document: The changing landscape for multi access portals Discusses the factors that have made life difficult for consumer portal operators in recent years causing them , like others in the telecommunications , media and technology sector , to take a close look at their business models following the dot.com crash and the consequent reassessment of Internet-related project financing by the venture capital community . While the pressure is on to generate income from existing customers and users , portal operators must reach new markets and find realistic revenue streams . This search for real revenues has led to a move towards charging for content , a strategy being pursued by a large number of horizontal portal players , including MSN and Terra Lycos . This trend is particularly noticeable in China , where Chinadotcom operates a mainland portal and plans a range of fee-based services , including electronic mail . The nature of advertising itself is changing , with portals seeking blue-chip sponsorship and marketing deals that span a number of years . Players are struggling to redefine and reinvent themselves as a result of the changing environment and even the term `` portal '' is believed to be obsolete , partly due to its dot.com crash associations . Multi-access portals are expected to dominate the consumer sector , becoming bigger and better overall than their predecessors and playing a more powerful role in the consumer environment
doc_bio_tags: O O O O O O O O O O O O O O O O B I I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O
extractive_keyphrases: consumer portal operators revenue streams advertising
abstractive_keyphrases: multi-access portals fee-based services blue-chip sponsorship