context1: Born into great <strong>wealth</strong>, his grandfather Henry Phipps was a major philanthropist who had amassed a fortune as the second largest shareholder in the Carnegie Steel Company. Educated at Harvard University, Ogden Phipps became a champion Court tennis player, capturing the U.S. championship seven times and the British championship once. In 2001, he was inducted into the International Court Tennis Hall of <strong>Fame</strong>.
context2: The advertisers portrayed the local smoker in chic surroundings, dressed elegantly and smoking the particular brand, associating <strong>wealth</strong> with increased cigarette consumption, and <strong>fame</strong> or celebrity status with smoking their brand≥. The success of the advertisers was also obvious in Europe, using an opposite effect. They used the brand’s glamorous Oriental mystique, persuading young Western smokers who wanted to boast connections with the exotic Middle East, to buy their brand.