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MemeTector: Enforcing deep focus for meme detection

Image memes and specifically their widely-known variation image macros, is a special new media type that combines text with images and is used in social media to playfully or subtly express humour, irony, sarcasm and even hate. It is important to accurately retrieve image memes from social media to better capture the cultural and social aspects of online phenomena and detect potential issues (hate-speech, disinformation). Essentially, the background image of an image macro is a regular image easily recognized as such by humans but cumbersome for the machine to do so due to feature map similarity with the complete image macro. Hence, accumulating suitable feature maps in such cases can lead to deep understanding of the notion of image memes. To this end, we propose a methodology, called Visual Part Utilization, that utilizes the visual part of image memes as instances of the regular image class and the initial image memes as instances of the image meme class to force the model to concentrate on the critical parts that characterize an image meme. Additionally, we employ a trainable attention mechanism on top of a standard ViT architecture to enhance the model's ability to focus on these critical parts and make the predictions interpretable. Several training and test scenarios involving web-scraped regular images of controlled text presence are considered for evaluating the model in terms of robustness and accuracy. The findings indicate that light visual part utilization combined with sufficient text presence during training provides the best and most robust model, surpassing state of the art. Source code and dataset are available at https://github.com/mever-team/memetector.

GOAT-Bench: Safety Insights to Large Multimodal Models through Meme-Based Social Abuse

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

Deciphering Hate: Identifying Hateful Memes and Their Targets

Internet memes have become a powerful means for individuals to express emotions, thoughts, and perspectives on social media. While often considered as a source of humor and entertainment, memes can also disseminate hateful content targeting individuals or communities. Most existing research focuses on the negative aspects of memes in high-resource languages, overlooking the distinctive challenges associated with low-resource languages like Bengali (also known as Bangla). Furthermore, while previous work on Bengali memes has focused on detecting hateful memes, there has been no work on detecting their targeted entities. To bridge this gap and facilitate research in this arena, we introduce a novel multimodal dataset for Bengali, BHM (Bengali Hateful Memes). The dataset consists of 7,148 memes with Bengali as well as code-mixed captions, tailored for two tasks: (i) detecting hateful memes, and (ii) detecting the social entities they target (i.e., Individual, Organization, Community, and Society). To solve these tasks, we propose DORA (Dual cO attention fRAmework), a multimodal deep neural network that systematically extracts the significant modality features from the memes and jointly evaluates them with the modality-specific features to understand the context better. Our experiments show that DORA is generalizable on other low-resource hateful meme datasets and outperforms several state-of-the-art rivaling baselines.

Towards Explainable Harmful Meme Detection through Multimodal Debate between Large Language Models

The age of social media is flooded with Internet memes, necessitating a clear grasp and effective identification of harmful ones. This task presents a significant challenge due to the implicit meaning embedded in memes, which is not explicitly conveyed through the surface text and image. However, existing harmful meme detection methods do not present readable explanations that unveil such implicit meaning to support their detection decisions. In this paper, we propose an explainable approach to detect harmful memes, achieved through reasoning over conflicting rationales from both harmless and harmful positions. Specifically, inspired by the powerful capacity of Large Language Models (LLMs) on text generation and reasoning, we first elicit multimodal debate between LLMs to generate the explanations derived from the contradictory arguments. Then we propose to fine-tune a small language model as the debate judge for harmfulness inference, to facilitate multimodal fusion between the harmfulness rationales and the intrinsic multimodal information within memes. In this way, our model is empowered to perform dialectical reasoning over intricate and implicit harm-indicative patterns, utilizing multimodal explanations originating from both harmless and harmful arguments. Extensive experiments on three public meme datasets demonstrate that our harmful meme detection approach achieves much better performance than state-of-the-art methods and exhibits a superior capacity for explaining the meme harmfulness of the model predictions.

On the Proactive Generation of Unsafe Images From Text-To-Image Models Using Benign Prompts

Text-to-image models like Stable Diffusion have had a profound impact on daily life by enabling the generation of photorealistic images from textual prompts, fostering creativity, and enhancing visual experiences across various applications. However, these models also pose risks. Previous studies have successfully demonstrated that manipulated prompts can elicit text-to-image models to generate unsafe images, e.g., hateful meme variants. Yet, these studies only unleash the harmful power of text-to-image models in a passive manner. In this work, we focus on the proactive generation of unsafe images using targeted benign prompts via poisoning attacks. We propose two poisoning attacks: a basic attack and a utility-preserving attack. We qualitatively and quantitatively evaluate the proposed attacks using four representative hateful memes and multiple query prompts. Experimental results indicate that text-to-image models are vulnerable to the basic attack even with five poisoning samples. However, the poisoning effect can inadvertently spread to non-targeted prompts, leading to undesirable side effects. Root cause analysis identifies conceptual similarity as an important contributing factor to the side effects. To address this, we introduce the utility-preserving attack as a viable mitigation strategy to maintain the attack stealthiness, while ensuring decent attack performance. Our findings underscore the potential risks of adopting text-to-image models in real-world scenarios, calling for future research and safety measures in this space.

Unsafe Diffusion: On the Generation of Unsafe Images and Hateful Memes From Text-To-Image Models

State-of-the-art Text-to-Image models like Stable Diffusion and DALLEcdot2 are revolutionizing how people generate visual content. At the same time, society has serious concerns about how adversaries can exploit such models to generate unsafe images. In this work, we focus on demystifying the generation of unsafe images and hateful memes from Text-to-Image models. We first construct a typology of unsafe images consisting of five categories (sexually explicit, violent, disturbing, hateful, and political). Then, we assess the proportion of unsafe images generated by four advanced Text-to-Image models using four prompt datasets. We find that these models can generate a substantial percentage of unsafe images; across four models and four prompt datasets, 14.56% of all generated images are unsafe. When comparing the four models, we find different risk levels, with Stable Diffusion being the most prone to generating unsafe content (18.92% of all generated images are unsafe). Given Stable Diffusion's tendency to generate more unsafe content, we evaluate its potential to generate hateful meme variants if exploited by an adversary to attack a specific individual or community. We employ three image editing methods, DreamBooth, Textual Inversion, and SDEdit, which are supported by Stable Diffusion. Our evaluation result shows that 24% of the generated images using DreamBooth are hateful meme variants that present the features of the original hateful meme and the target individual/community; these generated images are comparable to hateful meme variants collected from the real world. Overall, our results demonstrate that the danger of large-scale generation of unsafe images is imminent. We discuss several mitigating measures, such as curating training data, regulating prompts, and implementing safety filters, and encourage better safeguard tools to be developed to prevent unsafe generation.

Analyzing Semantic Faithfulness of Language Models via Input Intervention on Conversational Question Answering

Transformer-based language models have been shown to be highly effective for several NLP tasks. In this paper, we consider three transformer models, BERT, RoBERTa, and XLNet, in both small and large version, and investigate how faithful their representations are with respect to the semantic content of texts. We formalize a notion of semantic faithfulness, in which the semantic content of a text should causally figure in a model's inferences in question answering. We then test this notion by observing a model's behavior on answering questions about a story after performing two novel semantic interventions -- deletion intervention and negation intervention. While transformer models achieve high performance on standard question answering tasks, we show that they fail to be semantically faithful once we perform these interventions for a significant number of cases (~50% for deletion intervention, and ~20% drop in accuracy for negation intervention). We then propose an intervention-based training regime that can mitigate the undesirable effects for deletion intervention by a significant margin (from ~50% to ~6%). We analyze the inner-workings of the models to better understand the effectiveness of intervention-based training for deletion intervention. But we show that this training does not attenuate other aspects of semantic unfaithfulness such as the models' inability to deal with negation intervention or to capture the predicate-argument structure of texts. We also test InstructGPT, via prompting, for its ability to handle the two interventions and to capture predicate-argument structure. While InstructGPT models do achieve very high performance on predicate-argument structure task, they fail to respond adequately to our deletion and negation interventions.

Countering Malicious Content Moderation Evasion in Online Social Networks: Simulation and Detection of Word Camouflage

Content moderation is the process of screening and monitoring user-generated content online. It plays a crucial role in stopping content resulting from unacceptable behaviors such as hate speech, harassment, violence against specific groups, terrorism, racism, xenophobia, homophobia, or misogyny, to mention some few, in Online Social Platforms. These platforms make use of a plethora of tools to detect and manage malicious information; however, malicious actors also improve their skills, developing strategies to surpass these barriers and continuing to spread misleading information. Twisting and camouflaging keywords are among the most used techniques to evade platform content moderation systems. In response to this recent ongoing issue, this paper presents an innovative approach to address this linguistic trend in social networks through the simulation of different content evasion techniques and a multilingual Transformer model for content evasion detection. In this way, we share with the rest of the scientific community a multilingual public tool, named "pyleetspeak" to generate/simulate in a customizable way the phenomenon of content evasion through automatic word camouflage and a multilingual Named-Entity Recognition (NER) Transformer-based model tuned for its recognition and detection. The multilingual NER model is evaluated in different textual scenarios, detecting different types and mixtures of camouflage techniques, achieving an overall weighted F1 score of 0.8795. This article contributes significantly to countering malicious information by developing multilingual tools to simulate and detect new methods of evasion of content on social networks, making the fight against information disorders more effective.

Zero-shot Persuasive Chatbots with LLM-Generated Strategies and Information Retrieval

Persuasion plays a pivotal role in a wide range of applications from health intervention to the promotion of social good. Persuasive chatbots can accelerate the positive effects of persuasion in such applications. Existing methods rely on fine-tuning persuasive chatbots with task-specific training data which is costly, if not infeasible, to collect. To address this issue, we propose a method to leverage the generalizability and inherent persuasive abilities of large language models (LLMs) in creating effective and truthful persuasive chatbot for any given domain in a zero-shot manner. Unlike previous studies which used pre-defined persuasion strategies, our method first uses an LLM to generate responses, then extracts the strategies used on the fly, and replaces any unsubstantiated claims in the response with retrieved facts supporting the strategies. We applied our chatbot, PersuaBot, to three significantly different domains needing persuasion skills: donation solicitation, recommendations, and health intervention. Our experiments on simulated and human conversations show that our zero-shot approach is more persuasive than prior work, while achieving factual accuracy surpassing state-of-the-art knowledge-oriented chatbots. Our study demonstrated that when persuasive chatbots are employed responsibly for social good, it is an enabler of positive individual and social change.

Health Text Simplification: An Annotated Corpus for Digestive Cancer Education and Novel Strategies for Reinforcement Learning

Objective: The reading level of health educational materials significantly influences the understandability and accessibility of the information, particularly for minoritized populations. Many patient educational resources surpass the reading level and complexity of widely accepted standards. There is a critical need for high-performing text simplification models in health information to enhance dissemination and literacy. This need is particularly acute in cancer education, where effective prevention and screening education can substantially reduce morbidity and mortality. Methods: We introduce Simplified Digestive Cancer (SimpleDC), a parallel corpus of cancer education materials tailored for health text simplification research, comprising educational content from the American Cancer Society, Centers for Disease Control and Prevention, and National Cancer Institute. Utilizing SimpleDC alongside the existing Med-EASi corpus, we explore Large Language Model (LLM)-based simplification methods, including fine-tuning, reinforcement learning (RL), reinforcement learning with human feedback (RLHF), domain adaptation, and prompt-based approaches. Our experimentation encompasses Llama 2 and GPT-4. A novel RLHF reward function is introduced, featuring a lightweight model adept at distinguishing between original and simplified texts, thereby enhancing the model's effectiveness with unlabeled data. Results: Fine-tuned Llama 2 models demonstrated high performance across various metrics. Our innovative RLHF reward function surpassed existing RL text simplification reward functions in effectiveness. The results underscore that RL/RLHF can augment fine-tuning, facilitating model training on unlabeled text and improving performance.