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GEO: Generative Engine Optimization

The advent of large language models (LLMs) has ushered in a new paradigm of search engines that use generative models to gather and summarize information to answer user queries. This emerging technology, which we formalize under the unified framework of generative engines (GEs), can generate accurate and personalized responses, rapidly replacing traditional search engines like Google and Bing. Generative Engines typically satisfy queries by synthesizing information from multiple sources and summarizing them using LLMs. While this shift significantly improves user utility and generative search engine traffic, it poses a huge challenge for the third stakeholder - website and content creators. Given the black-box and fast-moving nature of generative engines, content creators have little to no control over when and how their content is displayed. With generative engines here to stay, we must ensure the creator economy is not disadvantaged. To address this, we introduce Generative Engine Optimization (GEO), the first novel paradigm to aid content creators in improving their content visibility in GE responses through a flexible black-box optimization framework for optimizing and defining visibility metrics. We facilitate systematic evaluation by introducing GEO-bench, a large-scale benchmark of diverse user queries across multiple domains, along with relevant web sources to answer these queries. Through rigorous evaluation, we demonstrate that GEO can boost visibility by up to 40\% in GE responses. Moreover, we show the efficacy of these strategies varies across domains, underscoring the need for domain-specific optimization methods. Our work opens a new frontier in information discovery systems, with profound implications for both developers of GEs and content creators.

GEOBench-VLM: Benchmarking Vision-Language Models for Geospatial Tasks

While numerous recent benchmarks focus on evaluating generic Vision-Language Models (VLMs), they fall short in addressing the unique demands of geospatial applications. Generic VLM benchmarks are not designed to handle the complexities of geospatial data, which is critical for applications such as environmental monitoring, urban planning, and disaster management. Some of the unique challenges in geospatial domain include temporal analysis for changes, counting objects in large quantities, detecting tiny objects, and understanding relationships between entities occurring in Remote Sensing imagery. To address this gap in the geospatial domain, we present GEOBench-VLM, a comprehensive benchmark specifically designed to evaluate VLMs on geospatial tasks, including scene understanding, object counting, localization, fine-grained categorization, and temporal analysis. Our benchmark features over 10,000 manually verified instructions and covers a diverse set of variations in visual conditions, object type, and scale. We evaluate several state-of-the-art VLMs to assess their accuracy within the geospatial context. The results indicate that although existing VLMs demonstrate potential, they face challenges when dealing with geospatial-specific examples, highlighting the room for further improvements. Specifically, the best-performing GPT4o achieves only 40\% accuracy on MCQs, which is only double the random guess performance. Our benchmark is publicly available at https://github.com/The-AI-Alliance/GEO-Bench-VLM .

Prithvi-EO-2.0: A Versatile Multi-Temporal Foundation Model for Earth Observation Applications

This technical report presents Prithvi-EO-2.0, a new geospatial foundation model that offers significant improvements over its predecessor, Prithvi-EO-1.0. Trained on 4.2M global time series samples from NASA's Harmonized Landsat and Sentinel-2 data archive at 30m resolution, the new 300M and 600M parameter models incorporate temporal and location embeddings for enhanced performance across various geospatial tasks. Through extensive benchmarking with GEO-Bench, the 600M version outperforms the previous Prithvi-EO model by 8\% across a range of tasks. It also outperforms six other geospatial foundation models when benchmarked on remote sensing tasks from different domains and resolutions (i.e. from 0.1m to 15m). The results demonstrate the versatility of the model in both classical earth observation and high-resolution applications. Early involvement of end-users and subject matter experts (SMEs) are among the key factors that contributed to the project's success. In particular, SME involvement allowed for constant feedback on model and dataset design, as well as successful customization for diverse SME-led applications in disaster response, land use and crop mapping, and ecosystem dynamics monitoring. Prithvi-EO-2.0 is available on Hugging Face and IBM terratorch, with additional resources on GitHub. The project exemplifies the Trusted Open Science approach embraced by all involved organizations.

Game4Loc: A UAV Geo-Localization Benchmark from Game Data

The vision-based geo-localization technology for UAV, serving as a secondary source of GPS information in addition to the global navigation satellite systems (GNSS), can still operate independently in the GPS-denied environment. Recent deep learning based methods attribute this as the task of image matching and retrieval. By retrieving drone-view images in geo-tagged satellite image database, approximate localization information can be obtained. However, due to high costs and privacy concerns, it is usually difficult to obtain large quantities of drone-view images from a continuous area. Existing drone-view datasets are mostly composed of small-scale aerial photography with a strong assumption that there exists a perfect one-to-one aligned reference image for any query, leaving a significant gap from the practical localization scenario. In this work, we construct a large-range contiguous area UAV geo-localization dataset named GTA-UAV, featuring multiple flight altitudes, attitudes, scenes, and targets using modern computer games. Based on this dataset, we introduce a more practical UAV geo-localization task including partial matches of cross-view paired data, and expand the image-level retrieval to the actual localization in terms of distance (meters). For the construction of drone-view and satellite-view pairs, we adopt a weight-based contrastive learning approach, which allows for effective learning while avoiding additional post-processing matching steps. Experiments demonstrate the effectiveness of our data and training method for UAV geo-localization, as well as the generalization capabilities to real-world scenarios.

UrBench: A Comprehensive Benchmark for Evaluating Large Multimodal Models in Multi-View Urban Scenarios

Recent evaluations of Large Multimodal Models (LMMs) have explored their capabilities in various domains, with only few benchmarks specifically focusing on urban environments. Moreover, existing urban benchmarks have been limited to evaluating LMMs with basic region-level urban tasks under singular views, leading to incomplete evaluations of LMMs' abilities in urban environments. To address these issues, we present UrBench, a comprehensive benchmark designed for evaluating LMMs in complex multi-view urban scenarios. UrBench contains 11.6K meticulously curated questions at both region-level and role-level that cover 4 task dimensions: Geo-Localization, Scene Reasoning, Scene Understanding, and Object Understanding, totaling 14 task types. In constructing UrBench, we utilize data from existing datasets and additionally collect data from 11 cities, creating new annotations using a cross-view detection-matching method. With these images and annotations, we then integrate LMM-based, rule-based, and human-based methods to construct large-scale high-quality questions. Our evaluations on 21 LMMs show that current LMMs struggle in the urban environments in several aspects. Even the best performing GPT-4o lags behind humans in most tasks, ranging from simple tasks such as counting to complex tasks such as orientation, localization and object attribute recognition, with an average performance gap of 17.4%. Our benchmark also reveals that LMMs exhibit inconsistent behaviors with different urban views, especially with respect to understanding cross-view relations. UrBench datasets and benchmark results will be publicly available at https://opendatalab.github.io/UrBench/.

MapEval: A Map-Based Evaluation of Geo-Spatial Reasoning in Foundation Models

Recent advancements in foundation models have enhanced AI systems' capabilities in autonomous tool usage and reasoning. However, their ability in location or map-based reasoning - which improves daily life by optimizing navigation, facilitating resource discovery, and streamlining logistics - has not been systematically studied. To bridge this gap, we introduce MapEval, a benchmark designed to assess diverse and complex map-based user queries with geo-spatial reasoning. MapEval features three task types (textual, API-based, and visual) that require collecting world information via map tools, processing heterogeneous geo-spatial contexts (e.g., named entities, travel distances, user reviews or ratings, images), and compositional reasoning, which all state-of-the-art foundation models find challenging. Comprising 700 unique multiple-choice questions about locations across 180 cities and 54 countries, MapEval evaluates foundation models' ability to handle spatial relationships, map infographics, travel planning, and navigation challenges. Using MapEval, we conducted a comprehensive evaluation of 28 prominent foundation models. While no single model excelled across all tasks, Claude-3.5-Sonnet, GPT-4o, and Gemini-1.5-Pro achieved competitive performance overall. However, substantial performance gaps emerged, particularly in MapEval, where agents with Claude-3.5-Sonnet outperformed GPT-4o and Gemini-1.5-Pro by 16% and 21%, respectively, and the gaps became even more amplified when compared to open-source LLMs. Our detailed analyses provide insights into the strengths and weaknesses of current models, though all models still fall short of human performance by more than 20% on average, struggling with complex map images and rigorous geo-spatial reasoning. This gap highlights MapEval's critical role in advancing general-purpose foundation models with stronger geo-spatial understanding.

GeoCLIP: Clip-Inspired Alignment between Locations and Images for Effective Worldwide Geo-localization

Worldwide Geo-localization aims to pinpoint the precise location of images taken anywhere on Earth. This task has considerable challenges due to immense variation in geographic landscapes. The image-to-image retrieval-based approaches fail to solve this problem on a global scale as it is not feasible to construct a large gallery of images covering the entire world. Instead, existing approaches divide the globe into discrete geographic cells, transforming the problem into a classification task. However, their performance is limited by the predefined classes and often results in inaccurate localizations when an image's location significantly deviates from its class center. To overcome these limitations, we propose GeoCLIP, a novel CLIP-inspired Image-to-GPS retrieval approach that enforces alignment between the image and its corresponding GPS locations. GeoCLIP's location encoder models the Earth as a continuous function by employing positional encoding through random Fourier features and constructing a hierarchical representation that captures information at varying resolutions to yield a semantically rich high-dimensional feature suitable to use even beyond geo-localization. To the best of our knowledge, this is the first work employing GPS encoding for geo-localization. We demonstrate the efficacy of our method via extensive experiments and ablations on benchmark datasets. We achieve competitive performance with just 20% of training data, highlighting its effectiveness even in limited-data settings. Furthermore, we qualitatively demonstrate geo-localization using a text query by leveraging CLIP backbone of our image encoder. The project webpage is available at: https://vicentevivan.github.io/GeoCLIP

Learning Transferable Visual Models From Natural Language Supervision

State-of-the-art computer vision systems are trained to predict a fixed set of predetermined object categories. This restricted form of supervision limits their generality and usability since additional labeled data is needed to specify any other visual concept. Learning directly from raw text about images is a promising alternative which leverages a much broader source of supervision. We demonstrate that the simple pre-training task of predicting which caption goes with which image is an efficient and scalable way to learn SOTA image representations from scratch on a dataset of 400 million (image, text) pairs collected from the internet. After pre-training, natural language is used to reference learned visual concepts (or describe new ones) enabling zero-shot transfer of the model to downstream tasks. We study the performance of this approach by benchmarking on over 30 different existing computer vision datasets, spanning tasks such as OCR, action recognition in videos, geo-localization, and many types of fine-grained object classification. The model transfers non-trivially to most tasks and is often competitive with a fully supervised baseline without the need for any dataset specific training. For instance, we match the accuracy of the original ResNet-50 on ImageNet zero-shot without needing to use any of the 1.28 million training examples it was trained on. We release our code and pre-trained model weights at https://github.com/OpenAI/CLIP.

Is Your Model Really A Good Math Reasoner? Evaluating Mathematical Reasoning with Checklist

Exceptional mathematical reasoning ability is one of the key features that demonstrate the power of large language models (LLMs). How to comprehensively define and evaluate the mathematical abilities of LLMs, and even reflect the user experience in real-world scenarios, has emerged as a critical issue. Current benchmarks predominantly concentrate on problem-solving capabilities, which presents a substantial risk of model overfitting and fails to accurately represent genuine mathematical reasoning abilities. In this paper, we argue that if a model really understands a problem, it should be robustly and readily applied across a diverse array of tasks. Motivated by this, we introduce MATHCHECK, a well-designed checklist for testing task generalization and reasoning robustness, as well as an automatic tool to generate checklists efficiently. MATHCHECK includes multiple mathematical reasoning tasks and robustness test types to facilitate a comprehensive evaluation of both mathematical reasoning ability and behavior testing. Utilizing MATHCHECK, we develop MATHCHECK-GSM and MATHCHECK-GEO to assess mathematical textual reasoning and multi-modal reasoning capabilities, respectively, serving as upgraded versions of benchmarks including GSM8k, GeoQA, UniGeo, and Geometry3K. We adopt MATHCHECK-GSM and MATHCHECK-GEO to evaluate over 20 LLMs and 11 MLLMs, assessing their comprehensive mathematical reasoning abilities. Our results demonstrate that while frontier LLMs like GPT-4o continue to excel in various abilities on the checklist, many other model families exhibit a significant decline. Further experiments indicate that, compared to traditional math benchmarks, MATHCHECK better reflects true mathematical abilities and represents mathematical intelligence more linearly, thereby supporting our design. On our MATHCHECK, we can easily conduct detailed behavior analysis to deeply investigate models.

GeoBench: Benchmarking and Analyzing Monocular Geometry Estimation Models

Recent advances in discriminative and generative pretraining have yielded geometry estimation models with strong generalization capabilities. While discriminative monocular geometry estimation methods rely on large-scale fine-tuning data to achieve zero-shot generalization, several generative-based paradigms show the potential of achieving impressive generalization performance on unseen scenes by leveraging pre-trained diffusion models and fine-tuning on even a small scale of synthetic training data. Frustratingly, these models are trained with different recipes on different datasets, making it hard to find out the critical factors that determine the evaluation performance. Besides, current geometry evaluation benchmarks have two main drawbacks that may prevent the development of the field, i.e., limited scene diversity and unfavorable label quality. To resolve the above issues, (1) we build fair and strong baselines in a unified codebase for evaluating and analyzing the geometry estimation models; (2) we evaluate monocular geometry estimators on more challenging benchmarks for geometry estimation task with diverse scenes and high-quality annotations. Our results reveal that pre-trained using large data, discriminative models such as DINOv2, can outperform generative counterparts with a small amount of high-quality synthetic data under the same training configuration, which suggests that fine-tuning data quality is a more important factor than the data scale and model architecture. Our observation also raises a question: if simply fine-tuning a general vision model such as DINOv2 using a small amount of synthetic depth data produces SOTA results, do we really need complex generative models for depth estimation? We believe this work can propel advancements in geometry estimation tasks as well as a wide range of downstream applications.