---
language:
- en
license: apache-2.0
tags:
- sentence-transformers
- sentence-similarity
- feature-extraction
- generated_from_trainer
- dataset_size:45000
- loss:MatryoshkaLoss
- loss:MultipleNegativesRankingLoss
base_model: BAAI/bge-base-en-v1.5
widget:
- source_sentence: cms pros and cons
sentences:
- 'Choosing a CMS for your business
Last Updated on January 20, 2021
Whether your company is building a website for the first time or overhauling an
existing one, choosing a content management system (CMS) is an important step
in making sure that your website is easy to modify and update. There are tons
of CMS platforms out there, so how do you choose? Should you go with a proprietary
CMS or open source? Continue reading, and we’ll help guide you in your decision
with some pros and cons of picking a CMS.
Let’s take a step back. What exactly is a CMS? As defined by TechTarget, a content
management system (CMS) is a software application or set of related programs that
are used to create and manage digital content. A CMS allows users to update their
website without needing deep technical knowledge or the help of a developer. Among
other features, users can modify the content on existing pages, create new pages,
manage content hierarchy and influence SEO.
Defining Open Source vs. Proprietary CMS
An open source system means that the CMS is built and maintained by users across
the world. The source code is available to anyone, so those with development skills
are able to modify and create new functionality. The software itself in open source
systems are typically free of cost. Examples include WordPress, Drupal, Joomla,
Umbraco or DotNetNuke.
In contrast, a proprietary CMS is built, maintained and supported by a single
company, and they own the code. This also means that since you don’t own the software,
there may be a licensing fee to use it.
There are some others that fall between the two that require a license to use
but the code can still be taken elsewhere. An example of this is Sitefinity.
Pros and Cons of Open Source
- It’s very flexible and customizable. You can make the CMS fit your specific
needs and integrate it with other technologies.
- If you ever want to move off of this platform, you’ll be able to export your
data and transfer it with you to a new tool.
- Unlike most proprietary CMS tools, the code is upgraded regularly, and there
are always new plugins being created to fit your needs.
- Even though there’s not one company backing the platform, there are thousands
of developers in the community who serve as your support system.
- Most open source CMS platforms have a simple interface, making it easy for non-technical
people to use.
- No monthly or annual licensing fees.
- Since more people use an open source CMS, you are at higher risk for spam and
security issues. The good news is, many systems, including WordPress have made
security a high-priority, so it’s not as big of an issue as it once was.
- Depending on your customization needs, it could cost a lot of money upfront
to build the CMS system and front-end design that you require.
Pros and Cons of Proprietary
- Proprietary CMSes are typically very robust, but the developer can disable the
features you don’t need. This may make it easier for the average person to use.
- There may be a CMS customized for your industry. For instance, there may be
one that has been customized for the real estate industry, so you’d have a solution
that has a competitive advantage rather than starting from scratch.
- The developer knows that platform inside and out, so there is no learning curve.
- A proprietary solution may be more secure than open source CMS. Since fewer
people are familiar with it and have access to the source code, there will naturally
be fewer hack attempts, spam, and overall security issues.
- There is a unified team of developers rather than a disparate community of developers.
- Many times, the company is not keeping it up to date with the latest technologies.
You may be less current than some of your competitors.
- You may not be able to take the website design, content, and data with you if
you want to switch to a new platform or if the company goes out of business.
- The administration system may be cumbersome and harder to use.
- There is not a “community” of developers looking to add plugins and keep it
up to date.
- There’s a lack of customization. Even though there may be a CMS tailored toward
your industry, it will be very difficult to have new features added. What you
see is what you get.
So sum it up for me – what should I use?
In most cases, the team here at US Digital Partners would recommend an open source
solution. In fact, we previously had a proprietary CMS for our clients but have
since switched to using open-source. According to Kevin Saffer, our Director of
Technology, “It was difficult to keep up with, and we were essentially rewriting
the code any time because our clients all wanted something a bit different. It
wasn’t possible to tailor the platform for each client. From an agency perspective,
ever since open source CMS platforms such as Sitefinity and WordPress came around,
we have been able to focus on doing what we do best – strategy, design and implementation
– not core development of software.”
Of course, every situation is different. As you are choosing a CMS tool, consider
these questions to ask your website development firm.
- What is the history of your tool? When were the last upgrades or revisions?
- Can I talk to a couple of your customers who use your CMS?
- Can I host my website anywhere or must it be with you?
- What happens if we want to part ways?
- Do I own the website and all the underlying programming?
- Do we have a usable website that is transferable to another partner?
- Will another web development firm be able to pick up the website and be able
to update and make changes?'
- 'FREE SHIPPING & FREE RETURNS!
Thousands of designer women''s shoes
- 40% OFF SITEWIDE!
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Make it a night to remember in this sassy pump by Seychelles. A gold glitter covers
this cute style and features wrapping straps. A dainty bow at the peep toe, 5
1/2 inch heel and 1 1/2 inch platform complete this lovable style.'
- 'Any product or service that is advertised requires strategic planning. The product
you''re going to put on the market has to be useful in solving some of your prospects''
problems. How does the prospect, on the other hand, know and understand it?
When it comes to marketing your product or service, strategizing the campaign
becomes a must. Your campaign plan''s strategy reveals how much potential your
campaign has to generate conversions or achieve the end goal.
Steps to Campaign Strategy
These are the basic steps to be followed while strategizing campaign :
1. Define or review your Goal
The main objective of any campaign is the goal or outcome which you want as return
on investment on your campaign. It should be properly defined and focussed. The
objective should be reviewed properly before considering it for further execution.
Knowing what you want to achieve in the short term is important.
Knowing what you want to achieve in the long run is essential.
2. Determine the brand or theme of your campaign
The distinction between a brand and branding is the first thing we must comprehend.
You will gain a better understanding of themed brand identity and why it is so
effective if you do so.
A themed brand identity, in a nutshell, is a versatile and visual language created
to represent and position a company. A well-designed theme provides far more than
just visual consistency. A theme is a collection of visual and typographic elements
that work together to complement and support the logo in accurately representing
the intended brand.
Following questions should be kept into mind while determining the brand theme
of your campaign -
Are you looking for new assets, existing assets or updated assets?
Which audience do you want to reach?
Are you in need of custom graphics?
Press releases/social media ads are you needed?
3. Plan your campaign calendar
The flow of a campaign and the quality of its execution are determined by the
campaign calendar. It is bifurcated differently for the entire campaign of certain
days or months or whatever. And a desired goal is assigned to each individual
day, which is then followed by.
Start planning and facing requests for your campaign requirement once you''ve
mapped out the timeline.
4. Execute your campaign
We should break down the process into steps before launching your campaign. Each
step will lead to a better campaign execution. Some point which should be understood
before executing your campaign -
Check your work with someone else to make sure nothing is missing. We all become
hyper-focused when it comes to creating creative marketing campaigns, and things
can slip through the cracks.
Assign a non-marketing person to gain a better understanding of his viewpoint
and conduct a call to action review on him. It will assist you in gaining a better
understanding of your campaign design in a very practical manner.
5. Review your result
Review your work after completing the above steps and the campaign to see how
it performed overall and whether you met your goal.
While reviewing your campaign, keep the following points in mind.
Have the objectives set forth in the preceding steps been met?
What can we do to make it better?
Where can we make improvements?
What went wrong, and what went right?
Characteristics of Successful Campaign
Any successful campaign will have a more effective communication structure, with
well-targeted listeners who are well-understood. Before being benignly released,
all messages should be thoroughly reviewed.
In everything they do, successful campaigns establish credibility and a sense
of truth and rightness. It is simple to accept that what is said is correct, and
it becomes more difficult to accuse someone of lying or being unfair.
Messages are aimed specifically at those who can credibly repeat them to others.
The campaign could focus on something as simple as fairness cream or a well-known
social issue.
When you receive a message that makes you feel bad, you are likely to want to
flee. Messages that make you feel good, on the other hand, draw you in as you
seek more of the same. As a result, campaigns aim to create a sense of warmth,
happiness, and excitement that people find appealing and desirable.'
- source_sentence: asheville online training video courses
sentences:
- 'Systems & Marketing Solutions –
AdWords is the center of our universe and we do it better than anyone else. We
have actively managed Google Adwords Accounts since July 7, 2003, making us one
of the oldest Adwords Agencies in the USA. SMS is a Google Qualified Company which
is the highest level of certification in the Adwords Profession. We assist our
clients by leveraging the Google Adwords System to advance their marketing goals.
A Proven Strategy
Whether you’re starting from scratch with a new account or you need help with
an existing one, we can help you! SMS follows a proven strategy that improves
the business performance of your investment in Google Adwords. We know Adwords
down to the finest detail, but we communicate in management terms. We get to understand
your business and we are the Adwords Expert on your marketing team.
An Experienced Team
If you need an experienced team with the ability to drive highly qualified traffic
to your web site that also works well with the other parts of your marketing team,
then call us. You will find us affordable, effective, smart, and fast. SMS is
not a large business so you get personal attention to your business needs. There
is no sales staff that hands off the account to a production staff. The experts
you talk to are the same ones that will be providing service to your business
in the long term.
As marketing technologists, we embrace the latest technology but we believe that
over automation can be hazardous to your marketing. An experienced Google Adwords
Professional with knowledge of your business can apply judgment that is light-years
beyond any technology. Marketing is about communicating with people and technology
is merely a tool in our process.
The Right Connections
Getting the job done often comes down to knowing the right people. We have been
around since the early days of Adwords and we have actively pursued the right
connections. While the typical Adwords Advertiser has to wait in line to get an
email response from someone who knows nothing about your business. We can pick
up the phone and talk to our assigned team at Google and get quick and accurate
answers to the more complex challenges.'
- 'How to Market & Sell a New Product
Even if a company’s new product has significant competitive advantages, introducing
it to the marketplace is extremely challenging. Customers need to be educated
about the product’s uses and benefits, which requires an investment of both time
and money. Many smaller companies with limited financial resources must think
of creative, low cost methods of marketing their product.
Identify your initial target markets--the groups of customers who are most likely
to purchase the product or the easiest to reach with the marketing and promotion
resources the company has available. Consider segmenting your market by geographic
region and concentrating your resources on the region with the largest number
of target customers and the weakest competition.
Create a marketing budget for the next twelve months. Be realistic about what
you will be able to spend on marketing and still cover the company’s other expenses,
such as facilities costs and payroll. Allocate your financial resources so you
can test-market your product with various strategies rather than putting all the
money into one category, such as selling at trade shows.
Determine the most powerful attributes of your product and showcase these in your
marketing messages in each type of media you select. Look at what is truly unique,
different and better about your product. You need to craft a message that sets
your product apart from others currently available and attracts attention from
target customers.
Select distribution channels that give you the fastest access to customers. A
consumer product manufacturer may find that it has difficulty getting large chain
stores to stock its new, untested product. The company could reach out to customers
with direct-response marketing--selling the product on TV infomercials. When the
product becomes popular, the company will have a better chance of generating interest
from large retailers.
Choose an entry level price-point that is competitive--close to what your competitors
are selling their product for. Don’t deeply discount the product in order to attract
customers. Let the product’s attributes drive sales, not just price.
Take advantage of low cost mass marketing through the Internet. Develop a website
that presents the product, and your company, in an exciting way. Make it easy
for the customer to buy the product by listing on your website all the places
it is available. Obtain testimonials from satisfied customers and publish these
on your website.
Harness the power of publicity. Contact the business reporter at your local newspaper
and tell her about the product. Craft an interesting press release that talks
about how the product came to be, where you got the original idea for the product
and why you thought it would be a winner.
- Don’t panic if initial sales results from your marketing campaign are lower
than expected. Some products take more time to gain customer awareness. You may
need to fine-tune your marketing message and strategies, but don’t assume your
product is a failure. Perseverance is important when introducing a new product.
- Use every means possible to get the product in front of the customer. A manufacturer
of grilling spices could give away product samples at gourmet food fairs or barbecue
competitions. He could hand out order forms and product literature and tell these
potential customers the many uses of the product.
- Thomas Northcut/Lifesize/Getty Images'
- 'Jan 18, 2008 — Announcements
Video-Based Training Service Offers New Options
January 18, 2008 – Asheville, NC
Infinity Learning Solutions announces the latest release of DigitalChalk.com,
an online learning system that offers multimedia-based training as an on-demand
service.
[pullquote position=”center” cite=”Russ Stinehour, President”]”This online service
is a groundbreaking advancement in e-learning. We are putting all the tools needed
to build rich multimedia lessons into an online design and delivery system. With
DigitalChalk.com, everyone can publish high- quality online training without being
an expert in complex authoring tools.”[/pullquote]
“DigitalChalk is going to turn the e-learning market delivery model on its head,”
says Tony McCune, VP of Sales. “With our Winter 2008 release, we have combined
our online Chalkboard Editor and Viewer with our e-commerce delivery system. Instructors
can build, publish and sell video-based courses online within a matter of minutes.”
DigitalChalk.com provides a web-based visual studio with the tools for synchronizing
video, audio, PowerPoint(R) and web content into a multimedia presentation. There
is absolutely no software to buy and install.
“Instructors publish courses on DigitalChalk and get paid based on the courses
sold on the system. It’s a no-risk option for posting video training online,”
says McCune.
DigitalChalk also offers the same features in a business account for corporate
customers that include a branded training portal and integrated user management.
Infinity Learning Solutions, an e-learning software business with online training
and assessment products, is corporately located in Asheville, North Carolina with
offices located in Atlanta, Orlando and Kansas.'
- source_sentence: buy darvocet online no prescription
sentences:
- '11 minute read
While these are challenging times, right now is the start of a new era for eCommerce
advertising. By necessity, the face of retail will be changed forever. For example,
we’re seeing search activity from consumers which includes the phrase “buy online”
almost quadrupled in 2020. We can expect consumer shopping behaviors to be influenced
in the longer term by what happens now. This is the time to get our houses in
order and ensure we are ready to capture the opportunities that will continue
to present themselves through eCommerce.
Here we highlight the 10 best practices from across the globe, which are delivering
demonstrable improvement in return on ad spend (ROAS) for eCommerce advertisers.
Our favorite measure for marketing efficiency here at Optily is ROAS. ROAS is
how much eCommerce revenue is attributed to that activity per $1 spent. What benchmark
should you have in mind for ROAS? While each category is unique, in our experience
eCommerce companies typically set expectations of a minimum of 5x ROAS. This means
that for every $1 spent on advertising at least $5 of incremental revenue can
be attributed back.
#1 Dynamic funnel marketing
When measuring advertising effectiveness based on ROAS, advertising spend is generally
most inefficient at the top of the funnel. Notwithstanding, generating eyeballs
across any platform today has never been more cost-effective. However, potentially
90%+ of those impressions are wasted on people who will never purchase from you.
It is clear that marketers want to prioritize down-stream funnel activity as much
as possible. That being said, marketers today fully appreciate that a lack of
investment in higher funnel engagement stunts growth. As with most things, you
need to strike a balance.
Israeli skincare brand FRÉ, tackled this problem within the Facebook ecosystem.
They effectively structured campaign creatives and remarketing in line with their
customers’ purchase journeys. Within one month, they were able to achieve a 22%
lower cost per sale.
Pet Drugs Online, the UK leader in pet medication online, employed dynamic funnel
optimization on Facebook & Instagram. This helped them to prioritize ads and audiences
with the highest propensities to convert. Ultimately, when these audiences were
saturated, optimization dynamically shifted emphasis further up the funnel, delivering
10x improvement in conversion rate and 56% lower acquisition costs
#2 Cross-channel ad optimization
Purchase journeys are as unique and complex as each individual. Purchase decisions
around products as diverse as beauty and personal electronics can involve hundreds
of touchpoints. Armed with this information, eCommerce marketers must actively
engage with shoppers via as many relevant touchpoints as possible. With limited
resources, it is crucial to optimize investment towards the touchpoints that deliver
the highest returns.
The ad platforms enable marketers to analyze and optimize ad spend within their
ecosystems. However, there are significant efficiencies to be achieved by eliminating
the waste that occurs between platforms. Transitioning from simplistic rules-based
attribution models to data-driven attribution models, which enable you to dynamically
assess the relative impact of each channel, is vital.
The UK’s largest charitable social enterprise, Better, achieved significant improvements
in efficiency. They optimized the ad spend on Facebook & Instagram based on cross-channel
advertising performance data. Within just a couple of weeks, they were able to
achieve 2.8x more conversions from Facebook with the same ad spend.
#3 First-party shopper data
Ad platforms are pretty awesome at unearthing in-market audiences. However, no
one knows your customers better than you do. By using custom audiences and lookalike
tools within the platforms, you can leverage your own insights. These data will
help you pinpoint your best performing segments with the power of the platforms
to efficiently scale your advertising.
Jubly-Umph, an Australian eCommerce business that sells art and jewelry wanted
to find people in the US who were interested in its niche product. The brand split-tested
Facebook’s Interest Targeting against International Lookalike Targeting to determine
the most efficient US market-entry strategy based on existing customer profiles.
The lookalikes achieved a 3.1x higher ROAS than the interest targeting approach.
US insurer, Allstate realized that 70% of their existing customers were researching
new financial products online. The insurer used Customer Match in Google to personalize
ad messages to existing customers and generated sales at 1⁄4 of the cost of acquiring
new customers.
eCommerce brand MeUndies leveraged Snapchat pixel data to target customers who
had previously purchased or who had shown high purchase intent. This approach
yielded a 66% ROAS improvement.
#4 Personalized creative
90% of consumers say that messages from companies that are not personally relevant
to them are “annoying.” 80% are more likely to make a purchase where brands provide
a personalized experience. Thankfully, the ad platforms are making the challenge
of personalization much easier with dynamic creative formats.
UK fashion retailer, JD Williams, used Facebook’s Dynamic Ads, tasking the Facebook
algorithms with delivering the optimum creative format into the placements where
individuals were more likely to engage. This helped JDW achieve a 21% lift in
incremental conversions. Dorothy Perkins similarly layered dynamic ads with pixel-driven
targeting to achieve 8x incremental ROAS.
Singapore travel insurer NTUC Income leveraged YouTube’s Director Mix toolkit.
This helped to automate the creation of 500 variants of 6-second bumper ads with
different characters suffering accidents in different locations. As a result,
they saw a 50% increase in key metrics such as branded search and brand recall.
The UK’s Topps Tiles leveraged Responsive Search Ads from Google with just eight
headlines and four descriptions, which emabled them to reduce their CPAs by 29%
within just one month.
#5 Catalog shopping ads
Most ad platforms now facilitate catalog shopping ads. They enable your live online
or local store inventory to be matched with customers who are in-market for those
products. Additionally, platform algorithms establish customer intent based on
search activity, pixel data from your website and a range of other proprietary
analyses. These ad formats consistently deliver among the highest ROAS.
In Google Shopping, Amazon accounts for upwards of 40% of impressions which alone
is testament to Google’s dominance here.
Tiffany & Co had a challenge with search interest. As a result, they doubled-down
on improving the categorization and organisation of their product feed for Google
to achieve an impressive 29% increase in ROAS.
European shoe brand, Espadrij l’originale combined Facebook Dynamic Product Ads
with sale deals to effectively remarket to shoppers and achieve a 4.8x improved
ROAS via Facebook & Instagram.
DIY store B&Q implemented Pinterest Shopping Ads and achieved a 7x improvement
in ROAS from this format.
eCommerce player Wish, achieved a 80% decrease in their key Cost Per Install metric
by integrating their product catalog into Snapchat Story Ads.
#6 Shoppable video & posts
Digital marketers have always understood the power of visual storytelling to help
differentiate in the online world. Shoppable video and post features take storytelling
to the next level, allowing consumers to easily click-to-purchase featured products.
- Belgian online department store ColliShop used a solution from Spott.ai to include
interactive product information on top of video ads. As a result, they delivered
a 20% increase in orders and 19% uplift in AOV.
- Within Instagram, eCommerce brands can add product stickers to Story Ads. This
allows audiences to view product information, such as price, and then click-to-purchase.
Barbour achieved a 42% increase in sales from Instagram using this feature in
its ads.
- German streetwear brand DefShop achieved 64% increase in sales and 13% higher
conversion rate with the same tactic on Instagram.
- Amazon includes brand-sponsored product video ads in search results. According
to pet supply business Rocco & Roxie, this format now provides the highest ROI
of any of their campaigns.
#7 Augmented reality ads
Each day more than one-third of all UK digital audiences interact with augmented
reality (AR) in just one social app – Snapchat. When it comes to younger audiences,
that number rises to 78%. 31% of UK and US young shoppers are enjoying using AR
within their purchase decision-making.
Most ad platforms are now offering AR toolkits to make it easy to get started.
But does it work?
Ralph Lauren worked with Snapchat combining AR Lenses and Snap Ads to provide
users a gamified way to experience the brand’s products. This yielded a 19% attributable
lift in sales.
Saudi youth clothing brand Nisnass also took advantage of Snapchat’s AR ad capabilities
to deliver a 40% lift in profitability in ROI.
Italian make-up brand We Make-up used Facebook Augmented Reality Ads to try on
different shades of liquid lipstick through a face filter. These ads delivered
a direct performance hit with a 28-point lift in purchases during the first month.
In early 2020, fashion brand Burberry partnered with Google to incorporate an
AR experience directly within mobile search results. There’s no performance data
yet on this but we’re sure to see much more on this as Google doubles-down on
AR.
#8 Conversational commerce
1.3bn people globally use tools like Facebook Messenger every day. 60% of them
happily engage with businesses using these types of applications. The top 3 reasons
shoppers choose to first interact with messaging tools are:
- The ability to interact at any time
- The speedier resolution of queries
- Their comfort using such tools for all types of communications
Indian eCommerce giant Flipkart uses ads within Facebook that click to WhatsApp.
Then a chatbot-powered digital assistant to engage with customers. This approach
resulted in 3.5x more conversions on the back of 20,000 hours of engagement.
Taiwan jewelry brand Vacanza used Messenger calls to action within Facebook photo
and video ads. This enabled shoppers to learn more about products and make purchases
without leaving the chat. These bot-driven engagements achieved 7.4x higher basket
values.
Manulife, a Vietnamese insurance company discovered that introducing click-to-chat
within Facebook ads helped to improve the quality of leads. Due to shoppers being
able to have questions answered in advance. The brand achieved 2.4x more qualified
leads while reducing the cost-per-lead by 28%.
#9 Marketplace advertising
Marketplaces provide the convenience of enabling shoppers to shop from a wide
range of vendors in one location. Whether you are listing your products on these
marketplaces or not, they increasingly provide advertising opportunities that
enable you to address consumers deep in the purchase journey.
49% of online product searches now start directly within Amazon. Amazon is committed
to advertising with sponsored product listings, brand listings and video and display
ads scattered through search results and product listings. We identify 14 pay-to-play
opportunities alone on a typical product listing page. Amazon provides advertising
solutions that direct consumers to your brand or product listing on Amazon itself
or to your eCommerce website.
Tablet brand Wacom leveraged Amazon’s Demand Side Platform (DSP) to advertise
to in-market both on and off Amazon. From this display marketing activity they
achieved ROAS of up to 7x.
Facebook isn’t long in the marketplace game, but is already delivering strong
results through marketplace listings and ad placements. eCommerce subscription
company, BarkBox, achieved a 16% higher CVR and an 8% lower CPA through Marketplace
Ads.
#10 Affiliated influencers
Influencers drive sales. In fact, 49% of consumers rely on recommendations from
influencers in purchase decisions. Influencers have been shown to more than double
the consumer purchase intent when combined with brand messaging. Using affiliate
solutions is an easy way to harness the power of influencers with ROI baked in.
Affiliate marketing platforms such as AWIN, CJ Affiliate and NicheVendor make
it easy for eCommerce brands to showcase their products on YouTube, Instagram
& TikTok influencers and bloggers on a CPA (Cost Per Acquisition) basis. This
approach ensures that the retailer remains in full control of the ROAS.
French retailer, La Redoute, used affiliate solutions for quite some time. But
they wanted to reduce the dependency on voucher/coupon platforms. Working within
AWIN, they shifted emphasis towards content-based affiliates to achieve 36% increase
in ROAS and 61% additional revenue.
US retailer Macy’s, partnered with TVPage, to include shoppable affiliate overlays
on video created by influencers and superfans. In the midst of the Covid-19 pandemic,
eCommerce brands experienced sales revenues growth by 300% through influencer
video commerce.
Optily is the only single-click ad spend optimizer for eCommerce. Our plug-and-play
online platform quickly links all of your Google and Facebook ads together and
helps you easily determine which campaigns are working. With just one click, you
can apply our optimization recommendations–like moving budget from a lower performing
Google ad to a better performing one on Instagram.
Optily saves you time and money by instantly optimizing your ad spend.'
- 'Landing pages are your digital marketing effort’s veritable gold mine. They sport
a higher conversion rate than blog posts or basic pages – that is, if they’re
optimally tailored to stellar user experience, irresistible offers, and captivating
CTAs. Whether you are using landing pages for paid advertising or email marketing
campaigns, here, landing page optimization tools become crucial to achieve your
conversion goals.
This is supported by HubSpot, which reports that average landing pages manage
a mere 5 to 15% conversion rate. Yet, with strategic optimization, this figure
can easily soar to a whopping 30%. How?
The key here lies in leveraging the best landing page optimization tools. You’re
in the right place to explore a list of elite tools you ought to equip yourself
with for enhancing your landing page conversions.
But before we jump into the list, let’s understand how many landing page optimization
tools you’ll require.
An abundance of options floods the market – but remember, you’re not obligated
to utilize them all. Most landing page optimization tools offer comparable testing
features, so what’s the ultimate gauge?
It’s simple: Your specific needs. Identify your landing page optimization strategy’s
focus, which typically emerges from detailed research on your industry and target
audience.
Let’s zero in on some essential features for a tool to merit consideration for
your landing page optimization:
Opt for a landing page optimization tool that integrates seamlessly with your
fundamental tools as a marketer or growth manager. It includes customer relationship
management (CRM) tools and sales software, providing enriched data insights, fluid
workflow, personalized targeting, practical A/B testing, cohesive ad campaigns,
effective conversion rate optimization, and instant updates.
You would certainly want to avoid winding up with a tool requiring an expert’s
touch, resulting in increased cost. The ideal landing page optimization tool must
come with user-friendly features like a drag-and-drop editor and pre-designed
templates; these help expedite page creation. Its interface should be intuitive,
enabling straightforward design and management of landing pages.
Any landing page optimization tool you choose should equally act as a protector,
ensuring the safety of sensitive data, customer information, and business trust.
Tools equipped with data encryption, secure hosting, regular updates, user authentication,
access controls, and secure payment processing tick the right boxes.
Furthermore, the tool should offer data backup, recovery, comply with industry
standards, and regularly undergo vulnerability testing.
A tool with multi-user accounts is pivotal in collaborative marketing, fostering
central control, role-specific access, security, efficient workflows, and client
accessibility. With boosted teamwork in marketing, you can simplify onboarding
processes and be more effective with your marketing efforts.
Now, let’s examine some specific landing page optimization tools in detail.
We’ve broken down the top landing page optimization tools into four different
categories, with drawbacks and benefits for each. It will enable you to concentrate
on individual phases of optimization sequentially.
The following tools are all-encompassing options that aid in building and optimizing
your landing pages. If that’s what you’re seeking, you might find what you need
right below:
Praised for its versatility, Unbounce is a widely-used tool that allows you to
craft custom landing pages using over 100 templates or from scratch. Its intuitive
drag-and-drop builder ensures simplicity.
More than a simple landing page builder, Unbounce also doubles as an optimization
tool with peerless A/B testing features. Though it conducts only one type of testing,
it’s perfectly equipped to optimize your pages.
If you’re stuck when writing your own copies, don’t worry. Unbounce’s smart builder
is driven by AI insights derived from over a billion conversions, enabling you
to construct improved pages. Additionally, its smart traffic system directs visitors
to the most relevant landing page variant.
The tool also offers helpful copy suggestions, reducing time spent crafting marketing
messages. Plus, by adding exit-intent pop-ups to your pages, it helps boost signup
rates from unsure visitors.
Offers the ability to customize landing pages and formulate various versions for
A/B testing.
Accommodates integrations with prominent analytics and optimization tools like
VWO, UsabilityHub, Google Analytics, UserTesting, and Hotjar.
Includes an intelligent traffic system for improved testing.
Features industry-specific, professionally crafted landing page templates and
easy-to-use features, including a drag-and-drop interface.
Makes use of AI for suggested copywriting and design strategies.
Lacks support for multivariate or split URL testing.
Does not extend a free trial option.
Instapage emerges as one of the leading landing page builder tools, allowing users
to craft unique landing pages, develop variant pages, analyze customer behavior,
and conduct practical experiments. Furnished with all vital content builder assets,
it empowers you to construct responsive landing pages.
Beyond just providing ready-to-use templates and a user-friendly drag-and-drop
editor, Instapage is brimming with standout features. These include AdMap – a
significant plus for PPC marketers handling multiple landing pages, advanced analytics,
comprehensive A/B testing options, data quantification, session replays, and more.
Further enhancing its appeal as a landing page optimization tool is Instapage’s
WYSIWYG editor, which lets you witness landing page alterations in real-time.
Includes in-built heatmaps for monitoring user behavior on your landing page and
evaluating their overall experience.
Features Instablocks, which support the design and storage of reusable content
blocks for use across different landing pages, thereby simplifying design scaling.
Enables integration with prominent marketing automation software such as HubSpot,
Autopilot, Marketo, and more.
Provides A/B testing feature to investigate variations of your landing page.
Offers a free trial period, decreasing upfront commitment risks.
Notably high-priced, which may deter smaller companies or those with tighter budgets.
Its A/B testing feature is not available in the basic starter plan.
The essence of qualitative analysis lies in comprehending user behavior, a task
simplified by tools such as heatmaps and session recordings. It determines if
your landing page effectively caters to your target audience’s needs. Now, let’s
explore which tools are best suited for this task.
Hotjar presents a comprehensive suite of conversion optimization tools, including
heatmaps, real-time surveys, session recordings, and feedback widgets. It allows
you to not only observe visitor interaction with your landing pages but also gauge
visitor sentiment through surveys.
Dealing with landing page optimization entails wading through vast pools of data
– qualitative and quantitative alike. Hotjar’s dashboard offers a consolidated
view of user data, allowing you to flag issues early, identify emerging trends,
and delve into deeper insights.
Offers session recording features with u-turn, rage, and referrer filters to monitor
visitor website interactions.
Features timing or action-based survey prompts for real-time feedback collection.
Allows easy integration with other tools like Unbounce, amplifying effectiveness.
Restricts sharing heatmaps outside the Hotjar dashboard user base, hindering easy
data visual sharing.
Lacks comprehensive form analysis feature.
Doesn’t support integration with Google Analytics.
This tool is primarily for comprehensive website optimization, examining visitor
actions, delving into buyer journeys, pinpointing audience segments, and detecting
potential issues. Crazy Egg even enables goal setting for more granular webpage
analysis.
Valuable for novices, its visualized evaluations of landing page variants simplify
analysis. The tool amasses valuable insights for reports, spotlighting form analytics
– such as the impact of specific words on customer conversion – while mapping
the effect of color and content placement on user behavior.
Real-time user interaction tracking capabilities, spotlighting areas causing customer
distress.
CrazyEgg offers granular insights into specific audience segments.
Intuitive and effortless installation and navigation processes.
VWO has a noted reputation for its stellar A/B testing tools, yet it provides
an extensive suite of optimization utilities beyond A/B testing. It includes session
recordings, heatmaps, and form analytics.
With VWO, hassle-free report creation is possible, even without any technical
expertise. This platform allows comprehensive testing of your entire marketing
funnels. With its session recordings and heatmaps, you can delve into each customer’s
journey in granular detail.
Furthermore, this tool integrates seamlessly with your content management software
(CMS), enabling landing page edits without code disruption or the need for a developer.
Its point-and-click editor simplifies the editing process, keeping things swift
and smooth.
Offers a comprehensive range of tests, including A/B, Multivariate, and Split
URL.
Utilizes Bayesian statistics for a fast and accurate prediction of your landing
page’s best-performing version.
Enjoy responsive and swift support via web app chat from the VWO team.
A significant chunk of visitor allotment is consumed in obtaining results.
Invoke advanced implementation through the code editor rather than the visual
editor for some tests, which may be complex for some users.
Crafting compelling landing page copy can be daunting due to brevity constraints.
Wynter is a focused tool aimed at refining your landing page copy.
Specializing in landing page optimization through copy, Wynter helps gauge your
target audience’s reception of your messages. Remember, effective messaging can
drive your sales, making copy testing an integral part of optimizing landing page
pages.
While Wynter may lack builders or A/B testing features, it provides the insights
needed to elevate your landing page copy.
Swift message testing results enabling rapid copy modifications.
Praised flexible, easy-to-use self-serve platform for crafting tailored tests.
Even better, its users can gauge the efficacy of their design’s links and content
structure by tracking user interactions.
Its enhancements include:
Preferential analysis to ascertain favored landing page designs and underlying
rationales.
Five-second assessments to comprehend initial impressions and content legibility.
Prototype evaluations for appraising navigational aspects in pre-launch landing
page prototypes.
Design questionnaires for gathering feedback on diverse varieties of media.
All in all, UsabilityHub is dedicated to elevating landing page design standards.
Securing an appropriate set of metrics for quantitative analysis of your landing
page success is critically important. This data-driven evaluation aids in determining
whether your landing pages align seamlessly with your sales funnel.
Maintaining a pulse on web analytics is crucial for insight into the starting
and ending points of your landing page optimization journey. Google Analytics
4 (GA4) stands as an excellent starting platform for assessing your landing page
metrics.
Google Analytics offers a free in-depth analysis of user interactions on your
landing page. The valuable insights contribute to a more profound understanding
of how visitors engage with your landing pages.
Showcases user engagement and experience via bounce rates and AdWord analytics
tool provisions.
Facilitates conversion tracking through GA Goals by channel, campaign, keyword,
etc.
The Google Mobile-Friendly Test tool allows you to assess your landing page’s
mobile responsiveness. Simply enter your URL and click “Test URL.” If your page
passes, you’ll receive confirmation. If not, detailed improvement suggestions
will follow.
Recognizing that mobile-responsive design is the new standard – indispensable
to Google and most businesses alike – this reliable tool helps ensure your pages
shine on mobile screens. And the cherry on top? It’s a free tool.
Another free tool, PageSpeed Insights, assesses a website’s performance and speed
on desktop and mobile realms. It is aimed at aiding website owners and developers
to optimize their sites for faster loading, elevated user experience, and superior
search engine standings.
This tool quantifies diverse performance metrics, bestowing viable suggestions
to enhance website efficiency.
Assigns distinctive scores for mobile and desktop versions, enabling focused,
individual optimization.
Boosts search engine ranks as Google counts page speed among its ranking factors.
Presents valuable analytics, including LCP, FID, and more.
Scores may fluctuate relative to device, internet connection, and server response
times.
While the insights are insightful, technical implementation may be complex for
non-technical users without developer support.
While qualitative tools like Hotjar and CrazyEgg aid in landing page monitoring,
there are other tools – which we’re about to explore – that further fine-tune
the monitoring of specific funnel aspects like design and uptime.
Hexometer, an uptime monitoring SaaS tool, employs advanced AI to identify issues
on websites and landing pages autonomously. Providing round-the-clock surveillance,
Hexometer promptly detects problems to avoid significant business impacts.
Among the standout features of this tool is its immediate alert system for error
detection, enabling swift issue resolution. You can receive notifications conveniently
via email, SMS, Slack, Telegram, or Trello.
Hexometer conducts precise checks on six pivotal website areas: availability,
performance, user experience, health, SEO, and security, making it an excellent
tool for landing page monitoring.
Safeguards ad campaigns via active landing page monitoring.
Allows tracking of landing page modifications and their effects on performance.
Lacks a free plan option.
The user interface might seem initially perplexing.
This web archiving and monitoring tool automatically creates visual snapshots
of web pages in assorted screen sizes. Users can track website alterations over
time, making it a valuable asset for businesses needing historical online presence
data.
Keeping tabs on your business isn’t enough – monitoring competitors is also vital,
which PageScreen can help streamline too. It’s basically the ideal tool for scrutinizing
competitors’ landing pages.
Users receive bespoke alteration alerts via email or Slack, facilitating team-based
historical data analysis.
Accommodates multi-site monitoring via individual URL entries or bulk URL uploads.
Encourages organized screenshot storage with the creation of visual collections.
Keyword research is vital for both SEO and PPC landing pages. This is where Ahrefs
shines – providing a comprehensive evaluation of your landing page’s performance
in Google’s eyes. Offering deep dives into SEO metrics, keyword trends, competitive
landscapes, and backlink structures, Ahrefs is the perfect aid for your landing
page optimization journey.
Enables rank tracking for all targeted keywords.
Facilitates easy backlink and keyword profile analysis of competitors.
Assists in identifying new opportunities via keyword research.
To simplify your navigation through the plethora of landing page optimization
tools we’ve explored, here’s a handy comparative table for your reference:
Landing pages are pivotal for propelling conversions and enhancing lead-generation
campaigns. Overlooking their optimization could save you conversion opportunities
and prevent business growth.
Given the vast array of tool choices, selecting the right one can seem daunting.
If you’re grappling with this decision, consider seeking expert assistance. Based
on an eight-year track record, Apexure can offer the requisite landing page optimization
expertise for accelerated growth and conversion boosts.
Successful optimization necessitates ongoing testing, experimentation, and refinement
for optimal outcomes. If you’d like to harness the potential of apt tools and
the experience of specialists like Apexure to unlock the full capacity of your
landing pages, connect with us today.
CRO testing can serve as the deciding factor when it comes to maximizing the efficiency
of your website...
Get quality posts covering insights into Conversion Rate Optimisation, Landing
Pages and great design'
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sentences:
- 'While I’ve had a base understanding about what goes in to search engine optimization
for a while now, it’s been under a year since I really started learning what makes
search engines tick. I’m still have a long way to go before I can call myself
an SEO guru, but I know this for sure: whether you’re a small business owner with
a website or an aspiring digital marketer, you can benefit from learning what
goes into SEO.
The problem, though, is that search engine optimization isn’t exactly the easiest
topic to pick up on your own. There are a lot of different people speculating
on what Google’s algorithms favor, and it can get overwhelming fast. I was in
this spot not all that long ago, but fortunately I found some great resources
(many of them free!) to show me the way, and I’d like share them with you.
If you don’t know anything about what search engine optimization is, then these
are the place to start. They are all easy to digest, while still being thorough
enough to really dig into the concepts, and layout best practices with tangible
examples.
After getting down the basics, there are endless blogs with great information
to be found. Three blogs I’ve started following religiously since beginning to
learn SEO are Search Engine Journal, Search Engine Watch, and SEOmoz. Each of
these blogs posts multiple times a day on SEO tips, search engine & social media
marketing, as well as industry updates. With these three blogs alone, you aren’t
likely to run out of learning material any time soon.
In addition to all of the great material on SEO found across the net, there have
been a couple of books that have offered just as much insight and even more. SEO
Secrets by Danny Dover does a great job of laying out fundamentals, but also goes
into how to consult on SEO for other companies, how to do research, and even how
to optimize for search engines besides Google. And the most recent addition to
my tool kit has been Optimize by Lee Odden. Optimize describes the changing nature
of SEO, and its convergence with social media and content marketing, and discusses
how digital marketing strategies need to adapt to meet the change.
There you have them, the resources that helped me learn SEO. This is by no means
an exhaustive list; far from it really. If you have resources you’d like to add,
let me know!'
- 'What Does the Recent Cryptocurrency Exchange Hack Mean for Crypto Cyber Security?
One of the largest cryptocurrency exchanges in Korea, Coinrail, was hacked in
June. While Coinrail did not release an official figure for the stolen coins,
The Guardian estimates that at least £27.8m worth of digital funds are now lost
forever.
The immediate result of the hacking was the mass selling of Bitcoins by investors,
which led to the cryptocurrency dropping in price by 10%. Just an hour after the
Coinrail confirmed the attack, Bitcoin lost £372 and settled at £4,955.
A week after the attack, investors are still bearish towards Bitcoin. CNBC confirms
that this downward spiral is due to the massive losses that Coinrail incurred
from the hacking.
The latest attack highlights the vulnerability of cryptocurrencies even if the
blockchain technology is technically tamperproof.
String of successful hackings
This isn’t the first time that the cryptocurrency market has experienced a major
hack. Japan’s online exchange Coincheck was hacked in January and £373 million
worth of coins were stolen. In the following month, Italy’s Bitgrail was also
hacked and lost £149 million worth of cryptocurrency. In April, Coinsecure reported
that £2.47 million worth of Bitcoin was stolen.
South Korea’s Youbit was also hacked twice, which led to its bankruptcy in December
2017.
Coinrail is a fairly small exchange with roughly £2 million in daily trading volume.
A representative of the Korea Blockchain Industry Association blames the lower
security standards of small-scale online exchange operations that led to the hacking.
How were the attacks carried out?
The blockchain technology is supposed to be very secure, which is why the prices
of Bitcoin soared over the past few years. Apart from astronomical prices, Bitcoin’s
success gave birth to numerous cryptocurrency-based investment vehicles such as
CME group’s Bitcoin Futures, which allows investors to purchase Bitcoin at a later
date. Bitcoin Spreads also materialised, which allow investors to track the prices
of Bitcoin. Nadex points out that Bitcoin Spreads allow investors to take short-term
positions on Bitcoin’s price, which means they don’t need to buy actual cryptocurrencies
to make a trade. As Bitcoin continues to grow, newer investment vehicles are born,
and there’s no end in sight as to when Bitcoin’s popularity will cease.
As investment vehicles like Bitcoin Spreads aren’t prone to theft, because investors
are trading on the price of the cryptocurrency, the problem lies on actual Bitcoins
themselves. Because blockchain is generally tamperproof, hackers try to find approaches
to circumvent the technology’s security, and find weaker spots to carry out their
attacks.
In the same article by The Guardian, Naeem Aslam of ThinkMarkets said that the
loose regulatory control of Bitcoin is one of the reasons why exchanges are being
hacked. Aslam’s assumptions are backed by a blog post by Crossmatch, which details
5 ways on how hackers steal information from online exchanges. One of the stated
reasons is cryptocurrency code vulnerabilities, which allows hackers to manipulate
transactions at code-level in a Decentralised Autonomous Organisation (DAO). When
there’s no high-grade security and regular security upgrades, exchanges are vulnerable
to code manipulation, transaction malleability, phishing scams, and many others.
The future of cryptocurrency security
After the string of attacks to online exchanges, cryptocurrency developers are
now scrambling to make security tougher. MIT Technology Review states that one
of the solutions is the use of a multisignature address, which requires transactions
to be activated with more than one cryptographic key. While it isn’t a perfect
security system for cryptocurrency, it at least makes the hacking a little bit
harder. With multisignature, hackers would need to steal information from multiple
targets before a transaction can be made. An attack against a multisignature address
is difficult, giving cryptocurrency owners time to regularly update their credentials
and avoid hacking activity.
Since cryptocurrency markets are deregulated, implementing multisignature address
to all online exchanges will take time. As previously mentioned, Coinrail is a
small-scale online exchange that has no high-grade security, and this may be the
case for other online exchanges around the world.
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- 'Wall Street Journal doesn''t have exhaustive navigation items on their Health
Blog but just top topics, which are their top tags. In what cases does this make
sense to do?
You''ll notice that the Wall Street Journal provides a Search utility in addition
to tags and most popular content. They are providing multiple methods for users
to find content.
For dynamic content sites, the only navigation design that could possibly hope
to hold up over time is a combination of search, index by date, tags and most-popular
pages, which is what you see on blogs and sites like Stack Exchange.
It pays to support the user''s own subjective sense that they are able to find
what they are looking for, no matter what navigation model is used, either now
or in the future. As Melguizo, vanOostendorp & Juvin found in "Predicting and
Solving Web Navigation Problems", users who report feeling lost in a site perform
worse on information retrieval tasks. Providing multiple methods to find content
contributes to better orientation, which increases user''s confidence that they
will find what they''re looking for.
From the information point of view, list of categories has two dimentions, while
top categories are just limited one dimentional element, which lead to information
loss for a user. Take into account temporal stability of each solution. The rules
of top category selection is hidden, too.
Content categories are used not only as navigational element, but as a "table
of contents", too. The number of posts within each category represents the blog
specificity for a user. Also width (category amount) and deepth (# of posts within
each category) of categories could be used for author''s assessment as a specialist
in some fields. This adds third dimention to the list of categories.
So even having Top posts, Search and other supporting tools, it''s better to keep
list of categories.
Conserning WSJ Health Blog, it''s a great example of the case when designer shouldn''t
just copy big company''s solution without its critical analysis.
Actually, I''d say they have confusing navigation. They do have categories below
the fold. But:
I think that for the purpose of providing good navigation a mix of Tags and Categories
is a good idea, but it merely depends on your users.
Pros and Cons: Categories and Tags
When to Use Each?
Imagine a blog, it puts on top every new article for readers to consume. When
that article becomes old, it''s only findable through a search engine, tag navigation,
category navigation and pagination.
Using all of the way above increases the chances of your article to be findable.
You can define the purpose of categories by creating different audiences for your
blog. (Like a newspaper; entertainment, financial, sports, etc.)
You can define tags specific to the article''s actors. Articles containing a last
name might trigger the different results from different categories, but the category
the belong to provides more context to the user. My last name might be found for
example in the sports world as well as in the art world. But if somebody is looking
for me specifically, they might know that i''m more likely to appear in the art
world than in the sports one. Does this make sense?
Hence if your audience''s niche is only one, the way to go is tags; But if you
cover different audiences segmenting by categories also makes sense.
Beware however, that if for example, an article failed to have a category or tag,
then it''s only available through pagination or search, which might be annoying
for some people..
Hope this helps.
Two factors come to mind:
If you scroll down the page a bit you''ll see they they also list 20 "Categories"
for users to choose from, so they aren''t just using "Top Topics" for their navigation.
That said, it makes sense to feature popular or trending content up front because
you know a large chunk of your traffic is going to be interested in it. This will
take care of a lot of people without them having to dig.
Unfortunately the difference between their Topics (sometimes also referred to
as ''tags'') and Categories is not clear, and sometimes they use the same term
in both, which is confusing.'
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- 'A business unit is a division or department within an organization that is responsible
for a specific task or product. The unit may be responsible for the manufacture
of a particular product, the marketing of that product or the accounting of that
product. Some businesses have multiple units, and this structure can increase
efficiency and responsiveness to the needs of the customer.
There are many types of business units, and these units all have their own unique
role. For instance, a business unit may be a single person with a singular mission,
or a multi-level corporation that is staffed with hundreds of employees. Each
type of business entity is regulated differently, and has its own regulations.
However, all of them have one thing in common: they are functional and important.
One of the main functions of a business unit is to gather information about the
target market. To do this, the unit must collect feedback from the marketplace
and determine the right approach to take. This process can be accomplished through
surveys, focus groups, and even market research. If a business unit is able to
identify the best strategy to pursue, it will be able to boost profits.
Business units are also referred to as divisions or departments, and can be either
independent or linked to the parent company. Businesses with a diverse customer
base will often set up separate business units for each individual market. It’s
a good idea to set a specific mission for each of these units to allow for easier
management. In addition, having multiple units can be beneficial for project management.
One of the most basic duties of a business unit is to maintain a competitive edge.
This can be achieved by offering a better quality or price for a given output.
For example, a business unit that manufactures boots may produce a more comfortable
pair of boots. But if a business unit is not efficient in delivering its services,
its costs will rise.
Other functions performed by a business unit include sales and marketing. When
a unit is successful, it improves the organization’s overall performance. Having
a clear mission statement is one of the most important things a business unit
can do. That mission should be specific, relevant, and measurable.
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a dedicated team of employees. Moreover, the unit must have a clear mission statement
that sets the tone for the organization.
A well-defined mission statement can also be a great way to motivate and encourage
employees to perform at their best. This can be done by having a specific mission
statement, or by making sure that the mission is aspirational but achievable.
Another way to measure the performance of a business unit is through a business
unit analysis. This is a review of all of the processes and activities that are
performed by the unit. This can be done by the unit manager or by an organizational
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- 'SAM is a cloud-based software platform designed specifically for marketing agencies
and small businesses to manage their customer relationships, automate marketing
processes and streamline their operations. It offers a wide range of tools and
features to help businesses generate leads, nurture customer relationships and
optimize their marketing campaigns.
SAM simplifies marketing processes, enhances customer relationships, and provides
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Search engine optimization, or SEO as it is commonly known, is the process and
strategy of organically growing the quality and quantity of website traffic via
search engines such as Google, Yahoo and Bing. This is done by increasing rankings
and therefore the visibility of a website in search engines such as Google and
Bing. SEO differs from search engine marketing (SEM) as it refers to the improvement
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placement such as PPC.
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Having a mobile friendly and responsive website is an absolute must for any business.
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Aleada Media Group specializes in high performing responsive website development
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Having a responsive website is a non-negotiable in 2021. With many of your customers
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- 'Yesterday, Google announced “SideWiki” a new feature of the Firefox and IE browsers
(Chrome to come soon) that allows anyone to contribute comments about any webpage
–including this one. The impacts are far reaching, now every web page on the internet
is social and can have consumer opinion –both positive and negative.
Control Over the Corporate Website Is Shifting To The Customers:
- Customers trust each other more than you –now they can assert their voices “on”
your webpage. Every webpage on your corporate website, intranet, and extranet
are now social. Anyone who accesses these features can now rely on their friends
or those who contribute to get additional information. Competitors can link to
their competing product, consumers can rate or discuss the positive and negative
experiences with your company or product.
- Yet, don’t expect everyone to participate –or contribute valuable content. While
social technology adoption is on the rise, not everyone writes, rates, and contributes
content in every location, likely those who have experienced the product, influential,
or competitors will be involved. Secondly, content created in this sidebar may
be generally useless. To be successful, Google will need it to look more like
Wikipedia than YouTube comments
- Expect Google to integrate this feature with existing systems. Google recently
launched profiles, a feature that is the foundation for extending their social
reach. With large social networks like Gmail already in place (That’s right, email
is a social network) they can eventually sort content on SideWiki by context of
friends, experts, or other sources. Google’s strategy is to ‘envelope’ the web
this is typical of their approach.
- Although early, expect other social networks to launch competing features. Facebook
has already created an ‘inlay’ so you can view links shared in the Facebook newspage
in the context of your friends –expect them to grow this feature out shortly.
Recommendations for the Web Strategist: Develop a Social Strategy Now
- Shift your thinking: recognize that you don’t own your corporate website –your
customers do. Accept the mindshift that your job is to not only serve up product
and corporate content but to also be a platform and enabler for customers to discuss,
share, and make suggestions to how you should improve what you offer.
- Develop a social strategy with dedicated resources. With every webpage now potentially
social, you’ll need to develop a process, roles, and policy to ensure you’re monitoring
the conversation, participating as you would in blog discussions, and influencing
the discussion. 80% of success is developing an internal strategy, providing education
before a free-for-all happens with customers and employees.
- Don’t be reactive to negative content –embrace social content now. Give users
the ability to leave social feedback directly on your corporate webpages, or aggregate
existing social content. CMS vendors are developing features to enable this, as
well as community platform vendors like Kickapps, Pluck, Liveworld’s Livebar offer
rapid deployment options.
I predicted Google would be one of the first to do this, however I expected them
to start with Chrome, not FF and IE. Expect this to be a default feature of Chrome
–not just a plugin in future efforts.
Update: Just saw an interesting tweet from @prem_k about impacts to CRM. He’s
Right. CRM systems (Salesforce, SAP, Oracle, Rightnow and others) will need to
aggregate content in Google’s Sidewiki. It’s not just CRM, Brand Monitoring companies
(Radian6, Buzzmetrics, Cymfony, Visible Technologies) will also need to “suck
in” that data.
Update 2, a few hours later: We should stop to think about how competitors could
display ads “on” your corporate site and you couldn’t stop it, why? Take a look
at Google’s business model, they envelop and categorize the web, then display
ads on it. There’s nothing stopping them from allowing advertisers to put ads
on SideWiki as “sponsored” information. For example, Coke could run their latest
ads on the Pepsi.com SikeWiki area. HP could run ads on the Dell.com site. This
*already* happens in the search engine result pages on Google.com why not in sidewiki?
Update 3, the next day: I just tried out SideWiki to see how it works. I came
to this very post and found out that there are already three comments. I left
a comment welcoming folks, and it gave me the option to Tweet it, which I did.
Here’s what sidewiki looks like, you don’t never have to have the plugin for this
to work. Which means that this certainly has lower barriers to adoption. A few
other field notes? I no longer have to fuss with captacha on blogs or name/email/url
once I’m logged in to SideWiki, I can comment around the web. Secondly, it centralizes
all my comments on my Google profile tool. You do see what Google is doing right?
They are turning the whole web into a social network.'
pipeline_tag: sentence-similarity
library_name: sentence-transformers
metrics:
- cosine_accuracy@1
- cosine_accuracy@3
- cosine_accuracy@5
- cosine_accuracy@10
- cosine_precision@1
- cosine_precision@3
- cosine_precision@5
- cosine_precision@10
- cosine_recall@1
- cosine_recall@3
- cosine_recall@5
- cosine_recall@10
- cosine_ndcg@10
- cosine_mrr@10
- cosine_map@100
model-index:
- name: slinger-base
results:
- task:
type: information-retrieval
name: Information Retrieval
dataset:
name: dim 768
type: dim_768
metrics:
- type: cosine_accuracy@1
value: 0.576
name: Cosine Accuracy@1
- type: cosine_accuracy@3
value: 0.6732
name: Cosine Accuracy@3
- type: cosine_accuracy@5
value: 0.719
name: Cosine Accuracy@5
- type: cosine_accuracy@10
value: 0.7634
name: Cosine Accuracy@10
- type: cosine_precision@1
value: 0.576
name: Cosine Precision@1
- type: cosine_precision@3
value: 0.2244
name: Cosine Precision@3
- type: cosine_precision@5
value: 0.1438
name: Cosine Precision@5
- type: cosine_precision@10
value: 0.07633999999999999
name: Cosine Precision@10
- type: cosine_recall@1
value: 0.576
name: Cosine Recall@1
- type: cosine_recall@3
value: 0.6732
name: Cosine Recall@3
- type: cosine_recall@5
value: 0.719
name: Cosine Recall@5
- type: cosine_recall@10
value: 0.7634
name: Cosine Recall@10
- type: cosine_ndcg@10
value: 0.6664019297227167
name: Cosine Ndcg@10
- type: cosine_mrr@10
value: 0.6356943650793653
name: Cosine Mrr@10
- type: cosine_map@100
value: 0.6410225893874547
name: Cosine Map@100
- task:
type: information-retrieval
name: Information Retrieval
dataset:
name: dim 512
type: dim_512
metrics:
- type: cosine_accuracy@1
value: 0.5646
name: Cosine Accuracy@1
- type: cosine_accuracy@3
value: 0.6702
name: Cosine Accuracy@3
- type: cosine_accuracy@5
value: 0.7144
name: Cosine Accuracy@5
- type: cosine_accuracy@10
value: 0.7594
name: Cosine Accuracy@10
- type: cosine_precision@1
value: 0.5646
name: Cosine Precision@1
- type: cosine_precision@3
value: 0.2234
name: Cosine Precision@3
- type: cosine_precision@5
value: 0.14288
name: Cosine Precision@5
- type: cosine_precision@10
value: 0.07593999999999998
name: Cosine Precision@10
- type: cosine_recall@1
value: 0.5646
name: Cosine Recall@1
- type: cosine_recall@3
value: 0.6702
name: Cosine Recall@3
- type: cosine_recall@5
value: 0.7144
name: Cosine Recall@5
- type: cosine_recall@10
value: 0.7594
name: Cosine Recall@10
- type: cosine_ndcg@10
value: 0.6597461148535217
name: Cosine Ndcg@10
- type: cosine_mrr@10
value: 0.628077222222222
name: Cosine Mrr@10
- type: cosine_map@100
value: 0.6334394676284499
name: Cosine Map@100
- task:
type: information-retrieval
name: Information Retrieval
dataset:
name: dim 256
type: dim_256
metrics:
- type: cosine_accuracy@1
value: 0.5498
name: Cosine Accuracy@1
- type: cosine_accuracy@3
value: 0.6578
name: Cosine Accuracy@3
- type: cosine_accuracy@5
value: 0.7004
name: Cosine Accuracy@5
- type: cosine_accuracy@10
value: 0.7538
name: Cosine Accuracy@10
- type: cosine_precision@1
value: 0.5498
name: Cosine Precision@1
- type: cosine_precision@3
value: 0.21926666666666667
name: Cosine Precision@3
- type: cosine_precision@5
value: 0.14007999999999998
name: Cosine Precision@5
- type: cosine_precision@10
value: 0.07537999999999999
name: Cosine Precision@10
- type: cosine_recall@1
value: 0.5498
name: Cosine Recall@1
- type: cosine_recall@3
value: 0.6578
name: Cosine Recall@3
- type: cosine_recall@5
value: 0.7004
name: Cosine Recall@5
- type: cosine_recall@10
value: 0.7538
name: Cosine Recall@10
- type: cosine_ndcg@10
value: 0.6487334476943639
name: Cosine Ndcg@10
- type: cosine_mrr@10
value: 0.6155109523809525
name: Cosine Mrr@10
- type: cosine_map@100
value: 0.6206030679493492
name: Cosine Map@100
- task:
type: information-retrieval
name: Information Retrieval
dataset:
name: dim 128
type: dim_128
metrics:
- type: cosine_accuracy@1
value: 0.527
name: Cosine Accuracy@1
- type: cosine_accuracy@3
value: 0.6332
name: Cosine Accuracy@3
- type: cosine_accuracy@5
value: 0.676
name: Cosine Accuracy@5
- type: cosine_accuracy@10
value: 0.7338
name: Cosine Accuracy@10
- type: cosine_precision@1
value: 0.527
name: Cosine Precision@1
- type: cosine_precision@3
value: 0.21106666666666665
name: Cosine Precision@3
- type: cosine_precision@5
value: 0.1352
name: Cosine Precision@5
- type: cosine_precision@10
value: 0.07338
name: Cosine Precision@10
- type: cosine_recall@1
value: 0.527
name: Cosine Recall@1
- type: cosine_recall@3
value: 0.6332
name: Cosine Recall@3
- type: cosine_recall@5
value: 0.676
name: Cosine Recall@5
- type: cosine_recall@10
value: 0.7338
name: Cosine Recall@10
- type: cosine_ndcg@10
value: 0.6259727158337307
name: Cosine Ndcg@10
- type: cosine_mrr@10
value: 0.5920138888888902
name: Cosine Mrr@10
- type: cosine_map@100
value: 0.5974645043641005
name: Cosine Map@100
- task:
type: information-retrieval
name: Information Retrieval
dataset:
name: dim 64
type: dim_64
metrics:
- type: cosine_accuracy@1
value: 0.4734
name: Cosine Accuracy@1
- type: cosine_accuracy@3
value: 0.5816
name: Cosine Accuracy@3
- type: cosine_accuracy@5
value: 0.6242
name: Cosine Accuracy@5
- type: cosine_accuracy@10
value: 0.684
name: Cosine Accuracy@10
- type: cosine_precision@1
value: 0.4734
name: Cosine Precision@1
- type: cosine_precision@3
value: 0.19386666666666666
name: Cosine Precision@3
- type: cosine_precision@5
value: 0.12483999999999999
name: Cosine Precision@5
- type: cosine_precision@10
value: 0.0684
name: Cosine Precision@10
- type: cosine_recall@1
value: 0.4734
name: Cosine Recall@1
- type: cosine_recall@3
value: 0.5816
name: Cosine Recall@3
- type: cosine_recall@5
value: 0.6242
name: Cosine Recall@5
- type: cosine_recall@10
value: 0.684
name: Cosine Recall@10
- type: cosine_ndcg@10
value: 0.5735041346433559
name: Cosine Ndcg@10
- type: cosine_mrr@10
value: 0.5387931746031753
name: Cosine Mrr@10
- type: cosine_map@100
value: 0.5451398764704354
name: Cosine Map@100
---
# slinger-base
This is a [sentence-transformers](https://www.SBERT.net) model finetuned from [BAAI/bge-base-en-v1.5](https://huggingface.co./BAAI/bge-base-en-v1.5) on the json dataset. It maps sentences & paragraphs to a 768-dimensional dense vector space and can be used for semantic textual similarity, semantic search, paraphrase mining, text classification, clustering, and more.
## Model Details
### Model Description
- **Model Type:** Sentence Transformer
- **Base model:** [BAAI/bge-base-en-v1.5](https://huggingface.co./BAAI/bge-base-en-v1.5)
- **Maximum Sequence Length:** 512 tokens
- **Output Dimensionality:** 768 dimensions
- **Similarity Function:** Cosine Similarity
- **Training Dataset:**
- json
- **Language:** en
- **License:** apache-2.0
### Model Sources
- **Documentation:** [Sentence Transformers Documentation](https://sbert.net)
- **Repository:** [Sentence Transformers on GitHub](https://github.com/UKPLab/sentence-transformers)
- **Hugging Face:** [Sentence Transformers on Hugging Face](https://huggingface.co./models?library=sentence-transformers)
### Full Model Architecture
```
SentenceTransformer(
(0): Transformer({'max_seq_length': 512, 'do_lower_case': True}) with Transformer model: BertModel
(1): Pooling({'word_embedding_dimension': 768, 'pooling_mode_cls_token': True, 'pooling_mode_mean_tokens': False, 'pooling_mode_max_tokens': False, 'pooling_mode_mean_sqrt_len_tokens': False, 'pooling_mode_weightedmean_tokens': False, 'pooling_mode_lasttoken': False, 'include_prompt': True})
(2): Normalize()
)
```
## Usage
### Direct Usage (Sentence Transformers)
First install the Sentence Transformers library:
```bash
pip install -U sentence-transformers
```
Then you can load this model and run inference.
```python
from sentence_transformers import SentenceTransformer
# Download from the 🤗 Hub
model = SentenceTransformer("carsondial/slinger20241231-3")
# Run inference
sentences = [
'google side wiki chrome firefox \n\nor \n\ngoogle sidewiki update\n\nor \n\ngoogle sidewiki launch\n\nor \n\ngoogle sidewiki comments\n\nor \n\ngoogle sidewiki browser extension\n\nor \n\nwhat is sidewiki\n\nNote: These queries are based on the content of the document and are intended to reflect the search behavior of a user who has read the document.',
'Yesterday, Google announced “SideWiki” a new feature of the Firefox and IE browsers (Chrome to come soon) that allows anyone to contribute comments about any webpage –including this one. The impacts are far reaching, now every web page on the internet is social and can have consumer opinion –both positive and negative.\nControl Over the Corporate Website Is Shifting To The Customers:\n- Customers trust each other more than you –now they can assert their voices “on” your webpage. Every webpage on your corporate website, intranet, and extranet are now social. Anyone who accesses these features can now rely on their friends or those who contribute to get additional information. Competitors can link to their competing product, consumers can rate or discuss the positive and negative experiences with your company or product.\n- Yet, don’t expect everyone to participate –or contribute valuable content. While social technology adoption is on the rise, not everyone writes, rates, and contributes content in every location, likely those who have experienced the product, influential, or competitors will be involved. Secondly, content created in this sidebar may be generally useless. To be successful, Google will need it to look more like Wikipedia than YouTube comments\n- Expect Google to integrate this feature with existing systems. Google recently launched profiles, a feature that is the foundation for extending their social reach. With large social networks like Gmail already in place (That’s right, email is a social network) they can eventually sort content on SideWiki by context of friends, experts, or other sources. Google’s strategy is to ‘envelope’ the web this is typical of their approach.\n- Although early, expect other social networks to launch competing features. Facebook has already created an ‘inlay’ so you can view links shared in the Facebook newspage in the context of your friends –expect them to grow this feature out shortly.\nRecommendations for the Web Strategist: Develop a Social Strategy Now\n- Shift your thinking: recognize that you don’t own your corporate website –your customers do. Accept the mindshift that your job is to not only serve up product and corporate content but to also be a platform and enabler for customers to discuss, share, and make suggestions to how you should improve what you offer.\n- Develop a social strategy with dedicated resources. With every webpage now potentially social, you’ll need to develop a process, roles, and policy to ensure you’re monitoring the conversation, participating as you would in blog discussions, and influencing the discussion. 80% of success is developing an internal strategy, providing education before a free-for-all happens with customers and employees.\n- Don’t be reactive to negative content –embrace social content now. Give users the ability to leave social feedback directly on your corporate webpages, or aggregate existing social content. CMS vendors are developing features to enable this, as well as community platform vendors like Kickapps, Pluck, Liveworld’s Livebar offer rapid deployment options.\nI predicted Google would be one of the first to do this, however I expected them to start with Chrome, not FF and IE. Expect this to be a default feature of Chrome –not just a plugin in future efforts.\nUpdate: Just saw an interesting tweet from @prem_k about impacts to CRM. He’s Right. CRM systems (Salesforce, SAP, Oracle, Rightnow and others) will need to aggregate content in Google’s Sidewiki. It’s not just CRM, Brand Monitoring companies (Radian6, Buzzmetrics, Cymfony, Visible Technologies) will also need to “suck in” that data.\nUpdate 2, a few hours later: We should stop to think about how competitors could display ads “on” your corporate site and you couldn’t stop it, why? Take a look at Google’s business model, they envelop and categorize the web, then display ads on it. There’s nothing stopping them from allowing advertisers to put ads on SideWiki as “sponsored” information. For example, Coke could run their latest ads on the Pepsi.com SikeWiki area. HP could run ads on the Dell.com site. This *already* happens in the search engine result pages on Google.com why not in sidewiki?\nUpdate 3, the next day: I just tried out SideWiki to see how it works. I came to this very post and found out that there are already three comments. I left a comment welcoming folks, and it gave me the option to Tweet it, which I did. Here’s what sidewiki looks like, you don’t never have to have the plugin for this to work. Which means that this certainly has lower barriers to adoption. A few other field notes? I no longer have to fuss with captacha on blogs or name/email/url once I’m logged in to SideWiki, I can comment around the web. Secondly, it centralizes all my comments on my Google profile tool. You do see what Google is doing right? They are turning the whole web into a social network.',
'A business unit is a division or department within an organization that is responsible for a specific task or product. The unit may be responsible for the manufacture of a particular product, the marketing of that product or the accounting of that product. Some businesses have multiple units, and this structure can increase efficiency and responsiveness to the needs of the customer.\nThere are many types of business units, and these units all have their own unique role. For instance, a business unit may be a single person with a singular mission, or a multi-level corporation that is staffed with hundreds of employees. Each type of business entity is regulated differently, and has its own regulations. However, all of them have one thing in common: they are functional and important.\nOne of the main functions of a business unit is to gather information about the target market. To do this, the unit must collect feedback from the marketplace and determine the right approach to take. This process can be accomplished through surveys, focus groups, and even market research. If a business unit is able to identify the best strategy to pursue, it will be able to boost profits.\nBusiness units are also referred to as divisions or departments, and can be either independent or linked to the parent company. Businesses with a diverse customer base will often set up separate business units for each individual market. It’s a good idea to set a specific mission for each of these units to allow for easier management. In addition, having multiple units can be beneficial for project management.\nOne of the most basic duties of a business unit is to maintain a competitive edge. This can be achieved by offering a better quality or price for a given output. For example, a business unit that manufactures boots may produce a more comfortable pair of boots. But if a business unit is not efficient in delivering its services, its costs will rise.\nOther functions performed by a business unit include sales and marketing. When a unit is successful, it improves the organization’s overall performance. Having a clear mission statement is one of the most important things a business unit can do. That mission should be specific, relevant, and measurable.\nIn order to be a success, a unit needs to have a well thought out strategy and a dedicated team of employees. Moreover, the unit must have a clear mission statement that sets the tone for the organization.\nA well-defined mission statement can also be a great way to motivate and encourage employees to perform at their best. This can be done by having a specific mission statement, or by making sure that the mission is aspirational but achievable.\nAnother way to measure the performance of a business unit is through a business unit analysis. This is a review of all of the processes and activities that are performed by the unit. This can be done by the unit manager or by an organizational manager. The objective of this process is to ensure that the organization is not wasting its resources or losing out on opportunities.',
]
embeddings = model.encode(sentences)
print(embeddings.shape)
# [3, 768]
# Get the similarity scores for the embeddings
similarities = model.similarity(embeddings, embeddings)
print(similarities.shape)
# [3, 3]
```
## Evaluation
### Metrics
#### Information Retrieval
* Datasets: `dim_768`, `dim_512`, `dim_256`, `dim_128` and `dim_64`
* Evaluated with [InformationRetrievalEvaluator](https://sbert.net/docs/package_reference/sentence_transformer/evaluation.html#sentence_transformers.evaluation.InformationRetrievalEvaluator)
| Metric | dim_768 | dim_512 | dim_256 | dim_128 | dim_64 |
|:--------------------|:-----------|:-----------|:-----------|:----------|:-----------|
| cosine_accuracy@1 | 0.576 | 0.5646 | 0.5498 | 0.527 | 0.4734 |
| cosine_accuracy@3 | 0.6732 | 0.6702 | 0.6578 | 0.6332 | 0.5816 |
| cosine_accuracy@5 | 0.719 | 0.7144 | 0.7004 | 0.676 | 0.6242 |
| cosine_accuracy@10 | 0.7634 | 0.7594 | 0.7538 | 0.7338 | 0.684 |
| cosine_precision@1 | 0.576 | 0.5646 | 0.5498 | 0.527 | 0.4734 |
| cosine_precision@3 | 0.2244 | 0.2234 | 0.2193 | 0.2111 | 0.1939 |
| cosine_precision@5 | 0.1438 | 0.1429 | 0.1401 | 0.1352 | 0.1248 |
| cosine_precision@10 | 0.0763 | 0.0759 | 0.0754 | 0.0734 | 0.0684 |
| cosine_recall@1 | 0.576 | 0.5646 | 0.5498 | 0.527 | 0.4734 |
| cosine_recall@3 | 0.6732 | 0.6702 | 0.6578 | 0.6332 | 0.5816 |
| cosine_recall@5 | 0.719 | 0.7144 | 0.7004 | 0.676 | 0.6242 |
| cosine_recall@10 | 0.7634 | 0.7594 | 0.7538 | 0.7338 | 0.684 |
| **cosine_ndcg@10** | **0.6664** | **0.6597** | **0.6487** | **0.626** | **0.5735** |
| cosine_mrr@10 | 0.6357 | 0.6281 | 0.6155 | 0.592 | 0.5388 |
| cosine_map@100 | 0.641 | 0.6334 | 0.6206 | 0.5975 | 0.5451 |
## Training Details
### Training Dataset
#### json
* Dataset: json
* Size: 45,000 training samples
* Columns: anchor and positive
* Approximate statistics based on the first 1000 samples:
| | anchor | positive |
|:--------|:-----------------------------------------------------------------------------------|:-------------------------------------------------------------------------------------|
| type | string | string |
| details | - min: 4 tokens
- mean: 11.87 tokens
- max: 208 tokens
| - min: 43 tokens
- mean: 389.85 tokens
- max: 512 tokens
|
* Samples:
| anchor | positive |
|:-----------------------------------------------------|:------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
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* Loss: [MatryoshkaLoss](https://sbert.net/docs/package_reference/sentence_transformer/losses.html#matryoshkaloss) with these parameters:
```json
{
"loss": "MultipleNegativesRankingLoss",
"matryoshka_dims": [
768,
512,
256,
128,
64
],
"matryoshka_weights": [
1,
1,
1,
1,
1
],
"n_dims_per_step": -1
}
```
### Training Hyperparameters
#### Non-Default Hyperparameters
- `eval_strategy`: epoch
- `per_device_train_batch_size`: 32
- `per_device_eval_batch_size`: 16
- `gradient_accumulation_steps`: 16
- `learning_rate`: 2e-05
- `num_train_epochs`: 4
- `lr_scheduler_type`: cosine
- `warmup_ratio`: 0.1
- `bf16`: True
- `tf32`: True
- `load_best_model_at_end`: True
- `optim`: adamw_torch_fused
- `batch_sampler`: no_duplicates
#### All Hyperparameters
Click to expand
- `overwrite_output_dir`: False
- `do_predict`: False
- `eval_strategy`: epoch
- `prediction_loss_only`: True
- `per_device_train_batch_size`: 32
- `per_device_eval_batch_size`: 16
- `per_gpu_train_batch_size`: None
- `per_gpu_eval_batch_size`: None
- `gradient_accumulation_steps`: 16
- `eval_accumulation_steps`: None
- `torch_empty_cache_steps`: None
- `learning_rate`: 2e-05
- `weight_decay`: 0.0
- `adam_beta1`: 0.9
- `adam_beta2`: 0.999
- `adam_epsilon`: 1e-08
- `max_grad_norm`: 1.0
- `num_train_epochs`: 4
- `max_steps`: -1
- `lr_scheduler_type`: cosine
- `lr_scheduler_kwargs`: {}
- `warmup_ratio`: 0.1
- `warmup_steps`: 0
- `log_level`: passive
- `log_level_replica`: warning
- `log_on_each_node`: True
- `logging_nan_inf_filter`: True
- `save_safetensors`: True
- `save_on_each_node`: False
- `save_only_model`: False
- `restore_callback_states_from_checkpoint`: False
- `no_cuda`: False
- `use_cpu`: False
- `use_mps_device`: False
- `seed`: 42
- `data_seed`: None
- `jit_mode_eval`: False
- `use_ipex`: False
- `bf16`: True
- `fp16`: False
- `fp16_opt_level`: O1
- `half_precision_backend`: auto
- `bf16_full_eval`: False
- `fp16_full_eval`: False
- `tf32`: True
- `local_rank`: 0
- `ddp_backend`: None
- `tpu_num_cores`: None
- `tpu_metrics_debug`: False
- `debug`: []
- `dataloader_drop_last`: False
- `dataloader_num_workers`: 0
- `dataloader_prefetch_factor`: None
- `past_index`: -1
- `disable_tqdm`: False
- `remove_unused_columns`: True
- `label_names`: None
- `load_best_model_at_end`: True
- `ignore_data_skip`: False
- `fsdp`: []
- `fsdp_min_num_params`: 0
- `fsdp_config`: {'min_num_params': 0, 'xla': False, 'xla_fsdp_v2': False, 'xla_fsdp_grad_ckpt': False}
- `fsdp_transformer_layer_cls_to_wrap`: None
- `accelerator_config`: {'split_batches': False, 'dispatch_batches': None, 'even_batches': True, 'use_seedable_sampler': True, 'non_blocking': False, 'gradient_accumulation_kwargs': None}
- `deepspeed`: None
- `label_smoothing_factor`: 0.0
- `optim`: adamw_torch_fused
- `optim_args`: None
- `adafactor`: False
- `group_by_length`: False
- `length_column_name`: length
- `ddp_find_unused_parameters`: None
- `ddp_bucket_cap_mb`: None
- `ddp_broadcast_buffers`: False
- `dataloader_pin_memory`: True
- `dataloader_persistent_workers`: False
- `skip_memory_metrics`: True
- `use_legacy_prediction_loop`: False
- `push_to_hub`: False
- `resume_from_checkpoint`: None
- `hub_model_id`: None
- `hub_strategy`: every_save
- `hub_private_repo`: None
- `hub_always_push`: False
- `gradient_checkpointing`: False
- `gradient_checkpointing_kwargs`: None
- `include_inputs_for_metrics`: False
- `include_for_metrics`: []
- `eval_do_concat_batches`: True
- `fp16_backend`: auto
- `push_to_hub_model_id`: None
- `push_to_hub_organization`: None
- `mp_parameters`:
- `auto_find_batch_size`: False
- `full_determinism`: False
- `torchdynamo`: None
- `ray_scope`: last
- `ddp_timeout`: 1800
- `torch_compile`: False
- `torch_compile_backend`: None
- `torch_compile_mode`: None
- `dispatch_batches`: None
- `split_batches`: None
- `include_tokens_per_second`: False
- `include_num_input_tokens_seen`: False
- `neftune_noise_alpha`: None
- `optim_target_modules`: None
- `batch_eval_metrics`: False
- `eval_on_start`: False
- `use_liger_kernel`: False
- `eval_use_gather_object`: False
- `average_tokens_across_devices`: False
- `prompts`: None
- `batch_sampler`: no_duplicates
- `multi_dataset_batch_sampler`: proportional