document: Survey says ! -LSB- online world of polls and surveys -RSB- Many content managers miss the fundamental interactivity of the Web by not using polls and surveys . Using interactive features-like a poll or quiz-offers your readers an opportunity to become more engaged in your content . Using a survey to gather feedback about your content provides cost-effective data to help make modifications or plot the appropriate course of action . The Web has allowed us to take traditional market research and turn it on its ear . Surveys and polls can be conducted faster and cheaper than with telephone and mail . But if you are running a Web site , should you care about polls and surveys ? Do you know the difference between the two in Web-speak ?
doc_bio_tags: O O O O O O O B O B O O B I O O O O O O O O O O B O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O B O O O O O O O O O O O O O O O O O O O O O O O O O B O B O O O O O O O O O O O O
extractive_keyphrases: polls surveys content managers
abstractive_keyphrases: site owners world wide web site feedback