document: Marketing in CSIR libraries and information centres : a study on promotional efforts This paper examines the attitudes of librarians towards the promotional aspects in several CSIR libraries and information centres of India . The issues related to promotional activities of these libraries have been evaluated to determine the extent to which they are being practised . Librarians hold positive attitudes about promotional aspects of libraries and often practise them without knowing they are practising marketing concepts . Suggestions and strategies for improving the promotional activities in libraries and information services are put forth so as to meet the information needs and demands of clientele
doc_bio_tags: B O B I O B I O O O O O O O O O O O O O O O O O O O B I O B I O B O O O O O B I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O B I O O O O O O O O O O O O O B I O O O O
extractive_keyphrases: csir libraries information centres india promotional activities marketing information needs