document: Choice preferences without inferences : subconscious priming of risk attitudes We present a procedure for subconscious priming of risk attitudes . In Experiment 1 , we were reliably able to induce risk-seeking or risk-averse preferences across a range of decision scenarios using this priming procedure . In Experiment 2 , we showed that these priming effects can be reversed by drawing participants ' attention to the priming event . Our results support claims that the formation of risk preferences can be based on preconscious processing , as for example postulated by the affective primacy hypothesis , rather than rely on deliberative mental operations , as posited by several current models of judgment and decision making
doc_bio_tags: B I O O O B I O B I O O O O O B I O B I O O O O O O O O O O O O O O O O O O O B I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B I O O O O O O O B I I O O O O O B I I O O O O O O O O O O O O
extractive_keyphrases: subconscious priming risk attitudes decision scenarios preconscious processing affective primacy hypothesis deliberative mental operations choice preferences
abstractive_keyphrases: risk-seeking preferences risk-averse preferences