document: The free lunch is over : online content subscriptions on the rise High need , rather than high use , may be what really determines a user 's willingness to pay . Retooling and targeting content may be a sharper strategy than trying to re-educate users that it is time to pay up for material that has been free . Waiting for a paradigm shift in general user attitudes about paying for online content Could be a fool 's errand
doc_bio_tags: O O O O O O B I I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O
extractive_keyphrases: online content subscriptions
abstractive_keyphrases: content retooling content targeting pay-to-play business models