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            "text": "(See attached memo",
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                    "text": "(See",
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                    "text": "memo",
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            ],
            "id": 31
        },
        {
            "text": "Key Criteria for Analysis",
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            "id": 32
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        {
            "text": "-Triumph switchers asked why no longer smoking Triumph",
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            "text": "-Mentions of \"harshness\"",
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                    "text": "\"harshness\"",
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            "text": "Research Limitations",
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            "id": 36
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            "text": "Due to sample size and experience we feel 25 respondents will presently be Triumph smokers. An action standard of 75% should be utilized for judgments on product negatives only among this group",
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            "id": 38
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        {
            "text": "If below 50% of Triumph smokers mention \"harshness\" we could consider it at a problem",
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