context1: Prospect researchers will conduct research to <strong>evaluate</strong> a prospect's ability to give, also called capacity (how much the individual is worth) and warmth toward the organization, a.k.a. affinity (how close the prospect feels to the organization). Prospect researchers may also <strong>analyze</strong> data in a donor or constituent database to identify new potential major donors or to predict which groups of constituents are most likely to make major gifts.
context2: It <strong>evaluates</strong> the company’s ability to pay its bills while indicating if there is enough cash for routine operations. Some other financial documents that need to be examined include the following: general journal, general ledger, sales journal, purchases journal, cash receipts journal, and cash disbursements journal. Even though forensic accountants need to <strong>analyze</strong> and compare financial statements most cases of fraudulent activity will not be in plain sight.