Languages that can omit pronouns are called pro-drop languages. Even among the pro-drop languages, there are marked differences in frequencies of omission. Japanese and Chinese, for example, tend to omit far more than does Spanish. This dimension of variation across languages is called the dimension of referential density. We say that languages that tend to use more pronouns are more referentially referential density dense than those that use more zeros. Referentially sparse languages, like Chinese or Japanese, that require the hearer to do more inferential work to recover antecedents are also called cold languages. Languages that are more explicit and make it easier Marshall McLuhan's 1964 distinction between hot media like movies, which fill in many details for the viewer, versus cold media like comics, which require the reader to do more inferential work to fill out the representation (Bickel, 2003) .