diff --git "a/00089066-b0f2-43aa-88a4-08c74fbfbe05.json" "b/00089066-b0f2-43aa-88a4-08c74fbfbe05.json" new file mode 100644--- /dev/null +++ "b/00089066-b0f2-43aa-88a4-08c74fbfbe05.json" @@ -0,0 +1,40 @@ +{ + "interaction_id": "00089066-b0f2-43aa-88a4-08c74fbfbe05", + "search_results": [ + { + "page_name": "Red Bull: How the conglomerate is making strides in football?", + "page_url": "https://khelnow.com/football/red-bull-group-football-teams-details", + "page_snippet": "Since taking over a number of football teams in the world, Red Bull have managed to secure a number of titles through their sides.Note: In addition to these clubs, Red Bull also holds ownership of FC Liefering which plays in the second-tier of Austria\u2019s professional football level. It acts as a feeder club to FC Red Bull Salzburg and is also known as their farm team. It was instrumental in Salzburg\u2019s victory in the 2016/17 edition of the UEFA Youth League. This was a timely move by the company, as they acquired the ownership of Bragantino rather than biding the time and waiting for Red Bull Brasil to step up the gruesome ladder gradually. However, Red Bull Brasil still remains active. It would function as a development team of Red Bull Bragantino. It would function as a development team of Red Bull Bragantino. In the 2020 season, they would compete in the Campeonato Paulista S\u00e9rie A2. It is the second-level of Sao Paulo state\u2019s second tier of professional football championship. Note: In addition to these clubs, Red Bull also holds ownership of FC Liefering which plays in the second-tier of Austria\u2019s professional football level. Accordingly, a complete makeover and rebranding followed after which the name was altered to New York Red Bulls. They compete in the Eastern Conference of the Major League Soccer. More importantly, this is an interesting city as it hosts both the New York Red Bulls and New York City FC; arguably two of the most expansive and prominent football groups currently.", + "page_result": "Red Bull: How the conglomerate is making strides in football?
\"Khel
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World Football

Red Bull: How the conglomerate is making strides in football?

Published at :April 29, 2020 at 10:48 PM
Modified at :February 28, 2023 at 11:55 PM
\"Post

Tarkesh Jha

The Austrian company has taken over several football teams across the world and have made significant development in the sport.

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The emergence of Red Bull from an energy drink manufacturer to a lucrative group determined to make its mark in world football has been a fascinating journey altogether.

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They have vested interests in multiple sports, but their attempts to gradually reap the rewards of the seeds that they have sown in football seem to be an interesting topic to ponder upon. The company currently owns several football clubs throughout the world in RB Leipzig, New York Red Bulls, Red Bull Brasil/Red Bull Bragantino, and FC Red Bull Salzburg.

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Red Bull\u2019s commercialization and rather ruthless approach to overturn the complete structures of the clubs that they have taken over initially invited a fair amount of wrath from some quarters of the footballing fraternity.

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They do things in their way, efficiently, however, often at the cost of the displeasure of the original supporters of the clubs. However, this method and approach has looked to work in their favor so far. Without further ado, let us assess the clubs and how they have fared ever since coming under Red Bull\u2019s umbrella:  

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FC Red Bull Salzburg

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Red Bull\u2019s takeover of Salzburg has been often described as radical from the commencement. There was unrest since the beginning, with the company seeming to be hell-bent to erase every bit of history associated with the entity before they came into the picture.

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This even led to them proclaiming on the official website that the club was formed in 2005; which was later removed due to timely interference from the Austrian Football Association. On the field though, they have been peerlessly dominant.

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Red Bull Salzburg has won the Austrian Bundesliga 10 times since 2006-07 season
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RB Salzburg have claimed a whopping 10 Austrian Bundesliga titles starting from the 2006-07 season. On the four occasions when they couldn\u2019t emerge victorious, they finished as the runners-up. Their other honors include six Austrian Cup championships and a UEFA Youth League title in 2016-17.

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The latter is more prominent considering that it also somewhat showcases that Red Bull have managed to change the dynamics of the club upside down and that is reflected in the success of their junior teams too.

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Football stars as Naby Keita and Sadio Mane rose to fame at Red Bull Salzburg
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Remarkable talents such as Sadio Mane, Naby Keita and more recently Erling Braut-Halland have used RB Salzburg as a launch-pad to elevate their respective careers to greater heights.

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Despite their unmatched success domestically, efforts still might have to be made to replicate similar consistency on the European front though.

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New York Red Bulls

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Previously referred to as the MetroStars, Red Bull purchased the club in March 2006. Accordingly, a complete makeover and rebranding followed after which the name was altered to New York Red Bulls.

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They compete in the Eastern Conference of the Major League Soccer. More importantly, this is an interesting city as it hosts both the New York Red Bulls and New York City FC; arguably two of the most expansive and prominent football groups currently.

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New York Red Bulls have not won the MLS Cup till now
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However, their relative success on the field is a bit intriguing to assess. They have won the Supporters\u2019 Shield thrice since 2013, but no MLS Cup has been secured so far.

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On the other hand, the most remarkable moment in the earlier years could possibly be landing Thierry Henry to the club in 2010.

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The Frenchman is the third highest goal-scorer in their history, having netted on 52 occasions during his nearly five-year long stint with them.

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It could be argued that the focus has primarily shifted to Red Bulls\u2019 venture in Germany i.e. RB Leipzig. Hence, their interests in New York and the MLS have donned a secondary role for the time being.

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RB Leipzig

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RasenBallsport Bull Leipzig is by far the conglomerate\u2019s most ambitious project in the world of football thus far. Red Bull acquired the playing rights of SSV Markranstadt in 2009.

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The desire was to get promoted to the first-tier Bundesliga in eight years. Their progress has been seamless until now, as they secured a place in topmost level of German football in May 2016.

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RB Leipzig became the runners up in the Bundesliga in their debut season
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Later on, they even managed to qualify for the 2017-18 UEFA Champions League as they had become the runners-up of the Bundesliga in their very debut season.

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Leipzig made easy work of the lower tiers of the system, and they have proven that they are worthy enough to play against the best football clubs in the country on a regular basis.

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Red Bull had made it clear from the start that they craved for total control over the proceedings of the club, which is evident by their absolutely harmonious progression through the levels over the years.

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They even managed to lure the most lucrative and sought after young manager in the circuit; Julian Nagelsmann, who had attracted interest even from the likes of Bayern Munich possibly but chose Leipzig as his destination.

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In the 2019/20 Bundesliga season, Leipzig are placed in the third spot and are separated by merely five points from the first-placed Bayern Munich.

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Meanwhile, they even made their way to the quarterfinals of the UEFA Champions League by notching a 4-0 aggregate victory over Tottenham Hotspur in the present campaign. Needless to say, the road ahead looks quite bright for this particular club.  

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Red Bull Brasil - Red Bull Bragantino

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The individual existence of Red Bull Brasil and Clube Atletico Bragantino and their subsequent merger makes up for an intriguing case. RB Brasil was formed in 2007 and it competes professionally in the Sao Paulo state\u2019s professional football level.

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They started off their journey from the Campeonato Paulista Segunda Divis\u00e3o, which is the fourth tier of Sao Paulo\u2019s state football.

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They made timely promotions from thereon but they eventually failed to get inducted into the Campeonato Brasileiro S\u00e9rie A (top-tier of Brazil\u2019s football league system).

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Accordingly, Red Bull partnered along with Clube Atletico Bragantino in April 2019. As a part of this collaboration, Red Bull gained control over Bragantino\u2019s management and football-related assets and issues.

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This association came into effect when Bragantino were playing in the Serie B, and they effectively became the champions of the 2019 edition. Due to the same, Red Bull Bragantino is now a part of the Serie A.

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This was a timely move by the company, as they acquired the ownership of Bragantino rather than biding the time and waiting for Red Bull Brasil to step up the gruesome ladder gradually.

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However, Red Bull Brasil still remains active. It would function as a development team of Red Bull Bragantino. In the 2020 season, they would compete in the Campeonato Paulista S\u00e9rie A2.

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It is the second-level of Sao Paulo state\u2019s second tier of professional football championship.

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Note: In addition to these clubs, Red Bull also holds ownership of FC Liefering which plays in the second-tier of Austria\u2019s professional football level. It acts as a feeder club to FC Red Bull Salzburg and is also known as their farm team. It was instrumental in Salzburg\u2019s victory in the 2016/17 edition of the UEFA Youth League.

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", + "page_last_modified": "" + }, + { + "page_name": "Red Bull soccer teams: How many soccer teams does Red Bull own ...", + "page_url": "https://sportsbrief.com/football/36914-red-bull-soccer-teams-how-soccer-teams-red-bull-sponsor/", + "page_snippet": "Red Bull soccer teams are known for their distinctive playing style and success in their respective leagues. They also have a strong focus on player developmentRed Bull has several soccer teams under its ownership and sponsorship. These teams are part of the firm's Global Soccer franchise, and all adhere to an identical philosophy and approach to the game. The franchise also has a strong focus on player development, with a number of academies and training centres across the globe. Leipzig fans cheer on their team at the Red Bull Arena on 10 September 2022. Red Bull GmbH's main office is in Salzburg's Fuschl am See. As of March 2023, they own 4 teams. The company started their foray into sports ownership by acquiring Austria Salzburg in 2005. The Energy Drink firm has some fast-rising football teams in big soccer countries, including the United States, Germany, Austria and Brazil. This is a brief overview of all the Red Bull teams. These teams are part of the firm's Global Soccer franchise, and all adhere to an identical philosophy and approach to the game. The franchise also has a strong focus on player development, with a number of academies and training centres across the globe. Leipzig fans cheer on their team at the Red Bull Arena on 10 September 2022. Photo: Jan Woitas Source: Getty Images \u00b7 The expansion of the multi-club ownership model has been one of the biggest trends in football club ownership in recent years. Red Bull GmbH's main office is in Salzburg's Fuschl am See. As of March 2023, they own 4 teams. The company started their foray into sports ownership by acquiring Austria Salzburg in 2005. The Energy Drink firm has some fast-rising football teams in big soccer countries, including the United States, Germany, Austria and Brazil.", + "page_result": "Red Bull soccer teams: How many soccer teams does Red Bull own and sponsor?
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\"Red

Red Bull soccer teams: How many soccer teams does Red Bull own and sponsor?

Kenneth Mwenda
updated at April 12, 2023 at 8:28 PM
In this article:
\"Bundesliga
GER Bundesliga
Germany

Red Bull has several soccer teams under its ownership and sponsorship. These teams are part of the firm's Global Soccer franchise, and all adhere to an identical philosophy and approach to the game. The franchise also has a strong focus on player development, with a number of academies and training centres across the globe.

\"Red
Leipzig fans cheer on their team at the Red Bull Arena on 10 September 2022. Photo: Jan Woitas
Source: Getty Images

The expansion of the multi-club ownership model has been one of the biggest trends in football club ownership in recent years. The majority of football clubs used to be owned by wealthy local businesspeople or consortiums, but things have drastically changed since then, and not just because super-wealthy nations and billionaires have entered the game.

Multi-club ownership is a business strategy in which one investor purchases and finances multiple clubs. These various clubs will occasionally be fairly independent, while other times, they will be closely bound by a set of explicitly stated principles and practises. The latter is unquestionably true regarding the Red Bull ownership model.

The Red Bull GmbH franchise

\"Rll
A photo of the Red Bull Arena in Saxony, Leipzig, taken on 10 September 2022. Photo: Jan Woitas
Source: Getty Images

The Austrian private company is well-known for its line of energy drinks of the same name. It also has a reputation for sponsoring various teams and sporting events. It was established in 1984 by businessmen Dietrich Mateschitz, an Austrian, and Chaleo Yoovidhya, a Thai. Red Bull GmbH's main office is in Salzburg's Fuschl am See.

How many soccer teams do Red Bull own?

As of March 2023, they own 4 teams. The company started their foray into sports ownership by acquiring Austria Salzburg in 2005. The Energy Drink firm has some fast-rising football teams in big soccer countries, including the United States, Germany, Austria and Brazil. This is a brief overview of all the Red Bull teams.

1. FC Red Bull Salzburg | Austria

\"Red
The FC Red Bull Salzburg team after the Admiral Bundesliga match against LASK at Raiffeisen Arena on March 11, 2023, in Linz, Austria. Photo: Andreas Schaad
Source: Getty Images

FC Red Bull Salzburg is an Austrian football team headquartered in Wals-Siezenheim and competes in the Austrian Bundesliga, the top division of Austrian football. The Red Bull Arena serves as their home pitch. When participating in UEFA competitions, the club competes under FC Salzburg and dons a modified crest due to sponsorship restrictions.

Prior to being purchased by Red Bull GmbH in 2005, the club was known as SV Austria Salzburg and had a number of sponsored names. The firm changed the club's name and its colours from the customary violet and white to red and white. Some of the team's supporters started a new club called SV Austria Salzburg due to the change.

2. New York Red Bulls | United States

\"Red
Luquinhas #82 of New York Red Bulls celebrates his goal during the Major League Soccer match against Columbus Crew at Red Bull Arena on March 18, 2023, in Harrison, New Jersey. Photo: Ira L. Black
Source: Getty Images

The New York Red Bulls is an American professional soccer team in the New York metropolitan area. The club is an Eastern Conference team in Major League Soccer (MLS).

The team was founded in October 1994, and they debuted as the New York/New Jersey MetroStars for the league's inaugural season in 1996. The team was bought by Red Bull GmbH in 2006 and rebranded under its current name as a member of the organization's international network of football clubs.

After playing at Giants Stadium, the club moved to Red Bull Arena in Harrison, New Jersey, in 2010. The club and New York City FC, which joined the league in 2015, are the two MLS teams based in the New York metropolitan area.

3. RB Leipzig | Germany

\"How
RB Leipzig players after the Bundesliga match between VfL Bochum 1848 and RB Leipzig at Vonovia Ruhrstadion on March 18, 2023, in Bochum, Germany. Photo: Stefan Brauer
Source: Getty Images

RB Leipzig is one of the best Red Bull soccer teams worldwide. The headquarters of the German professional football team are in Leipzig, Saxony. Red Bull GmbH, which bought the playing rights of fifth-tier team SSV Markranst\u00e4dt with the goal of advancing the new club to the Bundesliga's top division within eight years, took the initiative to found the club in 2009.

The subsidiary RasenBallsport Leipzig GmbH manages the men's professional football team. The Red Bull Arena is where RB Leipzig plays its home games. The club's nickname is Die Roten Bullen (English: The Red Bulls).

4. Red Bull Bragantino | Brazil

\"Why
Red Bull Bragantino players celebrate after scoring during a match against Velez Sarsfield at Jose Amalfitani Stadium on April 14, 2022, in Buenos Aires, Argentina. Photo: Marcelo Endelli
Source: Getty Images

The Brazilian football team Red Bull Bragantino also called Bragantino is based in Bragan\u00e7a Paulista, Paulo. It competes in the Campeonato Paulista S\u00e9rie A1, the top division of the S\u00e3o Paulo state football league, and the S\u00e9rie A, the top division of the Brazilian football league system.

Before Red Bull GmbH took over club management in 2020, the team was known as Clube Atl\u00e9tico Bragantino. The firm changed the club's name and its colours from the customary black and white to red and white.

5. FC Liefering

\"Red
FC Liefering players celebrate after a match against SV Horn at Red Bull Arena on March 10, 2023, in Salzburg, Austria. Photo: Andreas Schaad
Source: Getty Images

FC Liefering GmbH is an Austrian association football club, formerly from Liefering, a part of Salzburg. It currently competes in Austrian football's Second League, the second tier. Liefering has served as FC Red Bull Salzburg's backup team in the Austrian Football Bundesliga since 2012.

Why does Red Bull own so many soccer teams?

The Austrian company's goal is to boost revenue rather than simply spread awareness of its energy drink brand. Each club within the ownership model employs a comparable playing philosophy, which is one of the reasons their internal supply chain of players has been so successful.

This indicates that players can move between these teams fairly easily, whether sold to the top team or loaned to a smaller club. By developing precise profiles and precise requirements for the players they bring in, they strengthen the process in their scouting system by signing and developing players who are capable of functioning successfully in this kind of system.

This tactic has produced an outstanding wave of recruitment and talent development. Even though Red Bull Ghana, the company's first African branch, was shut down in 2014, the firm still has a significant presence on the continent.

\"Red
Sadio Mane of RC Salzburg and Ricardo van Rhijn of Ajax during the Europa League match on February 27, 2014, at the Red Bull Arena in Salzburg, Austria. Photo: VI Images
Source: Getty Images

Sadio Man\u00e9, Naby Keita, Dayot Upamecano, Patson Daka, and Enock Mwepu are just a few of the undervalued players their scouting network has discovered and turned into huge profits from. Other notable players who rose through the Red Bull ranks include Erling Haaland of Manchester City, Takumi Minamino of Monaco, Timo Werner of RB Leipzig, and Hwang Hee-Chan of Wolves.

Being pretty big in professional soccer teams is one thing, but Red Bull has not stopped there. In actuality, they contribute to the marketing of a number of sports. The company sponsors other sporting events, including racing through its Red Bull Racing Brand.

READ ALSO: Nike athletes: A list of the most influential athletes sponsored by Nike

SportsBrief has published an article about the most influential athletes sponsored by Nike. While the brand is well known for its great sportswear and sneakers, it is also famous for its great deals with athletes. A Nike endorsement is a dream for any athlete, no matter the sport. Click the above link to read more!

Authors
\"Kenneth
Kenneth Mwenda
Kenneth Mwenda is a business and sports writer with over five years of experience. At Sportsbrief, he contributes to writing biographies and listicles.
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", + "page_last_modified": "" + }, + { + "page_name": "Category:Football clubs owned by Red Bull - Simple English Wikipedia, ...", + "page_url": "https://simple.wikipedia.org/wiki/Category:Football_clubs_owned_by_Red_Bull", + "page_snippet": "", + "page_result": "\n\n\n\nCategory:Football clubs owned by Red Bull - Simple English Wikipedia, the free encyclopedia\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJump to content\n
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Category:Football clubs owned by Red Bull

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Retrieved from \"https://simple.wikipedia.org/w/index.php?title=Category:Football_clubs_owned_by_Red_Bull&oldid=8964582\"
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    Would a Red Bull-Owned Team, Like RB Leipzig, Work in England?

    Graham Ruthven@@grahamruthven\"X.comFeatured ColumnistDecember 1, 2016

    \"Leipzig's
    JOHN MACDOUGALL/Getty Images

    The Bundesliga, for so long the epitome of footballing self-assurance and sometimes self-righteousness, isn't so comfortable in its own skin right now.

    Supporters still swill beer while swaying in masses of choreographed unity, having paid less for their tickets than most Premier League fans pay to park their car at the ground, but look at the top of the league table and there is an anomaly.\u00a0

    RB Leipzig are that anomaly. Having won seven straight games, they hold a three-point lead over Bayern Munich and all the rest at the peak of the German top flight.

    That in itself is not especially revelatory. The Bundesliga has had shock champions before, most recently in 2009, when Wolfsburg lifted the title. Stuttgart's triumph in 2007 was also a surprise.

    \"\"
    Jens Meyer/Associated Press

    It's how they got there that rankles. RB Leipzig only won promotion to the Bundesliga in May, but they were already renowned by the time they played their first-ever top-flight game this season. They are the most hated club in Germany. A blot against an otherwise pristine copybook, as it is widely seen.\u00a0

    The club was only formed in 2009 when Austrian energy drink company Red Bull acquired the playing licence of German fifth-tier club Markranstadt. League rules in the country prevent commercialisation of certain aspects of a club, like its badge or name. RB Leipzig\u2014Rasenballsport Leipzig to give them their official name, Red Bull Leipzig to give them the name everyone knows them by\u2014found a way to bend those rules.

    This commercialisation, of course, goes directly against the grain of German football's identity. The so-called \"50-plus-one\" rule stipulates that clubs must hold a majority of their own voting rights. Only specific investors who have been involved with a certain club for more than a 20-year period can apply for an exception to the 50-plus-one rule.\u00a0

    \"Would
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    This deters outside investors from entering the German game, but RB Leipzig found a way to get around this rule. The majority of their memberships\u2014which cost \u20ac1,000 a year\u2014are held by Red Bull employees and associates. Their critics say they have found a way to corrupt German football's spirit.

    Their on-the-field exerts have seen them called the Leicester City of the Bundesliga, but German football fans balk at such a suggestion. Leicester's story of triumph was a fairytale, a modern-day David versus Goliath. RB Leipzig have instead, as so many see it, circumvented the rules the Bundesliga holds so dearly in order to get an advantage on the competition. In this instance, David is cheating to get the better of Goliath.\u00a0

    \"Ralf
    Ralf RangnickJens Meyer/Associated Press/Associated Press/Associated Press

    So could this ever happen in England? Recent reports\u00a0suggest Red Bull is looking to buy an English club, with RB Leipzig's director of sport Ralf Rangnick taking in games at Chelsea, Charlton and Brentford,\u00a0as per Charles Sale of\u00a0the Daily Mail. Borussia Dortmund CEO Hans-Joachim Watzke once derided RB Leipzig as just a vehicle \"to sell cans of soda,\u201d\u00a0as per Reuters (via Eurosport), but now that vehicle could stop off in England.

    English football doesn't quite possess a culture of anti-commercialism like German football does, and so Red Bull might find a more hospitable environment. Football Association, Premier League and English Football League rules are a lot less stringent than they are in Germany, for starters, making it easier for a club to be moulded as a reflection of a brand.

    There would be a backlash, undoubtedly, if Red Bull did buy out a club in the Premier League or English Football League, but would it face the same nationwide opposition it has in Germany?\u00a0

    As well as RB Leipzig, Red Bull owns clubs in Austria, Ghana, Brazil and the United States. It's the latter that provides the most compelling case.

    In New York, Red Bull has long been protested against in its ownership of the city's original MLS franchise. Unlike in Germany, the Red Bulls are free to wear the company logos on their shirt and in their crest, with the team's cherished \"MetroStars\" name unashamedly replaced with the brand name of an energy drink. Nothing was in place to protect them as has protected Leipzig, to a certain extent.

    \"HARRISON,
    Jeff Zelevansky/Getty Images

    A certain section of supporters still turn up to New York Red Bulls home games, at the undoubtedly stunning stadium the company built for the club in Harrison, New Jersey, wearing MetroStars colours. They will never be fully comfortable with the way the soul of the franchise was so readily sold to a brand, but protests and unrest have faded in recent years. It is, after all, difficult to protest a winning team with too much ferocity.

    The New York Red Bulls have finished top of the Eastern Conference regular season standings for two years in succession, with the Harrison club now considered a formidable force in MLS. They still haven't won the championship\u2014something that hangs heavily round the neck of everyone at the club\u2014but their organisation and strategy cannot be faulted. Red Bull runs a good football team.

    It would appear to be the case at Leipzig, too. While the core structure of the club is controversial to say the least, very few can find fault with the sporting aspect of how RB Leipzig have been guided through four tiers in the space of just five years.

    Their transfer strategy has seen them shrewdly sign some of the brightest young talents in Germany and across Europe\u2014like Oliver Burke from Nottingham Forest. In one isolated sense, they are the archetypal Bundesliga club.

    \"\"
    Jens Meyer/Associated Press

    In England, such success and transfer-market nous would likely appease any fanbase disgruntled by the hypothetical Red Bull takeover of their club. Supporters in England have already conceded to the ways of capitalism, with the Premier League now a global brand as much as it is a football division.

    Of course, English football isn't quite the commercial free-for-all it's frequently painted as. Pete Winkelman, chairman of the country's most-hated club, MK Dons, who infamously moved from Wimbledon to Milton Keynes in 2003, would attest to that. However, English football would accommodate a Red Bull-owned club more readily than most countries.\u00a0

    With English football more eager than most to sell itself as billboard space, counting out very little as off limits for sponsors, it would be a natural, if somewhat sad, progression if that were to one day extend to the name and identity of a club itself.

    Red Bull Chelsea, Red Bull Charlton or Red Bull Brentford might seem a fanciful notion, but it could very quickly become feasible.

    Pigs may well fly before it happens, but keep in mind how a certain energy drink gives you wings.

    • Facebook Logo
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    ", + "page_last_modified": "" + }, + { + "page_name": "Red Bull: How the conglomerate is making strides in football?", + "page_url": "https://khelnow.com/football/red-bull-group-football-teams-details", + "page_snippet": "Since taking over a number of football teams in the world, Red Bull have managed to secure a number of titles through their sides.Note: In addition to these clubs, Red Bull also holds ownership of FC Liefering which plays in the second-tier of Austria\u2019s professional football level. It acts as a feeder club to FC Red Bull Salzburg and is also known as their farm team. It was instrumental in Salzburg\u2019s victory in the 2016/17 edition of the UEFA Youth League. This was a timely move by the company, as they acquired the ownership of Bragantino rather than biding the time and waiting for Red Bull Brasil to step up the gruesome ladder gradually. However, Red Bull Brasil still remains active. It would function as a development team of Red Bull Bragantino. It would function as a development team of Red Bull Bragantino. In the 2020 season, they would compete in the Campeonato Paulista S\u00e9rie A2. It is the second-level of Sao Paulo state\u2019s second tier of professional football championship. Note: In addition to these clubs, Red Bull also holds ownership of FC Liefering which plays in the second-tier of Austria\u2019s professional football level. Accordingly, a complete makeover and rebranding followed after which the name was altered to New York Red Bulls. They compete in the Eastern Conference of the Major League Soccer. More importantly, this is an interesting city as it hosts both the New York Red Bulls and New York City FC; arguably two of the most expansive and prominent football groups currently.", + "page_result": "Red Bull: How the conglomerate is making strides in football?
    \"Khel
    HomeSportsLive Score

    World Football

    Red Bull: How the conglomerate is making strides in football?

    Published at :April 29, 2020 at 10:48 PM
    Modified at :February 28, 2023 at 11:55 PM
    \"Post

    Tarkesh Jha

    The Austrian company has taken over several football teams across the world and have made significant development in the sport.

    \n\n\n\n

    The emergence of Red Bull from an energy drink manufacturer to a lucrative group determined to make its mark in world football has been a fascinating journey altogether.

    \n\n\n\n

    They have vested interests in multiple sports, but their attempts to gradually reap the rewards of the seeds that they have sown in football seem to be an interesting topic to ponder upon. The company currently owns several football clubs throughout the world in RB Leipzig, New York Red Bulls, Red Bull Brasil/Red Bull Bragantino, and FC Red Bull Salzburg.

    \n\n\n\n\n\n

    Red Bull\u2019s commercialization and rather ruthless approach to overturn the complete structures of the clubs that they have taken over initially invited a fair amount of wrath from some quarters of the footballing fraternity.

    \n\n\n\n

    They do things in their way, efficiently, however, often at the cost of the displeasure of the original supporters of the clubs. However, this method and approach has looked to work in their favor so far. Without further ado, let us assess the clubs and how they have fared ever since coming under Red Bull\u2019s umbrella:  

    \n\n\n\n

    FC Red Bull Salzburg

    \n\n\n\n

    Red Bull\u2019s takeover of Salzburg has been often described as radical from the commencement. There was unrest since the beginning, with the company seeming to be hell-bent to erase every bit of history associated with the entity before they came into the picture.

    \n\n\n\n

    This even led to them proclaiming on the official website that the club was formed in 2005; which was later removed due to timely interference from the Austrian Football Association. On the field though, they have been peerlessly dominant.

    \n\n\n\n
    \n
    \"\"
    Red Bull Salzburg has won the Austrian Bundesliga 10 times since 2006-07 season
    \n
    \n\n\n\n

    RB Salzburg have claimed a whopping 10 Austrian Bundesliga titles starting from the 2006-07 season. On the four occasions when they couldn\u2019t emerge victorious, they finished as the runners-up. Their other honors include six Austrian Cup championships and a UEFA Youth League title in 2016-17.

    \n\n\n\n

    The latter is more prominent considering that it also somewhat showcases that Red Bull have managed to change the dynamics of the club upside down and that is reflected in the success of their junior teams too.

    \n\n\n\n
    \n
    \"\"
    Football stars as Naby Keita and Sadio Mane rose to fame at Red Bull Salzburg
    \n
    \n\n\n\n

    Remarkable talents such as Sadio Mane, Naby Keita and more recently Erling Braut-Halland have used RB Salzburg as a launch-pad to elevate their respective careers to greater heights.

    \n\n\n\n

    Despite their unmatched success domestically, efforts still might have to be made to replicate similar consistency on the European front though.

    \n\n\n\n

    New York Red Bulls

    \n\n\n\n

    Previously referred to as the MetroStars, Red Bull purchased the club in March 2006. Accordingly, a complete makeover and rebranding followed after which the name was altered to New York Red Bulls.

    \n\n\n\n

    They compete in the Eastern Conference of the Major League Soccer. More importantly, this is an interesting city as it hosts both the New York Red Bulls and New York City FC; arguably two of the most expansive and prominent football groups currently.

    \n\n\n\n
    \n
    \"\"
    New York Red Bulls have not won the MLS Cup till now
    \n
    \n\n\n\n

    However, their relative success on the field is a bit intriguing to assess. They have won the Supporters\u2019 Shield thrice since 2013, but no MLS Cup has been secured so far.

    \n\n\n\n

    On the other hand, the most remarkable moment in the earlier years could possibly be landing Thierry Henry to the club in 2010.

    \n\n\n\n\n\n

    The Frenchman is the third highest goal-scorer in their history, having netted on 52 occasions during his nearly five-year long stint with them.

    \n\n\n\n

    It could be argued that the focus has primarily shifted to Red Bulls\u2019 venture in Germany i.e. RB Leipzig. Hence, their interests in New York and the MLS have donned a secondary role for the time being.

    \n\n\n\n

    RB Leipzig

    \n\n\n\n

    RasenBallsport Bull Leipzig is by far the conglomerate\u2019s most ambitious project in the world of football thus far. Red Bull acquired the playing rights of SSV Markranstadt in 2009.

    \n\n\n\n

    The desire was to get promoted to the first-tier Bundesliga in eight years. Their progress has been seamless until now, as they secured a place in topmost level of German football in May 2016.

    \n\n\n\n
    \n
    \"\"
    RB Leipzig became the runners up in the Bundesliga in their debut season
    \n
    \n\n\n\n

    Later on, they even managed to qualify for the 2017-18 UEFA Champions League as they had become the runners-up of the Bundesliga in their very debut season.

    \n\n\n\n

    Leipzig made easy work of the lower tiers of the system, and they have proven that they are worthy enough to play against the best football clubs in the country on a regular basis.

    \n\n\n\n

    Red Bull had made it clear from the start that they craved for total control over the proceedings of the club, which is evident by their absolutely harmonious progression through the levels over the years.

    \n\n\n\n\n\n

    They even managed to lure the most lucrative and sought after young manager in the circuit; Julian Nagelsmann, who had attracted interest even from the likes of Bayern Munich possibly but chose Leipzig as his destination.

    \n\n\n\n

    In the 2019/20 Bundesliga season, Leipzig are placed in the third spot and are separated by merely five points from the first-placed Bayern Munich.

    \n\n\n\n

    Meanwhile, they even made their way to the quarterfinals of the UEFA Champions League by notching a 4-0 aggregate victory over Tottenham Hotspur in the present campaign. Needless to say, the road ahead looks quite bright for this particular club.  

    \n\n\n\n

    Red Bull Brasil - Red Bull Bragantino

    \n\n\n\n

    The individual existence of Red Bull Brasil and Clube Atletico Bragantino and their subsequent merger makes up for an intriguing case. RB Brasil was formed in 2007 and it competes professionally in the Sao Paulo state\u2019s professional football level.

    \n\n\n\n

    They started off their journey from the Campeonato Paulista Segunda Divis\u00e3o, which is the fourth tier of Sao Paulo\u2019s state football.

    \n\n\n\n

    They made timely promotions from thereon but they eventually failed to get inducted into the Campeonato Brasileiro S\u00e9rie A (top-tier of Brazil\u2019s football league system).

    \n\n\n\n\n\n

    Accordingly, Red Bull partnered along with Clube Atletico Bragantino in April 2019. As a part of this collaboration, Red Bull gained control over Bragantino\u2019s management and football-related assets and issues.

    \n\n\n\n

    This association came into effect when Bragantino were playing in the Serie B, and they effectively became the champions of the 2019 edition. Due to the same, Red Bull Bragantino is now a part of the Serie A.

    \n\n\n\n

    This was a timely move by the company, as they acquired the ownership of Bragantino rather than biding the time and waiting for Red Bull Brasil to step up the gruesome ladder gradually.

    \n\n\n\n\n\n

    However, Red Bull Brasil still remains active. It would function as a development team of Red Bull Bragantino. In the 2020 season, they would compete in the Campeonato Paulista S\u00e9rie A2.

    \n\n\n\n

    It is the second-level of Sao Paulo state\u2019s second tier of professional football championship.

    \n\n\n\n

    Note: In addition to these clubs, Red Bull also holds ownership of FC Liefering which plays in the second-tier of Austria\u2019s professional football level. It acts as a feeder club to FC Red Bull Salzburg and is also known as their farm team. It was instrumental in Salzburg\u2019s victory in the 2016/17 edition of the UEFA Youth League.

    \n\n\n

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