented in the new design.
Um, I'm not entirely sure what the corporate color is.
It might be yellow because there seems to be a lot of yellow everywhere.
and the slogan like the actual written slogan or just to embody the idea of the slogan?
That's the thing, I'm not sure.
uh, because on the company website, What does it say?
Putting the fashion in electronics.
Yeah, I mean, do they... Is that something they want actually written on it? Because it's quite long.
Or yeah, just the idea that I'm not sure. So that's something we can discuss as well. So those are the three things. Just not to worry about teletext. Only control the TV. And... and incorporate the color and slogan of the company.
Um, So... Is everybody okay with any of that or do you want me to... recap at all.
for presentations then who would like to go first Cool.
I'll go first.
um, Can you steal this from the back of your laptop?
Of course. Yeah.
Go ahead and hit.
the technical functions design.
And to do the The design I have.
I've had a look online, I've had a look at the homepage, which has given us some information separation from previous products.
I've had a look at the previous products to see what they offer.
and I would like to ask you guys for Your ideas about the design at the end of the meeting.
Unfortunately, we're not allowed to talk outside the meeting room.
Um... Having a look at the existing products, I found out that It tends to come in two extremes. There's either a very complicated one that's got lots of buttons, lots of colours, very confusing, you don't know what you're doing.
In that case, the labeling tends to be very bad. There's an example I'll show you at the end.
you know to use here.
and a button there and there.
This one's broke.
Sorry, that one's Perg and that one's Prog.
and it doesn't really tell you what it does.
Um, I'm not sure if you had a look at the other control in that example. It's a very simple one. It's got only the basic functions.
the same size as the the or to use one.
It looks a bit clunky.
Are they... and big and not very much used for actual buttons.
Um, and it's just very hard to access the advanced functions. There's nothing, for instance, for a slow motion button.
Amen.
My own preference is I prefer the clunky one. It's very easy to use.
But unfortunately, it does lack the advanced functions.
which I quite like having on the controls.
So I believe that the advanced functions should maybe be hidden in a drawer or something like that, could be pulled out from the bottom of it.
That's for your preferences.
Um, Not sure how long we've got.
can chat away for five minutes or so, I think, at most. Just a couple of minutes anyway.
Yeah, like a lot of what I've, read and prepared for this meeting.
fits in really closely with what what Craig's just gone over.
So in part, I could I could give you some of my personal preferences, but I could also add some to this, which is just about sort of market research.
But anyway.
We might come to that later.
which will stick to kind of your area for now.
Clicky one is the one on the right.
And clunky in what sense? Like heavier, larger?
I think it's supposed to be the same size, but it's got much fewer buttons.
I see this is more just Basic.
very spread out and kind of And you get an idea of about this size.
It looks kind of, yeah.
Right, okay.
Yeah.
You've got very few buttons on it.
Yeah.
Sure.
Well, I think it's a valid point. I mean, like, the one on the left looks quite... quite complicated and that PRG, PROG thing is incredibly confusing.
Um, So I see why you you might prefer the simpler design, but you don't want to lose out on what it does. So maybe you get a lot of remote controls where you kind of flip the thing open, I think that's a good idea.
Mm-hmm.
I think it's a good idea.
Do we have any functions we'd want on it? So far I've got on and off, switch the channel up and down and put the volume up and down. They're just the very basics you could use for a TV.
Uh-huh.
Then actual numbers for channels as well, yeah.
Let me see, that's a required one or a requested one.
Which is that?
the channels, like the numbers on the thing.
The numbers or the up and down?
God, I would say that's required.
Um... start with, sorry about both, we need to find out exactly what we have to have.
There's no way anybody's going to buy a remote control these days unless you can't actually individually select channels. I mean, would anybody disagree with that?
Yeah.
Yeah.
Um, What else?
So don't need to worry about teletext, don't need to worry about VCR.
Uh.
Any kind of display controls at all do you think we need to worry about? Like brightness and contrast?
We don't.
Yeah.
Well, I think essentially what we're doing right now is we're categorizing. We're saying, well, we want this to be a product that offers all the Sort of more tricky.
but we want them to be in another Area, is that right?
Is that what we're... We're kind of like sorting them out.
Or are we actually eliminating things we just don't want the product to have?
I think, are you maybe kind of thinking what we absolutely have to have and what would be nice?
And after that, we can add things if they're possible.
Okay.
Right.
Well... do you want to maybe just at this point decide on what we absolutely must have as a function of this? So, so far, just to recap, we've got volume and channel control.
and skip to the end.
certain channels with the numbers.
Right, okay.
Um.
One way I would look at this would be that we approach the different controls in terms of like control type so that for the user it's very clear what they want to do, where they go and also think maybe a little bit about and what we just want to be easily accessible.
For example, if we had audio controls, those could be something people set up very rarely.
maybe they're in a little area but covered up.
Um, Things like... channel in volume.
Um... are used all the time so we just have them right out on top very just very sort of self-explanatory.
Um, So maybe we need to think about having three or more groupings of controls, you know, like one which are just the the habitual ones that should be right within your natural grip.
and others that are also available and then others that are concealed, something like that.
Okay.
Just to wrap up quickly on this little section.
Um... do you think maybe that's the only kind of, uh, essential requirements and there may be just things that would be nice if it could do would be things like audio setup and display setup and things like that maybe like a mute button That sort of thing. Any, have you listened to that at all?
Okay.
Right.
Okay, if we can move on to the next presentation then please.
Thank you.
Can this plug come across?
Probably not, actually.
Yeah.
Why don't I just... pick up and move then.
Yeah.
I just... you go.
wisdom maybe the wire in the back might be loose Do you not say it was the adults that were going for the Wi-Fi connection?
behind me.
This is... I'm all in a knot now.
Complicated.
It'd be nice if everything was wireless, wouldn't it?
Okay.
Um, So I can say already I don't know whether this is for good or for bad, but there'll be a lot of kind of redundancy in the, in the.
the issues and the, The, uh... of things. Yeah, yeah.
Oh, like overlap between what you said. Oh, well, you know that. That'll happen.
Which is not necessarily a bad thing, but what I've already started doing is I created a slide in my presentation here.
Um, so that we kind of well, what's the cumulative effect of what we've taken from your ideas and mine? Because certainly I have a hard time separating separating things completely. Obviously, what you've just told me impacts a lot on what market research that I've been So how do I get this up?
Hard to know where your role ends, yeah.
function f8.
Yeah, function and effort, yeah.
the blue button.
to the control on the left.
Oh, and F8. OK.
You have to push it together.
I think that.
Again.
Oh, here we go.
Okay, great.
There you go.
Okay.
Just before I bring this up, what I'll just say is what I've done is tried to collect some information so that I can then relay this to you guys so that it's now becomes a collective thing, and then kind of lead us in the direction of deciding, okay, what are our options, what should we decide?
and Do you know what I mean?
Okay.
Okay.
Okay.
Okay.
So does that make sense? So what I basically got is I just looked into some information and sort of tried to think about how we could review it and what kind of decisions we could take away from it and then maybe by the end of just looking at some of these things, we can think about what are our priorities, because certainly there's lots of different information to go through.
Um, I'm thinking here about primarily about customer needs that we start with the customer and what they want and what are issues with existing products.
to think about trends and also about trying to connect that, as you see with the company vision, which is about fashion and electronics.
And then as I say We'd like to prioritize our design features from this.
on top is installing a new remote control something that people?
Okay.
Um, So this is what I've found here.
A lot of this is new to me, so we'll just read two together.
Um, Users dislike the look and feel of current remote controls. So they find them ugly. Most people find them ugly.
Um, the vast majority would spend more money for it to look fancy as well. We'll see later, the vast majority of people would spend more money for slightly more intuitive controls such as voice recognition.
Okay, I'm gonna, we'll look at that in a second.
Most people use only a... a very slim portion of all the controls.
I guess what we're looking at here is people want this technology, they tend to use the most simple controls, and overall they find remote controls to be something that doesn't really appeal to them.
So I think what we're doing is we're trying to take like, for me this is sort of like three different different Um, inspirations. One is that we want something that's high-tech, but we want it to seem easy.
And in spite of the primitive side of it and the very high-tech side, we want it to just be an appealing piece of equipment in people's hands.
Um, frustrations.
they get lost a lot as it came up in our last meeting.
takes time to learn how to use them. This is why I mentioned when Craig was showing us some ideas that we actually try and group control so that it doesn't just look like a big panel Kind of like when you... you look at you know a new computer keyboard or something that it's quite explanatory if you want audio visual.
And you have those.
And I will admit, I don't know what RSI stands for.
Repetitive strain injury.
No, that did not come up at all.
Um, So here's another... sort of a a review here of the main things.
Most people would, adults at least, would pay more for voice recognition. Now, apparently we do have access to all the tech, cutting edge technology and remote control.
I don't know if that's possible. We might consider getting into it.
Um, And And again, here, as we sort of move sort of things, start thinking about how we want to sell and market this, I think a recurring theme here is the company wants it to be, wants us to make something that's fashionable and sleek and trendy. People additionally aren't liking the appearance of their products. So we want to think about, as we take all the sort of the techy features, how we can put that into a unit which people like. They like the aesthetics and the ergonomics.
Mm-hmm.
Okay.
So want something that looks good and is easy to use.
Yeah.
big priorities.
Yeah. So, you know, just... looking at what Craig's ideas there sort of tell me that maybe what we want to do is try and separate the different things that we want to include in this. So if we do say, well, we want there to be all the technology, or we try and make that almost be like optional technology, You know, it's like, I find a lot of TVs these days, something really nice about them is if you want to just turn them on and off, you can, but they have little panels where you click and there's just like... tons of features you go through.
So you want to grip all the different kind of types of functions together.
Yeah.
That's a good idea.
Yeah.
That's sort of... Um, But I... My hope here is that I'm putting out this information so we can then say, okay, well, how do we collectively move on with it? I haven't brought out one specific marketing idea although my sense is that what we should try and think about is what are the current trends and materials and shapes and styles and then use that but not let that confine us technologically.
Okay.
Okay.
Right?
All right.
Any... comments on all of that.
Well, one of the things that we have to decide on by the end of the meeting is who we're going to be who's our target audience, our target market.
That's... Yeah.
if we want something that Look, good and is easy to use but has is fairly powerful product whatever Who do we really want to aim that at?
Where's the money?
Maybe.
Yeah, who would have the money to spend Well, if... If like, 25 euro is our selling price and you can imagine, well I'm not really sure how much that will retail at, but it's somebody who's not going to just use their remote that comes with their telly I suppose, they're going to actually go out and buy one. So who do you think we're aiming this at?
and who watches TV?
I think it'll be.
the mid-range to high-end market in terms of people?
25 euros for a remote, how much is that?
locally in pounds.
but 16, 17 pints, I think.
Is that a lot of money to buy an extra remote or a replacement remote?
Mm-hmm.
Right.
Okay.
Um, so.
Maybe not the high end range, but... Maybe.
Middle, middle uppish.
Okay.
kind of You know how much? I don't know. I guess you pay what?
Okay.
and Like a simple replacement, right? I mean, if you lost your remote and the first thing you just want to go out and get How much would you pay?
Yeah.
This kind of touches on your comments there, David. These are the age groups which we have information on. And this is a table of what people would pay more for a certain feature. Just gives us a rough idea.
Okay.
of where the will to spend money on TV equipment is.
mostly focused around the 25 age group.
Okay.
Yeah, so do you think we're aiming at a fairly young market then?
sort of young professional kind of.
Yeah.
Okay.
Um, Do you think... then voice recognition is something we should really seriously consider.
What do you think, Craig?
of the other group.
Yeah, that's there.
It does fit with the market that we're sort of identifying.
terms of Okay.
I think we are going to have to narrow it down to say let's target these people and give them what they want.
there needs to be some kind of selling point to it.
So, um... Anybody?
Anything to add, just kind of young professionals like, If we are going to include speech recognition, it's kind of between 15 and 35. It seems to be a really high response to that.
So... we could say that was our target.
I think 25 to 35 is fair to add that in as a group as well because that's more than half your group of people who are willing to at least try and use your technology.
Yeah.
Mm-hmm.
Yeah.
Yeah.
Okay, so 15 to 35, look fairly young, you know, they have a bit of expendable income to spend on this sort of thing.
Yeah.
I think perhaps that age group is significant as well because those are people who use the computer.
who are familiar with computers in their everyday work.
I think people who are Maybe about.
I wouldn't say 35, but people are 40ish and above now.
Mm-hmm.
would not be so dependent and reliant on a computer or a mobile phone or something like that.
Yeah.
Uh.
Yeah, sure.
So... Yeah.
Mm-hmm.
So these are people who are gadgety, right? People who are growing up used to, in schools and in universities, when you go into their working lives.
Yeah.
people who would regularly, yeah.
so they're not shy away from something quite high tech. That's a good point. Okay, so... So... Shall we make the decision to include speech recognition?
Yeah.
Thank you.
Teacher.
If we can.
if we can.
I think one thing we should try not to avoid is not to say we have to use speech recognition right now.
Okay, why is that?
because Based on what everybody's saying, you want something simple. You want basic stuff. And you want something that's easy to use. Speech recognition might not be the simplest thing for somebody to use.
Simple.
Right.
Okay.
Could it be an on-off thing?
Like if you want it, on Yeah.
where you can activate it and deactivate it?
But what I'm saying is that we're trying to lock ourselves into a particular kind of technology rather than focusing on exactly What are the features that we're going to say?
Yeah.
Yeah.
Yeah.
Okay.
you know, say speech recognition is good for this, speech recognition is not good for this.
So maybe we should, I suggest that we think about speech recognition. And it's something that can be used to fulfill a function. But at the end of the day, we don't look at the technology, but we look at the function first.
Okay.
Yeah.
Yeah.
Okay.
Okay, well, do you want to... give us your presentation and then we can, it might have been a good idea to all deliver our presentations and then discuss, but this is how we're.
Okay. Sure.
Yes.
Good to get ideas out while they're fresh in mind.
Yeah.
Exactly.
It's something that's just occurred to me as well, is if we make it speech, if we incorporate speech recognition, that's appealing to people maybe with a physical disability.
well.
Yeah.
Um, Really?
and not losing and also it helps in terms of people not, losing this, you know, they, They're saying, oh, it's... I lose it in the couch.
It's like we're kind of, what we're sort of getting into here is mating different, design features together.
One problem with speech recognition is I've actually seen one of them used and the technology in that one wasn't particularly amazing. So you end up yelling at the control for hours.
Right.
channel up.
Already seen one before.
Do you think maybe we need like... further advances in that kind of area until it's worthwhile.
incorporating it in there?
I think it'd probably be quite expensive to put in.
Sorry, do you mind passing me my?
This is just the working design.
This is just what.
how I would go about it.
I guess I try to define what we're doing now.
trying to define what we're trying to get done. I think in a practical way, we kind of know what it is. We've used it. We're familiar with it.
We haven't narrowed down exactly what are the things we're trying to fulfill.
besides the basics.
In the back of our minds, we know what the basics are. There's the change channels. There's the change volume.
in specifics, which one of the basics are you trying to target?
Mm-hmm.
Are there certain parts of the basics that are more important or less important than the basics?
and parts of the business.
And the idea is just to get everybody to I usually Have a design that's there.
as a basic.
So.
you know, things that to start everything going.
But I guess everybody does have some ideas, so I don't think you need for that.
Okay, this finding things is a little bit confusing, so I'll go into the diagram first. It just explains how the process goes through.
from the basic technology point of view, the basic steps that you need.
And the diagram in this slide probably works better.
OK, you need some power source.
like a battery or something to keep it going.
And that power source is important because it ties you down to how long the device will last.
Uh-huh.
It ties you down perhaps a bit later on in terms of technologies.
um, how far you can transmit a signal or, the complexity of the functions that you want.
Like for example, voice recognition, right? That might be constrained because you might need to power a microphone, you might need to power other things.
So that's one.
constraint there.
Um... OK, the basic thing is there's a user interface where people punch a button or talk into it or smile to it or blink their eyes whatever you know and that picks up an input from a user.
a series of logic has to decide what the user is telling the device. And the device has to, based on you push button A, so I will do something with button A. So maybe button A is the power button.
And then it needs to be able to send the signal out to the device itself, which is the receiver here.
And I think that's about it in terms of my design.
It's fairly general.
And I guess the purpose of this is also not to restrict you.
in the way you're thinking.
Voice recognition, right.
Um... If it's something which is important, then we just add more power rather than having to think that we don't have enough power. So it's not really a constraint in that sense.
I mean, these are.
functionally.
the base what technology has to do.
Mm-hmm.
Okay.
So I guess the rest of it, I think we should maybe want to go back to what the functions are.
more relevant to the discussion.
do you want to finish up your whole presentation are you all done Okay.
Yeah, I'm done.
So it's just putting the rest of it into words, but it's essentially the same thing.
You have a transmitter, an input device, logic chip, this would be... Since we're on the topic of this, Yep.
And like on the... Since we're on the topic of the technology, Are there any like, What are our options?
Is this the only way that we go about it?
Are there other?
These aren't technology options in that sense. This is just... basic principles and basic components that are needed.
The basic principle of.
Okay.
For example, if you needed If you needed to add of voice recognition, right, then your user interface, will be split, broken down into more components, right, which you have a microphone, a VR, and stuff like that.
Okay.
This is to show us how we're kind of modularizing the whole thing. Okay.
Oh.
Yep.
Yeah, so each component represents one function. But I think the basic functions of the logic, the transmitter, and the receiver.
Mm-hmm.
Okay, and the power are things that you won't have to care about.
Mm-hmm.
Yeah.
And those are things that, based on what your user interface requires, then we'll add more functionality to it. There might be one other consideration, which would be the transmission between the remote control and the TV, for example.
innovation.
Okay.
OK.
Okay.
Are we going to restrict ourselves to using the traditional technologies of an infrared?
Okay.
because that's something you need to actually be physically pointing to.
Okay.
Right.
Well, a worry that was expressed in the new requirements was that if we made this too complex, it would affect how long how long it took us to get this to market.
I suspect it might be a good idea to restrict our creative influence on this on the user interface and not worry so much about how we transmit it. Because it's tried and tested infrared.
There might be one other problem with the transmission in particular right now since we're talking about voice recognition.
You could stick with that.
If somebody's going to talk to the device you ideally want them to hold it to them You may not require that, but you know, It's something very natural, I guess.
Right.
Right.
something very natural, I guess.
you know, to hold it.
to hold it.
to signal to the user and push a button maybe to start talking about it, then you need to send the signal out. So because if you're using infrared, the line of sight, say the TV's at that chair and I'm standing in front of here and the transmitter is here, it blocks it.
signal to the user.
Thank you.
Take a look.
because if you're using infrared, Thank you.
Okay.
So in that sense, there's not really a restriction, but it's something which you may have to think about later on in the process, not so much further down. And just a clarification before we finish this.
sense.
there's not really a restriction, but there's something Okay.
And just a clarification before we finish this. Does our controller have the option of being on a standard uh, frequency as all of the other equipment so that the one controller can control... Several pieces of equipment?
controller There's not much specific.
specific information, but I think that one, the indication of infrared means that you're just targeting traditional devices.
Yeah.
Because infrared is something which everybody has.
Well, in the new requirements spec, they said just to focus on the TV, so that's what we should do for now, I think. Something I was wondering about was the power. Is it worth considering having a charging unit as opposed to just regular batteries? I mean... Is that something you really want to go into, do you think? Or should we just consider running on regular batteries.
Just to TV, okay.
Okay.
There's, OK, from a component point of view, there's added complexity.
and you add cost to it.
Uh-huh.
And then there's probably the fact that you need another physical component. You need a docking cradle, for example, for you to put it into charge. Or you need to get the user to plug it in.
components.
Mm-hmm.
Mm-hmm.
Okay.
And most users are already used to the idea of buying batteries and putting it into the controller.
Okay, so... Yeah.
unless the controller's going to consume a lot of batteries. He's going to run through 20 batteries a month. Then I don't think rechargeable is something we should you know, we really need to.
a lot of Yeah.
Okay, so just stick to regular.
Okay.
And Right.
PCDM.
I'm just going to... just recap what I said at the start was that the whole point of this meeting was to absolutely finalise who we're going to aim this at and what exactly the product's going to do. So just to recap on are we all happy about the idea of, emming the product at the 15 to 35 bracket.
Okay.
That's good.
Um, and also the actual functions of what it's going to do. Do you want to recap on that, Craig?
I think we used to say it was going to be the most basic stuff possible.
on off, up and down channels, up and down volume and skip to a channel.
And is it going to include any of the... The more advanced features, or are we going to eliminate those?
I think we include mute, but apart from that.
Um, I think we just... We go for the simpleness.
Is it not an option still that we include some things just as a sort of... under like sort of under a door.
Okay.
as optional functions.
person.
Because what I'd be a bit worried about is if someone was... had previously developed habits.
of expecting to control surround sound or this and that.
around sound and their controller.
with their controller and then And then they... you know, they get ours and it's, doesn't have that.
I don't know if that would be a problem.
that you were saying about categorizing Cool.
Maybe I could suggest we break them down into three simple categories.
One would be audio controls.
One would be video controls.
Okay.
and the other one will be a device.
This may not map very well to advanced functionality especially.
functionality.
But I think that from a manufacturer's point of view, from a person's designing the device, but I think from the point of view of a person using the device.
Yeah.
You know, a TV is something they see and something they hear.
and something like that.
And it's something they do other things to, like turn it on and turn it off.
So what we could have is three buckets where we could throw things into. If we want this feature, let's throw it into there.
Right.
Yeah.
And then from there, decide whether it's basic or it's non-basic.
Okay, okay.
I mean, it might help with the visualization. And it would actually help with the component build as well.
Okay.
Mm-hmm.
Okay.
Okay, great.
Right.
Um.
Okay, well I've got five minutes to wrap up now. Next thing we're doing is having lunch. And then we're gonna have 30 minutes of working on the next stage. So I'll be putting the minutes of this, this meeting into the project documents folder.
Mm-hmm.
Um, So I guess just to to confirm that we know what we're doing in the next, well, in the 30 minutes after lunch anyway.
Mm-hmm.
for or industrial designer you're going to be.
thinking about the components concept.
user interface designer is going to be thinking about our user interface and marketing you're going to be thinking about trend watching.
and you'll all get specific instructions as well.
So, I know just to to ask now if you've got anything else you've thought about while we've been talking. Do you want to start with David.
anything else to say at all No? Okay.
Um, Yeah, I just wanted to ask then before we wrap up, should we agree for the sake of... sort of clarity and when we, when we.
Angie?
resume that we'll use this idea David's proposed where we think of these three sort of buckets and Anything we discuss about them is sort of Okay, we're talking about this.
Yeah, yeah, I think that's definitely a good idea.
Uh-huh.
Should we do that then?
Yeah.
Just about the three buckets, what would go in the device functions one?
Things like on, off.
Because they don't have anything to do with what you see.
Yeah.
I mean, in terms of picture and the entertainment value.
You know, so.
Okay.
And channel. And channel.
And channel.
Because the on-off also goes.
you know, like on off like power, not on off sound, not on off.
Although you don't turn off the video on your TV, but... you might want to turn off the sound. Say you want to pick up the phone, there's a mute button.
Okay.
the sound and say you want to pick up the phone, there's a mute.
Okay.
you have a choice of putting it onto Um, others or device.
have a choice of putting it on is basically Mm-hmm.
device is basically anything which we can't categorize, right? We put it out.
Okay, so you're going to have audio, which is going to be like your base settings and actual volume.
Anything to do with what you hear, right? You put that into audio.
to do with what you hear, right?
Okay.
Okay, and then visual Okay.
Mm-hmm.
And then video is anything that you can C.
is anything.
Mm-hmm.
So brightness, contrast, things like that. And then just actual device things like what channel you're watching, turning on and off.
I don't know.
stuff like that.
Okay.
Um, Okay.
I suppose quite likely what would happen is in the device category there might be some which are just like the habitual standard and then others which are maybe a bit more Yeah.
like random, which we have no other place to put, but we need it somewhere there.
Sure, okay.
Okay.
Even if it doesn't map very clearly, what happens is that people at least have some in their mind, it's easy to use. I think that's one thing that.
And I guess from the component point of view, it's easy to build as well, because things are fixed.
Okay.
Okay.
So yeah, I guess just things to think about are, you know, like, the fact it's got to look good because of who we're... targeting this at.
something maybe kind of quirky in design, maybe make it kind of, ergonomic kind of to hold, you know, things like that.
Um, So I guess... I guess that's it. That's the meeting over.
Right?
Woo-hoo.
We get to go find out what was picked up for lunch for us. | Speaker B: Oh, yes, I forgot about that.
Speaker B: Okay.
Speaker B: that alright now?
Speaker B: Okay.
Speaker D: That's cool. Someone turned these on.
Speaker D: for.
Speaker B: Sorry.
Speaker D: Did someone turn these on for us? Great.
Speaker B: everybody all set to start the meeting okay we've got half an hour for this one um to uh discuss the functional design.
Speaker D: Let me in.
Speaker B: All ready to go? Okay.
Speaker B: um So hopefully if I've been working away, and I've put the minutes of the last meeting in the project folder.
Speaker B: Um, So I guess just to recap, on what we did last time.
Speaker B: Um, have got to know each other a little bit and got familiar with all the equipment and started to discuss a bit about the project, cost-wise, how much how much money we had to spend.
Speaker B: I just want to tell you that we have three new requirements.
Speaker B: which is the first one.
Speaker B: is that the company's decided that tally tax is outdated because of how popular the internet is, nobody uses teletext very much anymore. So we don't really need to consider that in the functionality of the remote control. They've also suggested that we um, We only use the remote control to control the television, not the VCR, DVD or anything else. I think the worry is that If the project becomes too complex, then it'll affect how long it takes us to get it into into production the time to market.
Speaker A: that we Which is the clunky one, the one on the left or on the right?
Speaker B: So we're just going to keep it simple and it'll just control the TV. And the other thing was that the company want the corporate color and slogan to be implemented in the new design.
Speaker B: Um, I'm not entirely sure what the corporate color is.
Speaker B: It might be yellow because there seems to be a lot of yellow everywhere.
Speaker D: and the slogan like the actual written slogan or just to embody the idea of the slogan?
Speaker B: That's the thing, I'm not sure.
Speaker B: uh, because on the company website, What does it say?
Speaker D: Putting the fashion in electronics.
Speaker B: Yeah, I mean, do they... Is that something they want actually written on it? Because it's quite long.
Speaker B: Or yeah, just the idea that I'm not sure. So that's something we can discuss as well. So those are the three things. Just not to worry about teletext. Only control the TV. And... and incorporate the color and slogan of the company.
Speaker B: Um, So... Is everybody okay with any of that or do you want me to... recap at all.
Speaker B: for presentations then who would like to go first Cool.
Speaker C: I'll go first.
Speaker C: um, Can you steal this from the back of your laptop?
Speaker B: Of course. Yeah.
Speaker B: Go ahead and hit.
Speaker C: the technical functions design.
Speaker C: And to do the The design I have.
Speaker C: I've had a look online, I've had a look at the homepage, which has given us some information separation from previous products.
Speaker C: I've had a look at the previous products to see what they offer.
Speaker C: and I would like to ask you guys for Your ideas about the design at the end of the meeting.
Speaker C: Unfortunately, we're not allowed to talk outside the meeting room.
Speaker C: Um... Having a look at the existing products, I found out that It tends to come in two extremes. There's either a very complicated one that's got lots of buttons, lots of colours, very confusing, you don't know what you're doing.
Speaker C: In that case, the labeling tends to be very bad. There's an example I'll show you at the end.
Speaker C: you know to use here.
Speaker C: and a button there and there.
Speaker C: This one's broke.
Speaker C: Sorry, that one's Perg and that one's Prog.
Speaker C: and it doesn't really tell you what it does.
Speaker C: Um, I'm not sure if you had a look at the other control in that example. It's a very simple one. It's got only the basic functions.
Speaker C: the same size as the the or to use one.
Speaker C: It looks a bit clunky.
Speaker C: Are they... and big and not very much used for actual buttons.
Speaker C: Um, and it's just very hard to access the advanced functions. There's nothing, for instance, for a slow motion button.
Speaker C: Amen.
Speaker C: My own preference is I prefer the clunky one. It's very easy to use.
Speaker C: But unfortunately, it does lack the advanced functions.
Speaker C: which I quite like having on the controls.
Speaker C: So I believe that the advanced functions should maybe be hidden in a drawer or something like that, could be pulled out from the bottom of it.
Speaker C: That's for your preferences.
Speaker C: Um, Not sure how long we've got.
Speaker B: can chat away for five minutes or so, I think, at most. Just a couple of minutes anyway.
Speaker D: Yeah, like a lot of what I've, read and prepared for this meeting.
Speaker D: fits in really closely with what what Craig's just gone over.
Speaker D: So in part, I could I could give you some of my personal preferences, but I could also add some to this, which is just about sort of market research.
Speaker D: But anyway.
Speaker D: We might come to that later.
Speaker B: which will stick to kind of your area for now.
Speaker C: Clicky one is the one on the right.
Speaker D: And clunky in what sense? Like heavier, larger?
Speaker C: I think it's supposed to be the same size, but it's got much fewer buttons.
Speaker D: I see this is more just Basic.
Speaker C: very spread out and kind of And you get an idea of about this size.
Speaker B: It looks kind of, yeah.
Speaker D: Right, okay.
Speaker D: Yeah.
Speaker C: You've got very few buttons on it.
Speaker D: Yeah.
Speaker D: Sure.
Speaker B: Well, I think it's a valid point. I mean, like, the one on the left looks quite... quite complicated and that PRG, PROG thing is incredibly confusing.
Speaker B: Um, So I see why you you might prefer the simpler design, but you don't want to lose out on what it does. So maybe you get a lot of remote controls where you kind of flip the thing open, I think that's a good idea.
Speaker D: Mm-hmm.
Speaker B: I think it's a good idea.
Speaker C: Do we have any functions we'd want on it? So far I've got on and off, switch the channel up and down and put the volume up and down. They're just the very basics you could use for a TV.
Speaker B: Uh-huh.
Speaker B: Then actual numbers for channels as well, yeah.
Speaker C: Let me see, that's a required one or a requested one.
Speaker D: Which is that?
Speaker C: the channels, like the numbers on the thing.
Speaker D: The numbers or the up and down?
Speaker B: God, I would say that's required.
Speaker C: Um... start with, sorry about both, we need to find out exactly what we have to have.
Speaker B: There's no way anybody's going to buy a remote control these days unless you can't actually individually select channels. I mean, would anybody disagree with that?
Speaker D: Yeah.
Speaker D: Yeah.
Speaker B: Um, What else?
Speaker B: So don't need to worry about teletext, don't need to worry about VCR.
Speaker B: Uh.
Speaker B: Any kind of display controls at all do you think we need to worry about? Like brightness and contrast?
Speaker D: We don't.
Speaker D: Yeah.
Speaker D: Well, I think essentially what we're doing right now is we're categorizing. We're saying, well, we want this to be a product that offers all the Sort of more tricky.
Speaker D: but we want them to be in another Area, is that right?
Speaker D: Is that what we're... We're kind of like sorting them out.
Speaker D: Or are we actually eliminating things we just don't want the product to have?
Speaker B: I think, are you maybe kind of thinking what we absolutely have to have and what would be nice?
Speaker C: And after that, we can add things if they're possible.
Speaker B: Okay.
Speaker B: Right.
Speaker B: Well... do you want to maybe just at this point decide on what we absolutely must have as a function of this? So, so far, just to recap, we've got volume and channel control.
Speaker C: and skip to the end.
Speaker C: certain channels with the numbers.
Speaker B: Right, okay.
Speaker B: Um.
Speaker D: One way I would look at this would be that we approach the different controls in terms of like control type so that for the user it's very clear what they want to do, where they go and also think maybe a little bit about and what we just want to be easily accessible.
Speaker D: For example, if we had audio controls, those could be something people set up very rarely.
Speaker D: maybe they're in a little area but covered up.
Speaker D: Um, Things like... channel in volume.
Speaker D: Um... are used all the time so we just have them right out on top very just very sort of self-explanatory.
Speaker D: Um, So maybe we need to think about having three or more groupings of controls, you know, like one which are just the the habitual ones that should be right within your natural grip.
Speaker D: and others that are also available and then others that are concealed, something like that.
Speaker B: Okay.
Speaker B: Just to wrap up quickly on this little section.
Speaker B: Um... do you think maybe that's the only kind of, uh, essential requirements and there may be just things that would be nice if it could do would be things like audio setup and display setup and things like that maybe like a mute button That sort of thing. Any, have you listened to that at all?
Speaker B: Okay.
Speaker B: Right.
Speaker B: Okay, if we can move on to the next presentation then please.
Speaker C: Thank you.
Speaker D: Can this plug come across?
Speaker B: Probably not, actually.
Speaker D: Yeah.
Speaker D: Why don't I just... pick up and move then.
Speaker B: Yeah.
Speaker D: I just... you go.
Speaker C: wisdom maybe the wire in the back might be loose Do you not say it was the adults that were going for the Wi-Fi connection?
Speaker D: behind me.
Speaker D: This is... I'm all in a knot now.
Speaker B: Complicated.
Speaker B: It'd be nice if everything was wireless, wouldn't it?
Speaker D: Okay.
Speaker D: Um, So I can say already I don't know whether this is for good or for bad, but there'll be a lot of kind of redundancy in the, in the.
Speaker D: the issues and the, The, uh... of things. Yeah, yeah.
Speaker B: Oh, like overlap between what you said. Oh, well, you know that. That'll happen.
Speaker D: Which is not necessarily a bad thing, but what I've already started doing is I created a slide in my presentation here.
Speaker D: Um, so that we kind of well, what's the cumulative effect of what we've taken from your ideas and mine? Because certainly I have a hard time separating separating things completely. Obviously, what you've just told me impacts a lot on what market research that I've been So how do I get this up?
Speaker B: Hard to know where your role ends, yeah.
Speaker A: function f8.
Speaker B: Yeah, function and effort, yeah.
Speaker A: the blue button.
Speaker A: to the control on the left.
Speaker D: Oh, and F8. OK.
Speaker A: You have to push it together.
Speaker D: I think that.
Speaker D: Again.
Speaker B: Oh, here we go.
Speaker D: Okay, great.
Speaker B: There you go.
Speaker D: Okay.
Speaker D: Just before I bring this up, what I'll just say is what I've done is tried to collect some information so that I can then relay this to you guys so that it's now becomes a collective thing, and then kind of lead us in the direction of deciding, okay, what are our options, what should we decide?
Speaker D: and Do you know what I mean?
Speaker B: Okay.
Speaker B: Okay.
Speaker D: Okay.
Speaker D: Okay.
Speaker D: So does that make sense? So what I basically got is I just looked into some information and sort of tried to think about how we could review it and what kind of decisions we could take away from it and then maybe by the end of just looking at some of these things, we can think about what are our priorities, because certainly there's lots of different information to go through.
Speaker D: Um, I'm thinking here about primarily about customer needs that we start with the customer and what they want and what are issues with existing products.
Speaker D: to think about trends and also about trying to connect that, as you see with the company vision, which is about fashion and electronics.
Speaker D: And then as I say We'd like to prioritize our design features from this.
Speaker A: on top is installing a new remote control something that people?
Speaker D: Okay.
Speaker D: Um, So this is what I've found here.
Speaker D: A lot of this is new to me, so we'll just read two together.
Speaker D: Um, Users dislike the look and feel of current remote controls. So they find them ugly. Most people find them ugly.
Speaker D: Um, the vast majority would spend more money for it to look fancy as well. We'll see later, the vast majority of people would spend more money for slightly more intuitive controls such as voice recognition.
Speaker D: Okay, I'm gonna, we'll look at that in a second.
Speaker D: Most people use only a... a very slim portion of all the controls.
Speaker D: I guess what we're looking at here is people want this technology, they tend to use the most simple controls, and overall they find remote controls to be something that doesn't really appeal to them.
Speaker D: So I think what we're doing is we're trying to take like, for me this is sort of like three different different Um, inspirations. One is that we want something that's high-tech, but we want it to seem easy.
Speaker D: And in spite of the primitive side of it and the very high-tech side, we want it to just be an appealing piece of equipment in people's hands.
Speaker D: Um, frustrations.
Speaker D: they get lost a lot as it came up in our last meeting.
Speaker D: takes time to learn how to use them. This is why I mentioned when Craig was showing us some ideas that we actually try and group control so that it doesn't just look like a big panel Kind of like when you... you look at you know a new computer keyboard or something that it's quite explanatory if you want audio visual.
Speaker D: And you have those.
Speaker D: And I will admit, I don't know what RSI stands for.
Speaker B: Repetitive strain injury.
Speaker D: No, that did not come up at all.
Speaker D: Um, So here's another... sort of a a review here of the main things.
Speaker D: Most people would, adults at least, would pay more for voice recognition. Now, apparently we do have access to all the tech, cutting edge technology and remote control.
Speaker D: I don't know if that's possible. We might consider getting into it.
Speaker D: Um, And And again, here, as we sort of move sort of things, start thinking about how we want to sell and market this, I think a recurring theme here is the company wants it to be, wants us to make something that's fashionable and sleek and trendy. People additionally aren't liking the appearance of their products. So we want to think about, as we take all the sort of the techy features, how we can put that into a unit which people like. They like the aesthetics and the ergonomics.
Speaker B: Mm-hmm.
Speaker B: Okay.
Speaker B: So want something that looks good and is easy to use.
Speaker D: Yeah.
Speaker B: big priorities.
Speaker D: Yeah. So, you know, just... looking at what Craig's ideas there sort of tell me that maybe what we want to do is try and separate the different things that we want to include in this. So if we do say, well, we want there to be all the technology, or we try and make that almost be like optional technology, You know, it's like, I find a lot of TVs these days, something really nice about them is if you want to just turn them on and off, you can, but they have little panels where you click and there's just like... tons of features you go through.
Speaker B: So you want to grip all the different kind of types of functions together.
Speaker D: Yeah.
Speaker B: That's a good idea.
Speaker D: Yeah.
Speaker D: That's sort of... Um, But I... My hope here is that I'm putting out this information so we can then say, okay, well, how do we collectively move on with it? I haven't brought out one specific marketing idea although my sense is that what we should try and think about is what are the current trends and materials and shapes and styles and then use that but not let that confine us technologically.
Speaker B: Okay.
Speaker B: Okay.
Speaker B: Right?
Speaker D: All right.
Speaker D: Any... comments on all of that.
Speaker B: Well, one of the things that we have to decide on by the end of the meeting is who we're going to be who's our target audience, our target market.
Speaker D: That's... Yeah.
Speaker B: if we want something that Look, good and is easy to use but has is fairly powerful product whatever Who do we really want to aim that at?
Speaker D: Where's the money?
Speaker D: Maybe.
Speaker B: Yeah, who would have the money to spend Well, if... If like, 25 euro is our selling price and you can imagine, well I'm not really sure how much that will retail at, but it's somebody who's not going to just use their remote that comes with their telly I suppose, they're going to actually go out and buy one. So who do you think we're aiming this at?
Speaker D: and who watches TV?
Speaker A: I think it'll be.
Speaker A: the mid-range to high-end market in terms of people?
Speaker A: 25 euros for a remote, how much is that?
Speaker A: locally in pounds.
Speaker B: but 16, 17 pints, I think.
Speaker A: Is that a lot of money to buy an extra remote or a replacement remote?
Speaker D: Mm-hmm.
Speaker A: Right.
Speaker B: Okay.
Speaker A: Um, so.
Speaker A: Maybe not the high end range, but... Maybe.
Speaker A: Middle, middle uppish.
Speaker B: Okay.
Speaker A: kind of You know how much? I don't know. I guess you pay what?
Speaker B: Okay.
Speaker A: and Like a simple replacement, right? I mean, if you lost your remote and the first thing you just want to go out and get How much would you pay?
Speaker B: Yeah.
Speaker D: This kind of touches on your comments there, David. These are the age groups which we have information on. And this is a table of what people would pay more for a certain feature. Just gives us a rough idea.
Speaker B: Okay.
Speaker D: of where the will to spend money on TV equipment is.
Speaker D: mostly focused around the 25 age group.
Speaker B: Okay.
Speaker B: Yeah, so do you think we're aiming at a fairly young market then?
Speaker D: sort of young professional kind of.
Speaker B: Yeah.
Speaker B: Okay.
Speaker B: Um, Do you think... then voice recognition is something we should really seriously consider.
Speaker B: What do you think, Craig?
Speaker C: of the other group.
Speaker D: Yeah, that's there.
Speaker D: It does fit with the market that we're sort of identifying.
Speaker D: terms of Okay.
Speaker B: I think we are going to have to narrow it down to say let's target these people and give them what they want.
Speaker B: there needs to be some kind of selling point to it.
Speaker B: So, um... Anybody?
Speaker B: Anything to add, just kind of young professionals like, If we are going to include speech recognition, it's kind of between 15 and 35. It seems to be a really high response to that.
Speaker B: So... we could say that was our target.
Speaker A: I think 25 to 35 is fair to add that in as a group as well because that's more than half your group of people who are willing to at least try and use your technology.
Speaker B: Yeah.
Speaker D: Mm-hmm.
Speaker D: Yeah.
Speaker D: Yeah.
Speaker B: Okay, so 15 to 35, look fairly young, you know, they have a bit of expendable income to spend on this sort of thing.
Speaker D: Yeah.
Speaker A: I think perhaps that age group is significant as well because those are people who use the computer.
Speaker A: who are familiar with computers in their everyday work.
Speaker A: I think people who are Maybe about.
Speaker A: I wouldn't say 35, but people are 40ish and above now.
Speaker D: Mm-hmm.
Speaker A: would not be so dependent and reliant on a computer or a mobile phone or something like that.
Speaker D: Yeah.
Speaker B: Uh.
Speaker D: Yeah, sure.
Speaker B: So... Yeah.
Speaker D: Mm-hmm.
Speaker A: So these are people who are gadgety, right? People who are growing up used to, in schools and in universities, when you go into their working lives.
Speaker B: Yeah.
Speaker A: people who would regularly, yeah.
Speaker B: so they're not shy away from something quite high tech. That's a good point. Okay, so... So... Shall we make the decision to include speech recognition?
Speaker D: Yeah.
Speaker A: Thank you.
Speaker D: Teacher.
Speaker D: If we can.
Speaker B: if we can.
Speaker A: I think one thing we should try not to avoid is not to say we have to use speech recognition right now.
Speaker B: Okay, why is that?
Speaker A: because Based on what everybody's saying, you want something simple. You want basic stuff. And you want something that's easy to use. Speech recognition might not be the simplest thing for somebody to use.
Speaker D: Simple.
Speaker D: Right.
Speaker B: Okay.
Speaker D: Could it be an on-off thing?
Speaker D: Like if you want it, on Yeah.
Speaker B: where you can activate it and deactivate it?
Speaker A: But what I'm saying is that we're trying to lock ourselves into a particular kind of technology rather than focusing on exactly What are the features that we're going to say?
Speaker B: Yeah.
Speaker D: Yeah.
Speaker D: Yeah.
Speaker B: Okay.
Speaker A: you know, say speech recognition is good for this, speech recognition is not good for this.
Speaker A: So maybe we should, I suggest that we think about speech recognition. And it's something that can be used to fulfill a function. But at the end of the day, we don't look at the technology, but we look at the function first.
Speaker B: Okay.
Speaker D: Yeah.
Speaker D: Yeah.
Speaker B: Okay.
Speaker B: Okay, well, do you want to... give us your presentation and then we can, it might have been a good idea to all deliver our presentations and then discuss, but this is how we're.
Speaker A: Okay. Sure.
Speaker D: Yes.
Speaker D: Good to get ideas out while they're fresh in mind.
Speaker B: Yeah.
Speaker B: Exactly.
Speaker B: It's something that's just occurred to me as well, is if we make it speech, if we incorporate speech recognition, that's appealing to people maybe with a physical disability.
Speaker B: well.
Speaker D: Yeah.
Speaker B: Um, Really?
Speaker D: and not losing and also it helps in terms of people not, losing this, you know, they, They're saying, oh, it's... I lose it in the couch.
Speaker D: It's like we're kind of, what we're sort of getting into here is mating different, design features together.
Speaker C: One problem with speech recognition is I've actually seen one of them used and the technology in that one wasn't particularly amazing. So you end up yelling at the control for hours.
Speaker D: Right.
Speaker C: channel up.
Speaker D: Already seen one before.
Speaker B: Do you think maybe we need like... further advances in that kind of area until it's worthwhile.
Speaker B: incorporating it in there?
Speaker C: I think it'd probably be quite expensive to put in.
Speaker A: Sorry, do you mind passing me my?
Speaker A: This is just the working design.
Speaker A: This is just what.
Speaker A: how I would go about it.
Speaker A: I guess I try to define what we're doing now.
Speaker A: trying to define what we're trying to get done. I think in a practical way, we kind of know what it is. We've used it. We're familiar with it.
Speaker A: We haven't narrowed down exactly what are the things we're trying to fulfill.
Speaker A: besides the basics.
Speaker A: In the back of our minds, we know what the basics are. There's the change channels. There's the change volume.
Speaker A: in specifics, which one of the basics are you trying to target?
Speaker D: Mm-hmm.
Speaker A: Are there certain parts of the basics that are more important or less important than the basics?
Speaker D: and parts of the business.
Speaker A: And the idea is just to get everybody to I usually Have a design that's there.
Speaker A: as a basic.
Speaker A: So.
Speaker A: you know, things that to start everything going.
Speaker A: But I guess everybody does have some ideas, so I don't think you need for that.
Speaker A: Okay, this finding things is a little bit confusing, so I'll go into the diagram first. It just explains how the process goes through.
Speaker A: from the basic technology point of view, the basic steps that you need.
Speaker A: And the diagram in this slide probably works better.
Speaker A: OK, you need some power source.
Speaker A: like a battery or something to keep it going.
Speaker A: And that power source is important because it ties you down to how long the device will last.
Speaker B: Uh-huh.
Speaker A: It ties you down perhaps a bit later on in terms of technologies.
Speaker A: um, how far you can transmit a signal or, the complexity of the functions that you want.
Speaker A: Like for example, voice recognition, right? That might be constrained because you might need to power a microphone, you might need to power other things.
Speaker A: So that's one.
Speaker A: constraint there.
Speaker A: Um... OK, the basic thing is there's a user interface where people punch a button or talk into it or smile to it or blink their eyes whatever you know and that picks up an input from a user.
Speaker A: a series of logic has to decide what the user is telling the device. And the device has to, based on you push button A, so I will do something with button A. So maybe button A is the power button.
Speaker A: And then it needs to be able to send the signal out to the device itself, which is the receiver here.
Speaker A: And I think that's about it in terms of my design.
Speaker A: It's fairly general.
Speaker A: And I guess the purpose of this is also not to restrict you.
Speaker A: in the way you're thinking.
Speaker A: Voice recognition, right.
Speaker A: Um... If it's something which is important, then we just add more power rather than having to think that we don't have enough power. So it's not really a constraint in that sense.
Speaker A: I mean, these are.
Speaker A: functionally.
Speaker A: the base what technology has to do.
Speaker D: Mm-hmm.
Speaker D: Okay.
Speaker A: So I guess the rest of it, I think we should maybe want to go back to what the functions are.
Speaker A: more relevant to the discussion.
Speaker B: do you want to finish up your whole presentation are you all done Okay.
Speaker A: Yeah, I'm done.
Speaker A: So it's just putting the rest of it into words, but it's essentially the same thing.
Speaker A: You have a transmitter, an input device, logic chip, this would be... Since we're on the topic of this, Yep.
Speaker D: And like on the... Since we're on the topic of the technology, Are there any like, What are our options?
Speaker D: Is this the only way that we go about it?
Speaker D: Are there other?
Speaker A: These aren't technology options in that sense. This is just... basic principles and basic components that are needed.
Speaker D: The basic principle of.
Speaker B: Okay.
Speaker A: For example, if you needed If you needed to add of voice recognition, right, then your user interface, will be split, broken down into more components, right, which you have a microphone, a VR, and stuff like that.
Speaker D: Okay.
Speaker B: This is to show us how we're kind of modularizing the whole thing. Okay.
Speaker A: Oh.
Speaker A: Yep.
Speaker A: Yeah, so each component represents one function. But I think the basic functions of the logic, the transmitter, and the receiver.
Speaker D: Mm-hmm.
Speaker A: Okay, and the power are things that you won't have to care about.
Speaker D: Mm-hmm.
Speaker B: Yeah.
Speaker A: And those are things that, based on what your user interface requires, then we'll add more functionality to it. There might be one other consideration, which would be the transmission between the remote control and the TV, for example.
Speaker D: innovation.
Speaker B: Okay.
Speaker A: OK.
Speaker D: Okay.
Speaker A: Are we going to restrict ourselves to using the traditional technologies of an infrared?
Speaker B: Okay.
Speaker A: because that's something you need to actually be physically pointing to.
Speaker B: Okay.
Speaker A: Right.
Speaker B: Well, a worry that was expressed in the new requirements was that if we made this too complex, it would affect how long how long it took us to get this to market.
Speaker B: I suspect it might be a good idea to restrict our creative influence on this on the user interface and not worry so much about how we transmit it. Because it's tried and tested infrared.
Speaker A: There might be one other problem with the transmission in particular right now since we're talking about voice recognition.
Speaker B: You could stick with that.
Speaker A: If somebody's going to talk to the device you ideally want them to hold it to them You may not require that, but you know, It's something very natural, I guess.
Speaker D: Right.
Speaker D: Right.
Speaker D: something very natural, I guess.
Speaker A: you know, to hold it.
Speaker D: to hold it.
Speaker A: to signal to the user and push a button maybe to start talking about it, then you need to send the signal out. So because if you're using infrared, the line of sight, say the TV's at that chair and I'm standing in front of here and the transmitter is here, it blocks it.
Speaker D: signal to the user.
Speaker D: Thank you.
Speaker D: Take a look.
Speaker D: because if you're using infrared, Thank you.
Speaker B: Okay.
Speaker A: So in that sense, there's not really a restriction, but it's something which you may have to think about later on in the process, not so much further down. And just a clarification before we finish this.
Speaker D: sense.
Speaker D: there's not really a restriction, but there's something Okay.
Speaker D: And just a clarification before we finish this. Does our controller have the option of being on a standard uh, frequency as all of the other equipment so that the one controller can control... Several pieces of equipment?
Speaker A: controller There's not much specific.
Speaker A: specific information, but I think that one, the indication of infrared means that you're just targeting traditional devices.
Speaker B: Yeah.
Speaker A: Because infrared is something which everybody has.
Speaker B: Well, in the new requirements spec, they said just to focus on the TV, so that's what we should do for now, I think. Something I was wondering about was the power. Is it worth considering having a charging unit as opposed to just regular batteries? I mean... Is that something you really want to go into, do you think? Or should we just consider running on regular batteries.
Speaker D: Just to TV, okay.
Speaker D: Okay.
Speaker A: There's, OK, from a component point of view, there's added complexity.
Speaker A: and you add cost to it.
Speaker B: Uh-huh.
Speaker A: And then there's probably the fact that you need another physical component. You need a docking cradle, for example, for you to put it into charge. Or you need to get the user to plug it in.
Speaker D: components.
Speaker D: Mm-hmm.
Speaker D: Mm-hmm.
Speaker B: Okay.
Speaker A: And most users are already used to the idea of buying batteries and putting it into the controller.
Speaker B: Okay, so... Yeah.
Speaker A: unless the controller's going to consume a lot of batteries. He's going to run through 20 batteries a month. Then I don't think rechargeable is something we should you know, we really need to.
Speaker D: a lot of Yeah.
Speaker B: Okay, so just stick to regular.
Speaker B: Okay.
Speaker B: And Right.
Speaker B: PCDM.
Speaker B: I'm just going to... just recap what I said at the start was that the whole point of this meeting was to absolutely finalise who we're going to aim this at and what exactly the product's going to do. So just to recap on are we all happy about the idea of, emming the product at the 15 to 35 bracket.
Speaker D: Okay.
Speaker D: That's good.
Speaker B: Um, and also the actual functions of what it's going to do. Do you want to recap on that, Craig?
Speaker C: I think we used to say it was going to be the most basic stuff possible.
Speaker C: on off, up and down channels, up and down volume and skip to a channel.
Speaker D: And is it going to include any of the... The more advanced features, or are we going to eliminate those?
Speaker C: I think we include mute, but apart from that.
Speaker C: Um, I think we just... We go for the simpleness.
Speaker D: Is it not an option still that we include some things just as a sort of... under like sort of under a door.
Speaker A: Okay.
Speaker B: as optional functions.
Speaker D: person.
Speaker D: Because what I'd be a bit worried about is if someone was... had previously developed habits.
Speaker D: of expecting to control surround sound or this and that.
Speaker C: around sound and their controller.
Speaker D: with their controller and then And then they... you know, they get ours and it's, doesn't have that.
Speaker D: I don't know if that would be a problem.
Speaker A: that you were saying about categorizing Cool.
Speaker A: Maybe I could suggest we break them down into three simple categories.
Speaker A: One would be audio controls.
Speaker A: One would be video controls.
Speaker D: Okay.
Speaker A: and the other one will be a device.
Speaker A: This may not map very well to advanced functionality especially.
Speaker D: functionality.
Speaker A: But I think that from a manufacturer's point of view, from a person's designing the device, but I think from the point of view of a person using the device.
Speaker D: Yeah.
Speaker A: You know, a TV is something they see and something they hear.
Speaker D: and something like that.
Speaker A: And it's something they do other things to, like turn it on and turn it off.
Speaker A: So what we could have is three buckets where we could throw things into. If we want this feature, let's throw it into there.
Speaker D: Right.
Speaker D: Yeah.
Speaker A: And then from there, decide whether it's basic or it's non-basic.
Speaker D: Okay, okay.
Speaker A: I mean, it might help with the visualization. And it would actually help with the component build as well.
Speaker D: Okay.
Speaker D: Mm-hmm.
Speaker B: Okay.
Speaker D: Okay, great.
Speaker B: Right.
Speaker B: Um.
Speaker B: Okay, well I've got five minutes to wrap up now. Next thing we're doing is having lunch. And then we're gonna have 30 minutes of working on the next stage. So I'll be putting the minutes of this, this meeting into the project documents folder.
Speaker D: Mm-hmm.
Speaker B: Um, So I guess just to to confirm that we know what we're doing in the next, well, in the 30 minutes after lunch anyway.
Speaker D: Mm-hmm.
Speaker B: for or industrial designer you're going to be.
Speaker B: thinking about the components concept.
Speaker B: user interface designer is going to be thinking about our user interface and marketing you're going to be thinking about trend watching.
Speaker B: and you'll all get specific instructions as well.
Speaker B: So, I know just to to ask now if you've got anything else you've thought about while we've been talking. Do you want to start with David.
Speaker B: anything else to say at all No? Okay.
Speaker D: Um, Yeah, I just wanted to ask then before we wrap up, should we agree for the sake of... sort of clarity and when we, when we.
Speaker B: Angie?
Speaker D: resume that we'll use this idea David's proposed where we think of these three sort of buckets and Anything we discuss about them is sort of Okay, we're talking about this.
Speaker B: Yeah, yeah, I think that's definitely a good idea.
Speaker B: Uh-huh.
Speaker D: Should we do that then?
Speaker B: Yeah.
Speaker C: Just about the three buckets, what would go in the device functions one?
Speaker A: Things like on, off.
Speaker A: Because they don't have anything to do with what you see.
Speaker B: Yeah.
Speaker A: I mean, in terms of picture and the entertainment value.
Speaker A: You know, so.
Speaker B: Okay.
Speaker A: And channel. And channel.
Speaker D: And channel.
Speaker A: Because the on-off also goes.
Speaker A: you know, like on off like power, not on off sound, not on off.
Speaker A: Although you don't turn off the video on your TV, but... you might want to turn off the sound. Say you want to pick up the phone, there's a mute button.
Speaker B: Okay.
Speaker D: the sound and say you want to pick up the phone, there's a mute.
Speaker B: Okay.
Speaker A: you have a choice of putting it onto Um, others or device.
Speaker D: have a choice of putting it on is basically Mm-hmm.
Speaker A: device is basically anything which we can't categorize, right? We put it out.
Speaker B: Okay, so you're going to have audio, which is going to be like your base settings and actual volume.
Speaker A: Anything to do with what you hear, right? You put that into audio.
Speaker D: to do with what you hear, right?
Speaker B: Okay.
Speaker B: Okay, and then visual Okay.
Speaker D: Mm-hmm.
Speaker A: And then video is anything that you can C.
Speaker D: is anything.
Speaker D: Mm-hmm.
Speaker B: So brightness, contrast, things like that. And then just actual device things like what channel you're watching, turning on and off.
Speaker D: I don't know.
Speaker B: stuff like that.
Speaker B: Okay.
Speaker B: Um, Okay.
Speaker D: I suppose quite likely what would happen is in the device category there might be some which are just like the habitual standard and then others which are maybe a bit more Yeah.
Speaker A: like random, which we have no other place to put, but we need it somewhere there.
Speaker D: Sure, okay.
Speaker D: Okay.
Speaker A: Even if it doesn't map very clearly, what happens is that people at least have some in their mind, it's easy to use. I think that's one thing that.
Speaker A: And I guess from the component point of view, it's easy to build as well, because things are fixed.
Speaker D: Okay.
Speaker B: Okay.
Speaker B: So yeah, I guess just things to think about are, you know, like, the fact it's got to look good because of who we're... targeting this at.
Speaker B: something maybe kind of quirky in design, maybe make it kind of, ergonomic kind of to hold, you know, things like that.
Speaker B: Um, So I guess... I guess that's it. That's the meeting over.
Speaker D: Right?
Speaker B: Woo-hoo.
Speaker D: We get to go find out what was picked up for lunch for us. | The project manager briefed the team on some new requirements to consider when designing the remote. The user interface designer presented two existing products and discussed what was wrong with each product. The team discussed how to create a remote which did not include the problems present in the existing products presented by the interface specialist. The marketing expert presented consumer preferences and requirements and the team discussed who their target demographic should be and whether to include speech recognition in their product. The industrial designer discussed the interior workings of a remote and the team discussed various options for components and energy sources. The team then discussed features to include in the remote and what they could do to figure out how to categorize them. The industrial designer will work on the components concept. The user interface designer will work on the user interface. The marketing expert will work on trend watching The team will not work with teletext. The remote will only control televisions. The corporate color and design must be incorporated into the design of the remote. The remote will have buttons for the following functions: on and off, channel up and down, volume up and down, and entering channel numbers. The remote has to look good and be easy to use. The target demographic is people aged fifteen to thirty five. The remote will use an infra-red sensor. The remote will use regular batteries. How to categorize the functions on the remote. How to implement the categorization of functions in the design of the remote. Defining a target demographic. Whether to include speech recognition as a feature in the remote. How to incorporate more advanced functions into the remote while keeping the design and usability of the remote simple. |
ES2002c | to do now is to decide.
Yeah.
how to fulfill what your stuff is, so in that sense.
Okay.
Yeah.
It does kind of make sense.
Okay.
Okay.
It kind of does make sense, doesn't it? Because when we get into the end of meaning, we're kind of... talking about action and design as opposed to background. Everything I have is kind of background.
Okay.
Okay, we all ready to go?
in this meeting then?
if we, um, I'll just recap on the minutes from the last meeting.
And we... decided on decided on our target group being 15 to 35.
and we decided that it was gonna be, non-rechargeable battery power that we're going to group our audio, visual and other functions into those categories.
and I told you guys about the three new requirements about ignoring teletext, ignoring everything except the TV and trying to incorporate the the corporate coloring slogan.
Um, that was the last meeting Is there anything, have I forgotten anything?
everything okay So if we have the three presentations and then if you have anything to add kind of that you know you're gonna want to discuss, maybe just make a note of it and then we'll have all the discussion at the end. That might be a better idea this time. And so if we start off, with Andrew and then Craig and then David.
Sure.
Is that all right?
Sure.
And then after that we'll have to make some decisions.
about stuff.
Right.
So if you want to.
I get that.
All right.
Take this.
Reading quite tightly.
How did we leave it with speech recognition? No, we... we say we're going to try maybe incorporate it but we hadn't made a definite decision on that Right.
I should also point out that the final objective of this meeting is to reach a decision on the concepts of the product.
So, um.
That's kind of the end result, hopefully.
All right, so is it function F8?
Uh-huh.
Do you appear in a second?
working.
There we go.
Okay, great.
Let me just start this.
Okay, great.
So Move on.
Uh-huh.
Oh, where did it all go?
It's not good.
Okay, let me just... right If I can find it.
This looks more like it.
I think I just opened up the template. Sorry about that.
All right, so let's have a look here. Okay, so this is the method that I've taken. Basically what I want to do here before we get into it too far is I want to show you all the background information I have that I think we need to acknowledge if we want this to be successful.
Okay, okay.
Okay.
and then sort of go through some of the way that I've dealt with that information and then sort of bring us all together into it to see how this fits in with the overall vision.
So I've tried to take a whole lot of market research and summarize it for us and then identify trends that are sort of in sync and are important to our project plan that we have so far and then initiate a kind of discussion on design options so that it sort of helps us to narrow in on aspects that will inform other other elements of the project.
Does that make sense, that sort of strategy? I thought that that will impact on the rest of what we do, so that's why I suggested we get in.
fair point definitely Okay.
Okay, so out of different figures and ratings of people in general, consumers in general, the number one thing that was found was that Uh, the, television remote control of a fancy looking feel, okay, and not, it's specified, not a functional look or feel.
Uh, Fancy.
However, this is where we kind of have to be very, I think, creative about it. Number two was that it be innovative.
Okay, so that tells me that we have to find a way to be innovative without adding just unnecessary sort of functional bits to it.
And third priority, for ease of use. So again, that kind of gives us a general picture of how it has to be Um, quite user-friendly while still having technology. So I'll just say right away as a bit of a foreshadowing into how we proceed with this in terms of marketing.
is that I think what we should think about is how the, about how the innovation contributes to the look and feel and not so much to the functionality of it. For example, like when you pick it up and push it, like it all lights up or something, you know what I mean? Or it's got something else to it that just seems innovative because obviously the thing that the message here is ease of use. So how do you make innovation make something more Easy to use. Well, that's, I guess, where we're going to go with this.
something else.
Okay.
Okay, then there's the other aspect of the market research I have here is on fashion style, okay, which as we've agreed is a priority. Top European fashion trend that I read about says there's this emerging theme of fruit and vegetables, okay, especially in clothes and furniture. And when I first saw that, I thought, hmm, well, do we want to actually try and think about this trend and how we add something to it, or we get right into it, or we completely steer away from it? Do you know what I mean?
Okay, okay.
My feeling is that we do want to observe this trend, but we want to think also about the fact that it's sort of has to fit in with something which is not specifically electronics. Because I think what we're in is partly sort of home decor, partly something like a computer. So I think we might want to be careful about how quickly we create like a remote control in the shape of an apple or something. I think that would be pushing it.
Bye.
And then in terms of material trends are for things to be soft and spongy and sort of, might say ergonomic or friendly to handle, which also indicated that last year this was not the case. So probably a lot of the competition on the market will be still in last year's mode. So if we try and really capitalize on that, I think that'll be in our favor.
Um, So this is the summary of everything. Style is number one thing in the market of who we're selling to.
Innovative design technology is also a must in that it be seen to be cutting edge, but ease of use has to be ensured throughout. That was like the number three thing. Then there are vibrant natural colors, Um, That's the way I interpreted it anyway, softness in materials, shape and function. And so I've written at the bottom to give us sort of a context of discussion, Mac iPods, something which is I'd have to say very high tech.
10 gigabytes, whatever. But when you hold it in your hand, there's like no buttons.
You know what a Mac iPod is? I'm thinking, however, Mac iPod is sort of last year's because it's very hard and sort of glassy and glossy. So I'm thinking if we imagine that we're taking some of the features of a Mac iPod and we're then making it more of like a... more of like a comfortable type of, or more of like a, maybe more vibrant, friendly thing to have.
That's true.
And then so this is with all that information what I'm suggesting in this slide here is that we take these ideas and as we get into More, the more... Um, like sort of production side of things that we think about shape, materials, and themes or series that go throughout sort of like I don't know, like... we think of some kind of a theme that unifies it all, that we agree on, sort of like a marketing identity.
Um, Does that make sense? Yeah.
So.
So I threw out a few ideas there just to kind of get us thinking along those lines, like lemon, lime, I don't know, green colors, whatever, just an idea.
some of these ideas will seem quite coherent if we use them in terms of what people associate them with in terms of texture, shape, colors, things like that.
Like the ones which I'm most in terms of giving like a theme to it would be like, like lemon or something like that, you know, something which is, like you see a lot in other areas. I see lots of websites and things that seem to associate with lemon and lime.
Okay.
So anyway, just an idea.
Yeah.
I'm thinking maybe we could incorporate some of these features into a fairly into something which seems to have something to it which is almost gimmicky.
because like something to do with like lighting within it.
Like, you know, just in the simple sense, when you pick up a phone and touch a button, it lights up.
usually the buttons light up. How can we build on that? Maybe like it could light up in different colors or something.
or people could buy the control and then it comes with different like covers or something. Anyway, that's all I have, but hopefully we can revisit those ideas.
Okay.
That's great.
Mm-hmm.
when we get into So what we do.
Okay, great.
Thank you for that.
Uh... Craig, do you want to?
Plug yours in.
Did you press F8?
It's probably not sending.
Something coming now.
There it is.
So, the interface concept.
Um, To research it, I've had a look on the homepage again. It's provided me with more examples of previous existing control controls.
Um, There's a wee bit of discussion about the existing ones there. So I've taken the suggestions from them and try to incorporate them into this.
Um... Then this, we are looking for suggestions on size, and the side of the control and the buttons.
Um, the shape of the control and where the button should be located on the control.
found from the research is that most of the current controls are just basically like bricks with loads of buttons all over them.
Um, They're not very attractive to look at.
They're not very comfortable to hold. They are just holding big bricks. And they're very easily lost. They tend to be very dark colors. So if there are shadowy places down inside the couches, you can't really see them.
Um, the The controls themselves tend to use a very inconsistent color scheme.
Um, For instance, the standby button isn't always red. It really should be. Is there something the user's in?
identify with. They say, or red switch off. That's how it should be.
I'm not sure if there's any other examples of that.
to look out for.
Um, From that, I've got a couple of preferences for the the hand control.
Again, with the red color button for standby and the other examples of that.
Um, The buttons should be large. They shouldn't be tiny little things like you get on some mobile phones. They should be easy to press, very comfortable.
Amen.
One of the examples given on the home page was There's an up and down volume button, but both of them have a V on them. So the up volume button looks like it should be a down volume button, and that's kind of confusing.
She avoids things like that.
Um... If the corporate color scheme allows it, we should have a very bright color so that it can be identified anywhere.
Um, Obviously trying to avoid being tacky there, but it could time very easily with your Laman-Laman idea.
Do we have a corporate color scheme? I didn't know.
I think it's yellow because the website is yellow and there's a band at the bottom of yellow. So yellow, lemon, you know... Definitely food for thought there. Vicky going and we'll discuss it.
Okay.
And the Play-Doh is yellow.
Fantastic.
Any extra features we add beyond the basic ones should be hidden. They shouldn't be on the and should be visible without something being opened or some sort of special extra effort.
And.
If we do decide to go for voice activation, This should also be a button miss alternative, possibly hidden in the opened up section.
in case something was wrong with it or somebody's voice maybe they got a cold or Um... we should definitely avoid the big square block look.
I just, wrong.
Mm-hmm.
And.
We got an email from the research department and they've said the voice control can now talk back if you ask a question.
So it could be good to have them confirm any action you take.
Oh, that's a good idea.
possibility.
These are problems I've had with it.
Um, I don't know where the slogan should go, or really what the slogan is. I think it's fashion into electronics.
Yeah.
and we do not know how flexible the color scheme is.
You can say you want the corporate colors, but they don't say... if we can use any other calls at all.
Lots of good information there.
Yeah, that was... Very good. And now David.
Mm-hmm.
Shame the cable wasn't just in the middle.
of the table.
Hehehe.
It'd be handy, wouldn't it?
He's still.
Do you want to sit in the liner side of this?
Okay, let me just get this.
first.
There it is.
a second said it could talk to you, but it never said anything.
should be it.
Okay.
I guess.
The same thing again, I started with something very basic.
So just so you guys have some idea of what's involved in my process.
And then you can just walk through it and we'll either modify it or start from scratch.
depending on what your needs are.
The components are exactly the same.
I think like what you guys said, the most input that's needed is basically in the user interface.
the rest of the components, they do have an impact in terms of cost.
and complexity.
like you said, time to market was a problem.
and how many components are physically in there and cost.
And the power is basically a factor of that.
and the lower components, the power, the logic, the transmitter and the infrared, they affect you in terms of the size of your device.
And that would have some impact on how I think more how you hold rather than the actual use using the remote control because Like we said, we've defined like we only want the basic things to be visible and the rest of them we try to hide.
So it's just a matter of working out space. So I guess three things.
past.
complexity and the size. These are the three things that will have an impact on you.
So just go through the components.
um These are the options that are available to you.
I'm not very sure about the voice thing, because... I got another email and it was quite sketchy on what the voice options are.
It said it could talk to you, but it never said anything about being able to listen. It said something about a sensor, but it never clarified that.
being able to listen.
You did say something about a sensor, but I never clarified that.
sensor but never Mm-hmm.
Hmm.
So maybe if you, well, I could see the other email that they sent you.
Um, because they got back to me with like, requirements.
or different offerings of what components are available. OK, so your basic components are buttons.
Okay, and you have a wheel available, like a mouse scroll wheel?
Okay, there's an LCD display.
I think these are quite standard things.
They're standard, aren't they?
No.
Well, in a sense that these are all the options available for you. I'll explain to you the complexity and the costing again a bit later.
Yeah.
Okay, then there's how the case actually looks.
it can actually be flat or it can be curved.
And then the different types of materials that you can use. I don't think you can use them in a combination.
but I could check back but I don't think you can actually use them in a combination.
You couldn't have plastic and rubber?
I think plastic and rubber would be fine, but plastic, rubber, And wood. I'm not very sure about the titanium wood.
They had some restrictions on using the rubber and the titanium.
The rubber was a restriction on the kind of power source you could use, but the titanium had a different kind of things on the shape of the... So I think that there is some restriction on I think you could probably group plastic and rubber together wood and titanium, It might be easier from a cost perspective and a complexity just to use one.
Okay.
Okay.
Mm-hmm.
Mm-hmm.
you know, as opposed to two.
And the other components are logic chips.
Again, I will go back to the component chips.
The com- How complex or how easy the logic is, it depends on how many functions you have on the unit.
and that impacts cost.
I don't think the logic chip has an issue about size because they should be about the same size. Power consumption should be about the same.
Mm-hmm.
I think the main impact is complexity.
Um, And the other thing is the power options.
The first one is the standard battery.
Okay, the second one I think is more of a gimmick than actually a usable thing. It's a wind-up.
One of those things for you.
you know, a crank.
Just by moving it, yeah.
Yeah. But that might be something I think that's more of a look and feel decision because I don't think you can have one power source if you're using the alternative power sources. I think whatever it is, you still need a battery because I don't think anybody wants to keep doing one thing.
No.
Thank you.
Okay, the other ones are a solar powered cell which may not be a great idea in Europe or any country that has seasons because half the year you be dead.
because movement and people It's always there.
So like what I said, you probably need like a battery and something else.
And the kinetic one, I guess for me, is the most interesting one because it's movement and people like to fiddle with their... And it's a nice sales gimmick, I think.
sales giving.
from a marketing gimmick. It's a technology thing. It's a shake it. It doesn't work. Shake it, knock it or something, you know.
from a monthly giving.
Yeah.
You know, have you had those balls, you know, those stress balls where you bounce the ball?
Yeah.
And it lights up and it goes, you know, that might be a gimmick combined with rubber.
Hmm, hmm, hmm.
you know, just to, if you get frustrated with remote control, you can throw it, kind of, You know, just the... you know, um, So.
Thank you.
it kind of in terms of small you Mm-hmm.
I know.
Okay, my... from my role, I don't think they're personal preferences, but role preferences, I think something comfortable to hold.
small and slim, I guess that's more in the sense of small and slim in terms of comfortable, not so small you can't, you know, like a phone or something, too small a phone. And the other thing is from a production point of view, The less components we use and the simpler the components means you reduce your cost and you increase your profit.
Um, and also the time to market and the complexity of developing, designing, and debugging it.
Mm-hmm.
Okay, let me just go back and talk about some of the restrictions Um, The user interface restrictions basically means that if you use more complicated features, like the buttons are standard, okay? The LCD panel and the scroll wheel, you need more complicated logic.
The case, okay, with a rubber case, you can't have the solar panels.
Okay, with the titanium case, let me just check that.
Um, titanium case can't be curved. It has to be square.
Okay.
There's no restriction on the plastic and it can't be curved on the wood. So that's again, I don't think you can use them in a combination.
It can't be curved.
Okay.
Okay.
Especially the titanium, I suspect they are very fixed to a particular need. So mixing them may not be a good idea.
Okay.
Yeah, that's it.
Nice.
A question on... Can I ask a question?
me Yeah, well, yeah, just... I'm quite keen to get the discussion going with the time we've left.
But yeah, ask away.
Can we power a light?
in this.
Can we get a strong enough battery to power a light?
I think we could because the LCD panel requires power and the LCD is a form of a light.
So that.
So maybe one of the things we can just try and include is a really good battery.
Why, what kind of light do you want? Are you thinking of?
I mean, I'm thinking it might be, for this to be a high-tech thing, it's going to have to have something.
high tech about it.
Yeah.
and it's going to take battery power.
And to make that make that a realistic goal I think one of the issues that will come up later is can the battery power it?
Are you thinking of a light in the sense of... light light or a light in the sense of it glows kind of you know frankenstein it's alive That's why I think the option of the kinetic thing, which basically means as long as you shake it like a watch, like an automatic watch.
illuminate the bottoms.
Yeah, close.
Well, I'm thinking along the lines of you're in the dark watching a DVD and you find the thing in the dark and you go like this. And that's what everybody does. Oh, where's the volume button in the dark?
Mmm.
and you just touch it or you just pick it up and it lights up or something.
Like a phone.
Like a phone, yeah.
Yeah, like the backlight and the phone.
Yeah.
Hmm.
Whereas with phones, people charge them once a week.
Yeah.
we're going to need to put in a really good battery so people don't have to charge.
They're, Remote control.
Every few days.
but are people going to want to shake their movie controller?
it's probably sensitive enough when you fiddle it.
Right.
So you could trigger that to a light, like I said, the bouncing ball thing, or you could trigger that to use that to power the light as opposed to, so when they pick it up, right, and then that sort of triggers the... Glowingness.
Sure.
Okay.
Right.
Okay.
Mm-hmm.
Gosh.
Okay.
Um, well... That's just... go right back to the marketing ideas for a start and it's keeping an idea on the time we've got about 15 minutes to play with at most.
So, Yeah, so just to bear in mind that the ultimate... goal of this meeting is to reach an absolute decision on the concepts of the product.
So back to your idea about incorporating the idea of fruit and veg and the corporate color and things like that.
Um, I mean, what does everybody think about Does anybody have any ideas about how we can fit all that in together?
I mean, that's kind of the user interface type of thing. What are your thoughts on that?
I reckon we've gone for a very maybe not a fruit shape, but a very curvy type shape. You can have the same texture and color as a fruit.
So maybe, are we thinking something that could sit in your hand comfortably or that you'd hold on to comfortably or... with something quite curvy. Okay.
And post when you sit in your hand comfortably, so it feels right in your hand.
Okay.
Color wise, I mean, you made a, was it you, I can't remember who made the point about how if you have a nice bright color, you'll not lose it, was that?
He's... about how if you have a bright color, you'll not lose it so much.
think he made that.
What's that?
And when the corporate colour is yellow, I mean, maybe we could think about it.
about the color of the whole product being yellow, I don't know.
Um, And then obviously the... the materials.
But has anybody got an overall picture in their mind about what might work?
Well, I mean, I'm thinking that what we need to do is have something that kind of unifies a lot of the different concepts. And if we think that what we are, our number one, marketing motive is the look and feel. So for the look and feel to seem coherent and not just sort of bits and pieces of, of concept and technology or or whatever.
So... Okay.
or fashion, then we should have it kind of come back to one thing that we kind of all sort of can visualize.
Um, maybe what we could do is think about a concept which touches back to the on the the color, you said company color, yellow. I mean, if we think of something like I was saying also lime, Lemon, you know, what can we come up with something where we try and associate it with?
with like the series, we just come up with something like that we kind of use it as a theme to inspire shapes and things.
Right.
Is there a particular shape?
you're interested in like, Does marketing have any research on Does it need to be long?
with a square thing.
or like in circular in shape or?
Yeah, because that will help narrow down the choice of... What fruit?
Yeah.
choice of material yeah I was kind of thinking about as well, you know how you get these shock resistant mobile phones and they're plastic but they also have rubber around the outside and it feels kind of warmer to the touch, feels a bit more comfortable. Maybe we could incorporate plastic and rubber.
I'm thinking fruits in my head, but that's tacky.
Amen.
Yeah.
into it and then we could have curved shapes because Wood or titanium, yeah, it's going to have to be... boxy and rectangular and I think we might be moving away from that you know um, Do we really want it in the shape of a lemon? No, I don't think we do either.
No, no, no.
Not at all.
It's more just that we... we think about like, what it is we're trying to achieve. And then we have one one sort of theme that we stick with.
You know what I mean?
Okay.
Right, well, um... So thoughts about the actual shape of the thing?
quite like a Snowman type ship.
new membership Uh-huh.
sort of larger bits that's in your hand.
And then you've got maybe another bulb at the top for, Thank you.
That's quite a distinctive shape. That would be good, wouldn't it?
Yeah.
So yeah, should we go with that?
Can we... Yeah.
To... Like, do you ever... and he's like, Yeah, just.
Do you want to draw it on the board?
We can visualize it.
something like that. You've got There are two groups there.
Maybe it could fold open, you get a third grip inside.
That'd be good.
have Volume controls about there.
Mm-hmm.
So call that the snowman shape.
Pray it, Mark.
Thank you.
That's cool. And I mean, colour-wise, what does everybody think? I think it is quite important to get yellow in there somewhere.
I mean, do you want the whole thing yellow, maybe like yellow and white? Do you want something... Uh-huh.
I think it'll look quite nice if you start them this around here, the background yellow.
and then have a nice bold color for the buttons.
Okay.
Who?
And also, I mean, how are we going to incorporate this slogan in? The fact that it talks to you, I mean, it might be quite cool if when you first start using it, it says... What is it? Putting fashion into electronics or something? I don't know.
or if you turn it off or something.
If it can speak, if you could actually say this slogan, it might be a bit more powerful than just having it written on it somewhere.
That might scare me.
Any thoughts on that at all?
I think that would probably scare me. Turn it on, you're control possessed.
Alas.
And I mean, if you... Also, if we wanted to incorporate an LCD.
display where would we put that would we put that on the inside or buying to increase the cost of it a lot.
do we need?
CD display what What's the functionality of that?
Yeah, but the question is, what are we using it, what would we achieve from it? Putting in lights is cheap, but putting in an LCD panel just to make it glow is a bit of a... I think that will be a problem because we don't have an input device to get the listings into it. So it's a bit nuts to get the user to Monday, Tuesday, Wednesday, you know.
Who is that?
What would it achieve?
Well.
else, well.
When you mentioned LCD, I was thinking, I wonder what that would be about. And the thing I could see it helping with would be if it was somehow connected with listings.
So as you scroll through, because we said we might have a jog dial.
Yeah.
So as you scroll through your stations you can, it actually tells you what it is.
Okay.
Oh, yeah.
to... Yeah.
So... So no need for an LCD display.
I'm not saying there's no need for an LCD display, but What will it tell the user? Because the LCD tends to be an output as opposed to an input.
that would make it very complex.
Yeah.
Yeah.
Um, Does the remote control need to back to the user. We have the option of the speaker as well. The same thing goes for the speaker. Is there a need for remote control?
Hmm.
I don't know, there is really.
Talk back.
I would say no need for talk back. Does anybody disagree with that?
You could put a game on it.
Thank you.
Easy.
When the TV dies, you can play with the remote control.
Okay.
Um... Right, so you're going to have the three different sets of... of functionalities, I mean, do you want to group them into head of the snowman, body of the snowman, inside of the snowman? Is that what you're thinking?
Um, Well, I think the advanced ones, the ones you don't usually use, could be hidden inside.
UK.
And... I think the three groups we had were fairly basic ones that have to go on the front somewhere.
okay.
Right.
Uh.
What else do you need to talk about?
Where would you physically position the buttons?
I was just... Yeah.
I think that has some impact on many things.
And I think so, yeah.
Um, Maybe you want to draw into the... No, like I said, we have a... hybrid kind of thing so it's not going to charge the battery It's just... Yeah.
I'm just going to... I'm gonna pop this in here, slide about decision making I'd forgotten about.
God, we've got five minutes.
Okay.
back ago um Energy?
Do you think that's suggesting where her part in the thing.
I really like the idea of this kinetic thing where you'd have the backup of the battery but have have kinetic power. I mean, what does anybody think about that?
I've had kinetic things before and the one issue we need to keep in mind with them is that you're committing the user to moving it.
And Watches, yeah.
Sure.
Okay.
Right, okay.
Okay.
support for it. I mean, it's just worth pointing out because like I've known people to have kinetic watches that they wear all the time and it's just like magic because it's always powered and there's no battery. I've also known people to have things like like a jewelry watch they wear from time to time and they eventually just say, it's just too much of a nuisance because I don't wear it all the time.
Yeah.
Look, remote control is similar. You're way on vacation, I don't know, whatever you, something, And it's just.
it starts to get worn down.
Well, I suppose that if you're away and you're not using it, then you're not using any power either.
Think about it.
So you'd have the battery as the kind of to keep it ticking over idea. I'm really sorry, we're gonna have to wrap up quite quickly. We don't have as much time as I thought.
Yeah.
So I think that's what energy is referring to here. Chip on print, that's an industrial design thing, is it David?
Yes, yes.
Okay. As for the Kiss.
kind of discussed that.
And... This size here, I'd suggest this be small.
Yeah, and we're going to have rubber buttons that feel kind of... Okay.
like quite small.
Just a lot of Thank you.
I mean, one of the things running through my mind right now, I realize we're being efficient to wrap up the meeting and have lots of decisions made.
But we are leaning quite a bit to the side of being low-tech rubber buttons, plastic frame. It's almost like we're reproducing the same old remote control that's out there. Should we think about how we are actually getting this high tech user-friendly. I, um, Like what is it that we're using?
Okay.
to achieve those goals.
Like... So... So backlighting, that would be good.
of things like backlighting the buttons and stuff like that.
or even a clear case.
Um... you know, a glowing yellow type case where the yellow is showable, but in the dark it sort of Yeah.
Yeah, clear that.
That would be a good idea.
Okay.
Yeah, sure.
in a slight set of way.
to like, slightly transparent case. So it's yellow, like tinted yellow, but you can maybe see through it. Is that what you mean?
Yeah, that'd be really good.
Yeah, yeah.
Yeah.
Yeah.
Or there might be a light running through it, like a mouse.
You have cordless mice, and they don't need that much power. So the battery, in that sense, maybe have one or two strategically placed lights.
Yeah.
Yeah.
Yeah.
that sort of Yeah, but because the case is transparent, gives it a little bit of a glow.
Yeah, they emanate a light through it.
Okay.
Yeah. Mm-hmm.
Okay.
and make it freaky.
And then the other thing that we were, We've... committed ourselves to achieving is simplicity.
And so I'm thinking maybe should we try and think about having Something like... some kind of an innovative concept about how the the volume and the channels are controlled because that's the main thing people just want to do.
Could we use like a jog dial, like a nice just sort of round somewhere on it where you just roll it.
question is when you're rolling it how do you want to roll it do you want him to roll it like that Do you want them to roll it like that?
or Mm-hmm.
your hands in a position to roll it.
Whereas the other thing about having a jog doll this way, it tends to get moved accidentally.
If you're holding it in your hand, you could do that, couldn't you? If you're holding it in your hand.
Well, why don't we do it like a mouse then?
That's a very unnatural motion to, yeah.
You could.
Do you think?
Okay.
Can you imagine you have to scroll a lot?
It might work for volume.
Yeah.
and maybe some of the brightness controls and stuff like that, but not for channels, right? If you have a telewest box, You don't have to buy all the channels. You've got 50 channels. Can you imagine trying to... And I don't think having that too quick, too slow, it's confusing to the, I don't know.
Okay.
Okay.
Yeah.
Um... I... Yeah.
but... And for skipping a large amount of channels, you do have the skip the channel button there.
But users tend to want to use that. And once they lose out in the user experience, they're like, because that becomes the most accessible thing in front of them.
Yeah.
Okay.
but... sort of said we do.
Okay.
But that's not a bad thing, is it?
Just... Okay, right, well, we do need to make a decision on whether we want to incorporate a job dial in nice and quickly. I'm all for them actually, I think they're quite, you know, very quick to use. So does anybody, opposed the idea of incorporating one into the design at all, no. The other thing was, can we think of any way of getting the slogan into this thing?
Because if you think about it, the alternative is to go Push the button.
Jog downs are much easier than that.
You just roll.
Yeah, like... I mean, if we... If we keep coming back to this board here, I wouldn't be surprised if we could take this idea, imagine that, I don't know, that it's within the shape of the hand, it's quite small.
Uh-huh.
Okay, really got to wrap up.
I don't know.
Yeah.
So... Yeah.
It's small and then we've got like the the slogan somewhere like on the casing.
at the side.
Okay.
Well, if we can do that, great.
And that.
Yeah.
Yeah, okay.
Well, I mean, isn't that what we just had?
Said we just have to decide now.
Yep.
Let's try and get the slogan on there.
And... Okay.
And then like a jot.
So you want to expand the shape of the... That might have one problem in terms of In terms of whether you're left-handed or you're right-handed, you might be locking yourself in.
And then like a jog dial somewhere that fits in with the shape of it.
I don't know, like here.
with that.
It doesn't really fit with your hand.
Yeah.
or maybe just fit it in like down the middle here.
Can I just?
Should I just jump in and suggest something quickly?
Right, I'm really going to have to hurry on here because we're actually over time. Is there anything anybody's unsure about? Just for in closing, just The next meeting is going to be in 30 minutes. And so you can see on the screen here what each of you are going to hopefully be doing. And I know that the designers are going to be working with Play-Doh and that.
Adjongta.
Yeah.
It's kind of... Yeah.
Yeah.
So, um, That'll be good.
and I'll get the minutes up as soon as possible. Anything at all you think we haven't discussed that we need to?
everybody kind of happy about what they're going to be doing Okay.
One thing would be the jog dial, because that's gonna have quite a big impact on I think.
Yeah, I think the jog doll, you know, just after you drew that, what if it was flat and you just spun it? That'd be great.
Yeah, that's what I was thinking, the slide, because then you don't have to put the hand I think incorporating the logo is quite straightforward. There's lots of space for it.
Yeah.
That's kind of a design thing that you guys can discuss.
Um, Yeah, but it's also a marketing and a function And yeah.
Okay.
And materials, we sort of said we'd do plastic and rubber, didn't we?
Yeah.
And I think maybe we should try and stay away from just the big protruding rubber buttons because that'll just be so standard.
to make something flush with the case.
Something a bit more flush, yeah.
Okay, right?
or maybe have rubber incorporated into the case as well so that it has, and also plastic I've seen can get really textured. So you can get plastics that actually feel soft in your hand.
Okay.
kind of grippy Okay.
Do you like fruit? Fruit skins.
Thanks.
They feel kind of like, You get pens now and then that you'd think that they were rubber, but they're not. They're actually just plastic that's textured. Kind of a little bit like...
No, like.
Yeah, yeah.
Yeah, yeah, kind of like that, yeah.
Okay.
I'm going to have to call this to a close because we're way over time. So, um, That's really good. Like we've had so much to talk about that, um, pretty much run out of time to do so.
off you go and design stuff.
time.
Yeah, quite jealous actually.
You got to choose first.
No, we're kidding.
And I just... like pure power cable, I don't think it matters.
I'm gonna... pull everybody out first and then put in whatever needs to be left.
This is real.
sold.
Oops.
I'm going to take the microphones because it's too lazy to take them off again. | Speaker A: to do now is to decide.
Speaker D: Yeah.
Speaker A: how to fulfill what your stuff is, so in that sense.
Speaker B: Okay.
Speaker D: Yeah.
Speaker A: It does kind of make sense.
Speaker D: Okay.
Speaker B: Okay.
Speaker D: It kind of does make sense, doesn't it? Because when we get into the end of meaning, we're kind of... talking about action and design as opposed to background. Everything I have is kind of background.
Speaker B: Okay.
Speaker B: Okay, we all ready to go?
Speaker B: in this meeting then?
Speaker B: if we, um, I'll just recap on the minutes from the last meeting.
Speaker B: And we... decided on decided on our target group being 15 to 35.
Speaker B: and we decided that it was gonna be, non-rechargeable battery power that we're going to group our audio, visual and other functions into those categories.
Speaker B: and I told you guys about the three new requirements about ignoring teletext, ignoring everything except the TV and trying to incorporate the the corporate coloring slogan.
Speaker B: Um, that was the last meeting Is there anything, have I forgotten anything?
Speaker B: everything okay So if we have the three presentations and then if you have anything to add kind of that you know you're gonna want to discuss, maybe just make a note of it and then we'll have all the discussion at the end. That might be a better idea this time. And so if we start off, with Andrew and then Craig and then David.
Speaker D: Sure.
Speaker B: Is that all right?
Speaker D: Sure.
Speaker B: And then after that we'll have to make some decisions.
Speaker B: about stuff.
Speaker B: Right.
Speaker B: So if you want to.
Speaker D: I get that.
Speaker D: All right.
Speaker B: Take this.
Speaker B: Reading quite tightly.
Speaker B: How did we leave it with speech recognition? No, we... we say we're going to try maybe incorporate it but we hadn't made a definite decision on that Right.
Speaker B: I should also point out that the final objective of this meeting is to reach a decision on the concepts of the product.
Speaker B: So, um.
Speaker B: That's kind of the end result, hopefully.
Speaker D: All right, so is it function F8?
Speaker B: Uh-huh.
Speaker B: Do you appear in a second?
Speaker D: working.
Speaker B: There we go.
Speaker D: Okay, great.
Speaker D: Let me just start this.
Speaker D: Okay, great.
Speaker D: So Move on.
Speaker D: Uh-huh.
Speaker D: Oh, where did it all go?
Speaker D: It's not good.
Speaker D: Okay, let me just... right If I can find it.
Speaker D: This looks more like it.
Speaker D: I think I just opened up the template. Sorry about that.
Speaker D: All right, so let's have a look here. Okay, so this is the method that I've taken. Basically what I want to do here before we get into it too far is I want to show you all the background information I have that I think we need to acknowledge if we want this to be successful.
Speaker B: Okay, okay.
Speaker B: Okay.
Speaker D: and then sort of go through some of the way that I've dealt with that information and then sort of bring us all together into it to see how this fits in with the overall vision.
Speaker D: So I've tried to take a whole lot of market research and summarize it for us and then identify trends that are sort of in sync and are important to our project plan that we have so far and then initiate a kind of discussion on design options so that it sort of helps us to narrow in on aspects that will inform other other elements of the project.
Speaker D: Does that make sense, that sort of strategy? I thought that that will impact on the rest of what we do, so that's why I suggested we get in.
Speaker B: fair point definitely Okay.
Speaker D: Okay, so out of different figures and ratings of people in general, consumers in general, the number one thing that was found was that Uh, the, television remote control of a fancy looking feel, okay, and not, it's specified, not a functional look or feel.
Speaker D: Uh, Fancy.
Speaker D: However, this is where we kind of have to be very, I think, creative about it. Number two was that it be innovative.
Speaker D: Okay, so that tells me that we have to find a way to be innovative without adding just unnecessary sort of functional bits to it.
Speaker D: And third priority, for ease of use. So again, that kind of gives us a general picture of how it has to be Um, quite user-friendly while still having technology. So I'll just say right away as a bit of a foreshadowing into how we proceed with this in terms of marketing.
Speaker D: is that I think what we should think about is how the, about how the innovation contributes to the look and feel and not so much to the functionality of it. For example, like when you pick it up and push it, like it all lights up or something, you know what I mean? Or it's got something else to it that just seems innovative because obviously the thing that the message here is ease of use. So how do you make innovation make something more Easy to use. Well, that's, I guess, where we're going to go with this.
Speaker C: something else.
Speaker B: Okay.
Speaker D: Okay, then there's the other aspect of the market research I have here is on fashion style, okay, which as we've agreed is a priority. Top European fashion trend that I read about says there's this emerging theme of fruit and vegetables, okay, especially in clothes and furniture. And when I first saw that, I thought, hmm, well, do we want to actually try and think about this trend and how we add something to it, or we get right into it, or we completely steer away from it? Do you know what I mean?
Speaker B: Okay, okay.
Speaker D: My feeling is that we do want to observe this trend, but we want to think also about the fact that it's sort of has to fit in with something which is not specifically electronics. Because I think what we're in is partly sort of home decor, partly something like a computer. So I think we might want to be careful about how quickly we create like a remote control in the shape of an apple or something. I think that would be pushing it.
Speaker B: Bye.
Speaker D: And then in terms of material trends are for things to be soft and spongy and sort of, might say ergonomic or friendly to handle, which also indicated that last year this was not the case. So probably a lot of the competition on the market will be still in last year's mode. So if we try and really capitalize on that, I think that'll be in our favor.
Speaker D: Um, So this is the summary of everything. Style is number one thing in the market of who we're selling to.
Speaker D: Innovative design technology is also a must in that it be seen to be cutting edge, but ease of use has to be ensured throughout. That was like the number three thing. Then there are vibrant natural colors, Um, That's the way I interpreted it anyway, softness in materials, shape and function. And so I've written at the bottom to give us sort of a context of discussion, Mac iPods, something which is I'd have to say very high tech.
Speaker D: 10 gigabytes, whatever. But when you hold it in your hand, there's like no buttons.
Speaker D: You know what a Mac iPod is? I'm thinking, however, Mac iPod is sort of last year's because it's very hard and sort of glassy and glossy. So I'm thinking if we imagine that we're taking some of the features of a Mac iPod and we're then making it more of like a... more of like a comfortable type of, or more of like a, maybe more vibrant, friendly thing to have.
Speaker B: That's true.
Speaker D: And then so this is with all that information what I'm suggesting in this slide here is that we take these ideas and as we get into More, the more... Um, like sort of production side of things that we think about shape, materials, and themes or series that go throughout sort of like I don't know, like... we think of some kind of a theme that unifies it all, that we agree on, sort of like a marketing identity.
Speaker D: Um, Does that make sense? Yeah.
Speaker D: So.
Speaker D: So I threw out a few ideas there just to kind of get us thinking along those lines, like lemon, lime, I don't know, green colors, whatever, just an idea.
Speaker D: some of these ideas will seem quite coherent if we use them in terms of what people associate them with in terms of texture, shape, colors, things like that.
Speaker D: Like the ones which I'm most in terms of giving like a theme to it would be like, like lemon or something like that, you know, something which is, like you see a lot in other areas. I see lots of websites and things that seem to associate with lemon and lime.
Speaker B: Okay.
Speaker D: So anyway, just an idea.
Speaker B: Yeah.
Speaker D: I'm thinking maybe we could incorporate some of these features into a fairly into something which seems to have something to it which is almost gimmicky.
Speaker D: because like something to do with like lighting within it.
Speaker D: Like, you know, just in the simple sense, when you pick up a phone and touch a button, it lights up.
Speaker D: usually the buttons light up. How can we build on that? Maybe like it could light up in different colors or something.
Speaker D: or people could buy the control and then it comes with different like covers or something. Anyway, that's all I have, but hopefully we can revisit those ideas.
Speaker B: Okay.
Speaker B: That's great.
Speaker B: Mm-hmm.
Speaker D: when we get into So what we do.
Speaker B: Okay, great.
Speaker B: Thank you for that.
Speaker B: Uh... Craig, do you want to?
Speaker B: Plug yours in.
Speaker D: Did you press F8?
Speaker A: It's probably not sending.
Speaker B: Something coming now.
Speaker A: There it is.
Speaker C: So, the interface concept.
Speaker C: Um, To research it, I've had a look on the homepage again. It's provided me with more examples of previous existing control controls.
Speaker C: Um, There's a wee bit of discussion about the existing ones there. So I've taken the suggestions from them and try to incorporate them into this.
Speaker C: Um... Then this, we are looking for suggestions on size, and the side of the control and the buttons.
Speaker C: Um, the shape of the control and where the button should be located on the control.
Speaker C: found from the research is that most of the current controls are just basically like bricks with loads of buttons all over them.
Speaker C: Um, They're not very attractive to look at.
Speaker C: They're not very comfortable to hold. They are just holding big bricks. And they're very easily lost. They tend to be very dark colors. So if there are shadowy places down inside the couches, you can't really see them.
Speaker C: Um, the The controls themselves tend to use a very inconsistent color scheme.
Speaker C: Um, For instance, the standby button isn't always red. It really should be. Is there something the user's in?
Speaker C: identify with. They say, or red switch off. That's how it should be.
Speaker C: I'm not sure if there's any other examples of that.
Speaker C: to look out for.
Speaker C: Um, From that, I've got a couple of preferences for the the hand control.
Speaker C: Again, with the red color button for standby and the other examples of that.
Speaker C: Um, The buttons should be large. They shouldn't be tiny little things like you get on some mobile phones. They should be easy to press, very comfortable.
Speaker C: Amen.
Speaker C: One of the examples given on the home page was There's an up and down volume button, but both of them have a V on them. So the up volume button looks like it should be a down volume button, and that's kind of confusing.
Speaker C: She avoids things like that.
Speaker C: Um... If the corporate color scheme allows it, we should have a very bright color so that it can be identified anywhere.
Speaker C: Um, Obviously trying to avoid being tacky there, but it could time very easily with your Laman-Laman idea.
Speaker D: Do we have a corporate color scheme? I didn't know.
Speaker B: I think it's yellow because the website is yellow and there's a band at the bottom of yellow. So yellow, lemon, you know... Definitely food for thought there. Vicky going and we'll discuss it.
Speaker D: Okay.
Speaker A: And the Play-Doh is yellow.
Speaker C: Fantastic.
Speaker C: Any extra features we add beyond the basic ones should be hidden. They shouldn't be on the and should be visible without something being opened or some sort of special extra effort.
Speaker C: And.
Speaker C: If we do decide to go for voice activation, This should also be a button miss alternative, possibly hidden in the opened up section.
Speaker C: in case something was wrong with it or somebody's voice maybe they got a cold or Um... we should definitely avoid the big square block look.
Speaker C: I just, wrong.
Speaker D: Mm-hmm.
Speaker C: And.
Speaker C: We got an email from the research department and they've said the voice control can now talk back if you ask a question.
Speaker C: So it could be good to have them confirm any action you take.
Speaker B: Oh, that's a good idea.
Speaker C: possibility.
Speaker C: These are problems I've had with it.
Speaker C: Um, I don't know where the slogan should go, or really what the slogan is. I think it's fashion into electronics.
Speaker B: Yeah.
Speaker C: and we do not know how flexible the color scheme is.
Speaker C: You can say you want the corporate colors, but they don't say... if we can use any other calls at all.
Speaker D: Lots of good information there.
Speaker B: Yeah, that was... Very good. And now David.
Speaker A: Mm-hmm.
Speaker D: Shame the cable wasn't just in the middle.
Speaker D: of the table.
Speaker C: Hehehe.
Speaker B: It'd be handy, wouldn't it?
Speaker D: He's still.
Speaker B: Do you want to sit in the liner side of this?
Speaker A: Okay, let me just get this.
Speaker A: first.
Speaker A: There it is.
Speaker D: a second said it could talk to you, but it never said anything.
Speaker A: should be it.
Speaker A: Okay.
Speaker A: I guess.
Speaker A: The same thing again, I started with something very basic.
Speaker A: So just so you guys have some idea of what's involved in my process.
Speaker A: And then you can just walk through it and we'll either modify it or start from scratch.
Speaker A: depending on what your needs are.
Speaker A: The components are exactly the same.
Speaker A: I think like what you guys said, the most input that's needed is basically in the user interface.
Speaker A: the rest of the components, they do have an impact in terms of cost.
Speaker A: and complexity.
Speaker A: like you said, time to market was a problem.
Speaker A: and how many components are physically in there and cost.
Speaker A: And the power is basically a factor of that.
Speaker A: and the lower components, the power, the logic, the transmitter and the infrared, they affect you in terms of the size of your device.
Speaker A: And that would have some impact on how I think more how you hold rather than the actual use using the remote control because Like we said, we've defined like we only want the basic things to be visible and the rest of them we try to hide.
Speaker A: So it's just a matter of working out space. So I guess three things.
Speaker A: past.
Speaker A: complexity and the size. These are the three things that will have an impact on you.
Speaker A: So just go through the components.
Speaker A: um These are the options that are available to you.
Speaker A: I'm not very sure about the voice thing, because... I got another email and it was quite sketchy on what the voice options are.
Speaker A: It said it could talk to you, but it never said anything about being able to listen. It said something about a sensor, but it never clarified that.
Speaker D: being able to listen.
Speaker D: You did say something about a sensor, but I never clarified that.
Speaker B: sensor but never Mm-hmm.
Speaker D: Hmm.
Speaker A: So maybe if you, well, I could see the other email that they sent you.
Speaker A: Um, because they got back to me with like, requirements.
Speaker A: or different offerings of what components are available. OK, so your basic components are buttons.
Speaker A: Okay, and you have a wheel available, like a mouse scroll wheel?
Speaker A: Okay, there's an LCD display.
Speaker A: I think these are quite standard things.
Speaker D: They're standard, aren't they?
Speaker A: No.
Speaker A: Well, in a sense that these are all the options available for you. I'll explain to you the complexity and the costing again a bit later.
Speaker D: Yeah.
Speaker A: Okay, then there's how the case actually looks.
Speaker A: it can actually be flat or it can be curved.
Speaker A: And then the different types of materials that you can use. I don't think you can use them in a combination.
Speaker A: but I could check back but I don't think you can actually use them in a combination.
Speaker B: You couldn't have plastic and rubber?
Speaker A: I think plastic and rubber would be fine, but plastic, rubber, And wood. I'm not very sure about the titanium wood.
Speaker A: They had some restrictions on using the rubber and the titanium.
Speaker A: The rubber was a restriction on the kind of power source you could use, but the titanium had a different kind of things on the shape of the... So I think that there is some restriction on I think you could probably group plastic and rubber together wood and titanium, It might be easier from a cost perspective and a complexity just to use one.
Speaker B: Okay.
Speaker B: Okay.
Speaker D: Mm-hmm.
Speaker D: Mm-hmm.
Speaker A: you know, as opposed to two.
Speaker A: And the other components are logic chips.
Speaker A: Again, I will go back to the component chips.
Speaker A: The com- How complex or how easy the logic is, it depends on how many functions you have on the unit.
Speaker A: and that impacts cost.
Speaker A: I don't think the logic chip has an issue about size because they should be about the same size. Power consumption should be about the same.
Speaker D: Mm-hmm.
Speaker A: I think the main impact is complexity.
Speaker A: Um, And the other thing is the power options.
Speaker A: The first one is the standard battery.
Speaker A: Okay, the second one I think is more of a gimmick than actually a usable thing. It's a wind-up.
Speaker B: One of those things for you.
Speaker A: you know, a crank.
Speaker B: Just by moving it, yeah.
Speaker A: Yeah. But that might be something I think that's more of a look and feel decision because I don't think you can have one power source if you're using the alternative power sources. I think whatever it is, you still need a battery because I don't think anybody wants to keep doing one thing.
Speaker D: No.
Speaker C: Thank you.
Speaker A: Okay, the other ones are a solar powered cell which may not be a great idea in Europe or any country that has seasons because half the year you be dead.
Speaker D: because movement and people It's always there.
Speaker A: So like what I said, you probably need like a battery and something else.
Speaker A: And the kinetic one, I guess for me, is the most interesting one because it's movement and people like to fiddle with their... And it's a nice sales gimmick, I think.
Speaker D: sales giving.
Speaker A: from a marketing gimmick. It's a technology thing. It's a shake it. It doesn't work. Shake it, knock it or something, you know.
Speaker D: from a monthly giving.
Speaker B: Yeah.
Speaker A: You know, have you had those balls, you know, those stress balls where you bounce the ball?
Speaker D: Yeah.
Speaker A: And it lights up and it goes, you know, that might be a gimmick combined with rubber.
Speaker D: Hmm, hmm, hmm.
Speaker A: you know, just to, if you get frustrated with remote control, you can throw it, kind of, You know, just the... you know, um, So.
Speaker D: Thank you.
Speaker D: it kind of in terms of small you Mm-hmm.
Speaker B: I know.
Speaker A: Okay, my... from my role, I don't think they're personal preferences, but role preferences, I think something comfortable to hold.
Speaker A: small and slim, I guess that's more in the sense of small and slim in terms of comfortable, not so small you can't, you know, like a phone or something, too small a phone. And the other thing is from a production point of view, The less components we use and the simpler the components means you reduce your cost and you increase your profit.
Speaker A: Um, and also the time to market and the complexity of developing, designing, and debugging it.
Speaker D: Mm-hmm.
Speaker A: Okay, let me just go back and talk about some of the restrictions Um, The user interface restrictions basically means that if you use more complicated features, like the buttons are standard, okay? The LCD panel and the scroll wheel, you need more complicated logic.
Speaker A: The case, okay, with a rubber case, you can't have the solar panels.
Speaker A: Okay, with the titanium case, let me just check that.
Speaker A: Um, titanium case can't be curved. It has to be square.
Speaker B: Okay.
Speaker A: There's no restriction on the plastic and it can't be curved on the wood. So that's again, I don't think you can use them in a combination.
Speaker D: It can't be curved.
Speaker D: Okay.
Speaker B: Okay.
Speaker A: Especially the titanium, I suspect they are very fixed to a particular need. So mixing them may not be a good idea.
Speaker B: Okay.
Speaker A: Yeah, that's it.
Speaker B: Nice.
Speaker D: A question on... Can I ask a question?
Speaker B: me Yeah, well, yeah, just... I'm quite keen to get the discussion going with the time we've left.
Speaker B: But yeah, ask away.
Speaker D: Can we power a light?
Speaker D: in this.
Speaker D: Can we get a strong enough battery to power a light?
Speaker A: I think we could because the LCD panel requires power and the LCD is a form of a light.
Speaker A: So that.
Speaker D: So maybe one of the things we can just try and include is a really good battery.
Speaker B: Why, what kind of light do you want? Are you thinking of?
Speaker D: I mean, I'm thinking it might be, for this to be a high-tech thing, it's going to have to have something.
Speaker D: high tech about it.
Speaker B: Yeah.
Speaker D: and it's going to take battery power.
Speaker D: And to make that make that a realistic goal I think one of the issues that will come up later is can the battery power it?
Speaker A: Are you thinking of a light in the sense of... light light or a light in the sense of it glows kind of you know frankenstein it's alive That's why I think the option of the kinetic thing, which basically means as long as you shake it like a watch, like an automatic watch.
Speaker D: illuminate the bottoms.
Speaker D: Yeah, close.
Speaker D: Well, I'm thinking along the lines of you're in the dark watching a DVD and you find the thing in the dark and you go like this. And that's what everybody does. Oh, where's the volume button in the dark?
Speaker B: Mmm.
Speaker D: and you just touch it or you just pick it up and it lights up or something.
Speaker B: Like a phone.
Speaker D: Like a phone, yeah.
Speaker B: Yeah, like the backlight and the phone.
Speaker D: Yeah.
Speaker B: Hmm.
Speaker D: Whereas with phones, people charge them once a week.
Speaker B: Yeah.
Speaker D: we're going to need to put in a really good battery so people don't have to charge.
Speaker D: They're, Remote control.
Speaker D: Every few days.
Speaker D: but are people going to want to shake their movie controller?
Speaker A: it's probably sensitive enough when you fiddle it.
Speaker D: Right.
Speaker A: So you could trigger that to a light, like I said, the bouncing ball thing, or you could trigger that to use that to power the light as opposed to, so when they pick it up, right, and then that sort of triggers the... Glowingness.
Speaker D: Sure.
Speaker B: Okay.
Speaker D: Right.
Speaker B: Okay.
Speaker D: Mm-hmm.
Speaker B: Gosh.
Speaker B: Okay.
Speaker B: Um, well... That's just... go right back to the marketing ideas for a start and it's keeping an idea on the time we've got about 15 minutes to play with at most.
Speaker B: So, Yeah, so just to bear in mind that the ultimate... goal of this meeting is to reach an absolute decision on the concepts of the product.
Speaker B: So back to your idea about incorporating the idea of fruit and veg and the corporate color and things like that.
Speaker B: Um, I mean, what does everybody think about Does anybody have any ideas about how we can fit all that in together?
Speaker B: I mean, that's kind of the user interface type of thing. What are your thoughts on that?
Speaker C: I reckon we've gone for a very maybe not a fruit shape, but a very curvy type shape. You can have the same texture and color as a fruit.
Speaker B: So maybe, are we thinking something that could sit in your hand comfortably or that you'd hold on to comfortably or... with something quite curvy. Okay.
Speaker C: And post when you sit in your hand comfortably, so it feels right in your hand.
Speaker B: Okay.
Speaker B: Color wise, I mean, you made a, was it you, I can't remember who made the point about how if you have a nice bright color, you'll not lose it, was that?
Speaker B: He's... about how if you have a bright color, you'll not lose it so much.
Speaker A: think he made that.
Speaker D: What's that?
Speaker B: And when the corporate colour is yellow, I mean, maybe we could think about it.
Speaker B: about the color of the whole product being yellow, I don't know.
Speaker B: Um, And then obviously the... the materials.
Speaker B: But has anybody got an overall picture in their mind about what might work?
Speaker D: Well, I mean, I'm thinking that what we need to do is have something that kind of unifies a lot of the different concepts. And if we think that what we are, our number one, marketing motive is the look and feel. So for the look and feel to seem coherent and not just sort of bits and pieces of, of concept and technology or or whatever.
Speaker B: So... Okay.
Speaker D: or fashion, then we should have it kind of come back to one thing that we kind of all sort of can visualize.
Speaker D: Um, maybe what we could do is think about a concept which touches back to the on the the color, you said company color, yellow. I mean, if we think of something like I was saying also lime, Lemon, you know, what can we come up with something where we try and associate it with?
Speaker D: with like the series, we just come up with something like that we kind of use it as a theme to inspire shapes and things.
Speaker B: Right.
Speaker A: Is there a particular shape?
Speaker A: you're interested in like, Does marketing have any research on Does it need to be long?
Speaker A: with a square thing.
Speaker B: or like in circular in shape or?
Speaker A: Yeah, because that will help narrow down the choice of... What fruit?
Speaker D: Yeah.
Speaker B: choice of material yeah I was kind of thinking about as well, you know how you get these shock resistant mobile phones and they're plastic but they also have rubber around the outside and it feels kind of warmer to the touch, feels a bit more comfortable. Maybe we could incorporate plastic and rubber.
Speaker A: I'm thinking fruits in my head, but that's tacky.
Speaker C: Amen.
Speaker D: Yeah.
Speaker B: into it and then we could have curved shapes because Wood or titanium, yeah, it's going to have to be... boxy and rectangular and I think we might be moving away from that you know um, Do we really want it in the shape of a lemon? No, I don't think we do either.
Speaker D: No, no, no.
Speaker D: Not at all.
Speaker D: It's more just that we... we think about like, what it is we're trying to achieve. And then we have one one sort of theme that we stick with.
Speaker D: You know what I mean?
Speaker B: Okay.
Speaker B: Right, well, um... So thoughts about the actual shape of the thing?
Speaker C: quite like a Snowman type ship.
Speaker B: new membership Uh-huh.
Speaker C: sort of larger bits that's in your hand.
Speaker C: And then you've got maybe another bulb at the top for, Thank you.
Speaker B: That's quite a distinctive shape. That would be good, wouldn't it?
Speaker B: Yeah.
Speaker B: So yeah, should we go with that?
Speaker D: Can we... Yeah.
Speaker D: To... Like, do you ever... and he's like, Yeah, just.
Speaker B: Do you want to draw it on the board?
Speaker D: We can visualize it.
Speaker C: something like that. You've got There are two groups there.
Speaker C: Maybe it could fold open, you get a third grip inside.
Speaker B: That'd be good.
Speaker C: have Volume controls about there.
Speaker B: Mm-hmm.
Speaker B: So call that the snowman shape.
Speaker B: Pray it, Mark.
Speaker B: Thank you.
Speaker B: That's cool. And I mean, colour-wise, what does everybody think? I think it is quite important to get yellow in there somewhere.
Speaker B: I mean, do you want the whole thing yellow, maybe like yellow and white? Do you want something... Uh-huh.
Speaker C: I think it'll look quite nice if you start them this around here, the background yellow.
Speaker C: and then have a nice bold color for the buttons.
Speaker B: Okay.
Speaker B: Who?
Speaker B: And also, I mean, how are we going to incorporate this slogan in? The fact that it talks to you, I mean, it might be quite cool if when you first start using it, it says... What is it? Putting fashion into electronics or something? I don't know.
Speaker B: or if you turn it off or something.
Speaker B: If it can speak, if you could actually say this slogan, it might be a bit more powerful than just having it written on it somewhere.
Speaker C: That might scare me.
Speaker B: Any thoughts on that at all?
Speaker C: I think that would probably scare me. Turn it on, you're control possessed.
Speaker B: Alas.
Speaker B: And I mean, if you... Also, if we wanted to incorporate an LCD.
Speaker B: display where would we put that would we put that on the inside or buying to increase the cost of it a lot.
Speaker A: do we need?
Speaker A: CD display what What's the functionality of that?
Speaker A: Yeah, but the question is, what are we using it, what would we achieve from it? Putting in lights is cheap, but putting in an LCD panel just to make it glow is a bit of a... I think that will be a problem because we don't have an input device to get the listings into it. So it's a bit nuts to get the user to Monday, Tuesday, Wednesday, you know.
Speaker B: Who is that?
Speaker D: What would it achieve?
Speaker D: Well.
Speaker D: else, well.
Speaker D: When you mentioned LCD, I was thinking, I wonder what that would be about. And the thing I could see it helping with would be if it was somehow connected with listings.
Speaker D: So as you scroll through, because we said we might have a jog dial.
Speaker B: Yeah.
Speaker D: So as you scroll through your stations you can, it actually tells you what it is.
Speaker D: Okay.
Speaker B: Oh, yeah.
Speaker B: to... Yeah.
Speaker B: So... So no need for an LCD display.
Speaker A: I'm not saying there's no need for an LCD display, but What will it tell the user? Because the LCD tends to be an output as opposed to an input.
Speaker B: that would make it very complex.
Speaker B: Yeah.
Speaker B: Yeah.
Speaker A: Um, Does the remote control need to back to the user. We have the option of the speaker as well. The same thing goes for the speaker. Is there a need for remote control?
Speaker D: Hmm.
Speaker B: I don't know, there is really.
Speaker A: Talk back.
Speaker B: I would say no need for talk back. Does anybody disagree with that?
Speaker A: You could put a game on it.
Speaker A: Thank you.
Speaker B: Easy.
Speaker A: When the TV dies, you can play with the remote control.
Speaker B: Okay.
Speaker B: Um... Right, so you're going to have the three different sets of... of functionalities, I mean, do you want to group them into head of the snowman, body of the snowman, inside of the snowman? Is that what you're thinking?
Speaker C: Um, Well, I think the advanced ones, the ones you don't usually use, could be hidden inside.
Speaker B: UK.
Speaker C: And... I think the three groups we had were fairly basic ones that have to go on the front somewhere.
Speaker B: okay.
Speaker B: Right.
Speaker B: Uh.
Speaker B: What else do you need to talk about?
Speaker A: Where would you physically position the buttons?
Speaker D: I was just... Yeah.
Speaker A: I think that has some impact on many things.
Speaker C: And I think so, yeah.
Speaker A: Um, Maybe you want to draw into the... No, like I said, we have a... hybrid kind of thing so it's not going to charge the battery It's just... Yeah.
Speaker B: I'm just going to... I'm gonna pop this in here, slide about decision making I'd forgotten about.
Speaker B: God, we've got five minutes.
Speaker B: Okay.
Speaker B: back ago um Energy?
Speaker B: Do you think that's suggesting where her part in the thing.
Speaker B: I really like the idea of this kinetic thing where you'd have the backup of the battery but have have kinetic power. I mean, what does anybody think about that?
Speaker D: I've had kinetic things before and the one issue we need to keep in mind with them is that you're committing the user to moving it.
Speaker D: And Watches, yeah.
Speaker D: Sure.
Speaker D: Okay.
Speaker D: Right, okay.
Speaker B: Okay.
Speaker D: support for it. I mean, it's just worth pointing out because like I've known people to have kinetic watches that they wear all the time and it's just like magic because it's always powered and there's no battery. I've also known people to have things like like a jewelry watch they wear from time to time and they eventually just say, it's just too much of a nuisance because I don't wear it all the time.
Speaker B: Yeah.
Speaker D: Look, remote control is similar. You're way on vacation, I don't know, whatever you, something, And it's just.
Speaker D: it starts to get worn down.
Speaker B: Well, I suppose that if you're away and you're not using it, then you're not using any power either.
Speaker D: Think about it.
Speaker B: So you'd have the battery as the kind of to keep it ticking over idea. I'm really sorry, we're gonna have to wrap up quite quickly. We don't have as much time as I thought.
Speaker D: Yeah.
Speaker B: So I think that's what energy is referring to here. Chip on print, that's an industrial design thing, is it David?
Speaker A: Yes, yes.
Speaker B: Okay. As for the Kiss.
Speaker B: kind of discussed that.
Speaker D: And... This size here, I'd suggest this be small.
Speaker B: Yeah, and we're going to have rubber buttons that feel kind of... Okay.
Speaker D: like quite small.
Speaker D: Just a lot of Thank you.
Speaker D: I mean, one of the things running through my mind right now, I realize we're being efficient to wrap up the meeting and have lots of decisions made.
Speaker D: But we are leaning quite a bit to the side of being low-tech rubber buttons, plastic frame. It's almost like we're reproducing the same old remote control that's out there. Should we think about how we are actually getting this high tech user-friendly. I, um, Like what is it that we're using?
Speaker B: Okay.
Speaker D: to achieve those goals.
Speaker D: Like... So... So backlighting, that would be good.
Speaker B: of things like backlighting the buttons and stuff like that.
Speaker A: or even a clear case.
Speaker A: Um... you know, a glowing yellow type case where the yellow is showable, but in the dark it sort of Yeah.
Speaker D: Yeah, clear that.
Speaker B: That would be a good idea.
Speaker D: Okay.
Speaker D: Yeah, sure.
Speaker A: in a slight set of way.
Speaker B: to like, slightly transparent case. So it's yellow, like tinted yellow, but you can maybe see through it. Is that what you mean?
Speaker D: Yeah, that'd be really good.
Speaker A: Yeah, yeah.
Speaker D: Yeah.
Speaker A: Yeah.
Speaker A: Or there might be a light running through it, like a mouse.
Speaker A: You have cordless mice, and they don't need that much power. So the battery, in that sense, maybe have one or two strategically placed lights.
Speaker D: Yeah.
Speaker D: Yeah.
Speaker D: Yeah.
Speaker A: that sort of Yeah, but because the case is transparent, gives it a little bit of a glow.
Speaker D: Yeah, they emanate a light through it.
Speaker B: Okay.
Speaker D: Yeah. Mm-hmm.
Speaker B: Okay.
Speaker A: and make it freaky.
Speaker D: And then the other thing that we were, We've... committed ourselves to achieving is simplicity.
Speaker D: And so I'm thinking maybe should we try and think about having Something like... some kind of an innovative concept about how the the volume and the channels are controlled because that's the main thing people just want to do.
Speaker D: Could we use like a jog dial, like a nice just sort of round somewhere on it where you just roll it.
Speaker A: question is when you're rolling it how do you want to roll it do you want him to roll it like that Do you want them to roll it like that?
Speaker D: or Mm-hmm.
Speaker A: your hands in a position to roll it.
Speaker A: Whereas the other thing about having a jog doll this way, it tends to get moved accidentally.
Speaker B: If you're holding it in your hand, you could do that, couldn't you? If you're holding it in your hand.
Speaker D: Well, why don't we do it like a mouse then?
Speaker A: That's a very unnatural motion to, yeah.
Speaker B: You could.
Speaker B: Do you think?
Speaker B: Okay.
Speaker A: Can you imagine you have to scroll a lot?
Speaker A: It might work for volume.
Speaker D: Yeah.
Speaker A: and maybe some of the brightness controls and stuff like that, but not for channels, right? If you have a telewest box, You don't have to buy all the channels. You've got 50 channels. Can you imagine trying to... And I don't think having that too quick, too slow, it's confusing to the, I don't know.
Speaker B: Okay.
Speaker B: Okay.
Speaker D: Yeah.
Speaker B: Um... I... Yeah.
Speaker C: but... And for skipping a large amount of channels, you do have the skip the channel button there.
Speaker A: But users tend to want to use that. And once they lose out in the user experience, they're like, because that becomes the most accessible thing in front of them.
Speaker D: Yeah.
Speaker B: Okay.
Speaker C: but... sort of said we do.
Speaker B: Okay.
Speaker D: But that's not a bad thing, is it?
Speaker B: Just... Okay, right, well, we do need to make a decision on whether we want to incorporate a job dial in nice and quickly. I'm all for them actually, I think they're quite, you know, very quick to use. So does anybody, opposed the idea of incorporating one into the design at all, no. The other thing was, can we think of any way of getting the slogan into this thing?
Speaker D: Because if you think about it, the alternative is to go Push the button.
Speaker D: Jog downs are much easier than that.
Speaker D: You just roll.
Speaker D: Yeah, like... I mean, if we... If we keep coming back to this board here, I wouldn't be surprised if we could take this idea, imagine that, I don't know, that it's within the shape of the hand, it's quite small.
Speaker B: Uh-huh.
Speaker B: Okay, really got to wrap up.
Speaker D: I don't know.
Speaker D: Yeah.
Speaker B: So... Yeah.
Speaker D: It's small and then we've got like the the slogan somewhere like on the casing.
Speaker D: at the side.
Speaker B: Okay.
Speaker B: Well, if we can do that, great.
Speaker D: And that.
Speaker D: Yeah.
Speaker B: Yeah, okay.
Speaker D: Well, I mean, isn't that what we just had?
Speaker D: Said we just have to decide now.
Speaker B: Yep.
Speaker B: Let's try and get the slogan on there.
Speaker B: And... Okay.
Speaker D: And then like a jot.
Speaker A: So you want to expand the shape of the... That might have one problem in terms of In terms of whether you're left-handed or you're right-handed, you might be locking yourself in.
Speaker D: And then like a jog dial somewhere that fits in with the shape of it.
Speaker D: I don't know, like here.
Speaker D: with that.
Speaker D: It doesn't really fit with your hand.
Speaker D: Yeah.
Speaker D: or maybe just fit it in like down the middle here.
Speaker A: Can I just?
Speaker A: Should I just jump in and suggest something quickly?
Speaker B: Right, I'm really going to have to hurry on here because we're actually over time. Is there anything anybody's unsure about? Just for in closing, just The next meeting is going to be in 30 minutes. And so you can see on the screen here what each of you are going to hopefully be doing. And I know that the designers are going to be working with Play-Doh and that.
Speaker D: Adjongta.
Speaker D: Yeah.
Speaker D: It's kind of... Yeah.
Speaker D: Yeah.
Speaker B: So, um, That'll be good.
Speaker B: and I'll get the minutes up as soon as possible. Anything at all you think we haven't discussed that we need to?
Speaker B: everybody kind of happy about what they're going to be doing Okay.
Speaker A: One thing would be the jog dial, because that's gonna have quite a big impact on I think.
Speaker D: Yeah, I think the jog doll, you know, just after you drew that, what if it was flat and you just spun it? That'd be great.
Speaker A: Yeah, that's what I was thinking, the slide, because then you don't have to put the hand I think incorporating the logo is quite straightforward. There's lots of space for it.
Speaker D: Yeah.
Speaker B: That's kind of a design thing that you guys can discuss.
Speaker A: Um, Yeah, but it's also a marketing and a function And yeah.
Speaker B: Okay.
Speaker D: And materials, we sort of said we'd do plastic and rubber, didn't we?
Speaker B: Yeah.
Speaker D: And I think maybe we should try and stay away from just the big protruding rubber buttons because that'll just be so standard.
Speaker B: to make something flush with the case.
Speaker D: Something a bit more flush, yeah.
Speaker B: Okay, right?
Speaker D: or maybe have rubber incorporated into the case as well so that it has, and also plastic I've seen can get really textured. So you can get plastics that actually feel soft in your hand.
Speaker B: Okay.
Speaker B: kind of grippy Okay.
Speaker A: Do you like fruit? Fruit skins.
Speaker C: Thanks.
Speaker D: They feel kind of like, You get pens now and then that you'd think that they were rubber, but they're not. They're actually just plastic that's textured. Kind of a little bit like...
Speaker A: No, like.
Speaker A: Yeah, yeah.
Speaker A: Yeah, yeah, kind of like that, yeah.
Speaker B: Okay.
Speaker B: I'm going to have to call this to a close because we're way over time. So, um, That's really good. Like we've had so much to talk about that, um, pretty much run out of time to do so.
Speaker B: off you go and design stuff.
Speaker A: time.
Speaker B: Yeah, quite jealous actually.
Speaker A: You got to choose first.
Speaker A: No, we're kidding.
Speaker A: And I just... like pure power cable, I don't think it matters.
Speaker A: I'm gonna... pull everybody out first and then put in whatever needs to be left.
Speaker A: This is real.
Speaker A: sold.
Speaker A: Oops.
Speaker A: I'm going to take the microphones because it's too lazy to take them off again. | The project manager recapped the decisions made in the previous meeting. The marketing expert discussed his findings from trend watching reports, stressing the need for a product that has a fancy look and feel, is technologically innovative, is easy to use, and incorporates some aspect of fruit and vegetables in its design. The interface specialist presented research on the appearance of current remotes, concluding that current remotes are generally unappealing in terms of look and usability. The interface specialist presented ideas on how to remedy the unappealing aspects of current remotes in the team's design and also how to incorporate the corporate color scheme into the design. The industrial designer presented options for materials, components, and batteries and discussed the restrictions involved in using certain materials. The team then discussed options for the shape and color scheme of the remote, as well as what components, batteries, and materials to use. Some team members will design a prototype of the remote The remote will be curvy. The remote will be shaped like a snowman. The remote will not have a talk-back function. The remote will have a jog dial. The materials used will be plastic and rubber. The case will have a soft fruit-like feel to it. The remote will not have an LCD display. The remote will have a kinetic battery. The remote will have rubber buttons. What sort of battery to use. How to incorporate a fruit and vegetable theme, the corporate color, and soft materials into the remote. What shape the remote should be. Whether the remote should have a talk-back function. Whether to have an LCD display on the remote. What the case will look like. Whether to include a jog dial on the remote. |
ES2002d | "Okay, we all.\nAll set.\nrest.\nWell, this is the final detailed design meeting.\nUm.\nWe're going (...TRUNCATED) | "Speaker B: Okay, we all.\nSpeaker B: All set.\nSpeaker B: rest.\nSpeaker B: Well, this is the final(...TRUNCATED) | "The project manager recapped the decisions made in the previous meeting and two team members presen(...TRUNCATED) |
ES2003a | "Okay, well, I think we're ready to begin.\nMy name's Adam Drigood. We're here because of Rail React(...TRUNCATED) | "Speaker B: Okay, well, I think we're ready to begin.\nSpeaker B: My name's Adam Drigood. We're here(...TRUNCATED) | "The team members introduced themselves to each other by name and by their roles in the project. The(...TRUNCATED) |
ES2003b | "put it on the desktop. All I see is desktop.\nWell, actually just there.\nProject documents, yeah.\(...TRUNCATED) | "Speaker C: put it on the desktop. All I see is desktop.\nSpeaker B: Well, actually just there.\nSpe(...TRUNCATED) | "The project manager recapped the events of the previous meeting and briefed the team on some new re(...TRUNCATED) |
ES2003c | "All right, yeah.\nOkay.\nSo we'll start off with a quick overview of the minutes.\nI think to sum u(...TRUNCATED) | "Speaker B: All right, yeah.\nSpeaker B: Okay.\nSpeaker B: So we'll start off with a quick overview (...TRUNCATED) | "The project manager recapped the decisions made in the previous meeting. The industrial designer pr(...TRUNCATED) |
ES2003d | "Um... Sorry about the small delay.\na little bit behind schedule.\nOkay.\nSo just to try and roughl(...TRUNCATED) | "Speaker B: Um... Sorry about the small delay.\nSpeaker B: a little bit behind schedule.\nSpeaker B:(...TRUNCATED) | "The project manager recapped the decisions made in the previous meeting and two team members presen(...TRUNCATED) |
ES2004a | "Are we... We're not allowed to dim the lights so people can see that a bit better.\nYeah.\nOkay.\nT(...TRUNCATED) | "Speaker B: Are we... We're not allowed to dim the lights so people can see that a bit better.\nSpea(...TRUNCATED) | "The Project Manager gave an introduction to the goal of the project, to create a trendy yet user-fr(...TRUNCATED) |
ES2004b | "Lady.\nup.\nup there But the screen's black.\nNo, not really, sure.\nOkay.\nright okay This is our (...TRUNCATED) | "Speaker B: Lady.\nSpeaker B: up.\nSpeaker B: up there But the screen's black.\nSpeaker C: No, not r(...TRUNCATED) | "The Industrial Designer gave his presentation on the basic functions of the remote. He presented th(...TRUNCATED) |
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