context1: <strong>People</strong> of the highlands engage in colourful local rituals that are called sing sings. They paint themselves and dress up with feathers, pearls and <strong>animal</strong> skins to represent birds, trees or mountain spirits. Sometimes an important event, such as a legendary battle, is enacted at such a musical festival.
context2: Another phenomenon—also from psychology—that works against an objective assessment is group thinking. As social <strong>animals</strong>, it is not easy to stick to an opinion that differs markedly from that of a majority of the group. An example with which one may be familiar is the reluctance to enter a restaurant that is empty; <strong>people</strong> generally prefer to have their opinion validated by those of others in the group.