translation.en: Understanding social marketing principles and techniques is key to developing public health programs that can promote knowledge or positive behaviours as well as reduce risky ones.
translation.mt: Il-fehim tal-prinċipji u t-tekniki ta' marketing soċjali huwa fundamentali għall-iżvilupp ta' programmi dwar is-saħħa pubblika li jistgħu jippromwovu l-għarfien jew imġibiet pożittivi kif ukoll inaqqsu dawk ta' riskju.