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ES2002a | The project manager introduced the upcoming project to the team members and then the team members participated in an exercise in which they drew their favorite animal and discussed what they liked about the animal.
The project manager talked about the project finances and selling prices.
The team then discussed various features to consider in making the remote.
| Um well this is the kick-off meeting for our our project .
so we're designing a new remote control and um
Um , as you can see it's supposed to be original , trendy and user friendly .
Um and so there are three different stages to the design .
So we're gonna have like individual work and then a meeting about it .
And repeat that process three times .
So uh you get to draw your favourite animal and sum up your favourite characteristics of it .
My favourite animal is like
A beagle .
Uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family .
And , yeah that they have lots of personality
Well , my favourite animal would be a monkey .
Then they're small cute and furry ,
and I kind of like whales .
They come in and go eat everything in sight .
M my favourite animal is my own dog at home .
Um he's very friendly and cheery and always pleased to see you ,
Um so according to the brief um we're gonna be selling this remote control for twenty five Euro ,
And uh we don't want it to cost any more than uh twelve fifty Euros , so fifty percent of the selling price .
but selling price is is that wholesale or retail ?
I imagine it probably is our sale actually
because it's probably up to the the um the retailer to uh sell it for whatever price they want . Um .
I mean do you think the fact that it's going to be sold internationally will have a bearing on how we design it at all ?
Well right away I'm wondering if there's um th th uh , like with D_V_D_ players , if there are zones .
um as well as uh characters ,
um different uh keypad styles and s symbols .
'cause you have more complicated characters like European languages , then you need more buttons .
I'm thinking the price might might appeal to a certain market in one region , whereas in another it'll be different , so
thinking , 'kay trendy probably means something other than just basic ,
Like how much does , you know , a remote control cost .
Well twenty five Euro , I mean that's um that's about like eighteen pounds or something ,
thi is this gonna to be like the premium product kinda thing or
so I don't know how how good a remote control that would get you . Um .
But yeah , I suppose it has to look kind of cool and gimmicky .
I just don't think of remote controls as somethin something people consciously assess in their purchasing habits .
I I mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls .
Or another way is maybe people who have T_V_ sets are really fed up with their remote control and they really want a better one or something .
My parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house .
So um for them it was just how many devices control .
So extra functionalities .
So , like , I wonder if we might add something new to the to the remote control market ,
so in function one of the priorities might be to combine as many uses
Right , so do you think that should be like a main design aim of our remote control d you know ,
do your your satellite and your regular telly and your V_C_R_ and everything ?
maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots .
You keep losing them .
W You get those ones where you can , if you like , whistle or make a really high pitched noise they beep .
Maybe we could think about how , could be more , you know , streamlined . S
Maybe like a touch screen or something ?
Or whatever would be technologically reasonable .
Um so inbetween now and then , um as the industrial designer , you're gonna be working on you know the actual working design of it
Um for user interface , technical functions ,
Um and uh marketing executive ,
you'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil
Yeah , so it's th the functional design stage is next , I guess .
are we at ma right now on the assumption that our television remote control may have features which go beyond the television ?
Or are we keeping sort of like a a design commitment to television features ?
I think one factor would be production cost .
I mean you probably want some kind of unique selling point of it ,
| PM: Um well this is the kick-off meeting for our our project .
PM: Um and um
PM: this is just what we're gonna be doing over the next twenty five minutes .
ME: Mm-hmm .
PM: Um so first of all , just to kind of make sure that we all know each other ,
PM: I'm Laura and I'm the project manager .
PM: Do you want to introduce yourself again ?
ME: Great .
ID: Hi , I'm David and I'm supposed to be an industrial designer .
PM: Okay .
ME: And I'm Andrew and I'm uh our marketing
UI: Um I'm Craig and I'm User Interface .
ME: expert .
PM: Great .
PM: Okay . Um
PM: so we're designing a new remote control and um
PM: Oh I have to record who's here actually .
PM: So that's David , Andrew and Craig , isn't it ?
PM: And you all arrived on time .
PM: Um yeah so des uh design a new remote control .
PM: Um , as you can see it's supposed to be original , trendy and user friendly .
PM: Um so that's kind of our our brief , as it were .
PM: Um and so there are three different stages to the design .
PM: Um I'm not really sure what what you guys have already received um in your emails .
PM: What did you get ?
ID: Um , I just got the project announcement about what the project is .
PM: Mm-hmm .
ID: Designing a remote control .
ME: Mm-hmm .
ID: That's about it , didn't get anything else .
ME: Mm-hmm . Yeah , that's that's it .
PM: Is that what everybody got ?
UI: Yeah .
ID: Did you get the same thing ?
PM: Okay .
ME: Yeah .
PM: Um .
PM: So we're gonna have like individual work and then a meeting about it .
PM: And repeat that process three times .
PM: Um and at this point we get try out the whiteboard over there .
PM: Um .
PM: So uh you get to draw your favourite animal and sum up your favourite characteristics of it .
PM: So who would like to go first ?
ME: I will go . That's fine .
PM: Very good .
ME: Alright . So
ME: This one here , right ?
PM: Mm-hmm .
ME: Okay . Very nice .
ME: Alright .
ME: My favourite animal is like
ME: A beagle .
ME: charac favourite characteristics of it ? Is that right ?
PM: Yeah . Yeah .
ME: Uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family .
ME: And , yeah that they have lots of personality
ME: and uh be fit and in robust good health .
ME: So this is blue .
ME: Blue beagle .
ME: My family's beagle .
PM: Right .
PM: Lovely .
UI: Well , my favourite animal would be a monkey .
UI: Then they're small cute and furry ,
UI: and uh when planet of the apes becomes real , I'm gonna be up there with them .
PM: Right .
ID: Cool .
ID: There's too much gear .
PM: You can take as long over this as you like ,
PM: because we haven't got an awful lot to discuss .
PM: Ok oh
PM: we do we do
PM: Don't feel like you're in a rush , anyway .
ID: Okay .
ME: I coulda told you a whole lot more about beagles .
PM: Ach why not
ME: Boy , let me tell you .
PM: We might have to get you up again then .
PM: I don't know what mine is .
PM: I'm gonna have to think on the spot now .
ME: Impressionist .
ID: Can't draw .
PM: Is that a whale ?
ID: Um .
ID: Yeah .
ID: Um , well anyway ,
ID: I don't know , it's just the first animal I can think off the top of my head .
ID: Um . Yes . Big reason is 'cause I'm allergic to most animals .
ID: Allergic to animal fur ,
PM: Ah .
ID: so um fish was a natural choice .
ID: Um , yeah ,
ID: and I kind of like whales .
ID: They come in and go eat everything in sight .
ID: And they're quite harmless and mild and interesting .
ME: Alright .
ME: Mm .
PM: Okay .
PM: God , I still don't know what I'm gonna write about .
PM: Um .
ME: Superb sketch , by the way .
ID: Tail's a bit big , I think .
PM: I was gonna choose a dog as well .
PM: But I'll just draw a different kind of dog .
ME: Yep .
PM: M my favourite animal is my own dog at home .
PM: Um
PM: That doesn't really look like him , actually .
PM: He looks more like a pig , actually .
PM: Ah well .
ME: I see a dog in there .
PM: Do you ?
ME: Yep .
PM: Oh that's very good of you .
ME: Now I see a rooster .
PM: Uh .
ME: What kind is it ?
PM: Um he's a mixture of uh various things .
PM: Um and what do I like about him , um
PM: That's just to suggest that his tail wags .
PM: Um he's very friendly and cheery and always pleased to see you ,
PM: and very kind of affectionate
PM: and um
PM: and he's quite quite wee as well so you know he can doesn't take up too much space .
PM: and uh And he does a funny thing where he chases his tail as well ,
PM: which is quite amusing , so
ME: Is he aware that th it's his own cha tail he's chasing ?
PM: It is . I think it is .
PM: He only does it after he's had his dinner
PM: and um he'll just all of a sudden just get up and start chasing his tail 'round the living room .
ME: Hmm .
ID: It's an after dinner dog then .
PM: Yeah ,
PM: so uh
ME: Probably when he was little he got lots of attention for doing it and has forever been conditioned .
PM: Yeah ,
PM: maybe .
PM: Maybe .
PM: Right , um where did you find this ?
PM: Just down here ? Yeah .
PM: Okay .
PM: Um what are we doing next ? Uh um .
PM: Okay , uh we now need to discuss the project finance .
PM: Um so according to the brief um we're gonna be selling this remote control for twenty five Euro ,
PM: um and we're aiming to make fifty million Euro .
PM: Um so we're gonna be selling this on an international scale .
PM: And uh we don't want it to cost any more than uh twelve fifty Euros , so fifty percent of the selling price .
ME: 'Kay .
ME: Um , can we just go over that again ?
PM: Sure .
ME: Uh , so bas at twel
ME: Alright , yeah . Okay .
ME: So cost like production cost is twelve fifty ,
PM: All together .
ME: but selling price is is that wholesale or retail ?
ME: Like on the shelf .
PM: Um I dunno .
PM: I imagine
PM: That's a good question .
ME: Our sale our sale anyway .
PM: I imagine it probably is our sale actually
ME: Yeah , okay okay .
PM: because it's probably up to the the um the retailer to uh sell it for whatever price they want . Um .
ME: Okay .
ME: Mm-hmm .
ME: Alright .
PM: But I I don't know ,
PM: I mean do you think the fact that it's going to be sold internationally will have a bearing on how we design it at all ?
ME: Yes .
PM: Think it will ?
ME: Mm-hmm .
PM: Um .
ME: Mm-hmm .
PM: Hmm .
ME: Well right away I'm wondering if there's um th th uh , like with D_V_D_ players , if there are zones .
PM: Oh yeah ,
ME: Um f frequencies or something
PM: regions and stuff , yeah .
PM: Yeah .
ME: um as well as uh characters ,
PM: Okay .
ME: um different uh keypad styles and s symbols .
ID: Hmm .
PM: Yeah .
PM: Well for a remote control , do you think that will be
ME: Um .
PM: I suppose it's depends on how complicated our remote control is .
ME: I don't know .
ME: Yeah .
ID: It does make sense from maybe the design point of view
ID: 'cause you have more complicated characters like European languages , then you need more buttons .
PM: Yeah , yeah .
ME: Yeah .
ID: So , possibly .
ME: Yeah .
PM: Okay .
ME: And then a and then al the other thing international is on top of the price .
ME: I'm thinking the price might might appeal to a certain market in one region , whereas in another it'll be different , so
PM: What , just like in terms of like the wealth of the country ?
ME: Just a chara just a characteristic of the
PM: Like how much money people have to spend on things like ?
ME: Just
ME: Or just like , basic product podi positioning ,
ME: the twenty five Euro remote control might be a big hit in London ,
ME: might not be such a big hit in Greece ,
ME: who knows ,
PM: Aye , I see what you mean , yeah .
ME: something like that , yeah .
PM: Marketing .
PM: Good marketing thoughts .
ME: Yep .
PM: Oh gosh ,
PM: I should be writing all this down . Um .
ME: Right away I'm making some kind of assumptions about what what information we're given here ,
PM: Mm .
ME: thinking , 'kay trendy probably means something other than just basic ,
PM: Yeah .
ME: something other than just standard . Um
ME: so I'm wondering right away ,
ME: is selling twenty five Euros , is that sort of the
ME: thi is this gonna to be like the premium product kinda thing or
PM: Yeah , yeah .
PM: Like how much does , you know , a remote control cost .
ME: Uh-huh .
PM: Well twenty five Euro , I mean that's um that's about like eighteen pounds or something ,
PM: isn't it ?
ME: Mm-hmm .
PM: Or no ,
PM: is it as much as that ?
PM: Sixteen seventeen eighteen pounds .
ME: Yep .
ME: Yeah ,
ME: I'd say so ,
ME: yeah .
PM: Um , I dunno ,
PM: I've never bought a remote control ,
PM: so I don't know how how good a remote control that would get you . Um .
ME: No .
ME: Yeah ,
ME: yeah .
PM: But yeah , I suppose it has to look kind of cool and gimmicky .
ME: Mm-hmm .
PM: Um right , okay .
PM: Let me just scoot on ahead here .
PM: Okay .
PM: Um well d Does anybody have anything to add to uh to the finance issue at all ?
ME: Do we have any other background information on like how that compares to other
PM: No , actually .
PM: That would be useful , though ,
ME: other
PM: wouldn't it ,
PM: if you knew like what your money would get you now .
ME: Yeah .
ID: Hmm .
ME: Mm-hmm .
PM: Mm-hmm .
ME: Yeah , interesting thing about discussing um production of a remote control for me is that l
ME: as you point out ,
ME: I just don't think of remote controls as somethin something people consciously assess in their purchasing habits .
PM: Yeah , yeah .
ME: It's just like getting shoelaces with shoes or something .
PM: Oh .
ME: It just comes along .
PM: Five minutes to end of meeting .
PM: Oh , okay .
PM: We're a bit behind .
ME: Do you know what I mean ?
UI: Yeah .
ME: Like so sort of like how do you
ID: Yeah .
ME: I I mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls .
ME: Or another way is maybe people who have T_V_ sets are really fed up with their remote control and they really want a better one or something .
UI: I know um
UI: My parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house .
ME: But
ME: Right . Right .
UI: So um for them it was just how many devices control .
ME: Okay so
ME: Right ,
ME: so in function one of the priorities might be to combine as many uses
PM: Yeah .
PM: Right , so do you think that should be like a main design aim of our remote control d you know ,
ME: I think so .
PM: do your your satellite and your regular telly and your V_C_R_ and everything ?
ME: Yeah , yeah .
ME: Yeah .
ME: Well like um ,
ME: maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots .
ME: They're gone from being just like little sort of scribble boards to cameras , M_P_ three players , telephones ,
PM: Mm-hmm .
ME: everything , agenda .
ME: So , like , I wonder if we might add something new to the to the remote control market ,
PM: Yeah .
ME: such as the lighting in your house , or um
PM: Or even like , you know , notes about um what you wanna watch .
PM: Like you might put in there oh I want to watch such and such and look a
ME: Yeah ,
ME: yeah .
PM: Oh that's a good idea .
PM: So extra functionalities .
ME: Yeah .
ME: Like , p personally for me , at home I've I've combined the um the audio video of my television set and my D_V_D_ player and my C_D_ player .
ME: So they w all work actually function together
ME: but I have different remote controls for each of them .
PM: Mm-hmm .
ME: So it's sort of ironic that that then they're in there
ME: you know , the sound and everything it's just one system .
ME: But each one's got its own little
PM: Hmm .
ME: part .
PM: Um okay ,
PM: uh I'd wel
PM: we're gonna have to wrap up pretty quickly in the next couple of minutes .
PM: Um I'll just check we've nothing else
PM: . Okay .
PM: Um so anything else anybody wants to add about what they don't like about remote controls they've used ,
PM: what they would really like to be part of this new one at all ?
ID: And you keep losing them .
PM: You keep losing them .
ME: Mm .
PM: Okay .
ID: Finding them is really a pain , you know .
ME: Mm . Mm .
ID: I mean it's usually quite small ,
ID: or when you want it right , it slipped behind the couch
ME: Mm-hmm . Mm-hmm .
ID: or it's kicked under the table .
PM: Yeah .
ME: Yeah .
PM: W You get those ones where you can , if you like , whistle or make a really high pitched noise they beep .
ME: Yeah .
ID: You know .
ME: That's just really good id
ME: Yep .
PM: There
PM: I mean is that something we'd want to include , do you think ?
ME: Uh ,
PM: Dunno .
ME: sure .
PM: Okay maybe .
ME: I remember when the first remote control my my family had was on a cable .
ME: Actually had a cable between it and the T_V_
ME: and big like buttons that sort of like , like on a blender or something .
PM: My goodness .
ME: And um , you know ,
ME: when I think about what they are now , it's better ,
ME: but actually it's still kind of , I dunno , like a massive junky thing on the table .
PM: Still feels quite primitive .
ME: Maybe we could think about how , could be more , you know , streamlined . S
PM: Maybe like a touch screen or something ?
ME: Something like that , yeah .
PM: Okay .
ME: Or whatever would be technologically reasonable .
PM: Uh-huh , okay .
PM: Well I guess that's up to our industrial designer .
ME: 'Cause it could b it could it could be that f
ME: it could be that functionally that doesn't make it any better ,
ME: but that just the appeal of of not having
PM: It looks better .
ME: You know , these days there's a r pe things in people's homes are becoming more and more like chic , you know .
PM: Yeah .
ME: Um , nicer materials
ME: and might be
PM: Okay .
PM: Okay .
ME: be worth exploring anyway .
UI: Uh .
PM: Right , well um
PM: so just to wrap up
PM: the next meeting's gonna be in thirty minutes .
PM: So that's about um about ten to twelve by my watch .
PM: Um so inbetween now and then , um as the industrial designer , you're gonna be working on you know the actual working design of it
ID: Yep .
PM: so y you know what you're doing there .
PM: Um for user interface , technical functions ,
PM: I guess that's you know like what we've been talking about ,
PM: what it'll actually do .
PM: Um and uh marketing executive ,
PM: you'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil
PM: and you'll all get instructions emailed to you , I guess .
ME: Okay .
PM: Um .
PM: Yeah , so it's th the functional design stage is next , I guess .
PM: And uh
PM: and that's the end of the meeting .
PM: So I got that little message a lot sooner than I thought I would , so
ME: Um .
ME: Before we wrap up , just to make sure we're all on the same page here ,
PM: Mm-hmm .
ME: um , do we
ME: We were given sort of an example of a coffee machine or something ,
PM: Uh-huh , yeah .
ME: right ?
ID: Mm-hmm .
ME: Well ,
ME: are we at ma right now on the assumption that our television remote control may have features which go beyond the television ?
ME: Or are we keeping sort of like a a design commitment to television features ?
PM: Okay ,
ME: I I don't know .
PM: well just very quickly
PM: 'cause this we're supposed to finish now .
ME: Yep .
PM: Um I guess that's up to us ,
ME: Yeah , sure .
PM: I mean you probably want some kind of unique selling point of it ,
ME: Okay .
PM: so um , you know
ID: I think one factor would be production cost .
ME: Okay , yeah .
ID: Because there's a cap there ,
PM: Yeah .
ID: so um depends on how much you can cram into that price . Um .
ME: Okay .
PM: Mm-hmm .
ME: Okay .
PM: Yeah .
ID: I think that that's the main factor .
PM: Okay .
ME: Okay .
PM: Right , okay , we'll that's that's the end of the meeting , then . Um
ME: Alright .
PM: So , uh
PM: thank you all for coming .
ID: Cool .
|
ES2002b | The project manager briefed the team on some new requirements to consider when designing the remote.
The user interface designer presented two existing products and discussed what was wrong with each product.
The team discussed how to create a remote which did not include the problems present in the existing products presented by the interface specialist.
The marketing expert presented consumer preferences and requirements and the team discussed who their target demographic should be and whether to include speech recognition in their product.
The industrial designer discussed the interior workings of a remote and the team discussed various options for components and energy sources.
The team then discussed features to include in the remote and what they could do to figure out how to categorize them.
| Okay , we've got half an hour for this one um to uh discuss the um functional design .
and I've put the minutes of the last meeting in the project folder .
Um so I guess just to to recap on uh what we did last time .
Um kind of uh got to know each other a little bit and uh got familiar with all the equipment
and started to discuss um a bit about the project , you know , cost-wise how much how much money we had to s
Um just want to tell you that you have three new requirements ,
which is the The first one is that um uh the company's decided that teletext is outdated uh because of how popular the internet is .
so we don't really need to consider that in the functionality of the of the remote control .
Um they've also suggested that we um we only use the remote control to control the television , not the V_C_R_ , D_V_D_ or anything else .
I think the worry is that if the project becomes too complex then it'll affect um how long it takes us to get it into into production , the time to market .
So um , we're just gonna keep it simple and it'll just control the T_V_ .
And the other thing was that the company want the corporate colour and slogan to be implemented in the new design .
Um I'm not entirely sure what the corporate colour is .
It might be yellow , because there seems to be a lot of yellow everywhere .
And the slogan , like the actual written slogan , or just to embody the idea of the slogan ?
uh th because on the the company website , uh what does it say
'Bout putting the fashion in electronics .
I mean do they Is that something they want actually written on it ,
'cause it's quite long .
So those are the three things ,
just not to worry about teletext , uh only control the T_V_ , and um and uh incorporate the uh colour and slogan of the company .
time for presentations then .
so this is the technical functions design .
to do the um the design I have I've had a look online , I've had a look at the homepage ,
Um I've had a look at the previous products to see what they offer
Um , having a look at the existing products , I found out that um it tends to come in sort of two extremes ,
there's either um a very complicated one that's got lots of buttons , lots of colours , very confusing , you don't know what you're doing .
Um in that case the the labelling tends to be very bad .
here um the button there and there .
That one's perg and that one's prog ,
and it doesn't really tell you what it does .
Um , not sure if you had a a look at the other um control in that example .
Um it's a very simple one .
It's got only the basic functions mm
but um it's the same size as the the hard to use one .
Uh it looked a bit clunky .
They're very big and not very much use for buttons .
and it's just very hard to access the advanced functions .
Um , my own preferences , I prefer the the clunky one .
Um so I believe the the advanced functions should maybe be hidden in a drawer ,
So , now I'd like to ask for your preferences .
Which which is the clunky one , the one on left or on the right?. .
Um , the clunky one is the one on the right .
Um I think it's supposed to be the same size , but um it's got much fewer buttons .
Well I think it's a valid point .
I mean like the one on the left looks quite um quite complicated ,
Um so I see I see why yo you know you might prefer the simpler design ,
you know you get a lot of remote controls where you kind of flip the thing open ,
Um , do we have any functions that um we'd want on it ?
I mean so far I've got um on and off , um switch the channel up and down , and put the volume up and down .
and then actual numbers for channels as well , yeah .
Um , you say that's a h a required one or a requested one ?
God , I wou I would say that's required ,
I mean there's no way anybody's gonna buy a remote control these days when if you can't actually individually select channels ,
uh any kind of like display controls at all do you think we need to worry about ,
Well I think I think es essentially what we're doing right now is we're categorising .
We're saying well we want this to be a product that offers all the sort of more tricky features but we want them to be in another area ?
um we need to find out exactly what we have to have
um and after that we can add things if they're possible .
Um , so so far , just to recap you've got volume and channel control and
There's um on and off , um volume and channel , and skip to certain channels with the numbers .
Well , one one way I would look at this um would be that we a approach the different controls in terms of um like control types ,
so that for the user it's very clear what they want to do where they go .
Uh and also think maybe a little bit about sorta w w what would just wanna be acc easily accessible .
For example if we had audio controls , those could be something people set up very rarely .
Maybe they're un they're they're they're in a little area but covered up um ,
things like channel and volume um are used all the time ,
so we just have them right out on top ,
Um so maybe we need to think about having three or more groupings of controls ,
you know like one which are just the the habitual ones that should be right within your natural grip .
and then others that are concealed .
and then maybe just things that would be nice if it could do would be things like audio set up and display set up and things like that ,
maybe like a mute button ,
I dunno whether this is for good or for bad
but there'll be a lot of kind of uh redundancy in the in the the issues and the the uh the things .
what I've already started doing is cr I created a slide in in my presentation here
so that we kind of think well what's the cumulative effect of what we've taken from your ideas and and mine ,
Obviously obviously what you've just told me what you've just told me impacts a lot on what um like market research mm that that I've been
Mm hard to know what where your role ends , yeah .
Before I bring this up what I'll just say is um what I've what I've done is tried to collect some information so that I can then relay this to to you guys so that it's now becomes a collective thing .
And then kind of lead us in the direction of deciding , 'kay what what are our options , what should we decide
So what I basically got is I just looked into some information
and sort of th tried to think about how how we could review it
and what kind of decisions we could take away from it
So um I'm thinking here about uh primarily about customer needs ,
and what are issues with with um existing products .
and also about try and connect that as you see with the company vision
So this is what I've found here ,
Um , users dislike the look and feel of current remote controls .
Most people find them ugly .
Um the vast majority would spend more money for it to look fancy as well ,
we'll see later , the vast majority would spend more money for um slightly more intuitive control , such as voice recognition .
Um most people use only a f a very slim portion of all the controls .
they tend to use the most simple controls
if for me this is sorta like three different different um inspirations , you know ,
one is that we want uh something that's high-tech but we want it to seem easy .
And in spite of the primitive side of it and the very high-tech side , we want it to just be an appealing piece of equipment in people's hands .
They get lost a lot ,
Um , takes time to learn how to use them .
and I will admit I don't know what R_S_I_ stands for .
uh adults at least would pay more for voice recognition .
Now apparently we do have access to all the tech cutting edge technology in remote control .
if that's possible we might consider getting into it .
I think a recurring theme here is the company wants it to be wants us to make something that's fashionable and sleek and trendy .
You know , they like the aesthetics and the ergonomics .
So it you wanna group all the different kind of types of functions together , you know .
my hope here is that I'm putting out this information so that we can then say okay , well how do we collectively move on with it .
Um I I haven't brought out one specific marketing idea ,
Well , um one of the things that we have to decide on by the end of the meeting is who we're gonna be um who's our our target audience , our target market .
Um , so if we want something that that looks good and is easy to use , but has y is fairly powerful product , whatever , who do we really want to aim that at ?
Where's the money , maybe .
Yeah , who wou who would have the money to spend .
it's somebody who's not gonna just use the remote that comes with their telly , I suppose ,
Um , I think it'll be the mid range to the high end market , in terms of people .
Um so maybe not the high end range , but maybe middle , middle up-ish .
'Cause twenty five Euros for a remote , how much is that lo locally in pounds ?
is that a lot of money to buy an extra remote or a replacement remote ?
Mostly focused around the twenty five age group .
Sort of young professional , kind of . Mm-hmm
Um do you think then uh voice recognition is something we should really seriously consider ?
It does it does fit with the market that we're sort of identifying ,
I think we are gonna have to narrow it down ,
and 'cause you know , there needs to be some kind of selling point to it .
if we are going to include speech recognition , it's kind of between fifteen and thirty five seems to be like a really high response to that .
I I think twenty five to thirty five is is is fair to add that in as a group as well
Okay , so fifteen to thirty five , look fairly young .
So these are people who are gadgety , right ?
So they'll not sh not shy away from something quite high-tech .
so shall we make the decision uh to include speech recognition
I I think one thing we should try not to avoid is not to say we have to use speech recognition right now ,
because um , based on what you've go y everybody's saying , right , you want something simple .
Speech recognition might not be the simplest thing for somebody to use .
Could it be an on off thing ?
but what I'm saying is that we're we're trying to lock ourselves into a s particular kind of technology ,
rather than focusing on on exactly what are the features that we're gonna say , and then , you know , say speech recognition is good for this , speech recognition is not good for this .
but at end of the day we don't look at the technology , but we look at the function first .
um might have been a good idea to all deliver our presentations and then discuss ,
well it's good to get ideas out while they're fresh in mind .
is if we make it um speech reco if we incorporate speech recognition , that's appealing to people um maybe with a physical disability as well .
And also it helps in terms of people not losing this ,
I reckon one problem with speech recognition is
um I've actually seen one of them used
and uh the technology that was in that one wasn't particularly amazing ,
so you end up yelling at the control for hours .
Do you think maybe we need like further advances in that kind of area until it's worthwhile incorporating it though ?
I think it'd probably quite expensive to put in .
Well this is just the working design um .
Um I guess I try to define like what we're doing now ,
but we're we can't n we haven't narrowed down um exactly what the things we're trying to fulfil , like
I think back in the back of our minds we know what the basics are .
Has to change channels , has to change volume ,
but in like specifics , right , which one of the basics are you trying to target .
so I'll go into the diagram first .
It just explains how the process goes through ,
from the basic technology point of view ,
the basic steps that you need
'Kay , a battery or something , to keep it going .
you need some power source .
Um and that power source is important
because it ties you down to um how long the device will last .
Like for example , voice recognition , right .
That might be constrained because that you might need to power a microphone ,
so that's one perhaps constraint there .
Th Okay , the basic thing is there's a user interface
You know , and that um picks up an input from a user ,
a series of logic has to decide what the user is telling the device ,
Um and then it needs to be able to send the signal out to the device itself
like um voice recognition , right ,
if it's something which is important then we just add more power
rather than having a thing that we don't have enough power .
maybe you you wanna go back to what the functions are ?
Well , do you wan do you wanna finish up your your whole presentation then ?
Yeah , w I'm done .
Um you have a transmitter , an input device , logic chip ,
Since we're on the topic of the technology , uh are there any like what are our options ?
Is this the only way that we go about it , or are there other thin
Um , these these aren't technology options in that sense .
a basic principles and basic components that are needed .
So each component represents one function ,
but I think the basic functions are the logic , the transmitter , um and the receiver , okay ,
and the power are things that you won't have to care about .
Um there might be one other consideration which would be that the the transmission between the remote control and the T_V_ for example .
Okay , um are we gonna restrict ourselves to using the traditional technologies of infra-red thing ?
Because that's something you need to actually be physically be pointing to . Right .
Well well a worry that was was expressed in the new requirements was that if we made this too complex it would e it would effect um how long how long it took us to get this to market ,
so I th suspect it might be a good idea just to restrict our kind of our creative influence on this on the user interface
um because I mean it it's tried and tested intra-red ,
so we could stay with tha
Um if somebody's gonna h talk to the device , you ideally want them to hold it to them .
so because if you're using infra-red , the line of sight um say the T_V_'s at that chair , and I'm standing in front of here and the transmitter is here , it blocks it .
Uh does c is our controller is it have the option of being um on a standard uh frequency as all of the other equipment ,
There's there's not much specific specific information ,
In the new requirement spec they said just to focus on the T_V_ ,
Um , is it worth considering like having like a charging unit as opposed to just regular batteries ?
or should we just consider running on regular batteries ?
Okay , from from a from a component point of view there's added complexity ,
and you add cost to it ,
You need a docking cradle , for example , for you to put it in to charge .
Or you need to get the user to plug it in .
Um and most users are very f use already used to the idea of buying batteries and putting it into the controller .
then I don't think rechargeable is something we should you know , we really need to care about .
Okay , so just stick to to regular
was that um the the whole point of this meeting was to f absolutely finalise who we're gonna aim this at ,
I'm just gonna just recap uh what I said at the start ,
Are we all happy about the idea of um aiming the product at um the fifteen to thirty five bracket ?
Yeah , that's good .
I think we just say that it was gonna be the the most basic stuff possible .
Um on off , up and down channels , up and down volume and uh skip to a channel .
Um and also the funct the the actual functions of what it's gonna do .
And is it going to include any of the uh the more advanced features ,
I think we include mute ,
but apart from that um I think we just we'll go for the simpleness .
is it not an option still that we include some things just as a sort of under like sort of under a door or some
Yeah , it's as optional functions .
'Cause what what I'm I'd be a bit worried about is if someone was h had previously developed habits of expecting to control surround sound or this and that with their controller and then and then they , you know , w they get ours and w it's doesn't have that .
Another thing that you were saying about categorising the controls ?
Um maybe I could suggest we we break them down into three simple categories .
One would be audio controls ,
one would be video controls ,
and the other one would be a device .
um it's something they do other things to like turn it on and turn it off .
I mean like so what we could have is like three buckets , right , where we could throw things into ,
and then from there decide whether it's basic , or it's non-basic .
Mm okay , great .
um for uh our Industrial Designer , you're gonna be thinking about the components concept .
Um User Interface Designer gonna be thinking about our user interface ,
Um so uh I guess just to just to confirm that we know what we're doing in the next well in the thirty minutes after lunch anyway ,
Um and then we're gonna have thirty minutes of working on the next stage .
and marketing you're gonna be thinking about trend watching .
Um and you'll all get specific instructions as well .
shall we agree for sake of um sort of clarity and when we when we r resume that we'll u use this idea David's proposed ,
where we think of these three sort of buckets and anything anything we discuss about them is sort of , okay , we're talking about this .
Yeah , yeah I think that's definitely a good idea .
Device is basically anything which we can't categorise , right .
so you're gonna have um audio which is gonna be like you know your bass settings and actual volume hi
And then video is anything that you can see .
Okay , so brightness , contrast , things like that ,
And then k I suppose quite likely what would happen is in the d device category there might be some which are just like the habitual standard
Um so yeah , I guess just things to think about are you know like the fact it's gotta look good ,
Um something maybe kind of quirky in design maybe .
Make it kind of ergonomic kind of to hold ,
| PM: Is that alright now ?
PM: Okay .
PM: Sorry ?
PM: Okay , everybody all set to start the meeting ?
PM: Okay , we've got half an hour for this one um to uh discuss the um functional design .
ME: Could you plug me in ?
ME: Okay .
ME: Thanks .
PM: All ready to go ?
PM: Okay .
ME: Okay .
PM: Um so hopefully you've all been working away ,
PM: and I've put the minutes of the last meeting in the project folder .
PM: Um so I guess just to to recap on uh what we did last time .
PM: Um kind of uh got to know each other a little bit and uh got familiar with all the equipment
PM: and started to discuss um a bit about the project , you know , cost-wise how much how much money we had to s
PM: Um just want to tell you that you have three new requirements ,
PM: which is the The first one is that um uh the company's decided that teletext is outdated uh because of how popular the internet is .
PM: Nobody uses teletext very much anymore ,
ME: 'Kay .
PM: so we don't really need to consider that in the functionality of the of the remote control .
PM: Um they've also suggested that we um we only use the remote control to control the television , not the V_C_R_ , D_V_D_ or anything else .
PM: I think the worry is that if the project becomes too complex then it'll affect um how long it takes us to get it into into production , the time to market .
ME: Okay .
PM: So um , we're just gonna keep it simple and it'll just control the T_V_ .
PM: And the other thing was that the company want the corporate colour and slogan to be implemented in the new design .
PM: Um I'm not entirely sure what the corporate colour is .
PM: It might be yellow , because there seems to be a lot of yellow everywhere .
ME: And the slogan , like the actual written slogan , or just to embody the idea of the slogan ?
PM: Well that's the thing , I'm I'm not sure um
PM: uh th because on the the company website , uh what does it say
ME: 'Bout putting the fashion in electronics .
PM: Uh something
PM: Yeah ,
ID: Mm yeah .
PM: I mean do they Is that something they want actually written on it ,
PM: 'cause it's quite long .
PM: Um or yeah , just the idea , but I'm not sure .
PM: So that's something we can discuss as well .
PM: So those are the three things ,
PM: just not to worry about teletext , uh only control the T_V_ , and um and uh incorporate the uh colour and slogan of the company .
PM: Um so is everybody okay with any of that
PM: , or do you want me to recap at all ?
ID: Nope , we're all set .
PM: Right um ,
PM: time for presentations then .
PM: Who would like to go first ?
UI: I'll go first .
ME: Sure .
PM: Okay , cool .
UI: Alright um ,
UI: can I st steal this from the back of your laptop ? Uh
PM: Oh yeah , of course , yeah .
PM: G go on ahead .
UI: so this is the technical functions design .
UI: Um
UI: Right
UI: to do the um the design I have I've had a look online , I've had a look at the homepage ,
UI: which has given us um some insp inspiration from previous products .
PM: Mm-hmm .
UI: Um I've had a look at the previous products to see what they offer
UI: and um I would like to ask you guys for um your ideas about the design at the end of the meeting .
UI: Um unfortunately we're not allowed to talk outside the meeting room , so
ME: Right .
PM: Okay .
UI: Um , having a look at the existing products , I found out that um it tends to come in sort of two extremes ,
UI: there's either um a very complicated one that's got lots of buttons , lots of colours , very confusing , you don't know what you're doing .
UI: Um in that case the the labelling tends to be very bad .
UI: Um there's an example I'll show you at the end ,
UI: um sh show you now .
UI: Uh
PM: Alright .
UI: here um the button there and there .
UI: This one's prog .
UI: Sorry .
UI: That one's perg and that one's prog ,
UI: and it doesn't really tell you what it does .
UI: Um , not sure if you had a a look at the other um control in that example .
UI: Um it's a very simple one .
UI: It's got only the basic functions mm
UI: but um it's the same size as the the hard to use one .
PM: Oop .
UI: Uh it looked a bit clunky .
UI: They're very big and not very much use for buttons .
UI: Um ,
UI: and it's just very hard to access the advanced functions .
UI: There's there's nothing for instance for a slow motion button .
UI: Um , my own preferences , I prefer the the clunky one .
UI: Um it's very easy to use .
UI: Um but unfortunately it does lack the advanced functions
UI: which I I quite like having on the controls .
UI: Um so I believe the the advanced functions should maybe be hidden in a drawer ,
UI: or something like tha from the bottom of it .
UI: So , now I'd like to ask for your preferences .
UI: Um not sure of how long we've got , uh
PM: Um .
PM: Well we can chat away for uh for five minutes or so I think at at most .
ME: Mm-hmm .
PM: Just a couple of minutes anyway .
ME: M yeah , like a lot of a lot of what I've um read and prepared for this meeting fits in really closely with what with what Craig's just gone over .
ME: So in part I could I could give you some of my personal preferences
ME: but I could also th add some to this which is just about sort of um sort of market research .
PM: Mm-hmm .
ME: But anyway ,
ME: um we might come to that later .
PM: Shall we sh
PM: well we'll stick to kind of your area for now .
ID: Which which is the clunky one , the one on left or on the right?. .
UI: Um , the clunky one is the one on the right .
ID: Okay .
PM: Yeah .
ME: Um clunky in what sense ,
ME: like um h heavier ? Larger ?
UI: Um I think it's supposed to be the same size , but um it's got much fewer buttons .
UI: It's , you know , it's very spread out
ME: I see , so it's more just basic .
PM: Looks kind of Yeah .
UI: and kind of you know
ME: Right , okay .
UI: , I get the idea it'd be sort of about this size .
ME: Yeah .
UI: got very few buttons on it and
ME: Yeah . Sure .
PM: Well I think it's a valid point .
PM: I mean like the one on the left looks quite um quite complicated ,
PM: and that P_R_T_ p P_R_O_T_ thing is incredibly confusing .
PM: Um so I see I see why yo you know you might prefer the simpler design ,
PM: but yeah you don't want to lose out on , you know , what it does ,
ME: Mm-hmm .
PM: so maybe you know
PM: you know you get a lot of remote controls where you kind of flip the thing open ,
PM: I think that's a good idea .
ME: Mm-hmm .
PM: I think it's a good idea .
ME: Mm-hmm .
ME: Mm-hmm .
UI: Um , do we have any functions that um we'd want on it ?
UI: I mean so far I've got um on and off , um switch the channel up and down , and put the volume up and down .
PM: Mm-hmm .
PM: Uh-huh .
UI: Um they're just the the very basics you could use for a T_V_ .
PM: Uh-huh ,
PM: and then actual numbers for channels as well , yeah .
UI: Okay .
UI: Um , you say that's a h a required one or a requested one ?
ME: Which was that ?
UI: Would you like
UI: um the channels like the the numbers on thing , um
ME: Up the numbers , or the up down ?
PM: God , I wou I would say that's required ,
PM: I mean there's no way anybody's gonna buy a remote control these days when if you can't actually individually select channels ,
ME: Yeah .
PM: I mean would anybody disagree with that ?
ME: Yeah .
PM: Um , what else , uh
PM: So don't need to worry about teletext ,
PM: don't need to worry about V_C_R_ ,
PM: uh any kind of like display controls at all do you think we need to worry about ,
ME: We don't ? No ?
PM: you know like brightness and contrast ?
ME: Yeah .
ME: Well I think I think es essentially what we're doing right now is we're categorising .
ME: We're saying well we want this to be a product that offers all the sort of more tricky features but we want them to be in another area ?
PM: Mm .
ME: Is that right ?
ME: Is that what we're we're doing ?
PM: Yeah .
UI: Um , yeah .
ME: We're kind of like sorting them an Or are we actually eliminating things we just don't want the product to have ?
UI: Um
PM: I think are you are you maybe kind of thinking what we absolutely have to have and what would be nice ?
UI: Uh , to start with um sort of a bit both ,
UI: um we need to find out exactly what we have to have
PM: Mm-hmm .
UI: um and after that we can add things if they're possible .
PM: Okay , right .
PM: Well , do you wanna maybe just , at this point decide on what we absolutely must have as a p as a function of this .
ME: Yeah .
ME: Yep .
PM: Um , so so far , just to recap you've got volume and channel control and
UI: There's um on and off , um volume and channel , and skip to certain channels with the numbers .
PM: Right okay .
PM: Um
ME: Well , one one way I would look at this um would be that we a approach the different controls in terms of um like control types ,
ME: so that for the user it's very clear what they want to do where they go .
PM: Mm-hmm yeah .
ME: Uh and also think maybe a little bit about sorta w w what would just wanna be acc easily accessible .
ME: For example if we had audio controls , those could be something people set up very rarely .
ME: Maybe they're un they're they're they're in a little area but covered up um ,
PM: Mm-hmm .
ME: things like channel and volume um are used all the time ,
ME: so we just have them right out on top ,
ME: um very just very sort of self-explanatory .
ME: Um so maybe we need to think about having three or more groupings of controls ,
ME: you know like one which are just the the habitual ones that should be right within your natural grip .
ME: And others that are uh also available
ME: and then others that are concealed .
ME: Something like that .
PM: Okay .
PM: Uh well , just to to wrap up quickly on this this little section
PM: Have I just lost
PM: Oh no .
PM: Um , uh do you think maybe that's the only kind of uh essential requirements ,
PM: and then maybe just things that would be nice if it could do would be things like audio set up and display set up and things like that ,
PM: maybe like a mute button ,
PM: that sort of thing .
ME: Yeah .
PM: Any of you anything to add to that at all ?
ID: No .
PM: No .
ID: I'll add it later , I guess the presentation .
PM: Okay , right .
ME: Mm-hmm . Yeah .
PM: Um okay ,
PM: if we can move on to next presentation then please . Um
ME: Sure .
UI: Do you want to switch places ?
PM: Do you wanna
ME: Can this can this pl reach ?
ME: Can this plug come across ?
ID: No . No .
PM: Probably not , actually .
ME: No .
ME: So why don't I just pick up and move then .
PM: Yeah .
ME: Here , I'll just
ME: Why don't I just
ME: Mm er , can you go up behind me ?
UI: Just just switch them .
ME: Kinda This is so This
PM: bit complicated .
PM: It'd be nice if everything was wireless , wouldn't it ?
ME: I'm all in a knot now .
ME: Okay .
PM: Right .
ME: Um . So I can I can say already ,
ME: I dunno whether this is for good or for bad
ME: but there'll be a lot of kind of uh redundancy in the in the the issues and the the uh the things .
PM: Oh , like overlap between what you said ?
ME: Yeah , yeah .
PM: Oh well , for all you know that that'll happen .
ME: Which is ma not necessarily a bad thing ,
ME: but may
ME: what I've already started doing is cr I created a slide in in my presentation here
ME: so um
ME: so that we kind of think well what's the cumulative effect of what we've taken from your ideas and and mine ,
ME: because certainly I I have a hard time separating separating things completely .
ME: Obviously obviously what you've just told me what you've just told me impacts a lot on what um like market research mm that that I've been
PM: Mm hard to know what where your role ends , yeah .
ME: So how do I how do I get this up ?
PM: Okay .
ID: Um function F_ eight .
PM: Uh pr yeah , press function and F_ eight , yeah .
ME: Okay .
ME: Okay .
ME: Alright . So
ME: F_ eight ?
ID: Function , the blue button . Next to the control on the left .
ME: Oh , and F_ eight . Okay .
ID: Yeah .
PM: Mm .
ID: You have to push it together .
ME: Mm-hmm .
ID: Yep .
ME: Okay , I think that that's doing it now .
ID: Nope .
ID: Try that again .
ME: Uh , again ?
UI: Think maybe the the wire in the back might be loose .
ID: Wait .
ME: Okay .
PM: Yeah , you wanna
ME: Um ,
PM: Oh oh here we go .
ID: Yep , there we go .
ME: okay great .
PM: There you go .
ME: Okay .
ME: Just um
ME: Before I bring this up what I'll just say is um what I've what I've done is tried to collect some information so that I can then relay this to to you guys so that it's now becomes a collective thing .
ME: And then kind of lead us in the direction of deciding , 'kay what what are our options , what should we decide
ME: and do you know what I mean , so .
ID: Increase that 'cause we can't see the
PM: Um
ME: Okay .
PM: Okay .
ID: That's much better .
PM: Right .
PM: Can you um
ID: There you go .
PM: Right , okay .
ME: Okay . Alright .
ME: That would be
ME: Okay .
ME: So um does that make sense ?
ME: So what I basically got is I just looked into some information
ME: and sort of th tried to think about how how we could review it
ME: and how we could
ME: and what kind of decisions we could take away from it
ME: and then maybe by the end of just looking at some of these things we can think about what are our priorities .
ME: 'Cause certainly there's lots of different information to go through .
ME: So um I'm thinking here about uh primarily about customer needs ,
ME: that we start with the customer ,
ME: and w you know , what they want
ME: and what are issues with with um existing products .
ME: Uh to think about trends
ME: and also about try and connect that as you see with the company vision
ME: which is about fashion in electronics .
ME: Um and then , as I say uh w we'd like to prioritise our design features from this
ME: and um
ID: Bouncing on top .
ME: Dunno . Okay . Um .
PM: Yeah .
ME: So this is what I've found here ,
ME: um a lot of this is new to me ,
ME: so we'll just read through together .
ME: Um , users dislike the look and feel of current remote controls .
ME: So they find them ugly .
ME: Most people find them ugly .
ME: Um the vast majority would spend more money for it to look fancy as well ,
ME: we'll see later , the vast majority would spend more money for um slightly more intuitive control , such as voice recognition .
PM: Mm-hmm .
ME: Okay I'm gonna
ME: we'll look at that in a second .
ME: Um most people use only a f a very slim portion of all the controls .
ME: So I guess what we're looking at here is people want this h technology ,
ME: they tend to use the most simple controls
ME: and overall they find remote controls to be something they don't doesn't really appeal to them .
PM: Mm-hmm .
ME: So I think what we're doing is we're trying to take like
ME: if for me this is sorta like three different different um inspirations , you know ,
ME: one is that we want uh something that's high-tech but we want it to seem easy .
ME: And in spite of the primitive side of it and the very high-tech side , we want it to just be an appealing piece of equipment in people's hands .
ME: Um ,
ME: frustrations .
ME: They get lost a lot ,
ME: s as it came up in our last meeting .
ME: Um , takes time to learn how to use them .
ME: This is uh why I mention when Craig was uh showing us some ideas that we actually try and group controls ,
ME: so d it doesn't just look like a big panel ,
ME: kinda like when you you look at , you know , a new computer keyboard ,
ME: or something that is quite explanatory .
ME: If you want audio , if you want visual , then you have those .
ME: and I will admit I don't know what R_S_I_ stands for .
PM: Repetitive strain injury .
ID: Is installing a new remote control something that people
ME: Uh , no , that did not come up at all .
ME: Um so here here is another um sort of a a review here of the main things .
ME: I also found that most people would
ME: uh adults at least would pay more for voice recognition .
ME: Now apparently we do have access to all the tech cutting edge technology in remote control .
ME: So I dunno
ME: if that's possible we might consider getting into it .
ME: Um .
ME: And and again here as we sort of move m sort of thin start thinking about how we wanna sell and market this ,
ME: I think a recurring theme here is the company wants it to be wants us to make something that's fashionable and sleek and trendy .
PM: Mm-hmm .
ME: Um people uh additionally aren't aren't liking the appearance of their products ,
ME: so we wanna think about as we take all the sort of the techie features how we can um put that into a unit which is which people like .
ME: You know , they like the aesthetics and the ergonomics .
PM: Okay .
PM: So want something that looks good and is easy to use ,
ME: Yeah .
PM: big priorities .
ME: Yeah ,
PM: Okay .
ME: so you know just c looking at what what Craig um Craig's i uh ideas are s sorta tell me that maybe what we wanna do is try and um separate the different things that we wanna include in this .
ME: So if we do say well we want there to be all the technology will we try and make that almost be like optional technology .
ME: You know , it's like like I find a lot of T_V_s these days , something really like about 'em is if you wanna just turn 'em on and off you can ,
ME: but they have little panels where you click and there's just like tons of features you go through .
PM: Mm .
PM: So it you wanna group all the different kind of types of functions together , you know .
ME: Yeah .
PM: That's
PM: I think it's a good idea .
ME: Yeah .
ME: That's s that's sort of the um
ME: But I I'm
ME: my hope here is that I'm putting out this information so that we can then say okay , well how do we collectively move on with it .
PM: Mm-hmm .
ME: Um I I haven't brought out one specific marketing idea ,
PM: Okay .
ME: although my sense is that what we should try and think about is what are the current trends in materials and shapes and styles , and then use that .
PM: Mm-hmm .
ME: But not let that confine us technologically .
PM: Okay . Right .
ME: Alright ?
ME: Any um comments on all of that ?
PM: Well , um one of the things that we have to decide on by the end of the meeting is who we're gonna be um who's our our target audience , our target market .
ME: That's uh
ME: Yeah .
PM: Um , so if we want something that that looks good and is easy to use , but has y is fairly powerful product , whatever , who do we really want to aim that at ?
ME: Okay .
PM: I mean
ME: Where's the money , maybe .
PM: Yeah , who wou who would have the money to spend .
ME: Yeah .
PM: Well i if if like twenty five Euro is our is our selling price then you can imagine ,
ME: And who watches T_V_ .
ME: Mm-hmm .
PM: well I don't
PM: I'm not really sure how much that will retail at .
ME: Mm .
PM: But you want
PM: it's somebody who's not gonna just use the remote that comes with their telly , I suppose ,
ME: Mm-hmm .
PM: they're gonna actually go out and buy one .
ME: Yeah .
PM: So , who do you think we're aiming this at ?
ID: Um , I think it'll be the mid range to the high end market , in terms of people .
ID: 'Cause twenty five Euros for a remote , how much is that lo locally in pounds ?
PM: It's about sixteen , seventeen pounds , I think .
ID: Is that too
ID: is that a lot of money to buy an extra remote or a replacement remote ?
PM: Yeah ,
ME: Mm-hmm .
PM: okay .
ID: Right .
ID: Um so maybe not the high end range , but maybe middle , middle up-ish .
PM: Okay .
ID: Kind of .
ID: You know how much ?
ID: I dunno
ID: I guess you pay , what , ten ten quid for a remote ?
PM: Okay .
ID: Like a simple replacement , right .
PM: Yeah .
ID: I mean if you lost your remote and the first thing you just wanna go out and get ,
PM: Yeah ,
ME: Yeah .
PM: yeah .
ME: This this kinda touches on your comments there , David .
ID: would you
ID: how much would you pay ?
ME: These are the age groups which we have information on
ID: Yeah .
ME: and these are
ME: this is a table of h what people would pay more for a certain feature .
ME: Just gives us a rough idea of where the w the will to spend money on T_V_ equipment is .
PM: Okay .
ME: Mostly focused around the twenty five age group .
PM: Yeah ,
PM: so do you think we're we're aiming at a fairly young market then ?
ID: Yep .
ME: Sort of young professional , kind of . Mm-hmm
PM: Yeah , okay .
UI: Um
PM: Um do you think then uh voice recognition is something we should really seriously consider ?
PM: What what do you think , Craig ?
UI: Well , did you not say it was the the adults that were going for the the voice recognition ?
UI: Sort of the the older group .
ME: Uh , yeah , it's the
ME: Yep .
UI: Uh f
ME: It does it does fit with the market that we're sort of identifying ,
PM: N yeah .
ME: in terms of
PM: I think we are gonna have to narrow it down ,
PM: to say let's target these people and give them what they want
ME: Okay .
PM: and 'cause you know , there needs to be some kind of selling point to it .
ME: Yeah .
ME: Sure .
ME: Sure .
ME: Yeah .
PM: So um anybody anything there to add
PM: Just kind of young professionals ,
PM: uh th like
PM: if we are going to include speech recognition , it's kind of between fifteen and thirty five seems to be like a really high response to that .
ME: Mm-hmm .
PM: So we could say that was our target .
ID: I I think twenty five to thirty five is is is fair to add that in as a group as well
PM: Yeah .
ME: Mm-hmm . Yeah .
ID: because that's more than half your group of people who are willing to at least try and use your technology .
ME: Yeah , yeah .
PM: Mm-hmm .
PM: Okay , so fifteen to thirty five , look fairly young .
ME: Yeah .
ID: Yeah .
PM: You know , they have bit of expendable income to spend on this sort of thing .
ME: Mm-hmm .
ID: I think perhaps that age group is significant as well because those are people who use the computer ,
ME: Mm-hmm .
ID: who are familiar with their with computers in in their everyday work .
PM: Yeah .
ME: Mm-hmm .
ID: I think people who are maybe about I wouldn't say thirty five ,
ME: Mm-hmm .
ID: but people who are about forty-ish and above now would not be so dependent and reliant on a computer or a mobile phone or something like that .
ME: Mm-hmm .
ME: Mm-hmm .
ME: But
ME: yeah .
PM: Yeah .
ME: Yeah , sure .
PM: So
ME: Mm-hmm .
ID: So these are people who are gadgety , right ?
ID: People who are u growing up used to , you know in schools and in universities ,
PM: Yeah .
ID: when you go on to their working lives ,
PM: Yeah .
ID: people who would you know regular
PM: So they'll not sh not shy away from something quite high-tech .
ID: Yeah . Yeah . Mm .
ME: Yeah .
PM: That that's that's a good point .
PM: Um okay , so um
PM: so shall we make the decision uh to include speech recognition
ME: If we can .
PM: if we can .
ID: I I think one thing we should try not to avoid is not to say we have to use speech recognition right now ,
UI: Yeah .
ME: Yeah .
PM: Okay .
ID: because um , based on what you've go y everybody's saying , right , you want something simple .
PM: Why is that ?
ID: You want basic stuff and you want something that's easy to use .
ID: Speech recognition might not be the simplest thing for somebody to use .
ME: Right .
PM: Okay .
ME: Could it be an on off thing ?
ID: Um ,
ME: Like if you want it on
PM: Where you can activate it and deactivate it ?
ID: but what I'm saying is that we're we're trying to lock ourselves into a s particular kind of technology ,
ME: Yeah .
PM: Yeah .
ME: Yeah .
ID: rather than focusing on on exactly what are the features that we're gonna say , and then , you know , say speech recognition is good for this , speech recognition is not good for this .
ME: Yeah .
PM: Okay .
ME: Sure .
ME: Sure .
ID: So maybe we should
PM: Okay .
ID: I suggest that we think about speech recognition ,
ME: Yeah .
ME: Sure .
ID: anyway it's a it's something that can be used to fulfil a function ,
ID: but at end of the day we don't look at the technology , but we look at the function first .
PM: Uh-huh .
ME: Yeah .
PM: Okay .
ME: Sure . Yep .
PM: Uh okay ,
PM: well do you wanna um give us your presentation
ID: Okay , sure .
PM: and then then we can
PM: I don't know
ME: Yep .
PM: um might have been a good idea to all deliver our presentations and then discuss ,
ME: Yeah , it's good
PM: but this is this is how we're
ME: well it's good to get ideas out while they're fresh in mind .
PM: Yeah , exactly , yeah .
ME: Um
PM: Oh it's something that's just occurred to me as well
PM: is if we make it um speech reco if we incorporate speech recognition , that's appealing to people um maybe with a physical disability as well .
ME: Not
ME: Yeah .
PM: Um .
ME: And not losing .
ME: And also it helps in terms of people not losing this ,
ME: you know they they're saying oh it's I lose it in the couch .
PM: Yeah .
PM: Yeah .
ME: like we're kind of what we're b sort of getting in into here is mating different uh design features together
PM: Mm-hmm .
ME: that they
UI: I reckon one problem with speech recognition is
UI: um I've actually seen one of them used
UI: and uh the technology that was in that one wasn't particularly amazing ,
UI: so you end up yelling at the control for hours .
PM: Really ?
ME: Right .
UI: Channel up .
ME: Oh really , you've seen one before .
PM: Do you think maybe we need like further advances in that kind of area until it's worthwhile incorporating it though ?
UI: Um
UI: I think it'd probably quite expensive to put in .
ID: Sorry ,
ID: do you mind passing me my notepad .
PM: Mm . Course not .
ID: Thanks .
ID: Cool ,
PM: There you go .
ID: um . Okay . Um .
PM: Right .
ID: Well this is just the working design um .
PM: Mm-hmm .
ID: Well this is just what how I would go about it .
ID: Um I guess I try to define like what we're doing now ,
ID: try to define what we're trying to get done .
ID: Um I think in a practical way , we kind of know what it is .
ME: Right .
ID: We've used it ,
ID: we're familiar with it ,
ID: but we're we can't n we haven't narrowed down um exactly what the things we're trying to fulfil , like
ID: Besides the basics ,
ID: I think back in the back of our minds we know what the basics are .
ID: Has to change channels , has to change volume ,
ID: but in like specifics , right , which one of the basics are you trying to target .
ME: Mm-hmm .
ID: Um are there certain parts of the basics that are more important or less important than the basics ?
ID: Um and I just
ID: the idea is just to get everybody to um
ID: I usually have a have have a design that's there as a basic ,
ID: so , you know , things that to start everything going .
ID: But I guess everybody does have some idea ,
ID: so I don't think um there's a need for that .
ID: Um okay this finding things is a little bit confusing ,
ID: so I'll go into the diagram first .
ID: It just explains how the process goes through ,
PM: Mm-hmm .
ID: from a
ID: from the basic technology point of view ,
ID: the basic steps that you need
ID: um in the diagram and in this slide probably works better .
ID: Um okay ,
ID: you need some power source .
ID: 'Kay , a battery or something , to keep it going .
PM: Mm-hmm .
ID: Um and that power source is important
ID: because it ties you down to um how long the device will last .
PM: Uh-huh .
ID: Um it ties you down perhaps a bit later on in terms of the technologies
ID: um how far you can transmit the signal
ID: or the complexity of the functions that you want .
ME: Mm-hmm .
ID: Like for example , voice recognition , right .
ID: That might be constrained because that you might need to power a microphone ,
ID: you might need to power other things ,
ID: so that's one perhaps constraint there .
ID: Th Okay , the basic thing is there's a user interface
ID: where people punch a button or talk into it or smile to it or blink their eyes , whatever .
PM: Hmm .
ID: You know , and that um picks up an input from a user ,
ID: um uh a logic
ID: a series of logic has to decide what the user is telling the device ,
ID: and the device has to r you know , based on you push button A_ , so I will do something with button A_ .
ID: So maybe button A_ is the power button , okay .
ME: Mm-hmm .
PM: Mm-hmm .
ID: Um and then it needs to be able to send the signal out to the device itself
ID: which is the receiver here .
ID: Um and I think that's about it in terms of my design um .
ID: It's fairly general ,
ID: um and I guess the purpose of this is also not to restrict you in in the way you're thinking ,
PM: Mm-hmm .
ID: like um voice recognition , right ,
ID: um ,
ID: if it's something which is important then we just add more power
ID: rather than having a thing that we don't have enough power .
ID: So it's not really a constraint in that sense ,
PM: Okay .
ME: Mm-hmm .
ID: but I mean these are functionally , you know , the base ,
ME: Mm-hmm .
ID: what the technology has to do .
ME: Okay .
PM: Okay .
ME: Mm-hmm .
ID: Um so I guess the rest of it
ID: I think we should
ID: maybe you you wanna go back to what the functions are ?
ID: I think that's more relevant to a discussion ?
ME: 'Kay .
PM: Uh .
PM: Well , do you wan do you wanna finish up your your whole presentation then ?
ME: Sure . Sure .
ID: Yeah , w I'm done .
PM: Are you are you all done ?
ID: More or less .
ID: Yeah .
ID: Ps Oh , it's just putting the rest of it into words ,
ID: but it's essentially the same thing .
ME: Yep .
PM: Mm .
ID: Um you have a transmitter , an input device , logic chip ,
PM: Okay .
ID: you know , stuff like that .
PM: Okay .
ME: Right .
ID: Um
PM: Right .
ME: And like on the means b
ID: I guess this would be
ME: Since we're on the topic of the technology , uh are there any like what are our options ?
ID: Yep .
ME: Alright , what's what i in
ME: Is this the only way that we go about it , or are there other thin
ID: Um , these these aren't technology options in that sense .
ME: Right .
ID: This is just um
ME: The basic principle of
ID: a basic principles and basic components that are needed .
PM: Okay .
ME: 'Kay .
ME: Right .
PM: Mm-hmm .
ID: For example , if you needed um if you needed to add uh a voice recognition , right , then your user interface would be split ,
ID: broken down into more components , right ,
ME: Okay .
PM: Mm-hmm .
ID: which you have a microphone , the V_R_ and stuff like that .
PM: Oh . So this just show how we're kind of modularising the whole thing .
ME: Okay .
ID: Yep . Yep .
PM: Okay .
ID: So each component represents one function ,
PM: Mm-hmm .
ID: but I think the basic functions are the logic , the transmitter , um and the receiver , okay ,
ME: Mm-hmm .
ID: and the power are things that you won't have to care about .
ME: Mm-hmm .
PM: Yeah .
ID: Um and those are things that based on what your user interface requires then we'll add more functionality to it .
PM: Mm-hmm .
PM: Okay .
ID: Um there might be one other consideration which would be that the the transmission between the remote control and the T_V_ for example .
PM: Okay .
ID: Okay , um are we gonna restrict ourselves to using the traditional technologies of infra-red thing ?
ME: Okay .
PM: Okay .
ID: Because that's something you need to actually be physically be pointing to . Right .
PM: Okay .
ME: Right .
PM: Well well a worry that was was expressed in the new requirements was that if we made this too complex it would e it would effect um how long how long it took us to get this to market ,
PM: so I th suspect it might be a good idea just to restrict our kind of our creative influence on this on the user interface
PM: and not worry so much about uh how we transmit it
ID: Yep .
PM: um because I mean it it's tried and tested intra-red ,
PM: so we could stay with tha
ID: There might be one other problem with the transmission ,
ID: um in particular right now , since we're talking about voice recognition .
ID: Um if somebody's gonna h talk to the device , you ideally want them to hold it to them .
PM: Oh , yeah .
ID: I it
ME: Right .
ID: you may not require that ,
ID: but you know , um it's it's
ME: Right .
ID: it's something very natural , I guess , you know , to hold it , to signal to the user ,
PM: Yeah , mm-hmm .
ID: and push a button maybe to start s talking about it .
PM: Okay .
ID: Then you need to send the signal out ,
ID: so because if you're using infra-red , the line of sight um say the T_V_'s at that chair , and I'm standing in front of here and the transmitter is here , it blocks it .
PM: Mm .
PM: Mm .
PM: Yeah .
PM: Okay .
ID: So in that sense , there's not really a restriction
ID: but it's something which you may have to think about later on in the process .
ME: Right .
ME: Okay .
ID: Not so much further down .
PM: Okay .
ME: And um just a clarification before we finish this .
ME: Uh does c is our controller is it have the option of being um on a standard uh frequency as all of the other equipment ,
ME: so that the one controller can control several pieces of equipment ?
ID: There's there's not much specific specific information ,
ID: but I think that um one indication of infra-red mean that you're just targeting traditional devices .
PM: Yeah .
ME: Okay .
ID: Because infra-red is something which everybody has .
PM: W Well well we've um
PM: In the new requirement spec they said just to focus on the T_V_ ,
ME: Just to T_V_ , okay .
PM: so that's what we should do for now I think .
ME: Okay .
PM: Something I was wondering about was the power .
PM: Um , is it worth considering like having like a charging unit as opposed to just regular batteries ?
PM: I mean is that something we really want to go into , do you think ,
PM: or should we just consider running on regular batteries ?
ID: There's a there's
ID: Okay , from from a from a component point of view there's added complexity ,
PM: Uh-huh .
ID: and you add cost to it ,
PM: Uh-huh .
ID: um and then there's probably the fact that you need another physical component .
ID: You need a docking cradle , for example , for you to put it in to charge .
ME: Mm-hmm .
PM: Yeah .
ME: Mm-hmm .
PM: Okay .
ID: Or you need to get the user to plug it in .
ID: Um and most users are very f use already used to the idea of buying batteries and putting it into the controller .
PM: Okay ,
PM: so
PM: Yeah .
ID: But unless the controller's gonna consume a lot of batteries ,
ID: like he's gonna run through like twenty batteries a month ,
PM: Yeah .
ID: then I don't think rechargeable is something we should you know , we really need to care about .
ME: Yeah .
PM: Okay , so just stick to to regular
ID: Um .
PM: Okay .
PM: Um , right .
PM: So basically the um
PM: I'm just gonna just recap uh what I said at the start ,
PM: was that um the the whole point of this meeting was to f absolutely finalise who we're gonna aim this at ,
PM: and what exactly the product's gonna do .
ME: Okay .
ME: Okay .
PM: So um just to recap on
PM: Are we all happy about the idea of um aiming the product at um the fifteen to thirty five bracket ?
ME: Yeah , that's good .
PM: Um and also the funct the the actual functions of what it's gonna do .
PM: Do you wanna recap on that , Craig ?
UI: Um .
UI: I think we just say that it was gonna be the the most basic stuff possible .
UI: Um on off , up and down channels , up and down volume and uh skip to a channel .
PM: Okay , right .
UI: Ta .
ME: And is it going to include any of the uh the more advanced features ,
ME: or are we gonna eliminate those ?
UI: I think we include mute ,
UI: but apart from that um I think we just we'll go for the simpleness .
ME: Okay .
PM: Okay .
ID: Okay , I think
ME: R is it is it is it s
ME: is it not an option still that we include some things just as a sort of under like sort of under a door or some
PM: Yeah , it's as optional functions .
UI: Yeah .
ME: 'Cause what what I'm I'd be a bit worried about is if someone was h had previously developed habits of expecting to control surround sound or this and that with their controller and then and then they , you know , w they get ours and w it's doesn't have that .
ME: I dunno if that'd be a problem .
PM: Okay .
ID: Another thing that you were saying about categorising the controls ?
PM: Mm-hmm .
ID: Um maybe I could suggest we we break them down into three simple categories .
ME: Yeah . Okay .
ID: One would be audio controls ,
PM: Mm-hmm .
ID: one would be video controls ,
ME: Okay .
ID: and the other one would be a device .
ID: Um this may not map very well to advanced functionality especially ,
ID: but I think that um from a manufacturer's point of view , from a person designing the device ,
ME: Yeah .
ID: but I think from a point of view of a person using the device , you know a T_V_ is something they see and something they hear ,
PM: Mm-hmm .
ID: um it's something they do other things to like turn it on and turn it off .
PM: Yeah .
ID: I mean like so what we could have is like three buckets , right , where we could throw things into ,
ME: Right .
ID: like if we want this feature , let's throw it into there ,
ME: Yeah .
ID: and then from there decide whether it's basic , or it's non-basic .
ME: 'Kay , okay . Like that .
ID: I mean it might help with the visualisation .
ME: Okay .
ID: And it would actually help with the component build as well .
ME: Mm-hmm .
PM: Okay , right .
ME: Mm okay , great .
PM: Um , okay well
PM: I gotta kind of got five minutes to wrap up now .
PM: Um next thing we're doing is having lunch .
PM: Whoohoo .
PM: Um and then we're gonna have thirty minutes of working on the next stage .
PM: Um so I'll be putting the minutes of this uh this meeting into the project documents folder .
ME: Mm-hmm .
PM: Um so uh I guess just to just to confirm that we know what we're doing in the next well in the thirty minutes after lunch anyway ,
ME: Mm-hmm .
PM: um for uh our Industrial Designer , you're gonna be thinking about the components concept .
PM: Um User Interface Designer gonna be thinking about our user interface ,
PM: and marketing you're gonna be thinking about trend watching .
PM: Um and you'll all get specific instructions as well .
PM: So um I dunno ,
PM: just just to to ask now if you've got anything else you've thought about while we've been talking .
PM: Um , do you wanna start with David .
PM: Anything else to say at all ?
ID: Mm no , not really .
PM: No , okay .
ME: Um yeah ,
PM: Andrew ?
ME: just I just wanted to ask then before we wrap up ,
ME: shall we agree for sake of um sort of clarity and when we when we r resume that we'll u use this idea David's proposed ,
ME: where we think of these three sort of buckets and anything anything we discuss about them is sort of , okay , we're talking about this .
PM: Yeah , yeah I think that's definitely a good idea .
PM: Uh-huh .
ME: Shall we do that , then ?
ID: Mm .
PM: Yeah .
ME: Okay , great .
UI: Um just about the three buckets , um what would go in the the device functions one ?
ID: Um things like on off .
ID: Because they don't have anything to do with what you see .
PM: Yeah .
ID: I me mean in terms of picture and the entertainment value ,
ID: you know , um so um
PM: Okay .
ME: And and channel .
UI: Um
ID: And channel .
ME: Right .
ID: Because the on off also goes , you know , like on off like power , not on off sound .
ID: Not on off video .
PM: Yeah .
ID: Although you don't turn off the video on your T_V_ ,
ID: but um you might wanna you know turn off the sound ,
PM: Okay .
ID: say you wanna pick up the phone ,
ID: there's a mute button , right ,
ID: so you you have you have a choice of putting it on to um others or a device .
PM: Okay .
ID: Device is basically anything which we can't categorise , right .
PM: Okay ,
ID: We put it out .
PM: so you're gonna have um audio which is gonna be like you know your bass settings and actual volume hi
ME: Mm-hmm .
ID: Yeah ,
ID: anything to do with what you hear , right .
PM: Okay .
ME: Mm-hmm .
ID: You you put that into audio .
PM: Okay ,
ME: Mm-hmm .
ID: And then video is anything that you can see .
PM: and then visual
ME: Mm-hmm .
PM: Okay , so brightness , contrast , things like that ,
ID: Um .
ID: Yep .
ME: Colour , yeah .
PM: and then just actual device things ,
ID: Yep .
PM: like what channel you're watching , turning on an off ,
ME: Sure .
ME: Sure .
ID: Yep .
ME: Okay .
PM: stuff like that .
PM: Okay , um
ME: And then k I suppose quite likely what would happen is in the d device category there might be some which are just like the habitual standard
ME: and then others which are maybe a bit more
ID: Like random which we have no other place to put , but we need it somewhere there .
PM: Mm-hmm .
ME: Yeah . Sure , okay . Okay .
PM: Yeah .
PM: Okay .
ID: Um even even if it doesn't map very clearly what happens is that people at least have some in their mind .
ID: It's easy to use , I think
ID: that's one thing that um
ID: and I guess from the component point of view it's easy to build as well
PM: Okay .
ID: 'cause things are like fixed .
ME: Okay .
PM: Okay .
PM: Um so yeah , I guess just things to think about are you know like the fact it's gotta look good ,
PM: because of who we're we're , you know , targeting this at .
PM: Um something maybe kind of quirky in design maybe .
ME: Mm-hmm .
PM: Make it kind of ergonomic kind of to hold ,
ME: Mm-hmm .
PM: you know , things like that .
PM: Um ,
PM: so I guess I guess that's it .
ME: Great .
PM: That's the meeting over .
PM: Whoohoo .
ME: Then we get to go find out what was picked up for lunch for us .
|
ES2002c | The project manager recapped the decisions made in the previous meeting.
The marketing expert discussed his findings from trend watching reports, stressing the need for a product that has a fancy look and feel, is technologically innovative, is easy to use, and incorporates some aspect of fruit and vegetables in its design.
The interface specialist presented research on the appearance of current remotes, concluding that current remotes are generally unappealing in terms of look and usability.
The interface specialist presented ideas on how to remedy the unappealing aspects of current remotes in the team's design and also how to incorporate the corporate color scheme into the design.
The industrial designer presented options for materials, components, and batteries and discussed the restrictions involved in using certain materials.
The team then discussed options for the shape and color scheme of the remote, as well as what components, batteries, and materials to use.
| I'll just just recap on the minutes from the last meeting .
decided on our our target group being fifteen to thirty five ,
and we decided that it was gonna be non-rechargeable battery-powered ,
that we're gonna group our audio-visual and other functions into into those categories , um .
And I told you guys about the three new requirements about ignoring teletext , ignoring everything except the T_V_ , and trying to incorporate the the uh corporate colour and slogan .
Oh I should also point out that um the you know the kind of final objective of this meeting is to reach a decision on the concepts of the product .
Uh basically what I wanna do here , before we get into it uh too far , is I want to show you all the background information I have that I think we need to acknowledge if we want this to be successful .
Okay so out of um different uh figures and ratings ob uh of people in general , um consumers in general , the number one thing that was found was that uh the br t television remote control , a fancy look and feel , okay ,
and not , it specified , not a functional look or or feel , uh b f f fancy .
Number two was that it be innovative .
Uh and third priority uh for ease of use ,
is that I think um what we should think about is how the um about how the innovation uh contributes to the look and feel , and not so much to the functionality of it .
Uh top European fashion trend um that I read about says there's this emerging theme of fruit and vegetables , okay ,
especially in clothes and furniture .
So my my feeling is that we w do want to observe this trend ,
And then in terms of m material trends are for things to be soft and spongy
and sort of , you might say ergonomic or or friendly to handle ,
And then at the end there are vibrant natural colours um
softness in materials , shape , and function ,
so I'm thinking if we imagine that we're taking some of the features of a Mac iPod
and we're then making it s more of like a more of like a comfortable type of
we think of some kind of a thin theme that unifies it all ,
uh sorta like a marketing identity .
Like um the ones the ones which I'm most fond of in terms of giving like a theme to it would be like um like lemon or something like that ,
Maybe like it could light up in different colours or something
or or people could buy the buy the control and then it comes with different like
covers or something so .
Um there's a wee bit of discussion about the other existing ones there ,
um so I've taken the um suggestions from them and tried to incorporate them into this um
we're looking for um suggestions on size th um size of control and the buttons ,
um the shape of the control ,
and whereabout the buttons should be located on the control .
Um what I found from the research is that most the current controls are just basically big bricks with loads of buttons all over them .
Um they're not very attractive to look at ,
and they're not very comfortable to hold ,
and they're very easily lost .
Um the the controls themselves tend to use a very inconsistent colour scheme .
Um for instance , the stand-by button isn't always red ,
The buttons should be large .
They should be easy to press , very comfortable .
so the up volume button looks like it should be a down volume button , that's kinda confusing .
Um should avoid s things like that .
Um if the the corporate colour scheme allows it we should have a very bright colour so that it can be easily identified anywhere .
I think it's yellow
any extra features we add beyond the basic ones should be m hidden ,
Um if we did decide to go for voice activation there sh should always be a button as alternative ,
Um we should definitely avoid the big square block look .
and they've said th the voice control um can now talk back if you ask it a question .
So it sh it could be good to have them um confirm any action you take
Um I don't know where the slogan should go ,
or really what the slogan is .
I think it's um , fashion into electronics .
And we don't know how flexible the colour scheme is .
Um like you said time to market was a problem ,
um and how many components are physically in there in cost .
And the power is basically a factor of that .
Um and the lower components , the power , the logic , the transmitter , and the infrared , um they affect you in terms of the size of your device ,
So I guess three things , um cost , um complexity , and the size .
um I'm not very sure about the voice thing 'cause I got another email and it was in fact quite sketchy on what n the voice options are .
Um it said it could talk to you , but it never said anything about being able to listen .
I it said something about a sensor but never clarified that .
Okay so your basic components are buttons ,
okay and you have a wheel available , like a mouse scroll wheel ,
okay there's an L_C_D_ display ,
Okay um then there's um how the case actually looks .
It can actually be flat or it can be curved ,
um and then the different types of materials that you can use ,
um I don't think you can use them in a combination ,
Um I think plastic and rubber would be fine ,
but plastic , rubber , and wood ,
Um the rubber was a restriction on the kind of power source you could use ,
but the titanium had a different kind of things on the shape of the thing ,
but you know it might be easier from a cost perspective and a complexity just to use one .
Um and the other components are logic chips , um again I'll I'll go back to the component chips .
The com how complex or how easy the logic is , it depends on how many functions you have on the on the unit
Um I don't think the logic chip has a issue about size 'cause they should be about the same size .
Power consumption should be about the same .
um and the other thing is um the power options .
Um the first one is a standard battery .
Okay the second one I think is more of a gimmick then actually a useable thing ,
it's a wind-up you know , a crank .
I think that's more of a look and feel decision because I don't think you can have one power source if you're using the alternative power sources .
I think whatever it is you still need a battery
Okay the other ones are a solar powered cell ,
Um and the kinetic one I guess for me is the most interesting one
you have you had those balls , you know those stress balls where you bounce the ball and it and it lights up and it goes ,
you know that might be a gimmick combined with rubber .
I guess that's more in the sense of small and slim in terms of comfortable
not so small you can't , you know like a phone or something , too small phone .
um the less components we use and the simpler the components means you reduce your cost and you increase your profit .
Um and also the time to market and the complexity of developing designing and debugging it um so .
The user interface restrictions basically means that if you use more complicated features , like the buttons are standard okay , the L_C_D_ panel and the scroll wheel you need more complicated logic .
Um the case okay with a rubber case you can't have the solar panels .
titanium case can't be curved , it has to be square .
Okay um there's no restriction on the plastic , and
on the wood .
Can we get a strong enough battery to power a light ?
Um I think we could because the L_C_D_ panel requires power ,
and the L_C_D_ is a form of a light
Well m I'm thinking along the lines of you're you're in the dark watching a D_V_D_ and you um you find the thing in the dark and you go like this ,
and uh y you just touch it , or you just pick it up , and it lights up or something .
Like a phone yeah , like the backlight in a phone .
We're gonna need to put in a really good battery so people don't have to charge their r remote control every few days .
Um that's why I think the option of the the kinetic thing which basically means as long as you shake it like a watch , like an automatic watch
But are people gonna wanna shake their movie controller ?
um it's probably sensitive enough when you fiddle it .
Um I think we could go for like um maybe not a p a fruit shape but a very sort of curvy type shape .
Um you could have the same sort of texture and colour as a fruit .
Um probably something that s sits in your hand comfortably , sort of feels right in your hand .
So something quite curvy ?
Um and when the corporate colour is yellow ,
I mean maybe we could think about about the colour of the whole product being yellow
about how if you have a bright colour you'll not lose it so much .
So for the look and feel to seem coherent and not just sorta bits and bits and pieces of of concept and technology or or whatever or fashion , then we should have it kind of come back to one thing that we kind of all sorta can visualize .
Um maybe what we could do is t th think about a concept which touches b back to the on the um the colour ,
'Cause I I I was kinda thinking about as well you know how you get these shock resistant mobile phones ,
and they're plastic but then also have like rubber on the outside ,
and it kinda feels it feels kind of warmer to the touch .
It feels a bit more comfortable ,
and maybe we could incorporate plastic and rubber
into it .
I'd quite like a sort of uh snowman type shape .
Um so a p sort of larger bit sits in your hand , and then you got maybe another bubble at the top for just any other function you need .
So I reckon it'd look quite nice if we just had um this here , had a sorta background yellow ,
and then have sort of a nice bold colour for the buttons .
also would that work if we wanted to incorporate um an L_C_D_ display , where would we put that ?
The fact that it talks to you , I mean it might be quite cool if when you first start using it it says , what is it , putting fashion into electronics or something ,
I think that'd probably scare me .
Would we put that on the inside or
Do we need an L_C_D_ display ?
It's bound to increase the cost of it a lot , I would've thought .
what would we what would we achieve from it ?
And the th the thing I could see it helping with would be if it was somehow connected with um listings .
So as you scroll through , 'cause we said we might have a jog dial , so as you scroll through your stations you can y it actually tells you what it is .
I think that will be a problem because we don't have an input device to get the listings into it ,
I would say no need for a talk-back .
um I mean do you wanna group them into s head of the snowman , body of the snowman , inside of the snowman ,
Um well I think the advanced ones the the ones you don't usually use could be hid inside .
Where would you physically position the buttons ?
Um energy what do you think that's suggesting we're how we're powering the thing ?
I really like the idea of this kinetic thing where you'd have the back-up of the battery , but have have kinetic power ,
And this size here , I'd suggest this be small , like quite small .
I know we're gonna have like rubber buttons
um but we are leaning quite a bit to the side of being low-tech , rubber buttons plastic frame ,
it's almost like we're reproducing the same old remote control that's out there .
Okay so so backlighting , that would be good .
Um you know a a glowing a a glowing yellow type case where the yellow is showable ,
S so like cur slightly transparent case , so it's yellow , like tinted yellow , but you can maybe see through it .
Or or there might be a light running through it like a mouse .
but because the case is transparent so it gives it a little bit of a glow , doesn't make it freaky .
Um and then the other thing that we we're s we've committed ourselves to achieving is simplicity ,
and so I'm thinking maybe should we try and think about having something like um some kind of an innovative concept about how the um the volume and the channels are controlled ,
'cause that's the main thing people will f wanna do .
Could we use like a jog dial , like a nice just sort of round , somewhere on it where you just roll it ?
The question is when you're rolling it , how do you wanna roll it ?
'Cause in a mouse your hand's in a position to roll it ,
whereas the other thing about having it jog dial this way , it tends to get moved accidentally .
Can you imagine you have to scroll a lot .
Um it might work for volume ,
and maybe some of the brightness controls and stuff like that ,
but not for channels right .
And the other thing was um can we think of any way of getting the slogan into this thing ?
and that we've got like the the l slogan somewhere like on the casing at the side ,
That that might have one problem in terms of um in terms of whether you're left handed or you're right handed you might be locking yourself in .
the next meeting's gonna be in thirty minutes ,
uh I know that the designers are gonna be working with Play-doh on that .
Yeah I think the jog dial ,
what if it was flat and you just spun it ,
a slide , because then you you don't have to put the hand .
and I think maybe we should try and stay away from just the big protruding rubber buttons , 'cause that'd just be so standard .
and also t plastic I've seen can get really textured , so you can get plastics that actually feel soft in your hand .
Feel like fruit .
| ID: 'S to do now is to decide how to fulfil what your stuff is ,
ME: Yeah .
ID: so in that sense
PM: Okay .
ME: Yeah , sure .
ID: so it does kind of make sense , yeah .
PM: Okay , well
ME: It kinda does make sense , doesn't it ,
ME: because when we get into the end of meeting we're kind of talking about action and design as opposed to background .
ID: Yep .
PM: Okay .
ME: Everything I have is kinda background .
PM: Okay we all ready to go ?
ID: Yep .
PM: Well how um on the in this meeting then if we um
PM: I'll just just recap on the minutes from the last meeting .
PM: And we uh decided on
ID: Yep .
PM: decided on our our target group being fifteen to thirty five ,
ME: Mm-hmm .
PM: and we decided that it was gonna be non-rechargeable battery-powered ,
PM: that we're gonna group our audio-visual and other functions into into those categories , um .
PM: And I told you guys about the three new requirements about ignoring teletext , ignoring everything except the T_V_ , and trying to incorporate the the uh corporate colour and slogan .
PM: Um so that was the last meeting .
PM: Is there anything have I forgotten anything ?
ID: Mm-hmm .
ID: No .
ME: Uh that sounds .
PM: Is that everything ?
PM: Okay .
PM: Um so if we have the three presentations ,
PM: and then if you have anything to kind of that you know you're gonna want to discuss , maybe just make a note of it , and we'll have all the discussion at the end .
PM: That might be a better idea this time .
ME: Sure .
PM: And so if we start off uh with Andrew and then Craig and then David ,
ME: Okay .
PM: if that's alright .
ME: Sure .
PM: Um and then after that we'll have to make some decisions about stuff , right .
ID: Yep .
ME: Yeah , cool .
PM: So if you wanna take this .
ME: Why don't I get that ?
ME: Hmm .
PM: Screwed in quite tightly .
PM: Uh what did
PM: uh how did we leave it with speech recognition now ?
PM: We did we say we were gonna try maybe incorporate it but we hadn't made a definite decision on that ?
ID: Mm-hmm .
PM: Right .
PM: Oh I should also point out that um the you know the kind of final objective of this meeting is to reach a decision on the concepts of the product .
ME: Okay .
PM: So um that's kind of the end result hopefully .
ME: Okay .
ME: Um alright so c
ME: is it function F_ eight ?
PM: Uh-huh .
PM: Hopefully appear in a wee second .
ME: Hmm .
ME: Come on .
ME: I think it's working .
PM: Up there we go .
ME: Okay great s so
ME: let me just start this .
ME: Okay great .
ME: So um uh s move on .
ME: Uh-huh oh where'd it all go ?
ME: It's not good .
PM: Oh no .
ME: Okay lemme just see where I can find it .
ME: This looks more like it .
ME: I think I just opened up the template .
ME: Sorry about that .
PM: Oh right .
ME: Okay alright so let's have a look here .
ME: Okay so this was the method that um I've taken .
PM: Here we go .
ME: Uh basically what I wanna do here , before we get into it uh too far , is I want to show you all the background information I have that I think we need to acknowledge if we want this to be successful .
PM: Okay .
ME: And uh and then sorta g go through some of the way that I've dealt with that information ,
ME: and then sort of bring us all together into it to see sorta see how this fits in with the overall vision .
ME: Um so I've tried to take a whole lot of market research and summarise it for us ,
ME: and then ide identify uh trends that are are sort of in sync and are important to our our uh p project plan that we have so far ,
ME: and then uh initiate a kind of discussion on design options
ME: so that it sorta helps us to to narrow in on on aspects that will inform other uh other elements of the of the project .
ME: Does that make sense , tha that sort of strategy ?
PM: Mm-hmm .
ID: Yep .
ME: I thought that that will impact on the rest of what we do ,
ME: so that's why I suggested we get in this .
PM: Aye a fair point definitely .
ME: Okay so out of um different uh figures and ratings ob uh of people in general , um consumers in general , the number one thing that was found was that uh the br t television remote control , a fancy look and feel , okay ,
ME: and not , it specified , not a functional look or or feel , uh b f f fancy .
PM: Okay .
ME: Um however , this is where we kinda have to be very , I think , creative about it .
ME: Number two was that it be innovative .
ME: Okay so that tells me that we have to find a way to be innovative without a adding just unnecessary um sort of functional bits to it .
ME: Uh and third priority uh for ease of use ,
ME: so again that kind of gives us a general picture of how it has to be , um quite user friendly while still having technology .
ME: So it I'll just say right away as a bit of a foreshadowing into how we proceed with this in terms of m marketing ,
ME: is that I think um what we should think about is how the um about how the innovation uh contributes to the look and feel , and not so much to the functionality of it .
ME: For example like when you pick it up and push it like it all lights up or something , you know what I mean ,
PM: Aye right .
ME: like , or it's got something else to it that just seems innovative
PM: Uh-huh .
ME: because obviously the thing that
ME: the message here is ease of use .
ME: So how do you make innovation make something more more easy to use ?
ME: Well that's I guess where we're gonna go with this .
PM: Okay .
ME: Okay then there's the other aspect of the back the the market um
ME: research I have here is on fashion style , okay ,
ME: which as we've agreed is a priority .
ME: Uh top European fashion trend um that I read about says there's this emerging theme of fruit and vegetables , okay ,
ME: especially in clothes and furniture .
ME: And when I first saw that I thought hmm , well do we want to actually try and think about this trend and how we add something to it ,
ME: or we get right into it ,
ME: or we completely steer away from it ,
ME: do you know what I mean ?
PM: Okay okay .
ME: So my my feeling is that we w do want to observe this trend ,
ME: but we want to think also about the fact that it sort of has to fit in with something which is not specifically electronics .
ME: Um 'cause I think what we're in
ME: what we're in is partly sort of home decor , partly something like a computer ,
ME: um so I think we might wanna be careful about how you know how quickly we create like a remote control in the shape of an apple or something ,
ME: I think that would be pushing it .
ME: And then in terms of m material trends are for things to be soft and spongy
ME: and sort of , you might say ergonomic or or friendly to handle ,
ME: which is which also in indicated that last year this was this was not the case .
ME: So um probably a lot of the competition on the market will be still in last year's mode ,
ME: so if we try and really capitalise on that , I think that'll be in our favour .
ME: Um
ME: So these this is the summary of everything .
ME: Um style is number one uh thing in the in the market of who we're selling to .
ME: Uh innovative design technology's also a must in that it's seen it'd be seen to be uh cutting edge ,
ME: uh but ease of use t has to be insured throughout .
ME: That was like the number three thing .
ME: And then at the end there are vibrant natural colours um
ME: that's the way I interpreted it anyway ,
ME: softness in materials , shape , and function ,
ME: and so I've written at written at the bottom to give us sort of a context of discussion , Mac iPods ,
PM: Mm-hmm .
ME: something which is , I'd have to say very high-tech , ten gigabytes , whatever ,
ME: but when you hold it in your hand there's like no buttons .
ME: You know what a Mac iPod is ?
PM: Mm that's true , yeah .
ME: I'm thinking however Mac iPod is sort of last year's
ME: because it's very hard and sort of glassy and glossy ,
ME: so I'm thinking if we imagine that we're taking some of the features of a Mac iPod
ME: and we're then making it s more of like a more of like a comfortable type of
ME: or more of like a
ME: maybe more vibrant to friendly thing to have .
ME: Um and then so this is
ME: w with all that information what I'm what I'm suggesting in this slide here is that we we take these ideas ,
ME: and as we get into more the more um techni like sort of production side of things ,
ME: that we think about shape , materials , and themes or series that go throughout .
ME: Sort of like a
ME: I dunno like um
ME: we think of some kind of a thin theme that unifies it all ,
ME: that we agree on ,
ME: uh sorta like a marketing identity .
ME: Um
ME: Does that make sense ?
ME: Yeah .
ME: So so like I threw out a few ideas there just to kinda get us thinking along those lines like lemon , lime , I dunno , green colours , pe whatever ,
ME: it's just an idea ,
ME: 'cause I'm thinking that some of these ideas will seem quite coherent if we use them in terms of their what people associate this them with in terms of texture , shape , colours , things like that .
PM: Mm 'kay .
PM: Great .
ME: Like um the ones the ones which I'm most fond of in terms of giving like a theme to it would be like um like lemon or something like that ,
ME: you know something which is , like you see a lot in in other areas .
ME: Like I see lots of websites and things that seem to associate with like lemon and lime and
PM: Okay .
ME: So anyway it's just just an idea .
PM: Yeah .
ME: I'm thinking maybe we could incorporate some of these features into a fairly um into something which is which seems to have something to it which is almost gimmicky
ME: because like um like something to do with like lighting within it .
ME: Like you know just within the simple sense , when you pick up a phone and touch a button it uh lights up , q usually the buttons light up .
PM: Ah .
ME: How can we build on that ?
ME: Maybe like it could light up in different colours or something
ME: or or people could buy the buy the control and then it comes with different like
ME: covers or something so .
PM: Okay .
ME: Anyway those are
ME: that's all I have ,
ME: but uh hopefully we can we can revisit those ideas when we get into
PM: That's great .
PM: Uh-huh .
PM: Okay great .
PM: Um thank you for that .
PM: Uh Craig do you wanna
ME: Yep .
PM: uh plug yours in then ?
UI: Is it working ?
PM: Mm .
PM: Not quite .
ME: Did you press F_ eight ?
ID: It's probably not sending .
ID: Yeah .
PM: Oh something coming now , yeah .
ID: Yep , there it is .
PM: There we go .
UI: And so think of this concept .
UI: Um to research it I've um had a look on the the homepage again .
UI: It's provided me with more examples of um previously existing c remote controls .
UI: Um there's a wee bit of discussion about the other existing ones there ,
UI: um so I've taken the um suggestions from them and tried to incorporate them into this um
UI: So then this
UI: we're looking for um suggestions on size th um size of control and the buttons ,
UI: um the shape of the control ,
UI: and whereabout the buttons should be located on the control .
PM: Mm .
UI: Um what I found from the research is that most the current controls are just basically big bricks with loads of buttons all over them .
UI: Um they're not very attractive to look at ,
UI: and they're not very comfortable to hold ,
UI: they're
UI: I just hold 'em like big bricks ,
UI: and they're very easily lost .
UI: Um they tend to be very dark colours ,
UI: so if there are shadowy places down the side of couches you can't really see them .
PM: Mm-hmm .
UI: Um the the controls themselves tend to use a very inconsistent colour scheme .
UI: Um for instance , the stand-by button isn't always red ,
UI: uh it really should be .
UI: It's uh something the user then uh identify with .
UI: This is a red switch off , that's how it should be .
UI: Um I'm not sure if there's any other examples of that ,
UI: but something to look out for .
UI: Um there's a problem that I've I've got couple of preferences for the the end control
UI: um I get 'em with the the red colour button for stand-by
UI: and s the other examples of that um
UI: The buttons should be large .
UI: They shouldn't be tiny little things like you get on some mobile phones .
UI: They should be easy to press , very comfortable .
UI: Um one of the examples given on the homepage was um there's an up and down volume button but both of them have a V_ on them ,
PM: Mm-hmm .
UI: so the up volume button looks like it should be a down volume button , that's kinda confusing .
UI: Um should avoid s things like that .
UI: Um if the the corporate colour scheme allows it we should have a very bright colour so that it can be easily identified anywhere .
PM: Okay .
UI: Um obviously trying trying to avoid being tacky there , but it could um tie-in very easily with your your lime and lemon idea .
ME: Yeah . Okay ,
ME: do we have a corporate colour scheme ?
ME: I didn't know .
PM: I think it's yellow
PM: because like the website is yellow and there's a band at the bottom is yellow ,
ME: Okay .
PM: so yellow , lemon , you know definitely food for thought there ,
ID: And the Play-Doh 's yellow .
ME: Okay .
UI: Fantastic .
ME: Okay .
PM: but keep going
PM: and we'll discuss it after .
ME: Yeah .
UI: any extra features we add beyond the basic ones should be m hidden ,
UI: they shouldn't be on the um
UI: shouldn't be visible without something be opened or some sort of special extra effort .
PM: Mm-hmm .
UI: Um if we did decide to go for voice activation there sh should always be a button as alternative ,
UI: possibly hidden in the the opened up section
UI: um making that something is wrong with it or with somebody's voice , maybe they got a cold or
UI: Um we should definitely avoid the big square block look .
UI: That's just wrong .
ME: Mm-hmm .
PM: Mm 'kay .
UI: And um we got an email uh from I think it's the the research department ,
UI: and they've said th the voice control um can now talk back if you ask it a question .
PM: Mm .
UI: So it sh it could be good to have them um confirm any action you take
PM: Aye that's a good idea , yeah .
UI: and possibility .
UI: Right and these are problems I've had with it .
UI: Um I don't know where the slogan should go ,
UI: or really what the slogan is .
UI: I think it's um , fashion into electronics .
PM: Yeah .
UI: And we don't know how flexible the colour scheme is .
UI: I mean you say you wanted the the corporate colours ,
UI: but they don't say you know if we can use any other colours at all or
ME: Mm .
ME: Mm .
PM: Okay .
UI: That's it .
ID: Cool .
PM: Okay .
ME: Great .
ME: Lots of good information there .
PM: Yeah that that was very good ,
ID: Mm-hmm .
PM: and uh now with David .
ID: Mm 'kay um .
UI: I think I'm cool .
ME: It's a shame the cable wasn't just in the middle of the table ,
PM: I know it'd be handy , wouldn't it .
ME: huh ?
ME: Just um
ID: Oops .
PM: Do y do you wanna sit in the the line of sight of this um
ID: Yeah okay .
ID: Let me just get this going first .
PM: Yeah .
ID: Ah there it is .
ME: It takes a second , doesn't it ?
ID: 'Kay , that should be it .
ID: Okay um I guess the same thing again , I started with something very basic .
ID: So just so you guys have some idea of what's involved in my process ,
ME: Mm-hmm .
ID: um and then you can just work through it
ID: and we 'll either modify it or start from scratch um depending on what your needs are .
ID: Um the components are exactly the same .
PM: Mm-hmm .
ID: Um I think , like what you guys said , um the most input that's needed is basically in the user interface .
ID: The rest of the components um they do have an impact in terms of cost and complexity .
ID: Um like you said time to market was a problem ,
ID: um and how many components are physically in there in cost .
ID: And the power is basically a factor of that .
ID: Um and the lower components , the power , the logic , the transmitter , and the infrared , um they affect you in terms of the size of your device ,
ID: um and that would have some inte impact on how y I think more how you hold rather than um the actual use using the the remote control
ID: because um like we've said we've defined , like we only want the basic things that to be visible , and the rest of them we try to hide .
ME: Mm-hmm .
ID: So um you know it's just a matter of working out space .
ID: So I guess three things , um cost , um complexity , and the size .
ID: These are the three things that um will have an impact on you .
ID: So just go through it in the components .
ID: Um these are the options that are available to you ,
ID: um I'm not very sure about the voice thing 'cause I got another email and it was in fact quite sketchy on what n the voice options are .
UI: Right .
ID: Um it said it could talk to you , but it never said anything about being able to listen .
ID: I it said something about a sensor but never clarified that .
ME: Mm .
PM: Hmm .
ID: So maybe if you
ID: well I could see the other email that they sent you ,
ID: um 'cause they got back to me with like different requirements , or different offerings of what components availa
ID: Okay so your basic components are buttons ,
UI: Right .
PM: Mm .
ID: okay and you have a wheel available , like a mouse scroll wheel ,
ME: Mm-hmm .
ID: okay there's an L_C_D_ display ,
ID: um I think these are quite standard things .
ME: They're standard , aren't they ?
ID: um they're
ID: well in the sense that these are all the options available for you .
ID: I'll explain to you the complexity and the cost thing again a bit later .
ME: Yeah .
ID: Okay um then there's um how the case actually looks .
ID: It can actually be flat or it can be curved ,
ID: um and then the different types of materials that you can use ,
ID: um I don't think you can use them in a combination ,
PM: Mm-hmm .
ID: um but um
ID: I could check back for you ,
ID: but I don't think you can actually use them in a combination .
PM: We you couldn't have like plastic and rubber ?
ID: Um I think plastic and rubber would be fine ,
ID: but plastic , rubber , and wood ,
ID: I wasn't I'm not very sure about the titanium .
PM: Yeah .
ID: They had some restrictions on using the rubber and the titanium .
ME: Hmm .
PM: Mm 'kay .
ID: Um the rubber was a restriction on the kind of power source you could use ,
ID: but the titanium had a different kind of things on the shape of the thing ,
PM: Okay .
ID: so I think that there is some restriction on um
ID: I think you could probably group plastic and rubber together , wood and titanium ,
PM: Mm-hmm .
ID: but you know it might be easier from a cost perspective and a complexity just to use one .
ME: Mm-hmm .
ME: Mm-hmm .
ID: You know as opposed to two .
ME: Mm-hmm .
ID: Um and the other components are logic chips , um again I'll I'll go back to the component chips .
ID: The com how complex or how easy the logic is , it depends on how many functions you have on the on the unit
ID: um and that impacts cost .
ID: Um I don't think the logic chip has a issue about size 'cause they should be about the same size .
ME: Mm-hmm .
ME: Mm-hmm .
ID: Power consumption should be about the same .
ID: Um I think the main impact is complexity ,
ME: Hmm .
ID: um and the other thing is um the power options .
ID: Um the first one is a standard battery .
ID: Okay the second one I think is more of a gimmick then actually a useable thing ,
ID: it's a wind-up you know , a crank .
PM: I'll clear one of these things for you .
PM: Just by moving it yeah .
ME: Hmm .
ID: but that that might be something
ID: I think that's more of a look and feel decision because I don't think you can have one power source if you're using the alternative power sources .
ID: I think whatever it is you still need a battery
ID: 'cause I don't think anybody wants to keep doing one thing .
PM: Mm .
ME: No .
ID: Okay the other ones are a solar powered cell ,
ME: Yeah .
ID: which may not be a great idea in Europe or any country that has seasons 'cause half the year you'd be dead .
ID: So like what I said , you probably need like a battery and something else .
ME: Mm-hmm .
PM: Mm-hmm .
ID: Um and the kinetic one I guess for me is the most interesting one
ID: because it's movement and people like to fiddle with their
PM: Mm .
ID: and it's a nice sales gimmick I think .
ID: From a marketing gimmick it it's a technology thing ,
ME: Mm-hmm .
ID: it's a shake it it doesn't work , shake it , knock it or something .
ID: You know
PM: W yeah .
ME: Hmm .
ID: you know
ID: you have you had those balls , you know those stress balls where you bounce the ball and it and it lights up and it goes ,
PM: Uh yeah yeah , I see .
ME: Yeah .
ID: you know that might be a gimmick combined with rubber .
ME: Hmm .
ID: You know just to
PM: Yeah .
ID: if you get frustrated wi remote control you can throw it ,
ID: kind of you know just uh you know um so . Um okay
ME: Hmm .
PM: I know what you mean yeah .
ID: my from my role , I don't think that personal preferences but role preferences ,
ID: I think um something comfortable to hold ,
ME: Mm-hmm .
ID: um small and slim
ID: I guess that's more in the sense of small and slim in terms of comfortable
ID: not so small you can't , you know like a phone or something , too small phone .
PM: Mm-hmm .
ID: Um and the other thing is from a production point of view
ID: um the less components we use and the simpler the components means you reduce your cost and you increase your profit .
PM: Mm-hmm .
ID: Um and also the time to market and the complexity of developing designing and debugging it um so .
ME: mm-hmm .
ME: Mm-hmm .
ID: Um okay let me just go back and talk about some of the restrictions .
ID: Um
ID: The user interface restrictions basically means that if you use more complicated features , like the buttons are standard okay , the L_C_D_ panel and the scroll wheel you need more complicated logic .
PM: Mm .
ID: Um the case okay with a rubber case you can't have the solar panels .
ID: Okay with the titanium case ,
ID: let me just check that um ,
ID: titanium case can't be curved , it has to be square .
PM: Okay .
ID: Okay um there's no restriction on the plastic , and
ME: It can't be curved .
ID: it can't be curved
ME: Okay .
ID: on the wood .
ID: So that's again , I don't think you can use them in a combination ,
PM: Okay .
ID: um especially the titanium
ID: I I suspect they're very fixed to a particular need .
PM: Right .
ID: So um mixing them may not be a good idea
PM: Okay .
ID: um yep . That's it .
PM: Right can I
ME: Uh question on
ME: can I ask a question ?
PM: Yeah well yeah
PM: it's just I'm quite keen to get the discussion going with the time we've left so
ME: Okay .
PM: but yeah you c ask away .
ME: Can we uh power a light in this ?
ME: Can we get a strong enough battery to power a light ?
ID: Um I think we could because the L_C_D_ panel requires power ,
ID: and the L_C_D_ is a form of a light
PM: Mm .
ME: Okay .
ID: so that
ME: So maybe one of the things we can just try and include is a really good battery .
PM: Why what kind of light do you want are you thinking of ?
ME: Well
ME: I mean I'm thinking it might be That for uh this to be a high-tech thing it's gonna have to have something high-tech about it
PM: Uh-huh .
PM: Yeah .
ME: and that's gonna take battery power ,
ME: and to make that to make that a realistic goal I think one of the issues that will come up later is , can the battery power it ?
ID: Are you thinking are you thinking of of a light in the sense of um a light light ,
ID: or a light in the sense of it glows kind of you know Frankenstein , it's alive .
ME: Illuminate the buttons .
ME: Yeah it glows .
ME: Well m I'm thinking along the lines of you're you're in the dark watching a D_V_D_ and you um you find the thing in the dark and you go like this ,
ID: Okay .
ME: and that's what everybody does . Oh where's the volume button in the dark ,
PM: Yeah yeah yeah .
ID: Okay .
ME: and uh y you just touch it , or you just pick it up , and it lights up or something .
PM: Like a phone yeah , like the backlight in a phone .
ID: Okay .
ME: Like a phone , yeah yeah .
PM: Okay cool .
ME: Whereas with phones , people charge them once a week .
PM: Yeah .
ME: We're gonna need to put in a really good battery so people don't have to charge their r remote control every few days .
ID: Um that's why I think the option of the the kinetic thing which basically means as long as you shake it like a watch , like an automatic watch
ME: But are people gonna wanna shake their movie controller ?
PM: Mm .
ID: um it's probably sensitive enough when you fiddle it .
ME: Right .
ID: So you could trigger that to a light ,
ME: Sure .
PM: Mm .
ID: like I said the bouncing ball thing ,
ID: or you could trigger that to use that to power the light
PM: Okay .
ME: Okay .
ID: as opposed to
ME: Right .
ID: so when they pick it up , right , and then that that sorta triggers the
PM: Okay .
ME: Mm-hmm .
ID: glowingness .
PM: okay um well
ME: Okay , great .
PM: let's just go right back to the marketing ideas for a start ,
PM: and just giving an id idea on the time , we've got about fifteen minutes to play with at most .
ME: Okay .
PM: So um yeah so just t to bear in mind that the ultimate goal of this meeting is to reach an decision on the the the concepts of the product .
PM: So back to your idea about um incorporating the idea of like fruit and veg , and the corporate colour , and things like that .
ME: Okay .
ME: Yeah .
ME: Yeah .
PM: Um I mean what does everybody think about
PM: Does anybody have any ideas of about how we can fit all that in together ?
PM: I mean that's kind of the user interface type of thing ,
PM: what are your thoughts on that ?
UI: Um I think we could go for like um maybe not a p a fruit shape but a very sort of curvy type shape .
UI: Um you could have the same sort of texture and colour as a fruit .
PM: So maybe do y are we thinking something that like s could sit in your hand comfortably , or do you th you'd hold onto comfortably or
UI: Um probably something that s sits in your hand comfortably , sort of feels right in your hand .
PM: So something quite curvy ?
PM: um right okay .
PM: Colour-wise I mean you made a re
PM: uh was it you
PM: or uh I can't remember who made the point about how if you've a nice bright colour you'll not lose it ,
PM: was that
PM: Whose
ID: I think he made that .
ME: What's that ?
PM: about how if you have a bright colour you'll not lose it so much .
ME: Yeah .
PM: Um and when the corporate colour is yellow ,
PM: I mean maybe we could think about about the colour of the whole product being yellow
ME: Okay .
PM: I don't know . Um
PM: And then obviously the uh the materials
PM: when it
PM: has anybody got like an overall picture in their mind about what what might work ?
ME: Well I mean I'm thinking that what we need to do is have something that kind of unifies a lot of the different concepts ,
PM: That's all .
ME: and if we think that what we are w our number one marketing motive is um the look and feel .
PM: Mm-hmm .
PM: Mm-hmm .
ME: So for the look and feel to seem coherent and not just sorta bits and bits and pieces of of concept and technology or or whatever or fashion , then we should have it kind of come back to one thing that we kind of all sorta can visualize .
ME: Um maybe what we could do is t th think about a concept which touches b back to the on the um the colour ,
ME: you said company colour yellow .
PM: Mm-hmm .
ME: I mean if we think of something ,
ME: like I was saying also lime and lemon you know ,
PM: Mm-hmm .
ME: what can we come up with something where we we try and associate it with with like the series .
ME: We just come up with something like that we kind of use it as a theme to inspire the
PM: Okay .
ME: shapes and things .
PM: Right .
ID: Is there a particular shape that you're interested in ?
ID: Like does marketing have any research on does it need to be long ?
ID: Does it need with a square thing wha
PM: Oh you know like in circular in shape or
ID: 'cause that will n help narrow down the choice of
ME: Yeah .
PM: Choice of material yeah .
ID: Like fruit .
PM: 'Cause I I I was kinda thinking about as well you know how you get these shock resistant mobile phones ,
ID: I'm thinking fruits in my head , but that's tacky .
UI: See I'm
PM: and they're plastic but then also have like rubber on the outside ,
PM: and it kinda feels it feels kind of warmer to the touch .
PM: It feels a bit more comfortable ,
PM: and maybe we could incorporate plastic and rubber
PM: into it .
PM: And then then we could have curved shapes ,
PM: 'cause wood or titanium , yeah , it's gonna have to be boxy and rectangular
PM: and I think we might be moving away from that you know so um
PM: Well I'm
PM: do we really want it in like the shape of a lemon or
ME: No no no not at all .
PM: no I don't think we do either .
ME: It's more more just that we we think about like what it is we're trying to achieve ,
ME: so and then we have one one sorta theme that we stick with .
ME: Do you know what I mean ?
PM: Okay right well um
PM: so thoughts about the actual shape of the thing .
UI: I'd quite like a sort of uh snowman type shape .
PM: A snowman shape ?
UI: Um so a p sort of larger bit sits in your hand , and then you got maybe another bubble at the top for just any other function you need .
PM: Uh-huh .
PM: That's quite a distinctive shape ,
ME: Right ,
PM: that would be good
ME: sure .
PM: wouldn't it .
ME: Yeah .
PM: so yeah should we go with that ?
ME: Um can we yeah like to and wha like do you have a
PM: Do you wanna draw it on the board ?
ME: Can you like
ME: yeah just t we can visualize it .
UI: Um something like that
UI: um you got two groups there um
UI: maybe it could fold up and you get a third group inside
ME: Okay .
PM: Ooh that'd be good .
UI: or uh you have volume controls about there .
ME: Okay .
PM: Mm-hmm .
ME: Yep .
PM: So call it the snowman-shape trademark .
PM: Yeah that's cool .
PM: Um and I mean colour-wise what does everybody think ?
PM: I think it is quite important to get yellow in there somewhere .
PM: I mean do you want the whole thing yellow ,
PM: maybe like yellow and white
PM: do you want something
ME: Mm .
UI: So I reckon it'd look quite nice if we just had um this here , had a sorta background yellow ,
PM: Uh-huh .
UI: and then have sort of a nice bold colour for the buttons .
PM: Okay cool .
PM: Um and also I mean how are we going to incorporate the slogan in ?
PM: The fact that it talks to you , I mean it might be quite cool if when you first start using it it says , what is it , putting fashion into electronics or something ,
PM: I dunno .
PM: Or when you like
PM: or if you turn it off or something if it can speak if it could actually say the slogan it might be a bit more powerful than just having it written on it somewhere .
UI: I think that might scare me .
PM: I d I d any thoughts on that at all ?
UI: I think that'd probably scare me .
UI: You turn it on your control possessed s .
PM: I know .
PM: Um unless an a I mean if you
PM: also would that work if we wanted to incorporate um an L_C_D_ display , where would we put that ?
PM: Would we put that on the inside or
UI: Um
ID: Do we need an L_C_D_ display ?
ID: What what's the functionality of that ?
PM: It's bound to increase the cost of it a lot , I would've thought .
ID: Yeah but the question is what are we using it
ME: What would it achieve ?
ID: what would we what would we achieve from it ?
ID: Putting in lights is cheap but putting in an L_C_D_ panel just to make it glow is a bit of a
ME: Well
ME: L_C_ well I'd
ME: when you used to mention the L_C_D_ I'd think I wonder what that would be about .
ME: And the th the thing I could see it helping with would be if it was somehow connected with um listings .
ME: So as you scroll through , 'cause we said we might have a jog dial , so as you scroll through your stations you can y it actually tells you what it is .
PM: Yeah .
ID: Mm-hmm .
ID: I think that will be a problem because we don't have an input device to get the listings into it ,
ME: Right , okay .
ID: so um it's a bit nuts to get the Monday Tuesday Wednesday you know .
PM: Mm oh yeah that's true .
PM: Yeah .
PM: So so no need for an L_C_D_ display ?
ME: Mm-hmm .
ME: Mm-hmm .
ID: Um I I'm not saying there's no need for an L_C_D_ display ,
ID: but um it's what's what what would it tell the user ,
PM: I think that would make it very complex .
ID: 'cause the L_C_D_ tends to be an output as uh as opposed to an input so um does the remote control need to talk back to the user ?
PM: Yeah .
PM: Yeah .
ME: Mm not real
ID: We have the option of the speaker as well
ID: the sa the same thing goes for the speaker , is there a need for the remote control to to talk back ?
PM: I don't know if there is really ,
ME: Mm-hmm .
UI: Nah .
PM: no um
ID: Um
PM: I would say no need for a talk-back .
PM: Uh does anybody disagree with that ?
ME: No .
ID: You could put a game on it .
PM: No ?
PM: Easy .
ID: When the T_V_ dies you can play with the remote control .
ME: Mm mm .
PM: Okay um right
PM: so you're gonna have the three different sets of of functionalities ,
PM: um I mean do you wanna group them into s head of the snowman , body of the snowman , inside of the snowman ,
PM: is that what you're thinking ?
UI: Um well I think the advanced ones the the ones you don't usually use could be hid inside .
PM: Okay .
UI: B um I think the we had were fairly basic ones ,
UI: they'd have to go on the the front somewhere .
PM: right um
PM: what else do you need to talk about ?
ME: Well i I was just
ID: Where would you physically position the buttons ?
ID: Um I think that that has some impact on on on many things .
ME: Yeah .
ME: Yeah .
UI: Um
ID: Um maybe you wanna draw onto the
PM: So I'm just gonna um pop this in here
PM: 'cause I have a slide about decision making which I'd forgotten about .
ID: Yep .
PM: Oh sh God
PM: we've got five minutes
PM: um okay uh
PM: back we go .
PM: Um energy what do you think that's suggesting we're how we're powering the thing ?
PM: I really like the idea of this kinetic thing where you'd have the back-up of the battery , but have have kinetic power ,
ME: Yeah ,
ME: sure .
ME: Um I've had kinetic things before ,
PM: I mean what does anybody think about that ?
ME: and the the the one issue we need to keep in mind with them is that you're committing the user to moving it ,
ME: and watches yeah
ID: No ,
ID: like I said we have a h hybrid kind of thing , so it's not gonna charge the battery , it's just
ME: Sure ,
ME: okay ,
ME: right , okay .
PM: Okay .
ME: Support for it .
ME: I mean just
ID: Yeah .
ME: it's just worth pointing out because like I've I've known I've known people to have kinetic watches that they wear all the time ,
PM: Mm-hmm .
ME: and it's just like magic because it's always powered and there's no battery .
ME: I've also known people to have things like like a jewellery watch they wear from time to time ,
ME: and they eventually just say it's just too much of a nuisance because I don't wear it all the time .
PM: Yeah .
ID: Yep .
ME: Like remote control is similar , you're away on vacation , I dunno whatever , you something , and it just starts to get worn down .
PM: Yeah .
ME: So we should think about
PM: Well I suppose that if you're if you're away and you're not using it , then you're not using any power either .
PM: So you'd have the battery as the kind of to keep it ticking over idea
ME: Yeah .
PM: I'm really sorry
PM: we're gonna have to wrap up quite quickly ,
PM: we don't have as much time as I thought .
ME: Yep .
PM: Um so I think that's what energy is referring to here .
PM: Chip on print , is that that's an industrial design thing , is it David ?
ID: Yes yes .
PM: Okay um as for the case , kind of discussed that
ME: And this size here , I'd suggest this be small , like quite small .
PM: I know we're gonna have like rubber buttons
PM: that feel kind of
UI: Yeah I think so yeah .
PM: Okay .
ME: Um just a a lot of the um
ME: I mean one of the things running through my mind right now ,
ME: I realise we're being efficient to wrap up the meeting and have lots of decisions made ,
PM: Mm-hmm .
ME: um but we are leaning quite a bit to the side of being low-tech , rubber buttons plastic frame ,
ME: it's almost like we're reproducing the same old remote control that's out there .
PM: Mm 'kay .
ME: Should we think about how we are actually getting this high-tech user friendly uh um theme
ME: like what is it that we're u we're using to to achieve those goals ?
ME: Like
PM: Could have things like backlighting the buttons and stuff like that .
ME: Okay so so backlighting , that would be good .
ID: Or even a clear case .
ID: Um you know a a glowing a a glowing yellow type case where the yellow is showable ,
ME: Yeah clear ,
PM: Aye that would be a good idea .
ME: Okay .
ID: but in the dark it sort of , it's alive .
ME: Yeah sure .
ID: Um in in a slight subtle way .
PM: S so like cur slightly transparent case , so it's yellow , like tinted yellow , but you can maybe see through it .
ME: Yeah that'd be really good .
ID: Yeah yeah .
ME: Yeah .
ID: Yeah .
PM: Is that what you mean ?
ID: Or or there might be a light running through it like a mouse .
ME: Sure .
ID: You know you have cordless mice and they don't eat that much power right .
ME: Yeah , yeah .
ID: So the power the battery in that sense ,
ID: maybe you have one or two stratig strategically placed lights
ME: Yeah .
ME: Sure .
ID: that sort of
ME: Yeah they they emanate a light through it .
PM: Okay .
ID: but because the case is transparent so it gives it a little bit of a glow , doesn't make it freaky .
PM: Lights .
ME: 'Kay .
ME: Yeah ,
ME: mm-hmm .
PM: Okay .
ME: Um and then the other thing that we we're s we've committed ourselves to achieving is simplicity ,
ME: and so I'm thinking maybe should we try and think about having something like um some kind of an innovative concept about how the um the volume and the channels are controlled ,
ME: 'cause that's the main thing people will f wanna do .
PM: Mm .
ME: Could we use like a jog dial , like a nice just sort of round , somewhere on it where you just roll it ?
ID: The question is when you're rolling it , how do you wanna roll it ?
ME: Or
ID: Do you want 'em to roll it like that ?
ID: Do you want 'em to roll it like that ?
ID: 'Cause in a mouse your hand's in a position to roll it ,
UI: Mm .
ME: Yeah .
PM: Yeah .
ID: whereas the other thing about having it jog dial this way , it tends to get moved accidentally .
ME: Mm-hmm .
PM: Yeah if you are holding it in your hand you could you could do that , couldn't you ?
ME: Well why don't we do it like a mouse then ?
PM: If you're holding it in your hand you could
ID: That's a very unnatural motion to
PM: Do you think ?
ID: yeah .
PM: Okay .
ID: Can you imagine you have to scroll a lot .
ID: Um it might work for volume ,
ME: Yeah .
ID: and maybe some of the brightness controls and stuff like that ,
PM: Mm .
ID: but not for channels right .
ID: If you have a Telewest box you've got like , you don't have to buy all the channels ,
ME: Mm-hmm .
ID: you've about fifty channels ,
ID: can you imagine trying to .
ME: Yeah .
PM: okay okay
ME: Yeah ,
ID: Um and I don't think having that you know too quick too slow kin it's confusing to the
ME: sure .
PM: um
ME: Mm .
UI: Well , but then for um for skipping a large amount of channels you do have to uh to skip the channel button , the number part .
ID: I dunno .
PM: Yeah .
ID: But users tend to tend to want to use that
ME: Yeah .
ID: and once they lose out on the user experience they're like
PM: Okay .
UI: Uh but
ID: Because that's becomes the most accessible thing in front of
PM: Okay .
ME: But that's not a bad thing is it ?
PM: Just
ME: Because when you think about it , the alternative is to go push the button .
UI: Yeah .
ID: Yeah .
ME: Jog dials are much easier than that .
ME: You just roll .
PM: um right well wouldn't it
PM: we do need to make a decision on whether we want to incorporate a jog dial in nice and quickly .
PM: Um I'm all for them actually ,
PM: I think they're quite you know th very quick to m to use .
ME: Yeah .
ME: Yeah .
PM: So does anybody oppose the idea of of incorporating one into the design at all ?
PM: No .
PM: And the other thing was um can we think of any way of getting the slogan into this thing ?
ME: like I mean
ME: if we if if we keep coming back to this board here ,
PM: Uh-huh .
ME: I wouldn't be surprised if we could take this idea , imagine that , I dunno , that it's within the shape of the hand , it's quite small
PM: ooh okay ,
ME: I dunno .
PM: we really gotta wrap up
PM: so yeah .
ME: Yeah .
ME: It's small ,
ME: and that we've got like the the l slogan somewhere like on the casing at the side ,
PM: well if we can do that , great .
ME: and that yeah
PM: Yeah okay .
ME: well I mean isn't that what we just h said said we s just have to decide now ?
PM: let's let's try and get the slogan on there
ME: Yeah .
PM: um , and
ME: And then like a jo
ID: So you wanna expand the shape of the
ME: And then like a jog dial somewhere that fits in with the shape of it
ME: like I dunno like here , in with the
ID: That that might have one problem in terms of um in terms of whether you're left handed or you're right handed you might be locking yourself in .
ME: It would get bumped ,
ME: it's doesn't really fit with your hand .
ME: Yeah .
PM: Mm .
ME: Or maybe just fit it in like down the middle here .
UI: Mm .
ID: Could I just could I just jump in and suggest something quickly ?
PM: Okay .
PM: Right I'm gonna have to
ME: A jog di
PM: I'm really gonna have to hurry you on here 'cause we're we're actually over time .
ME: . It's kind of yeah
PM: Um is there anything anybody's unsure about ?
PM: Just for in closing just
PM: the next meeting's gonna be in thirty minutes ,
PM: and so you can see in the screen here what each of you are gonna hopefully be doing ,
ME: Yeah .
PM: uh I know that the designers are gonna be working with Play-doh on that .
PM: So um
PM: that'll be that'll be good .
ME: Huh .
PM: Um and I'll get the the minutes up as soon as possible .
PM: Anything at all you think we haven't discussed that we need to ?
PM: Is everybody kind of happy about what they're gonna be doing ?
ME: Um
ID: Um I think one thing would be the jog dial 'cause that's gonna have quite a big impact on the thing um
ME: Yeah I think the jog dial ,
ME: you know it just after you drew that ,
ME: what if it was flat and you just spun it ,
ID: Yeah that's what I was thinking the
ME: that'd be great .
ID: a slide , because then you you don't have to put the hand .
ME: Yeah .
ME: Yep .
ID: I think incorporating a logo is quite straight forward .
ID: There's lots of space for it um
PM: Okay .
PM: That's kind of a design thing that you guys can can discuss , yeah .
ID: Yeah but it's also a a marketing and a function
ME: Sure ,
ME: yeah ,
PM: Okay .
ME: and materials we sorta said we'd do plastic and rubber , didn't we ,
ID: Yeah .
PM: Yeah .
ME: and I think maybe we should try and stay away from just the big protruding rubber buttons , 'cause that'd just be so standard .
PM: To make something flush with the case ?
ME: Something a bit more flush , yeah ,
PM: Okay right .
ME: or maybe have rubber incorporated into the case as well ,
ME: so that it has
PM: Okay .
ME: and also t plastic I've seen can get really textured , so you can get plastics that actually feel soft in your hand .
PM: Sp kinda grippy ?
ID: Feel like fruit .
PM: Okay .
ID: Fruits kids .
ME: They feel kind of like um , you get pens now and then that you'd think that they were rubber but they're not ,
ID: No like
ID: Yeah yeah .
ME: they're actually just plastic that's textured ,
ME: kind of a little bit like
ID: Yeah yeah kinda like that yeah .
PM: I'm gonna have to I'm gonna have to call this to a close 'cause we're way over time .
PM: So um that's really good ,
PM: like we've s had much to talk about that um pretty much run out of time to do so .
ME: Okay .
PM: So off you go and design stuff
ME: Okay .
PM: wooh .
ID: Play-doh time .
PM: Yeah quite jealous actually .
ID: You got to choose first .
ID: No , we're kidding .
ID: Okay ,
ID: can I just swipe your power cable ,
ID: I don't think it matters .
ID: Okay lemme okay ,
ID: I'm gonna pull everybody out first and then put in whoever needs to be left .
ID: It's you .
ID: Argh .
ID: This is a real hassle and a
ID: oops .
ID: I'm gonna take the microphones , 'cause it's too lazy t take them off again .
ID: Cool .
|
ES2002d | "The project manager recapped the decisions made in the previous meeting and two team members presen(...TRUNCATED) | "Well this is the uh final detailed design meeting .\nUm we're gonna discuss the look and feel desig(...TRUNCATED) | "PM: Okay we all all set ?\nPM: Right .\nPM: Well this is the uh final detailed design meeting .\nPM(...TRUNCATED) |
ES2005a | "The group discussed their initial ideas about the features that they wanted to integrate into the d(...TRUNCATED) | "Uh , making a profit of fifty million Euros .\nso twenty five .\nSo , it's go gonna have to be be p(...TRUNCATED) | "PM: Uh , making a profit of fifty million Euros .\nID: so twenty five .\nUI: Mm 'kay .\nPM: So , it(...TRUNCATED) |
ES2005b | "The Marketing Expert presented requirements of users as found in a company market study.\nThe study(...TRUNCATED) | "well w what I didn't actually realise it was that the uh this is for a specific television .\nSo t(...TRUNCATED) | "PM: Um minutes from the last meeting which were essentially that we uh had decided on roles for ea(...TRUNCATED) |
ES2005c | "The Marketing Expert presented the results of a market survey that indicated users' most important (...TRUNCATED) | "mailed you the minutes of the last meeting uh just to save time .\nUh in this meeting I I'm going t(...TRUNCATED) | "PM: Um we are\nPM: So the meeting will have about the same format as the last time .\nPM: So switc(...TRUNCATED) |
ES2005d | "The User Interface Designer and the Industrial Designer presented their prototypes to the group.\nT(...TRUNCATED) | "Uh oh I've forgotten to mail you the minutes ,\nbut I will do .\nUm Will you guys first with your (...TRUNCATED) | "UI: Okay .\nID: Okay , almost there .\nPM: Okay .\nPM: We'll sta I'll use the PowerPoint , I guess (...TRUNCATED) |
ES2006a | "The project manager opens the meeting by going over the agenda.\nShe explains the project, which is(...TRUNCATED) | "So , this is uh first meeting of this design project .\nUm and I um like to show you the agenda for(...TRUNCATED) | "UI: .. .\nPM: Okay .\nPM: So , this is uh first meeting of this design project .\nPM: Um and I um l(...TRUNCATED) |
ES2006b | "The project manager opens the meeting by stating that they will address functional design and then (...TRUNCATED) | "now we are here at the functional design meeting .\nUm hopefully this meeting I'll be doing a litt(...TRUNCATED) | "PM: All hooked up .\nPM: Okay , so\nPM: now we are here at the functional design meeting .\nPM: Um (...TRUNCATED) |
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