document: Rise of the supercompany -LSB- CRM -RSB- All the thoughts , conversations and notes of employees help the firm create a wider picture of business . Customer relationship management -LRB- CRM -RRB- feeds on data , and it is hungry
doc_bio_tags: O O O O O O O O O O O O O O O O O O O O O O O O O O B I I O O O O O O O O O O O
extractive_keyphrases: customer relationship management
abstractive_keyphrases: central data repository database staff trained