context: In 1989, when she was first approached by Bendon to promote their lingerie in Australia, Macpherson saw an opportunity to reverse their strategy and suggested a licensing arrangement, with products bearing her name and designs created in partnership with Bendon's team.
source: Macpherson took a significant role in the development and management of the company, serving as chief marketing officer and later Creative Director.
reference_original: قامت ماكفيرسون بدور مهم في تنمية وإدارة الشركة، حيث شغلت منصب الرئيسة التنفيذية للتسويق ثم المديرة الإبداعية.
reference_flipped: قام ماكفيرسون بدور مهم في تنمية وإدارة الشركة، حيث شغل منصب الرئيس التنفيذي للتسويق ثم المدير الإبداعي.