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{ |
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"form": [ |
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{ |
|
"box": [ |
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95, |
|
154, |
|
183, |
|
171 |
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], |
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"text": "SPECIFICS", |
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"label": "header", |
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{ |
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171 |
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], |
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"text": "SPECIFICS" |
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} |
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], |
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[ |
|
0, |
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9 |
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], |
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[ |
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0, |
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10 |
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], |
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[ |
|
0, |
|
12 |
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], |
|
[ |
|
0, |
|
13 |
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], |
|
[ |
|
0, |
|
14 |
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], |
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[ |
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0, |
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1 |
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], |
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[ |
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0, |
|
2 |
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], |
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[ |
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0, |
|
18 |
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], |
|
[ |
|
0, |
|
17 |
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], |
|
[ |
|
0, |
|
16 |
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], |
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[ |
|
0, |
|
15 |
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] |
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], |
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}, |
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{ |
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|
264, |
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291, |
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281 |
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"text": "Execution:", |
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{ |
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|
264, |
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291, |
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281 |
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], |
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"text": "Execution:" |
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} |
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], |
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"linking": [ |
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[ |
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0, |
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1 |
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] |
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], |
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}, |
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{ |
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387, |
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441, |
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278 |
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], |
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"text": "Media:", |
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{ |
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], |
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"text": "Media:" |
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} |
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], |
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[ |
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0, |
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2 |
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] |
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], |
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"id": 2 |
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}, |
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{ |
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|
300, |
|
185, |
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314 |
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], |
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"text": "OBJECTIVE", |
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"label": "header", |
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{ |
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"text": "OBJECTIVE" |
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} |
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], |
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[ |
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3, |
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19 |
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], |
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[ |
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3, |
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41 |
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], |
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[ |
|
3, |
|
40 |
|
], |
|
[ |
|
3, |
|
39 |
|
], |
|
[ |
|
3, |
|
38 |
|
], |
|
[ |
|
3, |
|
34 |
|
], |
|
[ |
|
3, |
|
35 |
|
], |
|
[ |
|
3, |
|
36 |
|
], |
|
[ |
|
3, |
|
37 |
|
], |
|
[ |
|
3, |
|
31 |
|
], |
|
[ |
|
3, |
|
32 |
|
], |
|
[ |
|
3, |
|
33 |
|
], |
|
[ |
|
3, |
|
28 |
|
], |
|
[ |
|
3, |
|
29 |
|
] |
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], |
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"id": 3 |
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}, |
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{ |
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"box": [ |
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103, |
|
439, |
|
171, |
|
454 |
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], |
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"text": "TARGET", |
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"label": "header", |
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{ |
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"box": [ |
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103, |
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439, |
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171, |
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454 |
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], |
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"text": "TARGET" |
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} |
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], |
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"linking": [ |
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[ |
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4, |
|
20 |
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] |
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], |
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"id": 4 |
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}, |
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{ |
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"box": [ |
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95, |
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549, |
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211, |
|
564 |
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], |
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"text": "COMMUNICATION", |
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"label": "header", |
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{ |
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"box": [ |
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549, |
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211, |
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564 |
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], |
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"text": "COMMUNICATION" |
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} |
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], |
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[ |
|
5, |
|
21 |
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], |
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[ |
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5, |
|
22 |
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], |
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[ |
|
5, |
|
23 |
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], |
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[ |
|
5, |
|
24 |
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] |
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], |
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"id": 5 |
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}, |
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{ |
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"box": [ |
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211, |
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546, |
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278, |
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566 |
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], |
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"text": "PLATFORM", |
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"label": "header", |
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"words": [ |
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{ |
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"box": [ |
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211, |
|
546, |
|
278, |
|
566 |
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], |
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"text": "PLATFORM" |
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} |
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], |
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"linking": [], |
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"id": 6 |
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}, |
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{ |
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"box": [ |
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524, |
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866, |
|
549, |
|
968 |
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"text": "86079776", |
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"label": "other", |
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{ |
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524, |
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866, |
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549, |
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968 |
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"text": "86079776" |
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} |
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], |
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"linking": [], |
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"id": 7 |
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}, |
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{ |
|
"text": "CREATIVE INPUT DOCUMENT", |
|
"box": [ |
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68, |
|
99, |
|
391, |
|
133 |
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], |
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"linking": [], |
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"label": "header", |
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{ |
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"text": "CREATIVE", |
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}, |
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{ |
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"text": "INPUT", |
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|
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|
258, |
|
133 |
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}, |
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{ |
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"text": "DOCUMENT", |
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257, |
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101, |
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391, |
|
132 |
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"id": 8 |
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}, |
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{ |
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"text": "Date/ Time:", |
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180, |
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201 |
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[ |
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|
11 |
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], |
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[ |
|
0, |
|
9 |
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] |
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], |
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"label": "question", |
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"words": [ |
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{ |
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"text": "Date/", |
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|
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|
200 |
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}, |
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{ |
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"text": "Time:", |
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201 |
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"id": 9 |
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}, |
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{ |
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"text": "Prepared By:", |
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222 |
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[ |
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0, |
|
10 |
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] |
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], |
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"label": "question", |
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"words": [ |
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{ |
|
"text": "Prepared", |
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"box": [ |
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|
201, |
|
141, |
|
219 |
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}, |
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{ |
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"text": "By:", |
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|
222 |
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} |
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], |
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"id": 10 |
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}, |
|
{ |
|
"text": "10/30/98 1:46 PM", |
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"box": [ |
|
180, |
|
183, |
|
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|
198 |
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], |
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"linking": [ |
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[ |
|
9, |
|
11 |
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] |
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], |
|
"label": "answer", |
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"words": [ |
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{ |
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"text": "10/30/98", |
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"box": [ |
|
180, |
|
183, |
|
230, |
|
198 |
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] |
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}, |
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{ |
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"text": "1:46", |
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|
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|
198 |
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}, |
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{ |
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"text": "PM", |
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|
260, |
|
183, |
|
285, |
|
198 |
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] |
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} |
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], |
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"id": 11 |
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}, |
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{ |
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"text": "Milestone Presentation Date:", |
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70, |
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|
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|
242 |
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[ |
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0, |
|
12 |
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] |
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], |
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"label": "question", |
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"words": [ |
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{ |
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"text": "Milestone", |
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|
70, |
|
222, |
|
144, |
|
242 |
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] |
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}, |
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{ |
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"text": "Presentation", |
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|
221, |
|
245, |
|
241 |
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}, |
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{ |
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"text": "Date:", |
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"box": [ |
|
246, |
|
219, |
|
285, |
|
239 |
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} |
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], |
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"id": 12 |
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}, |
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{ |
|
"text": "Estimated Creative Budget:", |
|
"box": [ |
|
68, |
|
242, |
|
271, |
|
262 |
|
], |
|
"linking": [ |
|
[ |
|
0, |
|
13 |
|
] |
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], |
|
"label": "question", |
|
"words": [ |
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{ |
|
"text": "Estimated", |
|
"box": [ |
|
68, |
|
243, |
|
146, |
|
261 |
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] |
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}, |
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{ |
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"text": "Creative", |
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"box": [ |
|
147, |
|
242, |
|
211, |
|
262 |
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] |
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}, |
|
{ |
|
"text": "Budget:", |
|
"box": [ |
|
212, |
|
242, |
|
271, |
|
260 |
|
] |
|
} |
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], |
|
"id": 13 |
|
}, |
|
{ |
|
"text": "Concept:", |
|
"box": [ |
|
70, |
|
264, |
|
129, |
|
282 |
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], |
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"linking": [ |
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[ |
|
0, |
|
14 |
|
] |
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], |
|
"label": "question", |
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"words": [ |
|
{ |
|
"text": "Concept:", |
|
"box": [ |
|
70, |
|
264, |
|
129, |
|
282 |
|
] |
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} |
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], |
|
"id": 14 |
|
}, |
|
{ |
|
"text": "Client Name:", |
|
"box": [ |
|
388, |
|
177, |
|
484, |
|
197 |
|
], |
|
"linking": [ |
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[ |
|
0, |
|
15 |
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] |
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], |
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"label": "question", |
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"words": [ |
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{ |
|
"text": "Client", |
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|
179, |
|
437, |
|
197 |
|
] |
|
}, |
|
{ |
|
"text": "Name:", |
|
"box": [ |
|
437, |
|
177, |
|
484, |
|
197 |
|
] |
|
} |
|
], |
|
"id": 15 |
|
}, |
|
{ |
|
"text": "Matter Number:", |
|
"box": [ |
|
388, |
|
198, |
|
504, |
|
218 |
|
], |
|
"linking": [ |
|
[ |
|
0, |
|
16 |
|
] |
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], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "Matter", |
|
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|
388, |
|
200, |
|
441, |
|
217 |
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] |
|
}, |
|
{ |
|
"text": "Number:", |
|
"box": [ |
|
441, |
|
198, |
|
504, |
|
218 |
|
] |
|
} |
|
], |
|
"id": 16 |
|
}, |
|
{ |
|
"text": "Project Title:", |
|
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|
387, |
|
218, |
|
485, |
|
239 |
|
], |
|
"linking": [ |
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[ |
|
0, |
|
17 |
|
] |
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], |
|
"label": "question", |
|
"words": [ |
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{ |
|
"text": "Project", |
|
"box": [ |
|
387, |
|
219, |
|
446, |
|
239 |
|
] |
|
}, |
|
{ |
|
"text": "Title:", |
|
"box": [ |
|
446, |
|
218, |
|
485, |
|
236 |
|
] |
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} |
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], |
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"id": 17 |
|
}, |
|
{ |
|
"text": "Est. Production Budget:", |
|
"box": [ |
|
388, |
|
237, |
|
561, |
|
257 |
|
], |
|
"linking": [ |
|
[ |
|
0, |
|
18 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "Est.", |
|
"box": [ |
|
388, |
|
240, |
|
416, |
|
257 |
|
] |
|
}, |
|
{ |
|
"text": "Production", |
|
"box": [ |
|
418, |
|
240, |
|
500, |
|
257 |
|
] |
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}, |
|
{ |
|
"text": "Budget:", |
|
"box": [ |
|
501, |
|
237, |
|
561, |
|
257 |
|
] |
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} |
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], |
|
"id": 18 |
|
}, |
|
{ |
|
"text": "Why are we advertising? What do we plan to achieve?", |
|
"box": [ |
|
68, |
|
324, |
|
255, |
|
357 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
19 |
|
], |
|
[ |
|
19, |
|
30 |
|
] |
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], |
|
"label": "header", |
|
"words": [ |
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{ |
|
"text": "Why", |
|
"box": [ |
|
68, |
|
325, |
|
103, |
|
345 |
|
] |
|
}, |
|
{ |
|
"text": "are", |
|
"box": [ |
|
103, |
|
325, |
|
132, |
|
345 |
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] |
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}, |
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{ |
|
"text": "we", |
|
"box": [ |
|
133, |
|
327, |
|
155, |
|
342 |
|
] |
|
}, |
|
{ |
|
"text": "advertising?", |
|
"box": [ |
|
156, |
|
324, |
|
255, |
|
342 |
|
] |
|
}, |
|
{ |
|
"text": "What", |
|
"box": [ |
|
70, |
|
344, |
|
94, |
|
357 |
|
] |
|
}, |
|
{ |
|
"text": "do", |
|
"box": [ |
|
94, |
|
345, |
|
107, |
|
356 |
|
] |
|
}, |
|
{ |
|
"text": "we", |
|
"box": [ |
|
109, |
|
345, |
|
120, |
|
356 |
|
] |
|
}, |
|
{ |
|
"text": "plan", |
|
"box": [ |
|
122, |
|
344, |
|
144, |
|
357 |
|
] |
|
}, |
|
{ |
|
"text": "to", |
|
"box": [ |
|
141, |
|
345, |
|
151, |
|
356 |
|
] |
|
}, |
|
{ |
|
"text": "achieve?", |
|
"box": [ |
|
154, |
|
342, |
|
193, |
|
356 |
|
] |
|
} |
|
], |
|
"id": 19 |
|
}, |
|
{ |
|
"text": "To whom are we talking? Who is the primary target? Is there a secondary target? What is their relationship to the brand what do they currently think about it?", |
|
"box": [ |
|
73, |
|
462, |
|
647, |
|
496 |
|
], |
|
"linking": [ |
|
[ |
|
4, |
|
20 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "To", |
|
"box": [ |
|
73, |
|
464, |
|
95, |
|
484 |
|
] |
|
}, |
|
{ |
|
"text": "whom", |
|
"box": [ |
|
96, |
|
465, |
|
142, |
|
483 |
|
] |
|
}, |
|
{ |
|
"text": "are", |
|
"box": [ |
|
142, |
|
465, |
|
170, |
|
482 |
|
] |
|
}, |
|
{ |
|
"text": "we", |
|
"box": [ |
|
172, |
|
466, |
|
193, |
|
483 |
|
] |
|
}, |
|
{ |
|
"text": "talking?", |
|
"box": [ |
|
196, |
|
462, |
|
260, |
|
482 |
|
] |
|
}, |
|
{ |
|
"text": "Who", |
|
"box": [ |
|
74, |
|
483, |
|
94, |
|
494 |
|
] |
|
}, |
|
{ |
|
"text": "is", |
|
"box": [ |
|
94, |
|
483, |
|
105, |
|
493 |
|
] |
|
}, |
|
{ |
|
"text": "the", |
|
"box": [ |
|
105, |
|
485, |
|
120, |
|
495 |
|
] |
|
}, |
|
{ |
|
"text": "primary", |
|
"box": [ |
|
120, |
|
485, |
|
155, |
|
496 |
|
] |
|
}, |
|
{ |
|
"text": "target?", |
|
"box": [ |
|
155, |
|
483, |
|
189, |
|
494 |
|
] |
|
}, |
|
{ |
|
"text": "Is", |
|
"box": [ |
|
189, |
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|
}, |
|
{ |
|
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|
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|
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|
{ |
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"box": [ |
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|
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{ |
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"text": "secondary", |
|
"box": [ |
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|
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{ |
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"box": [ |
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"box": [ |
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{ |
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{ |
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"box": [ |
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{ |
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|
"box": [ |
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{ |
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{ |
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], |
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"id": 20 |
|
}, |
|
{ |
|
"text": "What is the single most important message/idea we are trying to communicate? What is the unique selling position that will help us achieve our advertising goal? Are there any secondary messages?", |
|
"box": [ |
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74, |
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{ |
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{ |
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{ |
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|
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|
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{ |
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|
"box": [ |
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}, |
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{ |
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|
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|
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|
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|
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{ |
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|
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|
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|
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|
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|
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{ |
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|
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|
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|
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|
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{ |
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"text": "advertising", |
|
"box": [ |
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|
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|
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|
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{ |
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{ |
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|
"id": 21 |
|
}, |
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{ |
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"text": "What is the key benefit to the target? What's in it for the reader?", |
|
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"id": 22 |
|
}, |
|
{ |
|
"text": "Is there an offer/call to action? What are we offering the target to persuade him/her to act now? (A premium, sweepstakes, limited-time offer, free information, or something else?", |
|
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|
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|
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|
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|
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|
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|
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|
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|
"box": [ |
|
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|
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|
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|
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|
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|
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{ |
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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"text": "sweepstakes,", |
|
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|
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|
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|
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{ |
|
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|
"box": [ |
|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
}, |
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{ |
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|
"box": [ |
|
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|
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|
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|
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|
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{ |
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"text": "information,", |
|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
}, |
|
{ |
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"text": "something", |
|
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|
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|
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|
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|
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|
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|
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|
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|
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|
], |
|
"id": 23 |
|
}, |
|
{ |
|
"text": "What would we like our target to think? What would our target say after being exposed to our program?", |
|
"box": [ |
|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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|
}, |
|
{ |
|
"text": "think?", |
|
"box": [ |
|
314, |
|
765, |
|
366, |
|
786 |
|
] |
|
}, |
|
{ |
|
"text": "What", |
|
"box": [ |
|
75, |
|
786, |
|
99, |
|
797 |
|
] |
|
}, |
|
{ |
|
"text": "would", |
|
"box": [ |
|
99, |
|
786, |
|
126, |
|
799 |
|
] |
|
}, |
|
{ |
|
"text": "our", |
|
"box": [ |
|
126, |
|
789, |
|
143, |
|
799 |
|
] |
|
}, |
|
{ |
|
"text": "target", |
|
"box": [ |
|
142, |
|
786, |
|
169, |
|
797 |
|
] |
|
}, |
|
{ |
|
"text": "say", |
|
"box": [ |
|
170, |
|
788, |
|
184, |
|
798 |
|
] |
|
}, |
|
{ |
|
"text": "after", |
|
"box": [ |
|
187, |
|
786, |
|
207, |
|
797 |
|
] |
|
}, |
|
{ |
|
"text": "being", |
|
"box": [ |
|
208, |
|
786, |
|
233, |
|
799 |
|
] |
|
}, |
|
{ |
|
"text": "exposed", |
|
"box": [ |
|
235, |
|
786, |
|
273, |
|
799 |
|
] |
|
}, |
|
{ |
|
"text": "to", |
|
"box": [ |
|
272, |
|
786, |
|
285, |
|
797 |
|
] |
|
}, |
|
{ |
|
"text": "our", |
|
"box": [ |
|
284, |
|
786, |
|
299, |
|
797 |
|
] |
|
}, |
|
{ |
|
"text": "program?", |
|
"box": [ |
|
300, |
|
786, |
|
342, |
|
797 |
|
] |
|
} |
|
], |
|
"id": 24 |
|
}, |
|
{ |
|
"text": "c:\\my documents\\wp\\sample cid. doc", |
|
"box": [ |
|
67, |
|
932, |
|
243, |
|
947 |
|
], |
|
"linking": [], |
|
"label": "other", |
|
"words": [ |
|
{ |
|
"text": "c:\\my", |
|
"box": [ |
|
67, |
|
934, |
|
96, |
|
947 |
|
] |
|
}, |
|
{ |
|
"text": "documents\\wp\\sample", |
|
"box": [ |
|
98, |
|
932, |
|
204, |
|
947 |
|
] |
|
}, |
|
{ |
|
"text": "cid.", |
|
"box": [ |
|
207, |
|
933, |
|
225, |
|
946 |
|
] |
|
}, |
|
{ |
|
"text": "doc", |
|
"box": [ |
|
225, |
|
933, |
|
243, |
|
944 |
|
] |
|
} |
|
], |
|
"id": 25 |
|
}, |
|
{ |
|
"text": "1 of 2", |
|
"box": [ |
|
363, |
|
930, |
|
393, |
|
944 |
|
], |
|
"linking": [], |
|
"label": "other", |
|
"words": [ |
|
{ |
|
"text": "1", |
|
"box": [ |
|
363, |
|
933, |
|
371, |
|
944 |
|
] |
|
}, |
|
{ |
|
"text": "of", |
|
"box": [ |
|
373, |
|
930, |
|
386, |
|
944 |
|
] |
|
}, |
|
{ |
|
"text": "2", |
|
"box": [ |
|
385, |
|
930, |
|
393, |
|
944 |
|
] |
|
} |
|
], |
|
"id": 26 |
|
}, |
|
{ |
|
"text": "10/30/98 01:46 PM", |
|
"box": [ |
|
598, |
|
930, |
|
695, |
|
944 |
|
], |
|
"linking": [], |
|
"label": "other", |
|
"words": [ |
|
{ |
|
"text": "10/30/98", |
|
"box": [ |
|
598, |
|
930, |
|
643, |
|
944 |
|
] |
|
}, |
|
{ |
|
"text": "01:46", |
|
"box": [ |
|
648, |
|
930, |
|
676, |
|
943 |
|
] |
|
}, |
|
{ |
|
"text": "PM", |
|
"box": [ |
|
677, |
|
930, |
|
695, |
|
943 |
|
] |
|
} |
|
], |
|
"id": 27 |
|
}, |
|
{ |
|
"text": "β Loyalty", |
|
"box": [ |
|
559, |
|
359, |
|
603, |
|
373 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
28 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
559, |
|
359, |
|
570, |
|
370 |
|
] |
|
}, |
|
{ |
|
"text": "Loyalty", |
|
"box": [ |
|
568, |
|
359, |
|
603, |
|
373 |
|
] |
|
} |
|
], |
|
"id": 28 |
|
}, |
|
{ |
|
"text": "β Lead Generation", |
|
"box": [ |
|
559, |
|
374, |
|
653, |
|
387 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
29 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
559, |
|
374, |
|
569, |
|
384 |
|
] |
|
}, |
|
{ |
|
"text": "Lead", |
|
"box": [ |
|
573, |
|
374, |
|
601, |
|
385 |
|
] |
|
}, |
|
{ |
|
"text": "Generation", |
|
"box": [ |
|
601, |
|
374, |
|
653, |
|
387 |
|
] |
|
} |
|
], |
|
"id": 29 |
|
}, |
|
{ |
|
"text": "β Trial", |
|
"box": [ |
|
559, |
|
387, |
|
592, |
|
400 |
|
], |
|
"linking": [ |
|
[ |
|
19, |
|
30 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
559, |
|
390, |
|
569, |
|
398 |
|
] |
|
}, |
|
{ |
|
"text": "Trial", |
|
"box": [ |
|
571, |
|
387, |
|
592, |
|
400 |
|
] |
|
} |
|
], |
|
"id": 30 |
|
}, |
|
{ |
|
"text": "β Acquisition", |
|
"box": [ |
|
430, |
|
362, |
|
488, |
|
373 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
31 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
430, |
|
362, |
|
441, |
|
372 |
|
] |
|
}, |
|
{ |
|
"text": "Acquisition", |
|
"box": [ |
|
441, |
|
362, |
|
488, |
|
373 |
|
] |
|
} |
|
], |
|
"id": 31 |
|
}, |
|
{ |
|
"text": "β Up-Sell", |
|
"box": [ |
|
430, |
|
374, |
|
477, |
|
387 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
32 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
430, |
|
376, |
|
440, |
|
386 |
|
] |
|
}, |
|
{ |
|
"text": "Up-Sell", |
|
"box": [ |
|
443, |
|
374, |
|
477, |
|
387 |
|
] |
|
} |
|
], |
|
"id": 32 |
|
}, |
|
{ |
|
"text": "β Awareness", |
|
"box": [ |
|
430, |
|
390, |
|
490, |
|
401 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
33 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
430, |
|
390, |
|
441, |
|
400 |
|
] |
|
}, |
|
{ |
|
"text": "Awareness", |
|
"box": [ |
|
443, |
|
390, |
|
490, |
|
401 |
|
] |
|
} |
|
], |
|
"id": 33 |
|
}, |
|
{ |
|
"text": "β Retention", |
|
"box": [ |
|
293, |
|
360, |
|
345, |
|
375 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
34 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
293, |
|
362, |
|
303, |
|
373 |
|
] |
|
}, |
|
{ |
|
"text": "Retention", |
|
"box": [ |
|
304, |
|
360, |
|
345, |
|
375 |
|
] |
|
} |
|
], |
|
"id": 34 |
|
}, |
|
{ |
|
"text": "β Cross-Sell", |
|
"box": [ |
|
291, |
|
376, |
|
350, |
|
387 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
35 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
291, |
|
376, |
|
304, |
|
387 |
|
] |
|
}, |
|
{ |
|
"text": "Cross-Sell", |
|
"box": [ |
|
303, |
|
376, |
|
350, |
|
387 |
|
] |
|
} |
|
], |
|
"id": 35 |
|
}, |
|
{ |
|
"text": "β Direct Sale", |
|
"box": [ |
|
291, |
|
390, |
|
352, |
|
404 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
36 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
291, |
|
390, |
|
302, |
|
401 |
|
] |
|
}, |
|
{ |
|
"text": "Direct", |
|
"box": [ |
|
303, |
|
390, |
|
330, |
|
404 |
|
] |
|
}, |
|
{ |
|
"text": "Sale", |
|
"box": [ |
|
331, |
|
390, |
|
352, |
|
401 |
|
] |
|
} |
|
], |
|
"id": 36 |
|
}, |
|
{ |
|
"text": "β Other", |
|
"box": [ |
|
293, |
|
404, |
|
331, |
|
415 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
37 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
293, |
|
405, |
|
301, |
|
415 |
|
] |
|
}, |
|
{ |
|
"text": "Other", |
|
"box": [ |
|
302, |
|
404, |
|
331, |
|
415 |
|
] |
|
} |
|
], |
|
"id": 37 |
|
}, |
|
{ |
|
"text": "β Change Image Perception", |
|
"box": [ |
|
110, |
|
406, |
|
236, |
|
417 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
38 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
110, |
|
406, |
|
120, |
|
417 |
|
] |
|
}, |
|
{ |
|
"text": "Change", |
|
"box": [ |
|
122, |
|
406, |
|
157, |
|
417 |
|
] |
|
}, |
|
{ |
|
"text": "Image", |
|
"box": [ |
|
158, |
|
406, |
|
186, |
|
417 |
|
] |
|
}, |
|
{ |
|
"text": "Perception", |
|
"box": [ |
|
186, |
|
406, |
|
236, |
|
416 |
|
] |
|
} |
|
], |
|
"id": 38 |
|
}, |
|
{ |
|
"text": "β New Product/Package Intro.", |
|
"box": [ |
|
109, |
|
391, |
|
242, |
|
405 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
39 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
109, |
|
391, |
|
120, |
|
402 |
|
] |
|
}, |
|
{ |
|
"text": "New", |
|
"box": [ |
|
122, |
|
391, |
|
143, |
|
405 |
|
] |
|
}, |
|
{ |
|
"text": "Product/Package", |
|
"box": [ |
|
144, |
|
391, |
|
217, |
|
404 |
|
] |
|
}, |
|
{ |
|
"text": "Intro.", |
|
"box": [ |
|
218, |
|
391, |
|
242, |
|
404 |
|
] |
|
} |
|
], |
|
"id": 39 |
|
}, |
|
{ |
|
"text": "β Competitive Blocking", |
|
"box": [ |
|
110, |
|
377, |
|
214, |
|
389 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
40 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
110, |
|
378, |
|
120, |
|
388 |
|
] |
|
}, |
|
{ |
|
"text": "Competitive", |
|
"box": [ |
|
122, |
|
378, |
|
172, |
|
389 |
|
] |
|
}, |
|
{ |
|
"text": "Blocking", |
|
"box": [ |
|
173, |
|
377, |
|
214, |
|
388 |
|
] |
|
} |
|
], |
|
"id": 40 |
|
}, |
|
{ |
|
"text": "β Relationship-Building", |
|
"box": [ |
|
110, |
|
362, |
|
214, |
|
376 |
|
], |
|
"linking": [ |
|
[ |
|
3, |
|
41 |
|
] |
|
], |
|
"label": "question", |
|
"words": [ |
|
{ |
|
"text": "β", |
|
"box": [ |
|
110, |
|
362, |
|
120, |
|
375 |
|
] |
|
}, |
|
{ |
|
"text": "Relationship-Building", |
|
"box": [ |
|
122, |
|
363, |
|
214, |
|
376 |
|
] |
|
} |
|
], |
|
"id": 41 |
|
} |
|
] |
|
} |