A very simple baseline that is commonly used in sentiment analysis to deal with negation is the following: during text normalization, prepend the prefix NOT to every word after a token of logical negation (n't, not, no, never) until the next punctuation mark. Thus the phrase didn't like this movie , but I becomes didn't NOT_like NOT_this NOT_movie , but I Newly formed 'words' like NOT like, NOT recommend will thus occur more often in negative document and act as cues for negative sentiment, while words like NOT bored, NOT dismiss will acquire positive associations. We will return in Chapter 16 to the use of parsing to deal more accurately with the scope relationship between these negation words and the predicates they modify, but this simple baseline works quite well in practice.