text: TITLE How to run insightful User Research on minimum budget SUB <em class="kx">Many companies perceive User Research as a luxury, something you might consider after all the essentials are there. It is a common misconception that insightful User Research can only be done in one-way mirrored laboratory rooms with fancy camera systems. Here’s how you can bring the magic of User Research into your company, based on minimum budget.</em> CAPTION a series of photographs showing a street sign