document: Arbortext : enabler of multichannel publishing A company has a document-say , dosage instructions for a prescription drug or a troubleshooting sheet for a DVD drive . That document starts its life in a predictable format , probably Microsoft Word or WordPerfect , but then-to meet the needs of readers who nowadays demand access via multiple devices-the material has to be translated into many more formats : HTML , PageMaker , or Quark , possibly RTF , almost certainly PDF , and nowadays , next-generation devices -LRB- cell phones , handheld computers -RRB- also impose their own requirements . And what if , suddenly , the dosage levels change or new workarounds emerge to handle DVD problems ? That 's when a company should put in a call to Arbortext , a 20-year-old Ann Arbor , Michigan-based company that exists to solve a single problem : helping clients automate multichannel publishing
doc_bio_tags: B O O O B I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O B I
extractive_keyphrases: arbortext multichannel publishing
abstractive_keyphrases: document format next-generation devices content assets