dialouge:  Welcome to our ad agency. I'm Jerry Smith. (Audience stares blankly.) Alright. I'll just get to the pitch. Um, simple question,
  gentlemen, *hoarsely* what are apples? *clears throat* Excuse me. *drinks some
  water* Ahh. *coughs, clears throat* What are apples? *pulls poster board to the front of the room* Apples are food. And when do we need food? When we're hungry. (Audience stares blankly.) With that, I give you your new slogan! (Flips paper to reveal sign saying “Hungry for Apples?” Audience continues staring.) Well, say something! Do you like it?
  