document: A brief guide to competitive intelligence : how to gather and use information on competitors The author outlines the processes involved in competitive intelligence , and discusses what it is , how to do it and gives examples of what happens when companies fail to monitor their competitive environment effectively . The author presents a case study , showing how the company that produced the pre-cursor to the Barbie doll failed to look at their business environment and how this led to the firm 's failure . The author discusses what competitive intelligence is , and what it is not , and why it is important for businesses , and presents three models used to describe the competitive intelligence process , going through the various steps involved in defining intelligence requirements and collecting , analyzing , communicating and utilizing competitive intelligence
doc_bio_tags: O O O O B I O O O O O O O O O O O O O O O O B I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B I O O O O O B I O O O O O O O O O O O O O O B I O O O O O O O O O O O O O O O O O O O O O O O O B I O O O O O O O O O O O O O O O O O O O O B I
extractive_keyphrases: competitive intelligence barbie doll business environment
abstractive_keyphrases: competitor information intelligence collection intelligence analysis intelligence communication intelligence utilization